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Wati Reviews & Product Details

Seekers J.
SJ
Digital Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Wati?

Wati is an absolute game-changer! The ease of use makes it perfect for businesses of all sizes, and the implementation is quick and hassle-free, ensuring a smooth experience from setup to daily use. The platform offers a wide range of features, making it a go-to tool for WhatsApp communication. We use it daily, and it has significantly streamlined our customer interactions. Highly recommended! 🚀 Review collected by and hosted on G2.com.

What do you dislike about Wati?

One small downside of Wati.io is that the pricing can be a bit high for smaller businesses, especially as usage scales. While the features justify the cost, a more flexible pricing model would make it even better! Review collected by and hosted on G2.com.

What problems is Wati solving and how is that benefiting you?

Before using Wati, managing customer relations, follow-ups, and bulk messaging was time-consuming and manual. It was big spend of man power. No more! Now, with automation, it has streamlined our customer interactions, reduced response time, and improved overall engagement—helping us scale our support and sales effortlessly! Review collected by and hosted on G2.com.

Wati Overview

What is Wati?

Wati is an end-to-end WhatsApp API solution specifically designed to assist small and medium-sized businesses (SMBs) in enhancing their communication strategies. By leveraging advanced chatbots, APIs, integrations, and customer intelligence features, Wati empowers businesses to streamline their sales, marketing, and customer support efforts. This platform addresses the growing need for more effective communication channels, particularly in an era where traditional methods like email and SMS are becoming less effective in engaging customers. The target audience for Wati includes small and medium-sized enterprises that are looking to modernize their customer interaction processes. As these businesses face increasing competition and changing consumer preferences, they require tools that can help them connect with their audience more effectively. Wati serves as a versatile solution that not only facilitates direct communication but also allows for automation and data-driven insights, making it particularly valuable for businesses aiming to enhance customer engagement and retention. Wati's key features include customizable chatbots that can handle a variety of customer inquiries, seamless API integrations that allow businesses to connect their existing systems, and robust analytics tools that provide insights into customer behavior. These features enable businesses to automate routine tasks, respond to customer queries in real-time, and gather valuable data to inform their marketing strategies. The platform's ability to facilitate personalized communication helps businesses nurture leads and upsell products more effectively, ultimately contributing to increased sales and customer satisfaction. The impact of Wati is evident in the results achieved by its users. With over 8,000 brands across more than 100 countries utilizing the platform, businesses have reported significant improvements in their operational efficiency. For instance, users have generated USD 35 million in sales, increased customer acquisition rates by 72%, and improved customer satisfaction by 87%. Additionally, Wati has helped reduce customer support costs by USD 10,000, demonstrating its potential to enhance both profitability and customer experience. Wati stands out in the crowded landscape of communication solutions by focusing on the specific needs of SMBs. Its integration with WhatsApp, a widely used messaging platform, allows businesses to meet customers where they are most active. By providing a comprehensive suite of tools that enhance communication and customer engagement, Wati positions itself as a valuable partner for businesses looking to thrive in a competitive market.

Wati Details
Product Website
Languages Supported
English, Portuguese, Spanish, Chinese (Simplified), Chinese (Traditional)
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Product Description

The most loved end-to-end WhatsApp API solution ideal for small and medium-sized businesses to sell, market and support customers on WhatsApp.

How do you position yourself against your competitors?

No-code Chatbot, AI-Powered Chat, Click to WhatsApp Ads, Shared Team Inbox, Broadcasting & Bulk Messages, Catalog, Instagram Automation


Seller Details
Seller
Wati
Company Website
Year Founded
2019
HQ Location
Hong Kong, HK
Twitter
@Wati_io
422 Twitter followers
LinkedIn® Page
www.linkedin.com
156 employees on LinkedIn®
Description

Clare.AI is a technology vendor specializing in artificial intelligence solutions that enhance customer engagement and operational efficiency. Their platform focuses on automating customer interactions through advanced chatbots and virtual assistants, enabling businesses to provide seamless support across various channels. Clare.AI aims to empower companies with AI-driven insights and tools to improve customer experience and streamline processes. For more information, visit their website at https://www.clare.ai.


