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UpContent Reviews & Product Details

Build trust and deepen relationships with curated content. A better way to discover, collaborate, and distribute relevant third-party content that helps turn leads into loyal customers. UpContent’s patent-pending technology helps reduce the amount of time spent searching for content by 65% on average and is available both as a standalone application as well as a premier Hootsuite Content Source and Stream. UpContent's suggestions are used by marketers worldwide to power their social media, email marketing, and website conversion efforts as well as support their original content creation. The technology offers an array of plans that are designed to offer only the features needed at a price-point that fits your budget.

Seller

UpContent

Discussions

UpContent Community

Languages Supported

Danish, German, English, French, Italian, Japanese, Korean, Polish, Portuguese, Spanish, Swedish, Turkish, Chinese (Simplified), Chinese (Traditional)

Overview by

(Founder and CEO, UpContent)

Pricing

Pricing provided by UpContent.

Sharer

$15.00

Per Month

Curator

$49.00

Per Month

View More Pricing Information

Top-Rated Alternatives

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UpContent Integrations

(8)

Integration information sourced from real user reviews.

UpContent Media

All content discovered using your search query will be displayed in an easy-to-read card layout, allowing you to click on, read, favorite, write notes on, and share to Buffer the suggestions your audience will enjoy most.

UpContent Demo - UpContent for Hootsuite

Enjoy everything you love about UpContent inside the Hootsuite platform. Discovering, collaborating on, and sharing content to social media has never been easier.

UpContent Demo - UpContent Guided Query Builder

Build a search query using Boolean operators with ease with the Query Builder. Get as specific or as general as you'd like to find the content you're looking for.

Collaborate with teams of any size in UpContent with notes and favoriting. Assign permissions to your team members and read-only access to clients and supervisors.

UpContent Demo - UpContent Gallery (Add on)

The UpContent Gallery allows you to gain additional return on your curation efforts by sending appropriate articles to locations on your website and, through our integration with Sniply, leveraging engagement on these articles to drive leads and build your custom remarketing audience.

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Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

7/30/2025

"A reliable app for sharing Smart Content and delivering relevant industry insights."

5/5

What do you like best about UpContent?

It is a time-saving application with easy integration with other apps, user-friendly, and easy to implement. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Lack of social listening and pricing is a bit more when integrated with other platforms. Review collected by and hosted on G2.com.

Verified User in Food Production

Mid-Market (51-1000 emp.)

1/7/2025

"good functionality; could be a bit more user friendly"

3.5/5

What do you like best about UpContent?

My favorite thing about UpContent is that it pulls in news articles based on key words and groups of key words from all over the internet and world. It doesn't have to rely on RSS feeds, etc., or for you to input sources into the system. This opens us up to more sources, some that we never even knew about. It therefore helps our newsletter stand out from its competitors by offering new stories (not the same ones everyone is "curating").

It easily integrates with Rasa.io which we use for the delivery of our personalized newsletters.

I love that it offers a way to search Getty Images within the system to add or change a picture accompanying a story and it's very convenient to be able to edit the headlines and abstract in system too. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

I find the usability of the system a little difficult and not very user friendly. It is a bit complicated to figure out what combination of key words and phrases will get you the articles you really want to see and then it's a bit complicated to figure out to refine those results via the various filter Views. That being said, the customer service is great at hoping on a call and helping you adjust filters as needed. I still feel like it takes constant refining so as to not get the tiny city/town/village news sources we don't want but while also exposing us to new larger sources we may want. For us, it doesn't seem to be a "set it and forget it" system.

I still find that we are missing large stories from major news bodies (Reuters, NYT, Wall Street Journal) that I am having to add manually, which is frustrating. I want it to work better than it is but I am not sure if it is the system or my lack of time to dedicate to optimizing it. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

It's helping us be able to find new articles from all over the globe using keywords and phrases that we enter without having to rely on RSS feeds and manually entered news sources. That helps us differentiate our newsletters by providing articles and sources that our readers may not be regularly exposed to. Review collected by and hosted on G2.com.

