# UpContent Reviews **Vendor:** UpContent **Category:** [Content Curation Tools](https://www.g2.com/categories/content-curation) **Average Rating:** 4.4/5.0 **Total Reviews:** 293 ## About UpContent Build trust and deepen relationships with curated content. A better way to discover, collaborate, and distribute relevant third-party content that helps turn leads into loyal customers. UpContent’s patent-pending technology helps reduce the amount of time spent searching for content by 65% on average and is available both as a standalone application as well as a premier Hootsuite Content Source and Stream. UpContent's suggestions are used by marketers worldwide to power their social media, email marketing, and website conversion efforts as well as support their original content creation. The technology offers an array of plans that are designed to offer only the features needed at a price-point that fits your budget. ## UpContent Pros & Cons **What users like:** - Users find UpContent to be **incredibly easy to use** , streamlining content curation and saving significant time. (15 reviews) - Users value the **responsive and friendly customer support** from UpContent, enhancing their content curation experience significantly. (11 reviews) - Users value the **efficient content management** of UpContent, simplifying curation with excellent support and easy implementation. (10 reviews) - Users love the **time-saving features** of UpContent, allowing them to track trends efficiently and streamline content sharing. (8 reviews) - Users value the **organized content sourcing** capabilities of UpContent, making it easy to find and publish articles. (6 reviews) - Easy Integrations (6 reviews) - Users love the **easy sharing** capabilities of UpContent, streamlining the distribution process across social platforms. (6 reviews) - Content Quality (5 reviews) - Integrations (5 reviews) - Engagement (4 reviews) **What users dislike:** - Users face **content issues** with UpContent, reporting irrelevant articles and outdated information, hindering effective content sharing. (7 reviews) - Users face a **steep learning curve** with UpContent, making it challenging for those less tech-savvy to navigate. (4 reviews) - Users express concern over **missing features** in UpContent, including outdated content and inadequate filtering options for relevant articles. (4 reviews) - Users find UpContent **not user-friendly** , facing issues with interface design and complex filter setups that hinder efficiency. (4 reviews) - Users face **content management issues** , including outdated information and unclear distinctions between features, hindering usability. (3 reviews) - Users experience a **steep learning curve** with UpContent, making it difficult for those less tech-savvy to adapt. (3 reviews) - Slow Performance (3 reviews) - Steep Learning Curve (3 reviews) - Bug Issues (2 reviews) - Difficult Customization (2 reviews) ## UpContent Reviews ### 1. Exceptional Communication and Support **Rating:** 5.0/5.0 stars **Reviewed by:** Renee S. | Client Services Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** January 05, 2026 **What do you like best about UpContent?** The best part of UpContent thus far has been the clear and authentic communication. It has been so easy to talk with Scott and everyone on the UpContent team, I've always received timely responses, and all my questions are answered thoroughly and with care. The onboarding process has been clear and easy, and we have had Scott to walk our company through every step. **What do you dislike about UpContent?** We are still just beginning our use of UpContent, but thus far I have no complaints. It is a breath of fresh air to actually be cared for and valued as a customer compared to other programs we've used in the past. **What problems is UpContent solving and how is that benefiting you?** We need an affordable method of generating and posting content to our company's social media platforms with options to automate this process to free up our faculty. The program we had been using previously had poor communication and reliability, and it was costing our company to continue overpaying for the lack of service we were receiving. Upcontent has provided a platform for easy use, clear application, and effective marketing that our company has already seen the benefits of and enjoyed as we begin the process of onboarding. ### 2. Effortless Content Discovery for Business Growth **Rating:** 4.5/5.0 stars **Reviewed by:** Abhijeet K. | Digital Marketing Team, Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2025 **What do you like best about UpContent?** Upcontent is a software that help us in searching for high quality content for our business. As this is a tool that work like a Search Engine for finding blog posts and articles online and also copy and paste it to our business social media platforms and website just in few seconds. **What do you dislike about UpContent?