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Recent Wati Reviews

Majo O.
MO
Majo O.Small-Business (50 or fewer emp.)
5.0 out of 5
"Best platform for cold leads!"
It really makes easy to contact leads through WhatsApp, which is the beta contact social media.
Quauhtli Noel M.
QM
Quauhtli Noel M.Mid-Market (51-1000 emp.)
5.0 out of 5
"Great and simple to use WhatsApp specialized platform"
It's too simple to use and to implement, including bots and integrations through the API.
Bob V.
BV
Bob V.Small-Business (50 or fewer emp.)
5.0 out of 5
"Wati is great for automating business whatsapp"
I've been using wati for over a year now and it is a great tool to help me manage easy whatsapp conversations and structure the workflow. The setup...
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2 people requested security information

Wati Media

Wati Demo - Click to WhatsApp Ads
Send customers to WhatsApp and watch your ROI skyrocket.
Wati Demo - WhatsApp Catalog
Showcase your products on WhatsApp for better shopping experience.
Wati Demo - Shared Team Inbox
Centralize message management and team
Wati Demo - No Code Chatbots
Efficiently respond to basic inquiries at scale
Wati Demo - Broadcast Messages
Design and manage your campaigns to get better
Answer a few questions to help the Wati community
Have you used Wati before?
Yes

Video Reviews

323 out of 324 Total Reviews for Wati

4.6 out of 5
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323 out of 324 Total Reviews for Wati
4.6 out of 5
323 out of 324 Total Reviews for Wati
4.6 out of 5

Wati Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for WatiQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
E
CMO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Wati?

I’ve been using Wati for a while now, and it has made managing WhatsApp communication so much easier The platform is user-friendly, and the automation features save so much time. It’s a great tool for businesses looking to streamline customer interactions. The setup was straightforward, and the integration process was smooth. Highly recommend it for anyone needing an efficient WhatsApp solution Review collected by and hosted on G2.com.

What do you dislike about Wati?

While Wati has some great features, the customer support is seriously lacking. Whenever I faced an issue, getting in touch with their support team was nearly impossible. The response time is extremely slow, and sometimes they don’t reply at all. If you run into a technical problem, you’re pretty much on your own. It’s frustrating because the platform itself is good, but without reliable support, it’s difficult to depend on it for business operations Review collected by and hosted on G2.com.

What problems is Wati solving and how is that benefiting you?

We were using WhatsApp Business before, each of our agents had their own WhatsApp number to communicate with customers, it was hard da manage them and we keep getting banned because of the WhatsApp guidelines Review collected by and hosted on G2.com.

Response from Shirish Nair of Wati

Hi Emirhan,

Thank you for your feedback. We’re really sorry that our support hasn’t met your expectations, and we understand how frustrating it can be when you need help and don’t get a quick response.

Our team is working on improving our support, and we’d love to assist you personally.

Please reach out to us at Shirish@wati.io and Ashwin@wati.io, and we’ll do our best to help.

We appreciate you using Wati and hope to make things better for you.

Thank you!

Team Wati

Praneeth M.
PM
Consultant
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Wati?

I've used multiple WhatsApp API providers, including AiSensy, but their support was frustrating. When I decided to migrate to WATI, the process was seamless, thanks to their highly responsive team, who even assisted me at midnight to ensure a smooth transition. Deepak arora was the one who was there till the migration process and made it smoother ,WATI stands out with its 24/7 exceptional support, which is far better than other platforms. One of the biggest game-changers is the Instagram DM automation, allowing me to manage both Instagram and WhatsApp in a single inbox. Another major advantage is that WATI doesn’t charge based on contacts, meaning I can broadcast to unlimited contacts without extra costs.

The Whatsapp Flows and CTWA ads will be the best features to get rolled out , business can benefit a lot in 2025.Their automation builder is also highly advanced and easy to use, making it a superior choice for automating workflows. If you're looking for a reliable, feature-rich, and well-supported WhatsApp API solution, WATI is hands down the best choice! Review collected by and hosted on G2.com.

What do you dislike about Wati?

The only thing i dislike is they roll out features a bit slow , but whenever they launch any feature they make sure they are error free and working perfectly unlike other BSP's Review collected by and hosted on G2.com.

What problems is Wati solving and how is that benefiting you?

Major problems wati solves is Whatsapp API needs an inbox for messages , an interface for sending bulk messages and a chatbot tool for automations. Using these features any business can automate their entire whatsapp marketing funnels Review collected by and hosted on G2.com.

Swati K.
SK
Senior Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Wati?

