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Vistar Media Reviews & Product Details

Vistar Media Overview

What is Vistar Media?

Vistar Media is the home of out-of-home – providing brands, marketers and media owners with the world’s first truly intelligent platform for buying and selling OOH. Vistar hosts the world’s most extensive digital out-of-home inventory globally, offering the scale, data and expertise that allow brands to capture a better kind of attention. With a full suite of platforms to choose from – demand-side platform, supply-side platform, ad server and Cortex CMS system – Vistar has built the world’s largest marketplace for OOH transactions. Headquartered in New York, Vistar has a presence in more than 20 countries, working with hundreds of brand marketers and media owner networks to power an OOH that’s both timeless and future-proof. DSP: Vistar’s DSP connects marketers to the largest network of ad space in DOOH. Built to power a programmatic DOOH ecosystem when Vistar first launched, today it’s used by marketers to plan campaigns that leverage hyper-contextual storytelling to capture a better kind of attention. SSP: Vistar’s SSP brings automation to physical ad space in order to make DOOH bidding and buying more efficient to marketers at scale. DOOH thrives on breadth and the ability to make a campaign part of the physical world; with Vistar, brands and organizations can focus on generating moments of serendipity and discovery that don’t just create a positive impression, but genuinely lead to action. Ad Server: The Vistar ad server integrates loop-based and programmatic campaigns so media owners choreography inventory with one smart management platform for OOH. The ad server is engineered for media owners who are looking for a single solution to automate manual tasks and increase inventory value, so more marketers can take advantage of the most human channel in advertising. Cortex: Cortex is designed as an intuitive CMS for the world of digital out-of-home. It’s a highly flexible tool for remote deployment, troubleshooting, performance alerts and app development. In an industry that is constantly innovating and improving, media owners need solutions engineered to help them provide new and seamless opportunities for marketers.

Vistar Media Details
Product Website
Languages Supported
English
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Product Description

We turn geotemporal data into actionable insight about your consumers' behavior.


Seller Details
Company Website
Year Founded
2011
HQ Location
New York, NY
LinkedIn® Page
www.linkedin.com
296 employees on LinkedIn®
Description

Vistar Media is a leading software platform designed for the programmatic buying and management of digital out-of-home (DOOH) advertising. The company provides solutions that enable advertisers and media owners to optimize their campaigns through data-driven insights, audience targeting, and real-time reporting. With a focus on enhancing the efficiency and effectiveness of outdoor advertising, Vistar Media integrates various technologies to facilitate seamless transactions and improve campaign performance. For more information, visit their website at https://www.vistarmedia.com.


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Recent Vistar Media Reviews

David K.
DK
David K.Small-Business (50 or fewer emp.)
5.0 out of 5
"Best platform for digital out of home"
Very, very easy to use. I have used many platforms for programmatic advertising and Vistar is created for just Dooh.
AG
Ayushi g.Small-Business (50 or fewer emp.)
5.0 out of 5
"Best Platform for App Marketers"
I like its data driven techniques to target specific audience and locations.User friendly interface to setup and make integration. Easy to use and ...
Verified User
U
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"Best features for finding successful paths to publish ads"
I loved Vistar for ensuring continuous reach to a larger audience. I loved the power of demographic and geographic targeting that Vistar creates in...
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12 Vistar Media Reviews

4.5 out of 5
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12 Vistar Media Reviews
4.5 out of 5
12 Vistar Media Reviews
4.5 out of 5

Vistar Media Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Vistar MediaQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Matt C.
MC
Creative Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Vistar Media?

Vistar has been great with listening to our concerns and issues and actively trying the remedy any situations. They have also taken our input into consideration when looking for ways to improve their platform for our specific use.

Response time is fairly quick. Review collected by and hosted on G2.com.

What do you dislike about Vistar Media?

Our clients still like to do primarily loop based scheduling and their system wasn't really set up to make that very easy. We've been working with them tho, and that side of their scheduling software has come a long way.

We've also had to work with an outside company to create dynamic ads such as countdowns or RSS feeds. Other companies we've worked with have had builders for simple dynamic content. Review collected by and hosted on G2.com.

What problems is Vistar Media solving and how is that benefiting you?

We've worked with them closely to improve the day to day workflow of the software. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Vistar Media?

Vistar is very user friendly and have a nice user interface.

We use the software for all our scheduling needs.

I enjoy the fact that if we are in need of help the customer support is really friendly and helpful!

I also like that we are asked frequently what feture we would like to see implimented or spruced up and how we plan to use the features! Review collected by and hosted on G2.com.

What do you dislike about Vistar Media?

