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Traackr Reviews & Product Details - Page 2

Traackr Overview

What is Traackr?

Traackr is the system of record for data-driven influencer marketing, providing the intelligence and tools needed to run impactful influencer marketing programs. Our platform enables marketers to drive greater impact and ROI by investing in the right strategies, outsmart their competitors, streamline campaigns, and scale global programs. We are honored to power the most advanced and largest scale influencer marketing programs in the world for brands who are leading the way and their agencies, including L'Oréal, Shiseido, Unilever, Charlotte Tilbury, Michelin, Pandora, Samsung, Omnicom, Edelman, and Cheil. Our company was born global and thrives on enabling effective coordination across 70 countries and 26 languages. You can find us in San Francisco, New York, Boston, London, Paris, and Singapore. Visit www.traackr.com to learn more.

Traackr Details
Product Website
Languages Supported
Arabic, Czech, Danish, German, Greek, English, Finnish, French, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Malay, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Tagalog, Thai, Turkmen, Vietnamese
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Product Description

The system of record for data-driven influencer marketing. Traackr provides the data, platform, and experience you need to build your global influencer marketing program.

How do you position yourself against your competitors?

While all other influencer marketing technology focus purely on individual campaigns, Traackr is the only truly complete platform for optimizing influencer marketing programs spanning multiple geographies, brands, and teams at scale.

To support the needs of the global enterprise, Traackr delivers:

- Broader & Deeper Influencer Coverage: Access the largest global influencer data set across all major platforms with in-depth profiles to quickly find the right partners
- Data-led Performance Insights: Go beyond awareness and optimize your investments with detailed spend efficiency metrics on influencers and your competitors
- Complete Picture: Gain clarity on your entire program with a fully integrated multi-market benchmark and cross-campaign analytics
-Enterprise-Grade Scalability: Align your organization with a global system of record, standardized processes and measurement, and tools to coordinate easily across geographies, brands, and teams
- Stronger Governance & Compliance: Establish governance standards and keep your brands safe with automatic risk monitoring and streamlined approval workflows


Seller Details
Seller
Traackr
Company Website
Year Founded
2009
HQ Location
San Francisco, CA
Twitter
@traackr
7,559 Twitter followers
LinkedIn® Page
www.linkedin.com
108 employees on LinkedIn®
Description

Traackr is the system of record for data-driven influencer marketing, providing the intelligence and tools needed to run impactful influencer marketing programs. Our platform enables marketers to invest in the right strategies, streamline campaigns, and scale global programs.We are honored to power the most advanced influencer marketing programs in the world for brands who are leading the way including L'Oréal, Shiseido, Revlon, Calvin Klein, Coach, and AB InBev. Our team was born global and thrives on collaboration. You can find us in San Francisco, New York, Boston, London, and Paris.


Tori B.
TB
Overview Provided by:
Marketing Manager, Operations at Traackr

Recent Traackr Reviews

CC
Carolane C.Enterprise (> 1000 emp.)
4.5 out of 5
"Un outil pratique, au service du business et une équipe à l'écoute"
C'est une plateforme qui permet de se "bencher" à grande échelle sur le marché, par rapport aux concurrents, avec de multiples fonctionnalités, per...
Verified User
U
Verified UserEnterprise (> 1000 emp.)
3.5 out of 5
"Good but needs improvements"
The analysis part is interesting and allows me to be more relevant in my reports. Customer support is also very good thanks to Victor.
YL
Yaejin L.Mid-Market (51-1000 emp.)
5.0 out of 5
"Influencer location update"
Super helpful in figuring out the SOV's of brands.
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Traackr Media

Traackr Demo - Influencer Discovery & Vetting
Search the largest global influencer data set by influencer content, attributes, and audience criteria to surface the best potential partners. Leverage data-driven insights to ensure those influencers are brand safe, on-message, and speak to your target audience.
Traackr Demo - Campaign Management
Simplify your workflow for all types of influencer campaigns and connect your efforts to results with comprehensive reporting and analytics.
Traackr Demo - Budget Optimization
Track spend, analyze performance, and optimize your ROI by investing in the right strategies.
Traackr Demo - Program Management
Gain visibility, standardize workflows, and establish common measurement frameworks with a global system of record.
Traackr Demo - Market Benchmarking
Understand how your brand and competitors perform among all influencers in your market and uncover actionable insights to guide your strategy.
Play Traackr Video
Play Traackr Video

Official Interactive Demo

Traackr demo available

Try an interactive demo created by the software seller (right here on G2).

Official Downloads

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366 Traackr Reviews

4.3 out of 5
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366 Traackr Reviews
4.3 out of 5
366 Traackr Reviews
4.3 out of 5

Traackr Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for TraackrQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Cosmetics
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Traackr?

Traackr has a user-friendly interface which is easy to use and simple to integrate into all influencer reporting. The high number of features is also impressive, capturing all influencer social mentions - for not just your brand, but also key competitors. Customer support is always quick and efficient if there's any issues. Review collected by and hosted on G2.com.

What do you dislike about Traackr?

As with all influencer methodolody or metrics, it can be hard to quantify social posts correctly according to VIT - a negative viral post will be highly regarded vs a positive post with less engagement/views. Review collected by and hosted on G2.com.

What problems is Traackr solving and how is that benefiting you?

Seemless influencer reporting for mailers, events and paid content campaigns without having to capture this manually. We can also compare and contrast against competitor brands performance. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Traackr?