** Formaking up content work properly we need to create a new keywords for our business so that relevant articles can be found and used during the sales process. Also I found that sometime this software provides articles which are irrelevant and noncredible so all the content should be veryfied if downloaded through upcontent. **What problems is UpContent solving and how is that benefiting you?** For enhancing the value of search engine optimization of my Google my business, we need lots of keywords and proper business articles to be post it on our page and website. So, that our page can be more optimised and more customers reach us and these all things can only be done with the help of upcontent in our business. ### 3. Limited Updates Hinder Effective Social Media Use **Rating:** 3.0/5.0 stars **Reviewed by:** Ivan S. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2025 **What do you like best about UpContent?** I appreciate the ability to find relevant articles on topics like artificial intelligence even if they are not current. The system is quite useful for older information retrieval. I also enjoy being able to select topics and sort them by relevance or publication date. **What do you dislike about UpContent?** {"I find some concepts within the software unclear, such as the difference between collections and topics, which creates confusion and affects usability.","I feel the information provided is outdated, failing to cover the most recent events and topics like those in daily newspapers. This limits my ability to stay relevant on social media.","I am disappointed by the lack of real-time, updated content, especially for topics that should have abundant fresh content, like popular sports teams.","I have to manually select which updates to share on social media due to the lack of current and comprehensive automated suggestions, which slows down my workflow."} **What problems is UpContent solving and how is that benefiting you?** I use the product to find information for social media sharing, but I wish it had more up-to-date content for trending topics, which would streamline scheduling posts and increase relevance. **Official Response from Scott Rogerson:** > Hello Ivan! Thanks for taking the time to leave this feedback. All UpContent topics update 2x per day, so currency shouldn't be a challenge. I'd personally like to take a look at your account and see if there may be some configuration changes we can apply toyour topic criteria to ensure you have better results as those daily newspapers are absolutely part of our index. This is certainly puzzling. Would you please email our team with your account information so we can get this traighened out ASAP? Thanks, Scott CEO, UpContent ### 4. Good platform for sourcing articles in a structured way **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** February 06, 2024 **What do you like best about UpContent?** I like that we can source articles from UpContent in an organized way, so if we want more articles in a particular topic, it's easy to find them. **What do you dislike about UpContent?** There was a steep learning curve for the platform, which is hard for people who struggle with technology. Also, we had to refine the topics many times but it still doesn't catch all the industry news that we'd like to capture. I generally start with industry publications (which requires going to 25+ separate websites for news) and then checking UpContent for anything I missed. It would be great if UpContent found the majority of the articles and could serve as the first stop instead of the last. (And my team did work with an UpContent implementation specialist several times to refine the topics and collections.) **What problems is UpContent solving and how is that benefiting you?** Our business wants to be very active on social media, especially LinkedIn, and UpContent has helped us achieve that. **Official Response from Scott Rogerson:** > Thank you for sharing your feedback! We're glad to hear that UpContent has been helpful in sourcing articles for your business's social media presence. We understand that the learning curve and topic refinement process can be challenging to ensure you are best leveraging all the filters (including our latest Content Policies update). If there are specific industry news sources you'd like us to consider adding or any other suggestions, please feel free to reach out. We're here to assist you in maximizing the benefits of UpContent for your social media strategy. Thank you for choosing UpContent! ### 5. Offering Better Content with UpContent **Rating:** 5.0/5.0 stars **Reviewed by:** Sylvia S. | Senior Digital Content Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** February 05, 2024 **What do you like best about UpContent?