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UpContent Reviews & Product Details - Page 9

UpContent Overview

What is UpContent?

Build trust and deepen relationships with curated content. A better way to discover, collaborate, and distribute relevant third-party content that helps turn leads into loyal customers. UpContent’s patent-pending technology helps reduce the amount of time spent searching for content by 65% on average and is available both as a standalone application as well as a premier Hootsuite Content Source and Stream. UpContent's suggestions are used by marketers worldwide to power their social media, email marketing, and website conversion efforts as well as support their original content creation. The technology offers an array of plans that are designed to offer only the features needed at a price-point that fits your budget.

UpContent Details
Product Website
Languages Supported
Danish, German, English, French, Italian, Japanese, Korean, Polish, Portuguese, Spanish, Swedish, Turkish, Chinese (Simplified), Chinese (Traditional)
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Product Description

UpContent is a content discovery tool that helps users find and take action on relevant and engaging content to drive new, more meaningful conversations.

How do you position yourself against your competitors?

UpContent's proprietary crawler is continuously looking for new articles that match the custom topics each of our customers create (not forcing you to select from a finite set of categories or add your own RSS feeds).

Further, our machine learning algorithms quickly identify and remove the noise while our unique sorting options help you find the articles that are the most engaging, relevant, and influential within the criteria you define.

Finally, our collaboration features allow all members of your team to work together seamlessly - ensuring consistency in your messaging and enabling the iterative process that is required in effective curation.


Seller Details
Seller
UpContent
Company Website
Year Founded
2017
HQ Location
Pittsburgh, PA
Twitter
@getupcontent
3,725 Twitter followers
LinkedIn® Page
www.linkedin.com
15 employees on LinkedIn®
Description

UpContent is a leading intelligent content discovery technology that helps you build trust and deepen relationships with curated content. Quickly find, sort, read, and interact with the news and blog articles that meet your brand’s exacting standards–all while collaborating with your team to identify and leverage the right content, in the right channel, at the right time.


AN
Overview Provided by:
Founder and CEO, UpContent

Recent UpContent Reviews

Kate M.
KM
Kate M.Mid-Market (51-1000 emp.)
5.0 out of 5
"Easy onboarding, smart leader."
Onboadring and personalisation to my employers needs.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Makes Content Curation Easy"
Stellar, super fast, friendly and attentive support. Makes content curation easy, I can't imagine doing this manually. Easy implementation on our...
Stacy J.
SJ
Stacy J.Small-Business (50 or fewer emp.)
5.0 out of 5
"Terrific Content Curation and Knowledge Sharing Solution"
I love embedding curated content on my website. I love the Sniply integration with those curated items. Using my curated feed with my social media ...
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UpContent Security
Get security information from UpContent to help you buy the right software. View Security Information

UpContent Media

UpContent Demo - My.UpContent Dashboard
All content discovered using your search query will be displayed in an easy-to-read card layout, allowing you to click on, read, favorite, write notes on, and share to Buffer the suggestions your audience will enjoy most.
UpContent Demo - UpContent for Hootsuite
Enjoy everything you love about UpContent inside the Hootsuite platform. Discovering, collaborating on, and sharing content to social media has never been easier.
UpContent Demo - UpContent Guided Query Builder
Build a search query using Boolean operators with ease with the Query Builder. Get as specific or as general as you'd like to find the content you're looking for.
UpContent Demo - UpContent for Teams
Collaborate with teams of any size in UpContent with notes and favoriting. Assign permissions to your team members and read-only access to clients and supervisors.
UpContent Demo - UpContent Gallery (Add on)
The UpContent Gallery allows you to gain additional return on your curation efforts by sending appropriate articles to locations on your website and, through our integration with Sniply, leveraging engagement on these articles to drive leads and build your custom remarketing audience.
Play UpContent Video

Official Downloads

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280 UpContent Reviews

4.4 out of 5
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280 UpContent Reviews
4.4 out of 5
280 UpContent Reviews
4.4 out of 5

UpContent Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for UpContentQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Insurance
AI
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

The fact that the platform has a lot of custom features. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

There might be too many steps to take to set up content. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Helping us save time on finding 3rd party content. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks for taking the time to share your early experience.

