Traackr Reviews & Product Details

It is a platform that allows large-scale benchmarking in the market, compared to competitors, with multiple features, enabling the evaluation of influence on our brands. It is a tool that is highly regarded on a daily basis, as advocacy and influence are major issues for the group. In terms of ergonomics, the tool is quite easy to use, and even more so with the Traackr Academy solution, which allows for very easy training. Not to mention the Traackr teams, who are very responsive, answering all our questions and helping us solve our problems. They are also very attentive to their clients, regarding our needs to continuously evolve the platform. Review collected by and hosted on G2.com.

I don't really have any negative feedback about the platform, especially since the teams are attentive to each of our needs to consider providing solutions by evolving the platform. Review collected by and hosted on G2.com.

Traackr is incredibly user-friendly and offers detailed audience insights, making it easy to assess whether a partner is a good fit for a campaign. I particularly appreciate the ability to track and record Instagram Stories—a huge plus for campaign monitoring. I use the tool weekly to:

1. Evaluate partner suitability based on target audience alignment

2. Track ongoing campaign performance

3. Report on partner publishing efficiently Review collected by and hosted on G2.com.

Some manual effort is required when partners don’t use the designated hashtags or keywords, which can be time-consuming for accurate tracking. Review collected by and hosted on G2.com.

Traackr is a great tool for managing influencer campaigns efficiently. It provides valuable insights, helps track performance, and simplifies collaboration with influencers. The reporting and analytics features are particularly useful for measuring ROI and optimizing strategies. Review collected by and hosted on G2.com.

I would say that, in general, I’m very happy with Traackr. Every platform always has room for improvement, but the team at Traackr is always attentive to listen to us and make those improvements. Review collected by and hosted on G2.com.

Traackr is great to find anything and everything about creators. It helps in tracking my campaign's performance and perform analysis. It helps me gain insights into what competitors are doing in the creator space as well as the potential opportunities and gaps in the market.

It's easy to use and implement after going through their academy trainings. The team is extremely responsive to queries. Overall, it's a great tool. Review collected by and hosted on G2.com.

Sometimes there are technical issues like trouble exporting the data. Review collected by and hosted on G2.com.

My experience with Traackr has been incredibly positive. It's a data powerhouse that's constantly being optimized, providing me/my team with new insights tailored to our needs. The platform is surprisingly easy to use, especially with the Traackr team's readily available and supportive training. They're always developing new features that keep pace with the ever-changing world of influencer marketing, saving us time and improving our workflows internally and with agencies. And the team, from client director to customer support, is truly fantastic – always responsive and ready to help with any question or request we have! Review collected by and hosted on G2.com.

While my overall experience with Traackr has been excellent, there's room for improvement in the platform's methodology, particularly when working in smaller markets. The current approach, which measures performance based on a creator's location rather than their audience location, can lead to skewed data due to "polluted" insights from creators who reside in a specific country but lack a substantial local following. This can significantly impact the accuracy of brand-level performance analysis in those markets. I encourage the Traackr team to build upon their existing work with VIP creators and expand audience-based allocation to additional creator tiers. This would not only clean up the data set but also allow us to tap into a wider pool of talent, prioritizing audience location over creator location for more effective campaigns and ultimately, stronger business outcomes.

Additionally, while local audiences are crucial for follower-based platforms, limitations exist when evaluating interest-driven platforms like TikTok. Currently, it's challenging to accurately assess creator impact on TikTok solely based on local audience data, neglecting the broader reach of content. Considering the nature of TikTok's algorithm, where users often engage with content from creators they don't follow, incorporating local reach into the available metrics for scouting/vetting would be invaluable. I'm excited to see how the talented Traackr team addresses this evolving challenge with future developments and suggestions! Review collected by and hosted on G2.com.

With traackr I can get an overview of the market, as well as insider information on the influencers who are part of my community, helping me to run the business in a more strategic way. I can also manage my campaigns and projects efficiently.

Support is always very fast and helpful. Review collected by and hosted on G2.com.

For me, the only pain point is with regard to the accuracy of information for smaller tier creators. Review collected by and hosted on G2.com.

While the platform has its bumps, support with issues is alwasy top tier. The response time is quick (usually in my inbox before I come in the next day). They share full visibility, detailed explanations, helpful links and are throrough in their follow up. Honestly, its always a pleasure. Edouard is THE guy. Review collected by and hosted on G2.com.

There are just a few clunky elements about the platform from the camapign management side of things, with the bulk of our issues being with the payment/wallet set up, especialy for non-US creators (tax forms). This process needs development to be smoother/clearer for brands and creatives. But appreciate that the platform is always improving. Review collected by and hosted on G2.com.

I find Traackr incredibly helpful for managing influencers. We often handle 30+ at a time for a campaign, so having a platform that keeps both the influencers and myself organized is a game-changer. It’s user-friendly and provides a great overview of our competitors, which is invaluable for comparing our performance against theirs. Review collected by and hosted on G2.com.

I wish I could filter better within campaigns and within the creator community. There's a few frustrating things there but I overall can still capture what i want. Sometimes it's just more manually. Review collected by and hosted on G2.com.

I do think the data is really helpful, it makes it easy for us to recap a campaign and there are good insights into campaign and individual partner performance. I don't typically use it for influencer discovery but moreso for tracking and reporting.

Customer support is good, if there is a technical issue they get back very quickly. Review collected by and hosted on G2.com.

After the hack, there has been a huge increase in technical issues with our campaigns. Most commonly, content is not pulled in when labeled correctly, or info we input will disappear and reappear. Often we are flagged in the monthly Traackr audit for missing info which we did add in previously, so it's really frustrating that it can just disappear because of a technical glitch and look like it's or fault (especially as the info often comes back on it's own, maybe it just wasn't populating at the time of an audit).

I do wish there was a way to measure comment sentiment as this is a request we are asked frequently by clients on sponsored content. Review collected by and hosted on G2.com.

Traackr seems to me a very easy to use platform, I love how Traackr simplifies the process to find and generate collaborations with microinflucners in our case. Review collected by and hosted on G2.com.

The only challenge we faced was when searching for influencer profiles and processing commission payments, there was no search facility, and we had to search for profiles one by one. However, this problem is now solved, and we are very happy with the improvements. Review collected by and hosted on G2.com.