TubeMogul Features
What are the features of TubeMogul?
Campaign Management
- Campaign Dashboard
- Campaign Optimization
- Reach
- Brand Safety
- Fraud Protection
- Frequency Capping
- Budget Pacing
- Creative Optimization
Targeting
- Targeting
- Retargeting
- Geo-Targeting
Platform
- Custom Reports
- User, Role, and Access Management
- Performance and Reliability
- Workflow Capability
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TubeMogul Categories on G2
Filter for Features
Channel Functionality
Display Functionality | Overall product functionality for display advertising. | Not enough data |
Social Functionality
Social Functionality | Product functionality for social advertising. | Not enough data |
Mobile Functionality
Mobile Functionality | Overall product functionality for mobile advertising. | Not enough data |
Campaign Management
Campaign Dashboard | Based on 23 TubeMogul reviews and verified by the G2 Product R&D team. Overview of all media purchases and campaigns in a single interface. | 77% (Based on 23 reviews) | |
Campaign Optimization | Based on 24 TubeMogul reviews and verified by the G2 Product R&D team. Enables marketer to set metrics by which their campaigns are automatically optimized. | 67% (Based on 24 reviews) | |
Reach | Based on 25 TubeMogul reviews and verified by the G2 Product R&D team. Amount and quality of inventory partner sites on which ads can be placed. | 80% (Based on 25 reviews) | |
Bulk Editing | Based on 14 TubeMogul reviews and verified by the G2 Product R&D team. Enables marketers to edit campaigns in bulk as opposed to one piece at a time. | 74% (Based on 14 reviews) | |
Batch Uploading | Based on 14 TubeMogul reviews and verified by the G2 Product R&D team. Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. | 68% (Based on 14 reviews) | |
Brand Safety | Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. This feature was mentioned in 19 TubeMogul reviews. | 72% (Based on 19 reviews) | |
Fraud Protection | Based on 20 TubeMogul reviews and verified by the G2 Product R&D team. Ensures marketer's ad reach and performance is not inflated by bots or spam websites. | 66% (Based on 20 reviews) | |
Frequency Capping | As reported in 20 TubeMogul reviews. Allows marketer to set a limit on how many times a consumer sees their ad. | 79% (Based on 20 reviews) | |
Budget Pacing | Based on 23 TubeMogul reviews and verified by the G2 Product R&D team. Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. | 71% (Based on 23 reviews) | |
Creative Optimization | Based on 20 TubeMogul reviews and verified by the G2 Product R&D team. Tools offered for creating and optimizing creative components of campaigns. | 69% (Based on 20 reviews) | |
Rich Media Capabilties | Based on 14 TubeMogul reviews and verified by the G2 Product R&D team. Supports rich media display and video ads that involve user interaction. | 71% (Based on 14 reviews) | |
In-App Ads | Allows for ads to be placed in mobile apps. | Not enough data | |
Mobile Rich Media Capabilities | Supports rich media mobile ads that involve user interaction. | Not enough data |
Targeting
Targeting | Based on 25 TubeMogul reviews and verified by the G2 Product R&D team. Able to target desired audiences based on demographics and behavior variables. | 77% (Based on 25 reviews) | |
Retargeting | Based on 21 TubeMogul reviews and verified by the G2 Product R&D team. Able to retarget previous impressions to your site across the web to increase conversion rates. | 68% (Based on 21 reviews) | |
Geo-Targeting | Able to tailor ads based on consumer general region, state or designated market area (DMA). 21 reviewers of TubeMogul have provided feedback on this feature. | 83% (Based on 21 reviews) | |
Contextual Targeting | As reported in 17 TubeMogul reviews. Able to match the marketer's ad with specific content on a site or page. | 75% (Based on 17 reviews) |
Mobile
Mobile Tracking | Able to track consumers on their mobile devices where cookies do not apply. | Not enough data | |
In-App Ads | Allows for ads to be placed in mobile apps. | Not enough data | |
Mobile Rich Media Capabilities | Supports rich media mobile ads that involve user interaction. | Not enough data |
Demand Side Platforms
Machine Learning Optimization | DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI | Not enough data | |
Estimate and Projections | DSP pulls accurate estimates of available impressions and their cost. | Not enough data | |
Cross-Device Capabilities | Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices | Not enough data | |
Cross Channel Capabilities | DSP has the ability to place ads accross multiple mediums; such as display, video, audio, mobile, etc. | Not enough data |
Platform
API / Integrations | Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. This feature was mentioned in 12 TubeMogul reviews. | 79% (Based on 12 reviews) | |
Custom Reports | Based on 20 TubeMogul reviews and verified by the G2 Product R&D team. Able to create custom reports to cater to specific metrics and key performance indicators. | 73% (Based on 20 reviews) | |
User, Role, and Access Management | Based on 19 TubeMogul reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 75% (Based on 19 reviews) | |
Performance and Reliability | Based on 22 TubeMogul reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | 76% (Based on 22 reviews) | |
Enterprise Scalability | Based on 18 TubeMogul reviews and verified by the G2 Product R&D team. Provides features to allow scaling for large organizations. | 76% (Based on 18 reviews) | |
Customization | Based on 16 TubeMogul reviews and verified by the G2 Product R&D team. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. | 70% (Based on 16 reviews) | |
Workflow Capability | Based on 19 TubeMogul reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. | 71% (Based on 19 reviews) | |
Internationalization | Based on 11 TubeMogul reviews and verified by the G2 Product R&D team. Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. | 74% (Based on 11 reviews) | |
Notifications | Based on 15 TubeMogul reviews and verified by the G2 Product R&D team. Alerts marketer of the performance of particular campaigns. | 66% (Based on 15 reviews) |
Platform Interoperability
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | Not enough data | |
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | Not enough data | |
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | Not enough data | |
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | Not enough data |