Vertify Reviews & Product Details

I enjoy the simplicity of the user interface, ease to review history, preview and test filter results, export directly from filters, and collect/push changes on the fly with specific logic.

Support has been wonderful and help site resources are easy to locate. Overall easy setup compared to other middleware I've used. Review collected by and hosted on G2.com.

Least helpful are lacking features for "copying" configurations as new items are added. Some of our mappings are quite time consuming and manually mapping each new add can introduce human error. However, it was explained support can assist with these in bulk if needed. Review collected by and hosted on G2.com.

Vertify connects the tools in our MarTech stack together. The best part of Vertify is flexibility. There is so much data moving back and forth and we're often trying to manipulate it to keep our database well organized and Vertify's flexibility lets us build the ideal workflow for our business practices.

The support from Vertify is exceptional and a huge part of our success. Their interface is very user friendly but whenever there is a disconnect, they are incredibly helpful, quick to respond, and won't rest until it's fixed. Review collected by and hosted on G2.com.

There really hasn't been anything that stands out that I would complain about. Review collected by and hosted on G2.com.

The people. Vertify has made it a point to up their game and provide knowledgeable and creative account managers to assist with integrations. These projects are HAIRY, with a lot of ins-and-outs that will bamboozle small Marketing teams. Think about it - you're already resource strapped so you purchase a contract with a major automation platform to "lighten the load" internally through automating outreach while also diversifying/improving how you attain data for your distribution team. Sounds great... until you realize you practically have to be either a business analyst or, even better, an engineer, to get the connection accomplished if you're using anything other than SalesForce. (I said "resource strapped," remember?)

Anyhow, Vertify's expertise has proven invaluable again and again - and that's the people who provide it. Anyone could probably create a solid data-mapping tool and bring it to market, but Vertify has both a solid technical offering - the software itself is excellent - as well as an incredible team of articulate, thoughtful and even enthusiastic contributors who want to see you cross the finish line.

Another nice feature of having such an integration tool on hand - you're not as liable to fall victim to the data retention policies of your automation platform. In our case, a 90-day retention policy played havoc with our lead scoring initiative, but Vertify helped us overcome the issue because our activity data (used as the base for much of our lead scoring) was held in the system for much, much longer than the automation platform's 90 days. Review collected by and hosted on G2.com.

We got off to a rough start with Vertify in early 2018 due to some staffing changes that occurred behind the scenes, and they hadn't yet recovered and gotten their A-game on. So the fact that it's small and thus potentially vulnerable to personnel shake-ups can lead one to pause. That said, their size has proven to be a benefit overall. They are scrappy, competent and willing to go the extra mile to maintain solid relationships with their clients. And that's invaluable. Review collected by and hosted on G2.com.

I liked having contact with such a personable technician. Amanda is super helpful in the fact she knows her stuff, and doesnt mind me asking a million questions, even some repeat questions. Review collected by and hosted on G2.com.

Nothing crazy, sometimes i think communicate gets lost in some issues, but usually its resolved very quickly without hassle. Review collected by and hosted on G2.com.