I certainly understand your commentary regarding the steps involved but I hope you are also seeing the commensurate benefit in the specificity you can apply in terms of what content you wish to see and make available to your team.

Thanks,

Scott

AH
Owner
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about UpContent?

As a startup eCommerce company struggling to identify cost-efficient and effective tools to help us grow, I have discovered just how wonderful, useful, and time-saving upContent has proven as a tool for placement within our kitbag. upContent helps businesses provide a fresh & modern approach to the traditional customer interface, enabling us the ability of reaching a broader customer base by providing targeted content of interest from wide-reaching resources which, in turn, helps drive traffic to our website. Having such an easy ability to curate information via news sources and RSS blogs into collected content, organized by targeted interest areas allows us to share fresh information within our newsletters for readers and on our website for customers to read. In terms of customer service, the upContent team has been extremely helpful and FAST when we needed to reach out for help. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

From our use, we haven't identified an area we would classify as "dislike." We identified a few "Wish List" items, such as the desire for more "Collection" groups than allowed within our subscription classification and the ability for easy newsletter integration included within the terms of our subscription. But, even in reading these "wish list" items, these are trivial for the ability upContent provides us. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

In my opinion, this is a great resource for any company struggling with making content more accessible and appealing. The service couldn't be easier to use; I highly recommend it! Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Connecting with our base as we seek to launch a new eCommerce business and drive traffic to our website. Sharing other's content with our base helps provide both credibility and fresh insight in those areas we determined as the foundation for our existence and the customer's reason for why they would want to support our efforts. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks for taking the time to share this detailed experience, Alex!

Fantastic to reach that you've been able to leverage the curated article you surface via UpContent to not only build credibility but also drive traffic back to your site for deeper engagement.

We'd love for you to experience the email integration capabilities, please send us a note, and let's see if we can find a subscription level that can meet your needs and budget.

Looking forward to continuing to support you!

Thanks,

Scott

Verified User in Financial Services
AF
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

Lots of news to access and sort through . Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Integration with Hootsuite unclear - don't know what's going through until in Hootsuite app Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Sourcing of third party content for ambassadors Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks for taking the time to share your experience and the lack of clarity in what is making its way from UpContent to Hootsuite for your team to share.

This integration is done via the collections within your UpContent account. Collections can be associated with specific Amplify topics so that when an article is added to a collection it automatically appears for your team to share via Hootsuite Amplify.

Requirements for what articles are added to the collection and what your ambassadors can do with the article in Amplify can be set for each collection specifically.

The below URL provides additional information and a video, but our team is always happy to connect and answer your specific questions as well.

We look forward to hearing from you.

Cheers,

Scott

See how UpContent improved
Lauren F.
LF
Digital Marketing Strategist
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

I like how this tool saves time when it comes to sourcing content. We provide internal teams with both branded content and non-branded to share on their networks, with the latter being more difficult and time-consuming to find. Having UpContent takes removes time spent searching out of the equation with a surplus of third-party content available every day. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Not much so far. There are many bells and whistles and cool features included, and finding out what those are and how to use them can be a bit cumbersome but by no means negative. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

Pay attention to the training the team provides! It's easy to use if you know what you are doing but not super intuitive without formal instruction. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Sourcing third-party and the best industry-related content on the web in just a few minutes/clicks. This has helped us equip our internals teams to help them share content and build their personal brand. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks very much for sharing your thoughts with us, Lauren.

Please let me know how we can improve your experience further as three of five starts is not the experience we want you to be having!

Looking forward to continuing to support you and the team.

Cheers,

Scott

Verified User in Publishing
UP
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about UpContent?