I like that the panel is easy to use and is user friendly. Even without the help of the developer you can get started on this platform. From Bot to Broadcast everything at one panel.We are currently using WATI for all our clients. We send broadcast messages, we have enabled the chat widget on to the website, we have integrated WATI with our CRM system for real time messages like: When lead is generated or lead is taking any action a real time whatsapp message is sent to engage with the lead/customer Review collected by and hosted on G2.com.

What do you dislike about Wati?

In pro plan only email and whatsapp support is available. Review collected by and hosted on G2.com.

What problems is Wati solving and how is that benefiting you?

The users which come to our website sometimes get lost and we don't get details to reach out like number and name is not captured but WATI Whatsapp is solving that problem as user comes to the website and engages with the bot and once he sends Hi or any messages, whatsapp number of user get captured from which they are enquiring.

WATI helps in generating more leads through broadcasting and enagaging with the customers on real time. We can even run CTWA ads and monitor them on WATI. Review collected by and hosted on G2.com.

Amit P.
AP
CMO
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Wati?

The best thing i like about WATI is that only WATI is the platform that came across my mind till now, which is giving us the facility to upload up to 15mb video because other than this, most of the platforms allow max 5 MB video.

The other best thing is the easiest UI & also the plugin in google through which we can directly send whatsapp to all via google sheets.

Very fast template approval speed. Review collected by and hosted on G2.com.

What do you dislike about Wati?

The only thing bother to me is per message price for marketing category but anyway, they are compensating it with the 15mb video upload & some other features which are not there in other platforms. Review collected by and hosted on G2.com.

What problems is Wati solving and how is that benefiting you?

We are a training company & we take online sessions via ZOOM & for that we have to send zoomlinks to our customers, so before WATI we were getting very less showup ratio for our webinars because our participants were clueless about the zoolink but after implementing WATI, we started getting very good show-up ratio & our participants are very happy because now it's very handy to them. Review collected by and hosted on G2.com.

Adrián P.
AP
Digital Marketing Advisor
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Wati?

It is extremely useful, easy to use and reliable to work and refer my clients to use it. It has enhanced the messaging experience for both the final clients, as well as for the customer service department, wich has engaged better with their community, bringing the fastest times on replys. The implementation and changes that the team adopted due to using the app has only brought better results in sales driven via Whatsapp.

We use it daily, as the department never sleeps. We started the application and integration and just 24 hours later, we were already working on Wati. I really have never used nor required for customer support, as the integration works completely fine. Review collected by and hosted on G2.com.

What do you dislike about Wati?

Is a little difficult to acces your account, but nothing imposssible. They send emails including your access to the account. Review collected by and hosted on G2.com.

What problems is Wati solving and how is that benefiting you?

It proved to be amazingly effective when contributing to provide a better assistance to customers in the marketing field, providing solutions to maintain better communication, better sales results and helping us bear with the spam and space problem when coming to messaging from the Basic Whatsapp Business solution. The phone was no longer capable of solving our communications and also is giving us a better way to approach new customers, always putting the final customer in control. Review collected by and hosted on G2.com.

Chandan K.
CK
Marketing Head
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Wati?

I have been using this software since 2024 and this is the most easiest tools to install and use.

It is helping me in doing seamlessly conversation with my customers and it's providing more production in terms of business growth.

The customer support from the team is very amazing.

It's very easy to install and implement.

Overall It's very necessary for a business now a days.

Highly recommended. Review collected by and hosted on G2.com.

What do you dislike about Wati?

It's little bit expensive.Over all experience is amazing. Review collected by and hosted on G2.com.

What problems is Wati solving and how is that benefiting you?

I was unable to respond my customer during office hours but with the help of this software I am very able to respond my customer with chatbot and I can easily send them the every steps of their order updates through automation. Review collected by and hosted on G2.com.

Verified User in Retail
UR
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Wati?

Easy to integrate for Whatsapp.

Their support team is decently responsive. Review collected by and hosted on G2.com.

What do you dislike about Wati?

1. Their chat panel is pathetic, searching does not work, message filtering does not work or is mind-numbingly slow. Good luck trying to filter out messages and addressing / replying to them. You can't even search for a chat by phone or name, its that bad.

2. Their chat panel is pathetic - If you have even a little bit of scale, avoid this tool like the plague.

2. Use webhooks? They will rotate the tokens every few months without any intimation. You will know when you have a downtime / webhooks stop working.

3. Want to send carousel & limited time offer templates? Sorry, they are paywalled behing the `pro` plan. Get that? They have paywalled a template style offered by Facebook. You need to pay them extra just to use a template.

