# Top 10 The Trade Desk Alternatives & Competitors **Average Rating:** 4.4/5 **Total Number of Reviews:** 157 The Trade Desk is not the only option for Cross-Channel Advertising Software. Explore other competing options and alternatives. Cross-Channel Advertising Software is a widely used technology, and many people are seeking sophisticated, top rated software solutions with video functionality, campaign optimization, and reach. Other important factors to consider when researching alternatives to The Trade Desk include customer service and reporting. The best overall The Trade Desk alternative is StackAdapt. Other similar apps like The Trade Desk are AdRoll, Quantcast Platform, Viant Technology, and Basis. The Trade Desk alternatives can be found in [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) but may also be in [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) or [Display Advertising Software](https://www.g2.com/categories/display-advertising). ## Best Paid & Free Alternatives to The Trade Desk - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) - [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) - [Basis](https://www.g2.com/products/basis/reviews) - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) - [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) - [Choozle](https://www.g2.com/products/choozle/reviews) - [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) - [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) ## Top 10 Alternatives to The Trade Desk Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how The Trade Desk stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, Consumer Goods, and Manufacturing, and find the best product for your business. ### 1. [StackAdapt](https://www.g2.com/products/stackadapt/reviews) By StackAdapt **Average Rating:** 4.7/5 **Total Reviews:** 868 With StackAdapt, ad buyers plan data-driven digital advertising campaigns across all devices, inventory and publisher partners. Plan the best campaigns. Reviewers say compared to The Trade Desk, StackAdapt is: - Slower to reach roi - Easier to do business with - Easier to set up Categories in common with The Trade Desk: [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Native Advertising](https://www.g2.com/categories/native-advertising), [Video Advertising](https://www.g2.com/categories/video-advertising) **Compare:** [The Trade Desk vs StackAdapt](https://www.g2.com/compare/stackadapt-vs-the-trade-desk) **Compare StackAdapt with other alternatives:** - [StackAdapt vs AdRoll](https://www.g2.com/compare/adroll-vs-stackadapt) - [StackAdapt vs Quantcast Platform](https://www.g2.com/compare/quantcast-platform-vs-stackadapt) - [StackAdapt vs Viant Technology](https://www.g2.com/compare/stackadapt-vs-viant-technology-llc-viant-technology) - [StackAdapt vs Basis](https://www.g2.com/compare/basis-vs-stackadapt) - [StackAdapt vs Criteo Commerce Growth](https://www.g2.com/compare/criteo-commerce-growth-vs-stackadapt) - [StackAdapt vs Simpli.fi](https://www.g2.com/compare/simpli-fi-vs-stackadapt) - [StackAdapt vs Choozle](https://www.g2.com/compare/choozle-vs-stackadapt) - [StackAdapt vs Google Marketing Platform](https://www.g2.com/compare/google-marketing-platform-vs-stackadapt) - [StackAdapt vs Yahoo AdTech DSP](https://www.g2.com/compare/stackadapt-vs-yahoo-adtech-dsp) ### 2. [AdRoll](https://www.g2.com/products/adroll/reviews) By NextRoll **Average Rating:** 4.0/5 **Total Reviews:** 736 Since 2007, AdRoll has been on a mission to help businesses compete online and grow revenue. Ambitious commerce brands use the AdRoll E-commerce Growth Platform to make their display, social and email advertising work together to accelerate business growth. Powered by industry-leading automation and personalization, brands are better able to structure, measure and sync their marketing efforts. Built for performance, our Growth Platform sees 37,000 customers generate more than $246 billion in sales annually. Reviewers say compared to The Trade Desk, AdRoll is: - Slower to reach roi - More usable - Easier to set up Categories in common