When using Traackr, customer support has been the most useful when encourtering any usses or advising on how to best utlize the platform. With that being said, there appears to be a lot of potential within Traackr, it just needs some improvements on it's acessibility. Review collected by and hosted on G2.com.

What do you dislike about Traackr?

There are many useful features on Traackr, but the overall functionality tends to hinder the experience using the platform. While using the platform, I tend to encounter several limitations that decrease the efficiency and user experience. Review collected by and hosted on G2.com.

What problems is Traackr solving and how is that benefiting you?

For my role, Traackr enables us to track content costs and metrics for campaigns. We are able the input the relevant fees by creator while also viewing the performance of their content. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Traackr?

I like that you can see all the relevant KPIs of an influencer so far, and also that you can create campaigns for better oversight Review collected by and hosted on G2.com.

What do you dislike about Traackr?

Sometimes, not all the correct accounts are linked to a creator, especially if they have multiple ones. Additionally, the overall handling could be made more user-friendly and simpler, so that, for example, you can go back one step without having to filter and search everything again (this is especially the case with campaigns—if you've filtered by a specific brand and click on a particular campaign, when you want to go back, you have to reapply all the filters). Review collected by and hosted on G2.com.

What problems is Traackr solving and how is that benefiting you?

Traackr helps me particularly in finding suitable influencers for my campaigns, as we use the KPIs from Traackr as a benchmark. Additionally, Traackr helps me keep track of the budget by allowing me to create campaigns. Review collected by and hosted on G2.com.

Andrea M.
AM
PR JR
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Traackr?

Me gustó entender cada parte y entender métricas y números. El elegir un creador va más allá de su nombre o etapa, es transmitir el love brand y guiar a una campaña. Review collected by and hosted on G2.com.

What do you dislike about Traackr?

Sólo que hay veces que tarda en sctualizarse Review collected by and hosted on G2.com.

What problems is Traackr solving and how is that benefiting you?

El tema de análisis de perfiles, y cómo podemos explotar esto, MIM, super importante por el analisis Review collected by and hosted on G2.com.

Vero C.
VC
Junior Advocacy
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Traackr?

Its very easy to use and make out campaigns so much easy Review collected by and hosted on G2.com.

What do you dislike about Traackr?

Nothing, its very usefull and makes everyting easyer to find and puts order in our campaigns Review collected by and hosted on G2.com.

What problems is Traackr solving and how is that benefiting you?

Traackr gives me very important information about influencers, so I can make better desitions about my campaigns, makes it very easy to find new profiles Review collected by and hosted on G2.com.

Renee J.
RJ
Senior Account Supervisor
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Traackr?

Large database of creators with access to platform in-depth demographics and helpful vetting features like suspicius followers, audience credibiity scores; etc. Also fairly simple to set up a campaign for tracking posts. The instagram authentication makes it very simple to capture Instagram story posts and metrics. Customer support responds fairly quickly to issues and there are a lot of helpful resources for platform questions. Review collected by and hosted on G2.com.

What do you dislike about Traackr?

Campaign management in terms of messaging creators, contracting, and content sharing/review is not fully supported in the platform currently, at least in the way that is typical to an agency campaign process. Review collected by and hosted on G2.com.

What problems is Traackr solving and how is that benefiting you?

Automated reporting and influencer platform data pulls make gathering influencer data much more efficient. Review collected by and hosted on G2.com.

Frida O.
FO
Jr Executive
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Traackr?

El poder tener un control sobre el manejo de las campañas. Review collected by and hosted on G2.com.

What do you dislike about Traackr?

El que en ocasiones los contenidos primordiales no tienen los resultados esperados por las actualizaciones de la plataforma. Review collected by and hosted on G2.com.

What problems is Traackr solving and how is that benefiting you?

El unico problema es la actualización que a veces llega afectar en las metricas de cada campaña. Review collected by and hosted on G2.com.

Viridiana E.
VE
Account Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Traackr?

Managing campaigns it's easy, got all in one, from selection to operation and results Review collected by and hosted on G2.com.

What do you dislike about Traackr?

It gets down constantly with server errors Review collected by and hosted on G2.com.

What problems is Traackr solving and how is that benefiting you?

They are constantly evolving tha platform to make its use easier, they also are adding new social channels to diversify our campaigns Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
AP
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Traackr?

The ability to track Instagram Stories, even those without any explicit brand-related language Review collected by and hosted on G2.com.

What do you dislike about Traackr?

I don't like the fact that a lot of the measurement tools are not up to date or working correctly. For example the tool that describes the influencer's score and positive sentiment. SOmetimes it marks an influencer as homophobic or controversial and when you look at the content it is not like that in reality Review collected by and hosted on G2.com.

What problems is Traackr solving and how is that benefiting you?

It works because it keeps track of our influencer campaigns, and it is particularly helpful to track organic stories coming in when influencers attend our events.

Another thing it is helpful with is vetting the influencers based off their social media metrics, it gives us a good visibility in to the data behind each profile Review collected by and hosted on G2.com.

Aijah  R.
AR
Campaign Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Traackr?

Being able to batch select creators to add product and deliverables is amazing! The only downside to traaackr is assets not always logging as 1/1- instead it would be 10/1 or 81/1. Would like to sugguest a quick way to batch proof for assets to be 1/1 as logged when selecting amount of deliverables. Review collected by and hosted on G2.com.

What do you dislike about Traackr?

Deliverables/Assets not being the amount its is logged as. Most of the time it is over populated. Review collected by and hosted on G2.com.

What problems is Traackr solving and how is that benefiting you?

Helping trakc amount spent of products and how they were sent to. Review collected by and hosted on G2.com.