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Vya Reviews & Product Details

Vya Overview

What is Vya?

Vya delivers the marketing resource management systems and tools that automate and simplify everyday, redundant and time-consuming marketing tasks that consume the majority of your time and attention: - approvals - managing sales requests - executing and localizing campaigns - ensuring brand consistency - distributing materials We work closely with marketing departments overwhelmed by large, widespread distributed sales channels to find a better way to deliver meaningful, compliant and consistent messages across local markets. Our systems, technology and people are dedicated to working seamlessly together to make your job easier, your days more productive and your business more successful.

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Product Description

Vya marketing resource management automates and simplifies every day, redundant and time-consuming marketing tasks that consume the majority of your time and attention - things like managing approvals, supporting distributed sales teams, and implementing local marketing campaigns.

How do you position yourself against your competitors?

There is a long list of MRM software solutions that can help manage your local marketing efforts. While they offer many beneficial features and analytics, they are highly complicated and often frustrating to put into practice. It’s not surprising that many of these expensive software systems are never fully adopted and often get abandoned after a few short months.

At Vya, we believe the best solutions are the simplest solutions. We built an entire organization around making your job easier. We’re not just a software company – we are a full end-to-end marketing management company providing systems, solutions and printing services that seamlessly organize, customize, print, and deliver marketing materials to virtually any channel, platform or location. All backed by a team of people with an unwavering determination to simplify, solve problems, and build relationships. This is what powers our products and makes your job easier, more productive and more impactful.


Seller Details
Seller
Vya
HQ Location
Cincinnati, OH
Twitter
@vya_systems
4,182 Twitter followers
LinkedIn® Page
www.linkedin.com
52 employees on LinkedIn®

Martha F.
MF
Overview Provided by:
Marketing Director | Translating High-Tech Solutions into Customer Value | Education Enthusiast

Recent Vya Reviews

Verified User
A
Verified UserEnterprise (> 1000 emp.)
4.0 out of 5
"MarketHub has been quite beneficial for our dealer base."
For me, it's the convenience of having all relevant marketing collateral in one centralized location. It's also helpful to have our dealer base emp...
Verified User
A
Verified UserEnterprise (> 1000 emp.)
3.5 out of 5
"Provide marketing customization opportunities to our sales and distribution teams."
We are able to provide a variety of marketing solutions through the tool. We use it as a way to easily update recurring marketing communications, a...
Verified User
A
Verified UserEnterprise (> 1000 emp.)
4.0 out of 5
"Vya Review"
The customer service is great. I'm a needy customer and email my reps daily. Yet, Vya is quick to respond and helps with my needs/questions in a ti...
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14 Vya Reviews

4.5 out of 5
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14 Vya Reviews
4.5 out of 5
14 Vya Reviews
4.5 out of 5

Overall Review Sentiment for VyaQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Machinery
AM
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Vya?

For me, it's the convenience of having all relevant marketing collateral in one centralized location. It's also helpful to have our dealer base empowered with the tools to customize their dealerships with the varied pieces in MarketHub. Review collected by and hosted on G2.com.

What do you dislike about Vya?

We have simple ad builder in our offering to dealers. I think we can definitely work on the limitations of this option. Review collected by and hosted on G2.com.

Recommendations to others considering Vya:

Customer service is top notch and the options to customize is quite varied. I would recommend this product. Review collected by and hosted on G2.com.

What problems is Vya solving and how is that benefiting you?

I think giving our dealers the choice to use any of the numerous marketing pieces is a very good solution for us. It's also beneficial for them to only use what they want and customize to their needs. Review collected by and hosted on G2.com.

Verified User in Financial Services
AF
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Vya?

We are able to provide a variety of marketing solutions through the tool. We use it as a way to easily update recurring marketing communications, and for our sales team to use for customized campaigns. Review collected by and hosted on G2.com.

What do you dislike about Vya?

It would be nice to be able to upload and go live ourselves. Currently, we submit and VYA places on the platform. Not much of a time delay, but it means we have another step before it is live. Review collected by and hosted on G2.com.

What problems is Vya solving and how is that benefiting you?

We want to give our wholesalers more opportunities to connect with the advisor directly. For the wholesalers who have adopted the campaigns, they are more successful. Review collected by and hosted on G2.com.

Seth M.
SM
Marketing Specialist
Financial Services
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Vya?

Level of service. We use several components of the Market Hub product that Vya provides and maintains for us allowing for greatly increased capacity of our limited marketing team. Although the product meets our needs in most every way, the extremely knowledgeable and accommodating staff make it the best solution for us. They have provided superior service and willingness to help us find custom solutions to accommodate ever changing business needs and adapt to growing compliance controls that we have not been able to navigate as easily with other vendors. Review collected by and hosted on G2.com.

What do you dislike about Vya?

In reference to the few issues that we have experienced, Vya has address, remedied and accounted for them instantly when they occur. Currently we are extremely satisfied with all aspects of their performance with our account and have no dislikes to report. Review collected by and hosted on G2.com.

Recommendations to others considering Vya:

Vya can provide smaller companies with affordable comprehensive marketing capabilities they would not be able to accomplish without significant costs. They can also greatly expand the capabilities and capacities of medium and larger company's marketing department resources through flexible print and digital media solutions at lower financial cost and less demand on sparse internal IT resources. Review collected by and hosted on G2.com.

What problems is Vya solving and how is that benefiting you?