with The Trade Desk: [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Mobile Advertising](https://www.g2.com/categories/mobile-advertising), [Native Advertising](https://www.g2.com/categories/native-advertising) **Compare:** [The Trade Desk vs AdRoll](https://www.g2.com/compare/adroll-vs-the-trade-desk) **Compare AdRoll with other alternatives:** - [AdRoll vs StackAdapt](https://www.g2.com/compare/adroll-vs-stackadapt) - [AdRoll vs Quantcast Platform](https://www.g2.com/compare/adroll-vs-quantcast-platform) - [AdRoll vs Viant Technology](https://www.g2.com/compare/adroll-vs-viant-technology-llc-viant-technology) - [AdRoll vs Basis](https://www.g2.com/compare/adroll-vs-basis) - [AdRoll vs Criteo Commerce Growth](https://www.g2.com/compare/adroll-vs-criteo-commerce-growth) - [AdRoll vs Simpli.fi](https://www.g2.com/compare/adroll-vs-simpli-fi) - [AdRoll vs Choozle](https://www.g2.com/compare/adroll-vs-choozle) - [AdRoll vs Google Marketing Platform](https://www.g2.com/compare/adroll-vs-google-marketing-platform) - [AdRoll vs Yahoo AdTech DSP](https://www.g2.com/compare/adroll-vs-yahoo-adtech-dsp) ### 3. [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) By Quantcast **Average Rating:** 4.2/5 **Total Reviews:** 184 Quantcast is a digital advertising company specialized in audience measurement and real-time advertising. Reviewers say compared to The Trade Desk, Quantcast Platform is: - More usable - Easier to set up - Easier to do business with Categories in common with The Trade Desk: [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Mobile Advertising](https://www.g2.com/categories/mobile-advertising), [Native Advertising](https://www.g2.com/categories/native-advertising) **Compare:** [The Trade Desk vs Quantcast Platform](https://www.g2.com/compare/quantcast-platform-vs-the-trade-desk) **Compare Quantcast Platform with other alternatives:** - [Quantcast Platform vs StackAdapt](https://www.g2.com/compare/quantcast-platform-vs-stackadapt) - [Quantcast Platform vs AdRoll](https://www.g2.com/compare/adroll-vs-quantcast-platform) - [Quantcast Platform vs Viant Technology](https://www.g2.com/compare/quantcast-platform-vs-viant-technology-llc-viant-technology) - [Quantcast Platform vs Basis](https://www.g2.com/compare/basis-vs-quantcast-platform) - [Quantcast Platform vs Criteo Commerce Growth](https://www.g2.com/compare/criteo-commerce-growth-vs-quantcast-platform) - [Quantcast Platform vs Simpli.fi](https://www.g2.com/compare/quantcast-platform-vs-simpli-fi) - [Quantcast Platform vs Choozle](https://www.g2.com/compare/choozle-vs-quantcast-platform) - [Quantcast Platform vs Google Marketing Platform](https://www.g2.com/compare/google-marketing-platform-vs-quantcast-platform) - [Quantcast Platform vs Yahoo AdTech DSP](https://www.g2.com/compare/quantcast-platform-vs-yahoo-adtech-dsp) ### 4. [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) By Viant Technology LLC **Average Rating:** 4.1/5 **Total Reviews:** 300 Viant Technology is a mobile and cross-channel programmatic advertising platform connecting brands to consumers and enabling meaningful engagement with individual people. With Adelphic, marketers can influence consumer behavior in real time, maximizing the return on their mobile investment. Reviewers say compared to The Trade Desk, Viant Technology is: - Slower to reach roi - Easier to do business with - Better at support Categories in common with The Trade Desk: [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Mobile Advertising](https://www.g2.com/categories/mobile-advertising), [Native Advertising](https://www.g2.com/categories/native-advertising) **Compare:** [The Trade Desk vs Viant Technology](https://www.g2.com/compare/the-trade-desk-vs-viant-technology-llc-viant-technology) **Compare Viant Technology with other alternatives:** - [Viant Technology vs StackAdapt](https://www.g2.com/compare/stackadapt-vs-viant-technology-llc-viant-technology) - [Viant Technology vs AdRoll](https://www.g2.com/compare/adroll-vs-viant-technology-llc-viant-technology) - [Viant Technology vs Quantcast