It's a cliche, but it does what it's meant to do, and it does it well. Developers are very friendly and even helped by explaining a good workaround for getting more "categories" than we would otherwise have for our account. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

So far I can't think of anything that I dislike, certainly nothing important. I guess, if anything, I'd like more news sources but it's not as if it's lacking now. Sometimes maybe it seems there aren't thumbnail images when there should be? Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Getting content! We generate our own content but that's time-consuming, obviously. When I first saw UpContent I wondered why on earth I'd want to promote other people's content but then I realised the benefits to our users of hand-chosen curated content. This allows us to easily find, curate, and publish links (with thumbnails, title, summary etc) to quality content. A great benefit to everyone. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks very much for sharing your experience! We're glad we were able to find a way to meet your goals with UpContent at a subscription level that met your needs.

Awesome to read the benefits you are realizing with true curation!

Thanks,

Scott

Lara P.
LP
Community Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

Set up is easy and you can really drill down in the filters to find the content that is most relevant for your business. The UI is pretty straight foward. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

The free plan is limited to one topic so it is enough to experiment with the tools but not enough to really reap the benefits. Also, I find that sometimes a lot of the results are around a specific, not always relevant topic, but perhaps I just need to spend more time with the filters when creating a topic. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

I'm trying to find relevant, educational content to share on our social media channels. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Hey Lara!

Thanks for taking the time to share your perspective. We'd certainly enjoy setting some time with you to adjust your criteria to ensure greater relevance with what you are looking for.

Feel free to contact us via chat or by email (success {at} upcontent.com).

Thanks,

Scott

Fallon B.
FB
COO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

UpContent saves us time building our daily newsletter, aggregating content, and the UpContent team is nothing short of incredible at working with my team to make UpContent best for my companies needs. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

The requirement to use Zapier and buffer to schedule social media posts. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Save time and staff rescouces. In labor time saved it pays for its ten times over. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thank you for the time in sharing your experience.

We look forward to continuing to support you and your team!

Cheers,

Scott

Megan B.
MB
Advanced Digital Marketing Strategist and Subject Matter Expert
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

I use UpContent for weekly blog post roundups and it's a great resource that takes hours away from my work routine. Now I don't need to scour the web for relevant topics, they're right in my dashboard. The team is also super helpful. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Wish it had an export feature directly to Wordpress. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Posting consistent blog content about relevant topics. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks very much for taking the time to share your experience, Megan.

I'd enjoy setting some time with you to see how our current Gallery functionality could be more easily available to your within Wordpress.

Please let me know your interest/availability for this discussion as this is an area we'd love to improve even further for you.

Thanks,

Scott

Giovanni R.
GR
Research and PR Director
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

The ease of use. Can find a variety of articles pertaining to your niche a castogarize them and add them to your RSS Feed. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

It's easy to navigate but the interface could use a little lift, looks a bit oldschool. they can modernize a little bit the look, but that just may be me. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Being able to have articles on my blog as I hardly have time to write any. Really helps in putting out content on my site and giving the proper credit where credit is due. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks for sharing your experience, Giovanni!

We've some exciting UI efforts underway that I look forward to getting your feedback on.

Thanks for being a part of the UpContent community.

- Scott

Verified User in Health, Wellness and Fitness
UH
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about UpContent?

What I like best about is the I can create collections of very specific categories. My Categories are not normal business categories too. Affirmations, Astrology, Review collected by and hosted on G2.com.

What do you dislike about UpContent?

I dislike that sometimes it is still challenging to create a query granular enough to stop unwanted content from getting into a collection if they could make this easier. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

I am now spending less time curating quality content for my website and social media accounts so I can spend more time creating more of my digital products and coaching. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks very much for sharing your experience.

We've some exciting new features that will be available within the next week that should be able to help you more easily restrict the content that is being recommended and leverage those same filters across topics and collections.

Be on the lookout for Filter Views - and please let us know if you'd be open to setting some time to review them together.

Cheers,

Scott