** I genuinely appreciate how intuitive UpContent’s interface is—it makes curating high-quality content that aligns with my audience’s interests incredibly easy. It’s a valuable tool that streamlines discovery and helps me consistently deliver relevant, engaging information with efficiency. **What do you dislike about UpContent?** I've noticed some occasional glitches when using UpContent, particularly when switching between different web browsers. I often alternate between Edge and Chrome to maintain functionality, but recently, the platform seems to be crashing more frequently than usual. **What problems is UpContent solving and how is that benefiting you?** UpContent makes curating high-quality content simple and effective. Effortlessly discover, organize, and share valuable insights from trusted, reputable sources—all in one place. With UpContent, you can streamline your curation workflow while boosting both the credibility and engagement of your content. **Official Response from Scott Rogerson:** > Hey Sylvia! Great to read that you are finding the right content for your team to drive their internal engagement and elevate their credibility externally. We enjoy working with you and the team and look forward to continuing to grow together! Cheers, Scott ### 6. Makes Content Curation Easy **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Building Materials | Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2025 **What do you like best about UpContent?** Stellar, super fast, friendly and attentive support. Makes content curation easy, I can't imagine doing this manually. Easy implementation on our website and in our apps, and the result looks really good. **What do you dislike about UpContent?** Some issues with things in our RSS feed not showing up. Some interface design issues are inconvenient and don't make sense from an ease-of-use perspective. **What problems is UpContent solving and how is that benefiting you?** We have the need for content curation and distribution and UpContent makes it a much easier and faster process than doing it manually, and the end result looks great and suits our needs well. ### 7. Up Your Authority **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Media Production | Small-Business (50 or fewer emp.) **Reviewed Date:** November 26, 2019 **What do you like best about UpContent?** The content that is aggregated is relevant, current and has actually sparked new ideas for services I offer **What do you dislike about UpContent?** The platform needs a better mobile layout. **What problems is UpContent solving and how is that benefiting you?** Thought leadership content **Official Response from Scott Rogerson:** > Thanks for sharing your thoughts! Great suggestion on the mobile app. We just launched some changes to the mobile responsive layout and functionality that I hope you'll enjoy. Please leverage us to assist with any questions. Cheers, Scott ### 8. Useful tool to save hours of time **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** August 15, 2025 **What do you like best about UpContent?** UpContent has enabled us to track new emerging trends across multiple industries with sources selected from target geographies and publications. The team uses this regularly saving hours of work. UpContent's team are also responsive to feedback. **What do you dislike about UpContent?** The system required time to set up, but through frequent use the algorithm learns which items are of use / interest. Loading times are sometimes slow, but this is understandable given the large quantities of data. **What problems is UpContent solving and how is that benefiting you?** Sourcing material for media monitoring and client's social media content. ### 9. Excellent Customer Support **Rating:** 5.0/5.0 stars **Reviewed by:** Deanna M. | Head of Corp Strategy, Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2025 **What do you like best about UpContent?** The support team at Upcontent has been amazing, going way above and beyond to ensure I am up and running and integrated with other platforms so I can get the most out of the service. They ensure that the platform will support my specific use case. Dylan at Upcontent is incredible! **What do you dislike about UpContent?** nothing, I have been very pleased with the product. **What problems is UpContent solving and how is that benefiting you?** Building our brand and driving awareness of our company. Driving engagement for our upcoming conference ### 10. Essential Tool for Staying Ahead in Software Development News **Rating:** 4.5/5.0 stars **Reviewed by:** Joe C. | Founder @TestGuild, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2024 **What do you like best about UpContent?