Best Software for 2025 is now live!
Save to My Lists
Paid
Claimed
Optimized for quick response

UpContent Reviews & Product Details - Page 4

UpContent Overview

What is UpContent?

Build trust and deepen relationships with curated content. A better way to discover, collaborate, and distribute relevant third-party content that helps turn leads into loyal customers. UpContent’s patent-pending technology helps reduce the amount of time spent searching for content by 65% on average and is available both as a standalone application as well as a premier Hootsuite Content Source and Stream. UpContent's suggestions are used by marketers worldwide to power their social media, email marketing, and website conversion efforts as well as support their original content creation. The technology offers an array of plans that are designed to offer only the features needed at a price-point that fits your budget.

UpContent Details
Product Website
Languages Supported
Danish, German, English, French, Italian, Japanese, Korean, Polish, Portuguese, Spanish, Swedish, Turkish, Chinese (Simplified), Chinese (Traditional)
Show LessShow More
Product Description

UpContent is a content discovery tool that helps users find and take action on relevant and engaging content to drive new, more meaningful conversations.

How do you position yourself against your competitors?

UpContent's proprietary crawler is continuously looking for new articles that match the custom topics each of our customers create (not forcing you to select from a finite set of categories or add your own RSS feeds).

Further, our machine learning algorithms quickly identify and remove the noise while our unique sorting options help you find the articles that are the most engaging, relevant, and influential within the criteria you define.

Finally, our collaboration features allow all members of your team to work together seamlessly - ensuring consistency in your messaging and enabling the iterative process that is required in effective curation.


Seller Details
Seller
UpContent
Company Website
Year Founded
2017
HQ Location
Pittsburgh, PA
Twitter
@getupcontent
3,725 Twitter followers
LinkedIn® Page
www.linkedin.com
15 employees on LinkedIn®
Description

UpContent is a leading intelligent content discovery technology that helps you build trust and deepen relationships with curated content. Quickly find, sort, read, and interact with the news and blog articles that meet your brand’s exacting standards–all while collaborating with your team to identify and leverage the right content, in the right channel, at the right time.


AN
Overview Provided by:
Founder and CEO, UpContent

Recent UpContent Reviews

Kate M.
KM
Kate M.Mid-Market (51-1000 emp.)
5.0 out of 5
"Easy onboarding, smart leader."
Onboadring and personalisation to my employers needs.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Makes Content Curation Easy"
Stellar, super fast, friendly and attentive support. Makes content curation easy, I can't imagine doing this manually. Easy implementation on our...
Stacy J.
SJ
Stacy J.Small-Business (50 or fewer emp.)
5.0 out of 5
"Terrific Content Curation and Knowledge Sharing Solution"
I love embedding curated content on my website. I love the Sniply integration with those curated items. Using my curated feed with my social media ...
Security Badge
UpContent Security
Get security information from UpContent to help you buy the right software. View Security Information

UpContent Media

UpContent Demo - My.UpContent Dashboard
All content discovered using your search query will be displayed in an easy-to-read card layout, allowing you to click on, read, favorite, write notes on, and share to Buffer the suggestions your audience will enjoy most.
UpContent Demo - UpContent for Hootsuite
Enjoy everything you love about UpContent inside the Hootsuite platform. Discovering, collaborating on, and sharing content to social media has never been easier.
UpContent Demo - UpContent Guided Query Builder
Build a search query using Boolean operators with ease with the Query Builder. Get as specific or as general as you'd like to find the content you're looking for.
UpContent Demo - UpContent for Teams
Collaborate with teams of any size in UpContent with notes and favoriting. Assign permissions to your team members and read-only access to clients and supervisors.
UpContent Demo - UpContent Gallery (Add on)
The UpContent Gallery allows you to gain additional return on your curation efforts by sending appropriate articles to locations on your website and, through our integration with Sniply, leveraging engagement on these articles to drive leads and build your custom remarketing audience.
Play UpContent Video

