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32 TubeMogul Reviews
Overall Review Sentiment for TubeMogul
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Their UI was easy to use and they supported a lot of types of video ads. Their traffic had decent CTR's and VTRs. Review collected by and hosted on G2.com.
There was an issue on my "low" bids bogging down the system because of low win rates. They wouldn't work with me to remove sites that had higher floors to prevent this. Instead they suggested that I triple my bid (not considering my margins) or not run it at all. I assumed $30k/month was enough to get some support on this.
Also, they don't always notify you if they pause your campaigns because of an issue. I've had to find out the hard way after noticing a drop in volume over the weekend. Review collected by and hosted on G2.com.
Flexibility to use for most clients and the amount of available high quality inventory Review collected by and hosted on G2.com.
Lack of site lists/screen shots - lack of understanding from clients on how it works Review collected by and hosted on G2.com.
It's convenient once understood. Really helps with our clients' advertising Review collected by and hosted on G2.com.
I think the concept sometimes is hard to learn for those that have never heard of it before Review collected by and hosted on G2.com.
The team was very helpful and timely with completing requests or providing feedback Review collected by and hosted on G2.com.
Nothing comes to mind at this time since my experience has been positive Review collected by and hosted on G2.com.
The team is a great group of people to work with and have some very interesting opportunities Review collected by and hosted on G2.com.
I don't know all of their capabilities and would like to hear more about their offerings Review collected by and hosted on G2.com.
I like the real-time bidding. It helps brands, agencies, trading desks and publishers advertise to global audiences using online video across multiple devices. Review collected by and hosted on G2.com.
Nothing comes to mind. It's a great platform. I am little bummed to see the recent insider selling which has crushed the shares. I wonder when the secondary offering will be. Review collected by and hosted on G2.com.
The fluidity of both their managed service and self service platforms makes working with them simple and efficient. Their vast array of products makes them a great one stop shop for all things video advertising. As programmatic TV gets closer to mass appeal, their BrandPoint product, that helps to measure eGRPs, will begin to take off and be adopted more across the entire industry. Review collected by and hosted on G2.com.
Like many programmatic platforms, their targeting data is limited to what's mostly available to everyone without many custom or proprietary data sources. Review collected by and hosted on G2.com.
The media planner tools allows users to get an estimate on the inventory we can run on. However, it's not intuitive and loading the information takes too long to generate once you click on each of the criteria. One of the best thing is that TubeMogul gives transparency into the sites the ads are being served on. The exact website so that the advertiser can determine if they want to serve on it or not. Review collected by and hosted on G2.com.
UI is slow to generate when switching from tab to tab. Not intuitive when uploading video / assets. UI does not allow trafficker to set at daily impression value. Instead we have to set it at dollar value which doesn't make sense because eCPM changes constantly. This causes over delivery or under delivery to happen with directly impacts our company revenue/margin. It's hard to achieve VCR or CTR performance without spending a large amount of time optimizing. The automatic optimizer does not work well. Review collected by and hosted on G2.com.
I've always been a fan of Tubemogul's UI. It's aesthetically pleasing, simple, clean, and easy to maneuver around in. The reporting is robust and I do appreciate that quartile performance is included by default: 25%, 50%, 75%, 100% completions without necessarily having to implement trackers for the quartiles. The creative preview tool is good. Ability to track Shares (twitter, FB). You can see most metrics at a glance. Fill Evenly Thru Day pacing option. Ability to easily target/untarget apps. Inventory estimates. Review collected by and hosted on G2.com.
Previously, service was an issue because our rep didn't offer up any optimization strategies besides "you should raise your bids" which wasn't very helpful. Though recently things have improved a ton! I'm not able to find viewability controls - where do I look for this?
Optimization capabilities have always been super manual, which I feel is less than optimal. Review collected by and hosted on G2.com.