** I purchased UpContent through an AppSumo deal, and it has quickly become one of the few tools I rely on every week. As someone who creates a weekly news show and newsletter in the software development and testing space, staying on top of the latest industry updates is critical. UpContent makes it incredibly easy to discover, curate, and manage relevant articles without wasting hours sifting through irrelevant content. The tool is intuitive and provides highly relevant suggestions tailored to my niche, helping me keep up with the ever-evolving world of software testing and automation. The integration options also make it seamless to incorporate curated content into my workflow. If you're in a fast-changing industry like tech or software, UpContent is a game-changer. It saves time, ensures you're always informed, and delivers consistent value every single week. Highly recommend it! **What do you dislike about UpContent?** Setting up filters to fine-tune topics can be complex, making it difficult to exclude irrelevant content. This complexity can lead to a less efficient curation process, as users may spend additional time refining their filters to achieve the desired results. **What problems is UpContent solving and how is that benefiting you?** Keeping up with the ever-changing software development and testing industry is a significant challenge. Manually searching for relevant and high-quality news is time-consuming and often leads to information overload or missing key updates. **Official Response from Scott Rogerson:** > This was great to read, Joe! Thanks for taking the time to share your experience and advice, Let us know what additional assistance we can provide in creating your filters to keep the noise to a minimum and ensure the fast-changing industry trends you want to see are always at the top of your recommendations. Cheers, Scott ## UpContent Discussions - [Is it possible to embed the curated content on our site?](https://www.g2.com/discussions/26577-is-it-possible-to-embed-the-curated-content-on-our-site) - 2 comments, 1 upvote - [How do you recommend we find some the tips and tricks that you'd point us to to get the absolute most out of our UpContent subscriptions? What resources can you point us to for finding more information?](https://www.g2.com/discussions/26398-how-do-you-recommend-we-find-some-the-tips-and-tricks-that-you-d-point-us-to-to-get-the-absolute-most-out-of-our-upcontent-subscriptions-what-resources-can-you-point-us-to-for-finding-more-information) - 1 comment, 1 upvote - [Can I use this for several different audiences](https://www.g2.com/discussions/25994-can-i-use-this-for-several-different-audiences) - 1 comment, 1 upvote - [I would like to source articles for my website using WordPress. Is this possible?](https://www.g2.com/discussions/25602-i-would-like-to-source-articles-for-my-website-using-wordpress-is-this-possible) - 1 comment, 1 upvote - [Finding the best content can be hard. Do you provide support?](https://www.g2.com/discussions/support-70f0132a-651f-4213-9d9a-7afd218cedba) - 1 comment, 1 upvote - [View UpContent pricing details and edition comparison](https://www.g2.com/products/upcontent/reviews/upcontent-review-3124320?section=pricing&secure%5Bexpires_at%5D=2026-05-25+05%3A28%3A51+-0500&secure%5Bsession_id%5D=295477eb-4daf-42c6-893b-b08d54dab8e3&secure%5Btoken%5D=443af38679fd48b3cc958d29ac5b3f1e1a4ef1601fbff90369a9efbb15fc6b44&format=llm_user) ## UpContent Integrations - [Buffer](https://www.g2.com/products/buffer/reviews) - [Constant Contact](https://www.g2.com/products/constant-contact/reviews) - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) - [Hootsuite Amplify](https://www.g2.com/products/hootsuite-amplify/reviews) - [HubSpot Commerce Hub](https://www.g2.com/products/hubspot-commerce-hub/reviews) - [Salesforce Marketing Cloud Suite](https://www.g2.com/products/salesforce-marketing-cloud-suite/reviews) - [Yext Relate](https://www.g2.com/products/yext-relate/reviews) ## UpContent Features **Content Creation** - Content Curation - Content Management **Content Discovery** - Query Builder - Content Sources - Content Suggestions - Multimedia Support **Content Creation** - Content Management **Agentic AI - Content Experience Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Content Distribution** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Optimization** - SEO - A/B Testing - Dashboards & Reporting - Audience Targeting - ROI Reporting **Content Curation** - Collaboration - Content Management - Customization - Analytics and Reporting **Optimization** - ROI Reporting **Logistics** - Customizable Templated Workflows - Internal Communication - Editing and Approval Tools - Distribution Features - Integrations & APIs - User, Role, and Access Management **Content Distribution** - Social Media - Email Marketing - Blogs/Websites - Integrations - SEO **Planning** - Collaborative Editorial Calendars / Scheduling Content **Agentic AI - Content Curation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making ## Top UpContent Alternatives - [ContentStudio](https://www.g2.com/products/contentstudio/reviews) - 4.6/5.0 (342 reviews) - [RELAYTO AI](https://www.g2.com/products/relayto-ai/reviews) - 4.7/5.0 (450 reviews) - [Foleon](https://www.g2.com/products/foleon/reviews) - 4.7/5.0 (178 reviews)