Official Downloads

Answer a few questions to help the UpContent community
Have you used UpContent before?
Yes

280 UpContent Reviews

4.4 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Popular Mentions
The next elements are radio elements and sort the displayed results by the item selected and will update the results displayed.
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.
280 UpContent Reviews
4.4 out of 5
280 UpContent Reviews
4.4 out of 5

UpContent Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for UpContentQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
Log In
Want to see more insights from verified reviewers?
Log in to view review sentiment.
G2 reviews are authentic and verified.
Verified User in Human Resources
AH
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

Easy to find, create and schedule content for my team. Amazing customer support. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Nothing to specify in this section. Really love it. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

We are able to amplify our employee's social media presense by sharing relavent and industry specific content. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thank you for the positive feedback about our customer support! We strive to provide amazing support to all our users.

Cheers,

Scott

KF
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

The UpContent software works very well - it delivers potential stories very quickly, and also provides useable content even in our specialist field. The best thing is that there are real people at UpContent who are prepared to get onto a Zoom call and listen to what you're looking for from the service - and help get it up and running too. This definitely made all the difference to Rocket Content when we were setting up a new website using curated content as the backbone. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

I found the system very efficient, and the searches are easy to set up - you can really play around with ideas. If I am really looking for something that might be added, then it would be great to be able to select which stories appear at the top of my feeds - or even to pin some to the top for maximum impact. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

We're a content agency producing work in a specialist field. We do lots of research for clients, and wanted to harness this for a wider range of users. But we're a very small team so there's no way we can produce enough 'news' content for a whole website. We also didn't want to use freelance writers as they take time to brief and manage. UpContent provides the ideal solution - lots of content flowing in so it's always fresh; we're able to really pinpoint the specialist sectors we're looking at with the excellent search set ups; and we think we've built something different that we think will be useful to marketers, sales teams, product developers and engineers in our sector. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

It's truly been a pleasure learning more about your work, Karen.

We are excited to continue supporting you and look forward to continue receiving your suggestions (such as the ability to pin). There is a way to accomplish this using favoriting. Our team will send you a video with more details to see if this meets your needs.

Cheers,

Scott

JN
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

I can create searches for specific topics suited to what I need. I can also set and monitor specific RSS feeds from where I gather the personalized content we need. It also suggests sources based on the topic searches. You can use some automation to publish to a collection page, you can also edit to add or delete specific pieces. You can create various RSS feeds which you can use to post to social media, to an e-mail newsletter. You can connect with third parties to email or social media campaigns... Versatility to select relevant content and publish in various ways certainly adds value. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Had not found out about it before we lost Paper.li It does much more to drive traffic where we need it. Regrettably, we tried another competitor whose system just crashed and burned right after the trial period. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Curating known sources, great content recommendations which feel personal, discovering content elsewhere through directed search topics that would have gone unnoticed despite using other several search mechanisms. It's helping me publish on multiple channels. Integration with third parties. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

We're thrilled you found us after losing Paper.li and have experienced the many differences UpContent's versatility and integration capabilities can offer.

We look forward to continuing to support your authentic curation which positions you as a trusted resource to your audience.

Cheers,

Scott

Verified User in Hospital & Health Care
UH
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

UpContent has provided valuable resources to our team. They've been incredibly easy to work with and very knowledgable about our business and use case. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

So far we have nothing to dislike about UpContent. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

We needed to establish ourselves as an industry thought leader and having quick access to relevant content has been solved for us through UpContent. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thank you for your kind words! We're glad to hear that UpContent has been easy to work with and has provided valuable resources for your team. We're committed to continuing to support your business needs.

Cheers,

Scott

Verified User in Defense & Space
UD
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

UpContent's integration with other platforms such Sniply, MailChimp, Zapier, Buffer, etc. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Takes some trial and error to understand interface. But customer service and support has been beneficial Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Customer support has been great as I have at times struggled with the on-boarding and gotten used to the interface. The UpContent team has made this transition easier. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

We're happy to hear that our customer support has been beneficial for you during the on-boarding process. We appreciate your feedback about the interface, and we're constantly working to make it more user-friendly. We'd love to get your thoughts on what would make it more intuitive.

