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Vividly Reviews & Product Details - Page 2

Vividly Overview

What is Vividly?

Vividly offers a comprehensive Trade Promotion and Deduction Management platform designed specifically for the CPG industry. Our platform enhances trade spend efficiency through automated deduction management, advanced forecasting, and real-time data insights, ensuring brands achieve optimal ROI. Key Features: • Automated Deduction Management: Streamlines the deduction process with automated alignment and comprehensive scanning, reducing labor by 90% and improving cash flow. • Advanced Forecasting: Utilizes AI-powered tools to improve planning accuracy and manage inventory efficiently. • Real-Time Data Insights: Provides deep insights into trade promotion performance with real-time analytics, supporting data-driven decisions. • Enhanced Retailer Relationships: Strengthens collaboration with retailers through effective promotional strategies and improved transparency. • Increased Operational Efficiency: Centralizes and automates trade promotion activities, minimizing manual errors and freeing up resources for strategic initiatives. Trusted by industry leaders like Liquid Death, Perfect Snacks, and Oatly, Vividly is the ultimate TPM solution for driving growth and efficiency in a competitive market.

Vividly Details
Product Website
Languages Supported
English
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Product Description

Vividly is a trade promotion management (TPM) software built by and for the consumer-packaged-goods industry (CPG). From campaign creation to deductions management and promotion measurement, we help brands manage every element of trade spend. We are designed to fit the quintessential business model of small to midsize CPG companies. With our easy-to-use platform and industry-leading experience, we pride ourselves on our ability to bring businesses to the next level.


Seller Details
Seller
Vividly
Company Website
Year Founded
2017
HQ Location
San Francisco, US
Twitter
@govividly
34 Twitter followers
LinkedIn® Page
www.linkedin.com
128 employees on LinkedIn®
Description

Vividly helps CPG companies like Perfect Snacks, Hint Water, and Liquid Death increase trade promotion ROI by more effectively planning their trade promotions, forecasting sales and revenue, and improving trade deduction management. Vividly’s in-depth analytics help businesses drive accountability and make business decisions based on quality data, rather than instinct.


Josh B.
JB
Overview Provided by:

Recent Vividly Reviews

Veronica A.
VA
Veronica A.Small-Business (50 or fewer emp.)
5.0 out of 5
"My feedback on Vividly"
"Vividly is a fantastic platform—it's so easy to use and makes managing tasks a breeze. The staff is excellent, always supportive and quick to assi...
Ricky K.
RK
Ricky K.Mid-Market (51-1000 emp.)
5.0 out of 5
"One of the best TPM + Deductions Management solution for small-mid size companies"
Vividly has significantly automated and improved the manual processes of baseline forecasting, trade promotions management and deductions managemen...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"The best in the game!"
We love working with Vividly! They make our life easier with everything trade reconciliation related. I would recommend them to anyone!
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Vividly Security
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Vividly security information includes:
SOC 2 (System and Organization Controls 2)

Vividly Media

Vividly Demo - Smarter, performance-based trade planning
Smarter, performance-based trade planning: Your business is too important to leave to guesses. With Vividly, you can plan future trade promotions based on actual historical performance metrics. Learn from past successes and failures to make more informed decisions, and plan proactively rather ...
Vividly Demo - A centralized platform for all your data
A centralized platform for all your data: At Vividly, we help you take the guesswork out of forecasting. Once a base plan is created in Vividly, users will no longer have to manually calculate incremental volumes on promotion. Vividly provides an AI-powered approach by letting our system calcu...
Vividly Demo - Enhance your planning accuracy
Enhance your planning accuracy: Get your trade planning down to a science. By providing precise predictions based on historical sales data and current market trends, Vividly helps brands reduce waste, maximize ROI, and ensure they're investing their trade spend in the most impactful way.
Vividly Demo - End-to-End Deduction Workflows
End-to-End Deduction Workflows: You can now upload your backups, as well as scan, match, and clear within the deduction itself — all on one screen.
Vividly Demo - Quickly Clear Deductions
Quickly Clear Deductions: Gone are the days of manually analyzing hundreds of low-value deductions. Quick Clearing gives you the ability to determine the dollar threshold below which deductions have little impact on the overall performance of your business, freeing up time to work on more comp...
Vividly Demo - Improve Visibility into Your Trade Spend ROI
Improve Visibility into Your Trade Spend ROI: Vividly provides in-depth trade spend analysis, enabling you to get granular with your data. Our user-friendly reporting dashboards enable greater visibility into trade spend ROI, so you can base decisions on facts, rather than assumptions.
See why leading CPG companies like Perfect Snacks, Liquid Death, Sambazon and more choose Vividly to manage their trade promotion strategy.
Play Vividly Video
See why leading CPG companies like Perfect Snacks, Liquid Death, Sambazon and more choose Vividly to manage their trade promotion strategy.
Explore trade promotion challenges and Vividly's solution. Crafted by CPG experts, Vividly offers streamlined planning, precise forecasts, and cost reductions. Empower your promotion management with Vividly.
Play Vividly Video
Explore trade promotion challenges and Vividly's solution. Crafted by CPG experts, Vividly offers streamlined planning, precise forecasts, and cost reductions. Empower your promotion management with Vividly.
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27 Vividly Reviews

4.9 out of 5
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27 Vividly Reviews
4.9 out of 5
27 Vividly Reviews
4.9 out of 5

Overall Review Sentiment for VividlyQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Craig B.
CB
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Vividly?