Most recently we had a need for monitoring and restricting Marketing Agreements and Sponsorships our affiliates were entering into to help manage and/or minimize risk regarding potential enforcement actions resulting from increased regulation. Vya stepped in and assisted us in the creation, deployment and servicing of a robust end to end request approval system that not only met our immediate need but also provides for transaction processing allowing us to engage in partnerships we otherwise could not and reporting to cover any future audit concerns should they arise. Review collected by and hosted on G2.com.

Verified User in Banking
AB
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Vya?

The ability to administer changes, create forms, and view customizable reports through the interactive dashboards and portal managers. The interface is powerful but easy to use, which gives a lot of flexibility when working within the system. Review collected by and hosted on G2.com.

What do you dislike about Vya?

I would also like the ability to create my own asset templates. The current process allows you to send the items to Vya to create templates on your behalf, but I am very hands-on and would like to do this myself as well. Review collected by and hosted on G2.com.

Recommendations to others considering Vya:

I consider Vya to be an excellent choice as an MRM provider. Their excellent personal service has been on point since day one and has not diminished at all. Review collected by and hosted on G2.com.

What problems is Vya solving and how is that benefiting you?

Our old marketing request system was completed with manual labor - from the form requesting materials through shipping of items. This new system allows our "customers" to see everything in a one-stop-shop and have access to it quickly. We are very early into the program, but the benefits already include less labor and stress on several departments. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Vya?

I like the working relationship my team has with our contacts at Vya. They are always open to our new ideas and are continually willing to adapt and improve the products and services they offer. Review collected by and hosted on G2.com.

What do you dislike about Vya?

At this moment in time, there is nothing I can say that I dislike. Review collected by and hosted on G2.com.

Recommendations to others considering Vya:

I would recommend Vya for a number of reasons:

- Superior Customer Service

- High Quality Product

- Innovative Services

- Willingness to Adapt

- Ease of Use (for the end user) Review collected by and hosted on G2.com.

What problems is Vya solving and how is that benefiting you?

We recently had a need to create multiple platforms to collect, store and monitor certain information to help mitigate risk and uphold compliance standards. Working with Vya to create these platforms allowed us the customization we needed while upholding the same user-friendly standards our users are accustom to. Review collected by and hosted on G2.com.

Verified User in Insurance
AI
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Vya?

The customer service is great. I'm a needy customer and email my reps daily. Yet, Vya is quick to respond and helps with my needs/questions in a timely manner. Review collected by and hosted on G2.com.

What do you dislike about Vya?

At times, some template submissions fall under the cracks and are not worked on until I bring it to their attention. If there was a way for my reps to be notified of my submissions and help serve as a watchdog for them (rather than me), that would be great. Review collected by and hosted on G2.com.

What problems is Vya solving and how is that benefiting you?

This system allows our users to customize materials with their personal info and photos. Our users spend a lot of face-time with their customers, so this is a great way to keep that moving. Review collected by and hosted on G2.com.

Verified User in Financial Services
AF
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Vya?

The ease of use for this tool for our employees is top notch. Our employees rarely have issues with ordering and fulfilling collateral pieces. From a marketing standpoint, we're able to quickly add, remove or change pieces on the system which is key. Review collected by and hosted on G2.com.

What do you dislike about Vya?

One of the challenges with this system is the distribution of the content in different mediums. For example, we have to limit the use of our employees sending pdf items via email due to regulatory considerations. It's not something Vya can control unfortunately, but it is a concern from a marketing standpoint. Review collected by and hosted on G2.com.

What problems is Vya solving and how is that benefiting you?

The marketing toolkit allows for distribution of approved content and collateral for over 350 employees to help us remain consistent in our brand. By using this tool, we've been able to reign in any unapproved pieces from being distributed to our clients and prospects, allowing us to stay consistent with our messaging. Review collected by and hosted on G2.com.

Donna D.
DD
Corporate Printing & Production Coordinator
Financial Services
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Vya?

Quick response for any questions or problems. Review collected by and hosted on G2.com.

What do you dislike about Vya?

I can't think of anything right now. Thanks. Review collected by and hosted on G2.com.

What problems is Vya solving and how is that benefiting you?

Storefront, IS Producer Books.

Agents are able to personalize marketing materials and we have good feedback. Review collected by and hosted on G2.com.

Verified User in Financial Services
CF
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Vya?

I like the capability of the product and adaptability. I like that the sales folks can customize their own flyers with pre-approved templates. I have used many systems and Vya far exceeds any system I have seen for creating pieces with contact information on them. Review collected by and hosted on G2.com.

What do you dislike about Vya?

The reporting feature on the HTMLs isn't the strongest. I have seen products with more robust reporting and ROI metrics to see where a user clicks on a certain link in a HTML and the ability to send your own hard and soft bounces again. Review collected by and hosted on G2.com.

Recommendations to others considering Vya:

Do it! Review collected by and hosted on G2.com.

What problems is Vya solving and how is that benefiting you?

I am solving for our sales team to have the tools needed in the field. Time savings. Review collected by and hosted on G2.com.

Verified User in Education Management
CE
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Vya?

That all materials for an advertising campaign that we do are located in one central location for our franchisees to look at and order from. Review collected by and hosted on G2.com.

What do you dislike about Vya?

At times there are glitches in the system i.e. when you click on an item to order you can't change you mind and delete it from the cart. They did work on changing this when it happened but these items should be tested ahead of time. Review collected by and hosted on G2.com.

What problems is Vya solving and how is that benefiting you?

Ordering of materials at one central location. Being able to get reports on who has ordered what materials for my region and on a branch by branch basis. In addition exactly which franchisees have ordered what materials. Review collected by and hosted on G2.com.