4. They keep pestering you, trying to bribe you with $15 Amazon coupons in exchange of 5 star reviews on this platform. Not a review, but a 5 star review. Which is insane? Instead of taking actual feedback and improving their product, they feel its better to just buy some reviews from their own, unhappy customers. Review collected by and hosted on G2.com.

What problems is Wati solving and how is that benefiting you?

We are using them for integrating with Facebook Whatsapp. That's it. Now that FB is more openly offering their APIs, it might be worth a look at direct integration. Review collected by and hosted on G2.com.

Response from Shirish Nair of Wati

Hi there, we really appreciate you taking the time to share your feedback, and we’re genuinely sorry that your experience with Wati hasn’t been great.

We take your concerns seriously, whether it’s about the chat panel, webhooks, template access, or our approach to reviews. Your feedback helps us improve, and I’d love the chance to understand things better and see how we can make it right.

Please feel free to reach out to us directly at Shirish@wati.io or Ashwin at ashwin@wati.io and we will be happy to resolve this issue for you.

Best regards,

Team Wati

Aadesh Kumar Jain V.
AV
Financial Controller
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Wati?

1. Ease of using the Google Sheet for broadcasting messages.

2. The super user friendly APP.

3. Super rich Features

4. Excellent Customer Support

5. We were able to implement the software and start using the product from day one.

I am so happy to say that by using the broadcast feature for our College/School Admissions, we were able to reach the potential students directly and interact with them.

The result, we had overall 12% increase in admissions in the current academic year. Review collected by and hosted on G2.com.

What do you dislike about Wati?

We are so happy with what we are getting, still unable to use lots of features yet.

Thank you Team WATI Review collected by and hosted on G2.com.

What problems is Wati solving and how is that benefiting you?

Single number for 5 agents. Helping us to know the usage and response time of the agents in a single screen. Review collected by and hosted on G2.com.

Prasad P.
PP
Ecommerce Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Wati?

We've had a great experience using Wati for our WhatsApp campaigns. what we liked:

1.The platform makes it incredibly easy to create campaigns quickly

2. offers a wide range of features, including automation bots and shared inbox management.

3.The WooCommerce integration worked out well fine without any intervention from wati team. unlike some other partners we tried earlier.

4. The messaging limit automatically increased without us having to inform the team.

We primarily use Wati for broadcast messages and appreciate the detailed analytics it provides, which help us gauge the effectiveness of our campaigns. User management is straightforward, and the platform is entirely self-serve, eliminating any dependency on the Wati team.

We've reached out for support, particularly for troubleshooting a feature like abandoned cart workflows, and it worked out after 2 sessions.

Overall, Wati has been a reliable solution for our WhatsApp marketing needs Review collected by and hosted on G2.com.

What do you dislike about Wati?

For the pro version we should shell out 6k vs 2.5k for growth version. Interested in the carousel feature of pro version but wish to see pay per additional features as well sometime in the future. Review collected by and hosted on G2.com.

What problems is Wati solving and how is that benefiting you?

Quickly launching whatsapp campaign is made easy.

Self serve features. Review collected by and hosted on G2.com.

Mayank M.
MM
Founder
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Wati?

WATI has totally changed the game in how we connect with clients and their audiences. Thanks to awesome automation tools, customer service and broadcast messages are a breeze!

WATI's communication simplification is a game-changer for us as an agency. It saves us so much time while helping creators with their online presence.

The dashboard is user-friendly, particularly for non-technical users, and the integration with the WhatsApp Business API is seamless. Review collected by and hosted on G2.com.

What do you dislike about Wati?

In my assessment, the campaign filters have some limitations. Currently, when I use a filter, it only focuses on users who match the filter during the time of scheduling a campaign.

It would be a remarkable feature if WATI could send messages to all relevant users based on the filter and dynamically apply the filter at the scheduled campaign time.

This upgrade would make targeting better and give us more options. Review collected by and hosted on G2.com.

What problems is Wati solving and how is that benefiting you?

It might be difficult to coordinate and manage several talks with clients, teams, and potential customers.

WATI makes life easier by putting everything in one spot—whether it's automated onboarding messages, webinar reminders, or client follow-ups.

Guess what? Our WhatsApp interactions are booming, and clients are loving the templates and chatbot flows!

This has allowed us to improve our operations effortlessly and get faster results, all without making things more complicated. Review collected by and hosted on G2.com.