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Their UI was easy to use and they supported a lot of types of video ads. Their traffic had decent CTR's and VTRs. Review collected by and hosted on G2.com.
There was an issue on my "low" bids bogging down the system because of low win rates. They wouldn't work with me to remove sites that had higher floors to prevent this. Instead they suggested that I triple my bid (not considering my margins) or not run it at all. I assumed $30k/month was enough to get some support on this.
Also, they don't always notify you if they pause your campaigns because of an issue. I've had to find out the hard way after noticing a drop in volume over the weekend. Review collected by and hosted on G2.com.
31 out of 32 Total Reviews for TubeMogul
Overall Review Sentiment for TubeMogul
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The third party media quality integrations with MOAT/IAS really make Tubemoghul one of the best DSPs out there,
It has multiple integrations with Adobe adcloud which makes it really powerful tool when it comes to remarketing on your first party audiences. The native integration with analytics also makes it far easy to track the complete journey of your customer once he or she lands up on the website after clicking on an ad from Tubemoghul campaigns. Review collected by and hosted on G2.com.
Scalability is an issue, If you really want to scale up your campaigns within a few hours then tubemoghul is unlikely to help you out. Also, You cannot use Youtube inventory with this platform which makes an otherwise perfect platform into little less perfect! Review collected by and hosted on G2.com.
An easy and effective option to run a campaign . Specially for video.
The whitelist optimization it's user friendly and the main dashboard which includes the volume of won impressions it's reliable and it's updated in real time.
The platform also allows you to build your own video creatives (including interactive creatives) using a basic interface. Review collected by and hosted on G2.com.
As other video DSPs, TubeMogul neither has got all the setting a trader wants.
The reporting capabilities are limited. For example: it's not possible to create a basic device report within the platform anymore, if you need that kind of report it's necessary to raise a ticket with support team so they can do it for you within one week. Review collected by and hosted on G2.com.
We have using TubeMogul for a year and I consider by far the best option when it comes to video campaigns. The VTRs are above other DSPs and have a great scale. Also the reporting is very complete incluiding a lot of metrics that helps to improve the campaigns easily. Review collected by and hosted on G2.com.
I don´t like very much the structure of the platform because sometimes is a little confussing if you are not dealling everyday with it. Also out of the video campaigns is not so powerful. Review collected by and hosted on G2.com.
Easy to understand setup, straightforward optimization, ability to build direct-pipelines with publishers.
Has been a strong tool in our trading desk arsenal - great customer support. Review collected by and hosted on G2.com.
The UI and the way to navigate placements/campaigns/ads.
Also, viewability levels were kinda low on campaigns. Review collected by and hosted on G2.com.
Wide range of inventory capabilities, which provide us tons of data after every video campaigns. They also have cross screen tracking even before Google released their cross screen tracking. With Tube Mogul assisted tracking, we have a deep understanding of customer journey and time lag between every transaction, which device should we focus and how to tailor our customer. Review collected by and hosted on G2.com.
Need to improve their platform for ease of use, more visualize and enhance their capability for display advertising. Maybe they are one of the best for video ad, but not really for display. Review collected by and hosted on G2.com.
Great scale and targeting capabilities. Tube mogul provides great customer services and is great partner to reach the audience you are looking for. Review collected by and hosted on G2.com.
Although Tube Mogul is heading in the right direction, their adoption to some of the industry ad tech has been adopted slowly (eg. verification pre bid solutions). Trouble shooting in the past has been a bit cumbersome but this is getting better. Review collected by and hosted on G2.com.
TubeMogul has a strong presence in the marketplace & is becoming synonymous with programmatic video, so they have strong reach & improving tools Review collected by and hosted on G2.com.
Integrating on specific deals (i.e. PMP's, display) has proved to be a challenge. As has transparency into pricing & inventory sources Review collected by and hosted on G2.com.
I love the cross-screen targeting capabilities this platform offers. It really helps bridge the gap between devices and gives us a clearer picture of where our audience is and where our ad dollars are most effective. I like seeing that our ads are reaching exactly who we want to target through the data and metrics provided. It also helps us determine which ads are the most effective with our audience. Review collected by and hosted on G2.com.
I find their optimization platform to be a bit complicated. There are too many things I have to weed through to get to what I want to do. I always get confused on exactly what I need to select in order to get to the data I need. From there it's almost too easy to select the wrong option and mess something up. A cleaner optimization platform would be helpful, but I can live with this one. Review collected by and hosted on G2.com.
Their UI is nice and clean and very easy to go through and easy to find what you're looking for. It is easy to create new campaigns. Review collected by and hosted on G2.com.
Their reporting could use some help, make it a bit more transparent. Review collected by and hosted on G2.com.