Kathryn M.

Director of Social Media & Corporate Communications

Mid-Market (51-1000 emp.)

6/10/2025

"UpContent is a game changer"

5/5

What do you like best about UpContent?

Being able to curate articles from across the web! Instant thought leadership - avoiding turning people into company billboards. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

I wish the non-paid had more than one topic available. Review collected by and hosted on G2.com.

isaias y.

Graphic Designer

Mid-Market (51-1000 emp.)

9/15/2025

"Getting used to it - love it"

5/5

What do you like best about UpContent?

The Organization inside the system for all Review collected by and hosted on G2.com.

What do you dislike about UpContent?

For the moment nothing at all really bothers me Review collected by and hosted on G2.com.

Verified User in Computer Software

Small-Business (50 or fewer emp.)

12/20/2024

"Great tool for curating content and publication/distribution"

4.5/5

What do you like best about UpContent?

We use UpContent for almost a year now and are very happy with the features and functionalities. We mainly used it for curating content (blog articles from various sources in English and French) and publication of our website and within our monthly newsletter. The filters and RSS feeds we use as well as the possibility to customize the layout of content is great. Also the integration with other tools such as ActiveCampaign and Wordpress work well.

Finally, a big thank you to the CSM team and particulary Dylan who is checking on us on a regular basis and always provide detailed answers to our questions. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

The only think that would come to my mind would be pricing for one user and a couple of collections. Would be great to have a starting package slightly less expensive. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

edit

Fantastic to read about the success you are seeing across both English and French content.

Dylan is truly a gem!

Since this is anonymous, please share your interest on packaging with Dylan next time you speak and I am sure we can figure something out custom.

Cheers,

Scott

Dennis J.

Research Manager

Mid-Market (51-1000 emp.)

4/29/2025

"Great customer Service"

4.5/5

What do you like best about UpContent?

They are very responsive when I've had trouble and always worked out the issue I was having in a very timely manner. It is a neat platform that is pretty intuitive. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

There have been a few times when things either aren't working like they should or I can't see some of the content we've uploaded or some of the channels that I should be seeing. Review collected by and hosted on G2.com.

Verified User in Pharmaceuticals

Mid-Market (51-1000 emp.)

9/18/2025

"A Good Experience"

5/5

What do you like best about UpContent?

I like the way the content is generated for each user. It seems very curated Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Sometime the post can be a little to lengthy Review collected by and hosted on G2.com.

Jennifer Slaughter M.

Consultant / Business Manager

Small-Business (50 or fewer emp.)

8/26/2024

"GREAT Support and Product"

5/5

What do you like best about UpContent?

Ease of use and FAST support and service. Very easy to curate articles for website or newsletters. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

No real downsides. A glitch here and there like any other products, but they resolve QUICK! Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

edit

Glad to hear we can make the news briefs a breeze for you!

Removing friction in sharing your expertise with your audience is a top priority for our team. Always happy to support the continued growth of your content intelligence strategy!

Verified User in Events Services

Small-Business (50 or fewer emp.)

4/22/2025

"Decent, loads of room for improvement"

3/5

What do you like best about UpContent?

I love that I'm able to pull articles from the web that'll be automatically populated in my newsletters. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

The functions are some of the least intuitive ones I've come across. Help articles can be more robust/informative as well. Review collected by and hosted on G2.com.

Vikas P.

Director

Small-Business (50 or fewer emp.)

4/30/2025

"A great tool for content curation and integration with your website."

4/5

What do you like best about UpContent?

I purchased UpContent early on as a replacement for similar deals on Wix and WordPress and I have a sweet, sweet deal. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

The interface definitely has a learning curve but once you have things set up as you like, it's set-and forget. Review collected by and hosted on G2.com.