Traackr Features
What are the features of Traackr?
Influencer Marketing
- Influencer Recruitment
- Influencer Scoring
- Audience Analysis
- Influencer Segmentation
- Influencer Collaboration
- User-Generated Content (UGC) Management
- Content Approval
- Campaign Analytics
- Reporting and Dashboards
- Data Importing and Exporting Tools
- Influencer Whitelisting
- Influencer Compensation
- Social Commerce
- E-Commerce Integration
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Influencer Marketing
Influencer Recruitment | Based on 213 Traackr reviews and verified by the G2 Product R&D team. Locate and recruit social influencers through a proprietary influencer marketplace or across social networks. Build digital profiles of relevant influencers with information about them and their audience. | 79% (Based on 213 reviews) | |
Influencer Scoring | Based on 235 Traackr reviews and verified by the G2 Product R&D team. Utilize a proprietary algorithm to score influencers and asssess their authority within your target market. | 81% (Based on 235 reviews) | |
Audience Analysis | See feature definition | Based on 229 Traackr reviews and verified by the G2 Product R&D team. Analyze the demographic and psychographic characteristics of influencers and their audience to understand their brand affinities and interests. | 84% (Based on 229 reviews) |
Influencer Segmentation | Based on 235 Traackr reviews and verified by the G2 Product R&D team. Segment influencers into groups based on their work on specific brand initiatives and campaigns. Activate individual segments and assign levels of ownership. | 80% (Based on 235 reviews) | |
Influencer Collaboration | Based on 213 Traackr reviews and verified by the G2 Product R&D team. Engage and collaborate with influencers around influencer marketing marketing campaigns. Maintain records of past partnerships and communications. | 78% (Based on 213 reviews) | |
User-Generated Content (UGC) Management | Schedule, publish, and optimize user-generated content (UGC). Create Terms and Conditions to share with social influencers. Configure content usage and ownership rights within a centralized system. This feature was mentioned in 191 Traackr reviews. | 70% (Based on 191 reviews) | |
Content Approval | Based on 193 Traackr reviews and verified by the G2 Product R&D team. Create automated influencer marketing program workflows to structure the creation, review, and approval of contributed work. | 66% (Based on 193 reviews) | |
Campaign Analytics | Based on 230 Traackr reviews and verified by the G2 Product R&D team. Evaluate the performance of influencers and associated marketing campaigns. Rank influencers according to impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work. | 82% (Based on 230 reviews) | |
Reporting and Dashboards | Based on 230 Traackr reviews and verified by the G2 Product R&D team. Campaign performance can be monitored and visualized in dashboard that displays key success metrics in real time. Reports can be generated and distributed to relevant stakeholders. | 80% (Based on 230 reviews) | |
Data Importing and Exporting Tools | Based on 215 Traackr reviews and verified by the G2 Product R&D team. Import and export lists of influencers and brand advocates with detailed profiles and contact information. | 74% (Based on 215 reviews) | |
Influencer Whitelisting | Based on 170 Traackr reviews and verified by the G2 Product R&D team. Allows brands direct access to advertise through influencers' social media accounts, with the influencer's permission. | 70% (Based on 170 reviews) | |
Influencer Compensation | Based on 167 Traackr reviews and verified by the G2 Product R&D team. Provides features for compensating influencers for their work. | 67% (Based on 167 reviews) | |
Social Commerce | Based on 162 Traackr reviews and verified by the G2 Product R&D team. Supports social commerce capabilites such as shoppable content. | 66% (Based on 162 reviews) | |
E-Commerce Integration | Based on 159 Traackr reviews and verified by the G2 Product R&D team. Integrates with e-commerce platforms, which can allow access to product catalogs, product samples, and sales tracking. | 62% (Based on 159 reviews) |