Vividly has built out an amazing software and an experienced services team that serves all A/R and Promotion needs for CPG brands. They are continuously adding new offerings. Review collected by and hosted on G2.com.

What do you dislike about Vividly?

There is nothing that I dislike. I'm excited for when new offerings are added and excited about when we can upgrade to their higher tiers. Review collected by and hosted on G2.com.

What problems is Vividly solving and how is that benefiting you?

Trade Promotions, Deductions and A/R. Vividly is helping us across all. Review collected by and hosted on G2.com.

Response from Josh Blanton of Vividly

Hi there!

Thank you so much for your glowing review! 🌟 It makes us very proud you consider us the best-in-class CPG TPM software and services provider.

It's fantastic to know that our software and experienced services team are meeting all your A/R and promotion needs. We're committed to continuously improving and adding new offerings to serve you better, and we're so glad you're excited about them too!

We're equally excited about your enthusiasm for future upgrades to our higher tiers. Our team is dedicated to ensuring that every new feature and service we introduce enhances your experience even further.

Thank you once again for your kind words and for being a valued part of the Vividly community! If you ever have any questions or need assistance, please don't hesitate to reach out.

Warmest regards,

Team Vividly

JE
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Vividly?

The ability to harvest backup and have detailed spending reports that can be exported is invaluable for an agile team. The customer service is also much more personal than any other service I've worked with before Review collected by and hosted on G2.com.

What do you dislike about Vividly?

I want the ability to have more automatic deductions tagging to get better spending insights. Deductions related to shipping fines and spoils are an area in which I would like more detail. Review collected by and hosted on G2.com.

What problems is Vividly solving and how is that benefiting you?

Harmonizing all deductions from all routes of business. I have to consolidate certain retailers with multiple ways to market, and Vividly makes reviewing deductions so much easier. Review collected by and hosted on G2.com.

Response from Josh Blanton of Vividly

Hey there!

Thank you for the fantastic 5-star 🌟🌟🌟🌟🌟 review! We're thrilled to hear that Vividly is a must-have for your team, and that our detailed spending reports and personal customer service are making a difference for you.

We appreciate your feedback about automatic deductions tagging. We're always looking to improve, and your insights are super valuable!

Thanks again!

Team Vividly

Verified User in Consumer Goods
UC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Vividly?

Vividly Team listens to feedback and makes continuous improvements! Review collected by and hosted on G2.com.

What do you dislike about Vividly?

For my purposes of entering and tracking promotions, it works great! No downside thus far. Review collected by and hosted on G2.com.

What problems is Vividly solving and how is that benefiting you?

Holds all promos in one place, easy tracking and reporting. Review collected by and hosted on G2.com.

Response from Josh Blanton of Vividly

Hey!

Thanks so much for the great review! 🌟 We love hearing that our team’s improvements are making a difference for you.

No downsides? That’s music to our ears!

Keep the feedback coming—we’re here for you!

Best,

Team Vividly

Verified User in Consumer Goods
UC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Vividly?

Exporting files and the search box. Those are my 2 favorite functions. 2 Review collected by and hosted on G2.com.

What do you dislike about Vividly?

A little bit slow when you first login sometimes it takes up to 3 - 4 mins for the app the app start working. Review collected by and hosted on G2.com.

Recommendations to others considering Vividly:

Best app I;ve seen so far for trade planning purposes. Review collected by and hosted on G2.com.

What problems is Vividly solving and how is that benefiting you?

Trade promotion planning for my customers. It organizes our yearly planning very efficiently. Review collected by and hosted on G2.com.

Response from Josh Blanton of Vividly

Hi!

Thanks so much for the kind words on G2 and for the 5-star 🌟🌟🌟🌟🌟 review! We love that you find our app user-friendly and love the exporting and search functions. Best you've seen? 👀

Sorry to hear about the initial login lag. We’re looking into it to make sure you get a faster start.

So glad Vividly is helping with your trade promotion planning and yearly organization. We appreciate your recommendation!

All the best,

Team Vividly

Kaufman N.
KN
Director of Sales Operations
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Vividly?

Cresicor provides is robust sales forecasting module. The integration to promotions is excellent, and the BI tools offer amazing insights for all users. The quarterly business reviews are also great insights into the health of the business within Cresicor - this helps us, as a business, to understand what we are doing well and where we can improve. Review collected by and hosted on G2.com.

What do you dislike about Vividly?

The system is relatively new/green. There are some bugs, but these get addressed immediately. For promotion planning, it can be a little difficult to see expected versus actuals in a quick format. Review collected by and hosted on G2.com.

Recommendations to others considering Vividly:

When implementing Cresicor, make the data (active and legacy) are clean. Mapping customers and items correctly are essential for the Analytics portion to work correctly. Review collected by and hosted on G2.com.