It's great to hear that our integration with other platforms has been helpful for you as well.

Cheers,

Scott

TA
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

Easily find relevant articles based on our search criteria Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Does not show gated content and some images don't appear either Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Allows our teams to have relevant content available at their fingertips Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Hey Tim!

Thanks for sharing this experience and the value that having this curated content for your team creates.

I'd certainly like to learn more about the gated publishers you want to be sure are being discovered for you. We are also working to determine how to display more imagery from the publishers while also staying true to their image license requirements.

If there are specific publishers that are more important to you than others, we'd love to hear about them in order to increase the value you and the team are receiving from UpContent.

Cheers,

Scott

Verified User in Financial Services
AF
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

The interface is simple and easy to use. The number of sources that are referenced is above and beyond any other content aggregation service that we have used. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Setup isn't as intuitive as it could be. The UpContent team does a good job, but there should be an easier way for an end user to administer the setup. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

UpContent is a great option to fill the holes in unique content generation for social media. When we have a slower news day or require something 'generic' for social, UpContent fills that space quickly an deasily. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thank you for taking the time to share your experience!

Improving the self-service experience for setting up your account is certainly something our team is actively prioritizing. We'd love to learn more from you on where the steps may have deviated from what you'd have expected.

Cheers,

Scott

Ivan C.
IC
Propietario
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

I can define a field and just go there to see what news came about that Review collected by and hosted on G2.com.

What do you dislike about UpContent?

the distinction between topics and collections is not very straightforward and gave me problems Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

The problem to find content to share online. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Hey Ivan,

Thanks for sharing your experience with UpContent.

Please let me know if you have any remaining questions regarding the difference between topics and collections. I have also included a link to a video here that I hope will also be of help.

Cheers,

Scott

See how UpContent improved
Verified User in Online Media
UO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about UpContent?

Upcontent provides excellent Content Curation support. Their dashboards, Tags , Suggestion are extremely strong and user friendly as well. They pick up good Trendy stuff which gather huge support from users. They have free as well as premium service. Premium service is budget friendly and Is of top notch.Connection to third parties is made easy via email and Zoom .It creates stories in timeline format which makes it look better. I would definitely recommend Upcontent to all who wants to achieve big in online media. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Sometimes The app shows same tag lines multiple times which increases the complexity at times. But with updates they are improving. Some suggestions like Support of multiple languages, Gross statistics of the contents reaching masses and better databases can be improved. These are minor problems with support i get from Upcontent. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Upcontent has helped me getting trendy taglines in one go. It has saved crucial time which I utilise in research purpose for the betterment of my company. Upcontent has one of the best customer support programme and efficient back end team for effective content curation. It has best quality content management and level which helps in great website traffic generation which ultimately helps the company's targets.i would recommend any new user to use it once for experiencing the best content curation for the website and overall. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thrilled that you've been receiving the support you need. It is one of the areas we hold most dear and continue to invest in.

We appreciate your recommendation and look forward to continuing to bring new innovations to your curation experience.

Cheers,

Scott

Verified User in Mental Health Care
AM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

It makes curating a professional newsletter tailored to our organisation's needs and specialty easy. The setup was easy, with guided, personalised assistance along the way. Customer service is excellent. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Need an email service, such as MailChimp and a dedicated webpage to run, which added to time and cost. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

The existing newsletter curation platform, Paper.Li closed down, so we needed to find a reasonably priced and easy to use curation and distribution service for our daily newsletter. Other platforms offered more than we needed and were therefore more expensive. UpContent offered us what we needed at a reasonable price and included excellent customer support throughout the process. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks for taking the time to share your experience!

I hope you will be able to leverage your email and webpage for other uses in addition to supporting the sharing of your curated insights.

Cheers,

Scott