Platform](https://www.g2.com/compare/quantcast-platform-vs-viant-technology-llc-viant-technology) - [Viant Technology vs Basis](https://www.g2.com/compare/basis-vs-viant-technology-llc-viant-technology) - [Viant Technology vs Criteo Commerce Growth](https://www.g2.com/compare/criteo-commerce-growth-vs-viant-technology-llc-viant-technology) - [Viant Technology vs Simpli.fi](https://www.g2.com/compare/simpli-fi-vs-viant-technology-llc-viant-technology) - [Viant Technology vs Choozle](https://www.g2.com/compare/choozle-vs-viant-technology-llc-viant-technology) - [Viant Technology vs Google Marketing Platform](https://www.g2.com/compare/google-marketing-platform-vs-viant-technology-llc-viant-technology) - [Viant Technology vs Yahoo AdTech DSP](https://www.g2.com/compare/viant-technology-llc-viant-technology-vs-yahoo-adtech-dsp) ### 5. [Basis](https://www.g2.com/products/basis/reviews) By Basis Technologies **Average Rating:** 4.5/5 **Total Reviews:** 287 Basis is the platform advertisers need to run successful online advertising across every channel. Reviewers say compared to The Trade Desk, Basis is: - Slower to reach roi - Better at support - Easier to do business with Categories in common with The Trade Desk: [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Mobile Advertising](https://www.g2.com/categories/mobile-advertising), [Native Advertising](https://www.g2.com/categories/native-advertising), [Video Advertising](https://www.g2.com/categories/video-advertising) **Compare:** [The Trade Desk vs Basis](https://www.g2.com/compare/basis-vs-the-trade-desk) **Compare Basis with other alternatives:** - [Basis vs StackAdapt](https://www.g2.com/compare/basis-vs-stackadapt) - [Basis vs AdRoll](https://www.g2.com/compare/adroll-vs-basis) - [Basis vs Quantcast Platform](https://www.g2.com/compare/basis-vs-quantcast-platform) - [Basis vs Viant Technology](https://www.g2.com/compare/basis-vs-viant-technology-llc-viant-technology) - [Basis vs Criteo Commerce Growth](https://www.g2.com/compare/basis-vs-criteo-commerce-growth) - [Basis vs Simpli.fi](https://www.g2.com/compare/basis-vs-simpli-fi) - [Basis vs Choozle](https://www.g2.com/compare/basis-vs-choozle) - [Basis vs Google Marketing Platform](https://www.g2.com/compare/basis-vs-google-marketing-platform) - [Basis vs Yahoo AdTech DSP](https://www.g2.com/compare/basis-vs-yahoo-adtech-dsp) ### 6. [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) By Criteo **Average Rating:** 3.8/5 **Total Reviews:** 241 Criteo Commerce Growth drives sales for e-commerce businesses, intelligently converting shoppers with dynamic, personalized ads. Reviewers say compared to The Trade Desk, Criteo Commerce Growth is: - Slower to reach roi - More usable Categories in common with The Trade Desk: [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Mobile Advertising](https://www.g2.com/categories/mobile-advertising), [Native Advertising](https://www.g2.com/categories/native-advertising) **Compare:** [The Trade Desk vs Criteo Commerce Growth](https://www.g2.com/compare/criteo-commerce-growth-vs-the-trade-desk) **Compare Criteo Commerce Growth with other alternatives:** - [Criteo Commerce Growth vs StackAdapt](https://www.g2.com/compare/criteo-commerce-growth-vs-stackadapt) - [Criteo Commerce Growth vs AdRoll](https://www.g2.com/compare/adroll-vs-criteo-commerce-growth) - [Criteo Commerce Growth vs Quantcast Platform](https://www.g2.com/compare/criteo-commerce-growth-vs-quantcast-platform) - [Criteo Commerce Growth vs Viant Technology](https://www.g2.com/compare/criteo-commerce-growth-vs-viant-technology-llc-viant-technology) - [Criteo Commerce Growth vs Basis](https://www.g2.com/compare/basis-vs-criteo-commerce-growth) - [Criteo Commerce Growth vs Simpli.fi](https://www.g2.com/compare/criteo-commerce-growth-vs-simpli-fi) - [Criteo Commerce Growth vs Choozle](https://www.g2.com/compare/choozle-vs-criteo-commerce-growth) - [Criteo Commerce Growth vs Google Marketing Platform](https://www.g2.com/compare/criteo-commerce-growth-vs-google-marketing-platform) - [Criteo Commerce Growth vs Yahoo AdTech DSP](https://www.g2.com/compare/criteo-commerce-growth-vs-yahoo-adtech-dsp) ### 