What problems is Vividly solving and how is that benefiting you?

Cresicor serves as our forecast planner and trade management software. By integrating these two elements into one house, we can reconcile deductions, manage accruals, and update forecast metrics in near real time. Review collected by and hosted on G2.com.

Response from Josh Blanton of Vividly

Hi!

Thanks so much for the kind words on G2 and for the 5-star 🌟🌟🌟🌟🌟 review! We're thrilled you find our app user-friendly and love the exporting and search functions. Best you've seen? 👀

Sorry to hear about the initial login lag. We’re looking into it to make sure you get a faster start.

So glad Vividly is helping with your trade promotion planning and yearly organization. We appreciate your recommendation!

All the best,

Team Vividly

Zach D.
ZD
Trade planning analyst
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Vividly?

Cresicor is very easy to use. The interface is very user-friendly, and the design is laid out in an effortless yet effective way that anybody from a trade analyst to a sales team member can use it. It has many features that can be used for different analyses (ie, promotion analytics & finance analytics tabs). It also hosts useful information such as pricing, product details, GL/Accounting details etc. I am a big fan of the advanced search, the advanced duplicaton feature and the mass submission features Review collected by and hosted on G2.com.

What do you dislike about Vividly?

The advanced search feature is useful, but could be better if you could filter by multiple criteria in the same field (filter by Ahold Stop & Shop, Giant Carlisle & Landover all at once, or search for MCBs and Scans at the same time or filter out all promotions that are cancelled and export). Being able to import an excel document of some sort to create promotions would be awesome in the future Review collected by and hosted on G2.com.

What problems is Vividly solving and how is that benefiting you?

I have one centralized location for all trade management details, including promotion planning, actuals vs forecast analysis, pricing data, customer data etc. The ability to export all promotions or customer data or pricing and have in an excel file to analyze is very helpfup Review collected by and hosted on G2.com.

Verified User in Food & Beverages
UF
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Vividly?

I love that this allows us to track, project, and keep track of all of our trade spend. It also allows cross-company visibility into the details. Review collected by and hosted on G2.com.

What do you dislike about Vividly?

I have no complaints. This allows so many things to be made easier in our company. I don't love the task of projecting our trade spend, but this program makes it easy! Review collected by and hosted on G2.com.

Recommendations to others considering Vividly:

It makes things run so much more smoothly and the Cresicor team will work to ensure the program is working for you! Unlike the companies that promise to help and then leave you stuck with software that doesn't make it easy. Review collected by and hosted on G2.com.

What problems is Vividly solving and how is that benefiting you?

We have used this to track our company's activity across multiple accounts and channels. I love that it provides checks and approval processes as well as gives visibility to all who need it. Review collected by and hosted on G2.com.

Response from Josh Blanton of Vividly

Hey there!

Love the 5-star 🌟🌟🌟🌟🌟 review! Simple is the name of the game!

We’re glad to know the program makes a typically tough task easier for you. And it’s great that the checks and approval processes are working well for your team.

Your recommendation means a lot to us! We’re here to make things run smoothly and support you every step of the way.

Cheers,

Team Vividly

corey b.
CB
Director of Sales - West
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Vividly?

Cresicor is a highly user-friendly platform for trade management and insights. Simple and straightforward, anyone can learn the essential functions within Cresicor in just a short introductory training session. The team at Cresicor has always been available to answer any questions and respond quickly to inquiries. We started with the base package a few months ago but are already looking to upgrade to the next tier. Review collected by and hosted on G2.com.

What do you dislike about Vividly?

The only downside I have found so far, is when you make a change to an already approved or running promotion, it is automatically kicked back to pending and you will have to change the status again. Review collected by and hosted on G2.com.

What problems is Vividly solving and how is that benefiting you?

Cresicor has helped our team have transparency into trade and allows us to account for future spending, minimizing any surprises to our bottom line. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Vividly?

I like the look of the website and the easy navigation around. Cresicor provides a good amount of ways to achieve an objective when searching or creating promos. Review collected by and hosted on G2.com.

What do you dislike about Vividly?

There isn't a process to bulk complete all tasks yet. There is also no way to set up automatic reports or pull in data from our other systems. Review collected by and hosted on G2.com.

What problems is Vividly solving and how is that benefiting you?

We are able to solve incremental ROI questions that we had about customer accounts performance and realizing how much we can see when we are uploading all of the information to build proper bump charts and sales analytics. Review collected by and hosted on G2.com.

Verified User in Food & Beverages
UF
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Vividly?

Cresicor is helpful as it is easy to use! They provide free training and always have people available to assist you with any questions. It makes planning and analytics simple! Review collected by and hosted on G2.com.

What do you dislike about Vividly?

I don't particularly appreciate how the planning dates do not follow each other, and you have to change them every time you make a change. I wish you could search your promotion using a filter. Review collected by and hosted on G2.com.

What problems is Vividly solving and how is that benefiting you?

Cresicor has been timing out more frequently which caused our planning deadlines to be pushed out by a day. Review collected by and hosted on G2.com.