I think vistar is getting alot better over the years but I do think there is room for improvement and it may just because of how we use the software. I would like to see a way to add percentage weights for mutiple creatives for example: if a client has 3 creatives and wants one to run creative one at 50% and creative 2 and creative 3 at 25% it would be nice to not have to add 2 of creative 1 and 1 of each of creative 2 and 3 in order to make the percentages correct. If there was a way to select a creative and copy it wouldnt be as bad but there isnt an option atm for that Review collected by and hosted on G2.com.

What problems is Vistar Media solving and how is that benefiting you?

It is great for scheduling our digital billboards! Review collected by and hosted on G2.com.

DG
Director, Digital Operations
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Vistar Media?

The support, and simplicity of every interaction. During every outreach, regardless of our questions, we have received the utmost help and explanation to not only resolve any issue at hand but also understand what was going on. Review collected by and hosted on G2.com.

What do you dislike about Vistar Media?

After using the Vistar Media platform for quite some time, you'll begin to set expectations for other platforms, such as wishing you could pull reports as easily as you can within Vistar. I’ve found Vistar’s reporting capabilities and intuitive interface to be particularly valuable, and it would be great to see similar features elsewhere. Review collected by and hosted on G2.com.

What problems is Vistar Media solving and how is that benefiting you?

Vistar Media is funneling a lot of our attention and focus to a single platform. With the amount of data and information that can easily anchor your days down, having a partner like Vistar Media facilitate the reporting, inventory management, as well as the ad serving responsibilities is incredibly helpful. Review collected by and hosted on G2.com.

David K.
DK
Director- Performance Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Vistar Media?

Very, very easy to use. I have used many platforms for programmatic advertising and Vistar is created for just Dooh. Review collected by and hosted on G2.com.

What do you dislike about Vistar Media?

The planning tool resets every time you change your view. Review collected by and hosted on G2.com.

What problems is Vistar Media solving and how is that benefiting you?

Running programming DOOH with a brand lift study. Review collected by and hosted on G2.com.

Pranav J.
PJ
Market Research Intern
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Vistar Media?

The team at vistar was very helpful and the ease of use and to implement it in the work. It was Helpful specially the feature to get you and target the right ads makes it easy to integrate the ads accordingly, Review collected by and hosted on G2.com.

What do you dislike about Vistar Media?

i think the ui interface needs to be changed and it was laggy at times Review collected by and hosted on G2.com.

What problems is Vistar Media solving and how is that benefiting you?

it helped me in the issue of advertising with automation , turns out high traffic with less problems now Review collected by and hosted on G2.com.

Verified User in Renewables & Environment
AR
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Vistar Media?

Vistar's customer support for end to end implementation and ongoing support has been hands on, quick, and helpful Review collected by and hosted on G2.com.

What do you dislike about Vistar Media?

Implementation was manual and took a long time to do for our existing network. Review collected by and hosted on G2.com.

What problems is Vistar Media solving and how is that benefiting you?

Our company is working to accelerate our assets in market and Vistar has provided us quicker ways of work - easy to bulk register, update, and monitor screens. Review collected by and hosted on G2.com.

AG
Account Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Vistar Media?

I like its data driven techniques to target specific audience and locations.User friendly interface to setup and make integration. Easy to use and great customer support. Review collected by and hosted on G2.com.

What do you dislike about Vistar Media?

Some times it take time in testing the integration. Review collected by and hosted on G2.com.

What problems is Vistar Media solving and how is that benefiting you?

Best place to buy traffic for my campaigns Review collected by and hosted on G2.com.

MJ
Data engineer
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Vistar Media?

I love It's data driven techniques to target specific audiences and locations similar to othet digital platforms works. Review collected by and hosted on G2.com.

What do you dislike about Vistar Media?

In some smaller markets or region the available inventory might be limited. Review collected by and hosted on G2.com.

What problems is Vistar Media solving and how is that benefiting you?

It allows for seamless integration with other marketing and analytics platforms. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Vistar Media?

Vistar adserving is very user friendly and customer support has been great. Review collected by and hosted on G2.com.

What do you dislike about Vistar Media?

I would like to see an update in reporting making it easier to use and more report categories. Review collected by and hosted on G2.com.

What problems is Vistar Media solving and how is that benefiting you?

Vistar provided us with a lot more customizable platform when controling our venues around the country. Review collected by and hosted on G2.com.

HD
student ambassador
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Vistar Media?

it's helpful to have a simple search feature to find the exact graphic you're looking for. You may also find it useful to have a feature that makes the image pop out and easier to see (or enlarge the entire UI graphic) when you hover your mouse over the image. Review collected by and hosted on G2.com.

What do you dislike about Vistar Media?

This software is a great option if you only use traditional advertising platforms . Review collected by and hosted on G2.com.

What problems is Vistar Media solving and how is that benefiting you?

I'm using Vistar Media to win additional customers related to e-commerce. Integrating website pixels with vistar media creates a powerful list of relevant audiences, which fall into categories such as high intent, application viewer, and cart abandoner. Review collected by and hosted on G2.com.