7. [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) By Simpli.fi **Average Rating:** 4.5/5 **Total Reviews:** 148 Simpli.fi offers an omnichannel programmatic solution including mobile, video, display, native, OTT/CTV, and social to help streamline your programmatic advertising. Reviewers say compared to The Trade Desk, Simpli.fi is: - Slower to reach roi - More usable - Easier to set up Categories in common with The Trade Desk: [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Mobile Advertising](https://www.g2.com/categories/mobile-advertising), [Native Advertising](https://www.g2.com/categories/native-advertising) **Compare:** [The Trade Desk vs Simpli.fi](https://www.g2.com/compare/simpli-fi-vs-the-trade-desk) **Compare Simpli.fi with other alternatives:** - [Simpli.fi vs StackAdapt](https://www.g2.com/compare/simpli-fi-vs-stackadapt) - [Simpli.fi vs AdRoll](https://www.g2.com/compare/adroll-vs-simpli-fi) - [Simpli.fi vs Quantcast Platform](https://www.g2.com/compare/quantcast-platform-vs-simpli-fi) - [Simpli.fi vs Viant Technology](https://www.g2.com/compare/simpli-fi-vs-viant-technology-llc-viant-technology) - [Simpli.fi vs Basis](https://www.g2.com/compare/basis-vs-simpli-fi) - [Simpli.fi vs Criteo Commerce Growth](https://www.g2.com/compare/criteo-commerce-growth-vs-simpli-fi) - [Simpli.fi vs Choozle](https://www.g2.com/compare/choozle-vs-simpli-fi) - [Simpli.fi vs Google Marketing Platform](https://www.g2.com/compare/google-marketing-platform-vs-simpli-fi) - [Simpli.fi vs Yahoo AdTech DSP](https://www.g2.com/compare/simpli-fi-vs-yahoo-adtech-dsp) ### 8. [Choozle](https://www.g2.com/products/choozle/reviews) By Choozle, Inc. **Average Rating:** 4.2/5 **Total Reviews:** 211 Choozle – Digital Advertising Made Easy®—provides a digital advertising software platform that leverages detailed consumer data to power programmatic advertising campaigns across display, video, mobile and other mediums—all from a single, intuitive interface. Reviewers say compared to The Trade Desk, Choozle is: - Slower to reach roi - More usable - Better at support Categories in common with The Trade Desk: [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Mobile Advertising](https://www.g2.com/categories/mobile-advertising), [Video Advertising](https://www.g2.com/categories/video-advertising), [Display Advertising](https://www.g2.com/categories/display-advertising) **Compare:** [The Trade Desk vs Choozle](https://www.g2.com/compare/choozle-vs-the-trade-desk) **Compare Choozle with other alternatives:** - [Choozle vs StackAdapt](https://www.g2.com/compare/choozle-vs-stackadapt) - [Choozle vs AdRoll](https://www.g2.com/compare/adroll-vs-choozle) - [Choozle vs Quantcast Platform](https://www.g2.com/compare/choozle-vs-quantcast-platform) - [Choozle vs Viant Technology](https://www.g2.com/compare/choozle-vs-viant-technology-llc-viant-technology) - [Choozle vs Basis](https://www.g2.com/compare/basis-vs-choozle) - [Choozle vs Criteo Commerce Growth](https://www.g2.com/compare/choozle-vs-criteo-commerce-growth) - [Choozle vs Simpli.fi](https://www.g2.com/compare/choozle-vs-simpli-fi) - [Choozle vs Google Marketing Platform](https://www.g2.com/compare/choozle-vs-google-marketing-platform) - [Choozle vs Yahoo AdTech DSP](https://www.g2.com/compare/choozle-vs-yahoo-adtech-dsp) ### 9. [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) By Google **Average Rating:** 4.1/5 **Total Reviews:** 300 Google Marketing Platform is an integrated ad-technology platform that enables agencies and advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. Reviewers say compared to The Trade Desk, Google Marketing Platform is: - Slower to reach roi Categories in common with The Trade Desk: [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Mobile Advertising](https://www.g2.com/categories/mobile-advertising), [Video Advertising](https://www.g2.com/categories/video-advertising), [Display Advertising](https://www.g2.com/categories/display-advertising) **Compare:** [The Trade Desk vs Google Marketing Platform](https://www.g2.com/compare/google-marketing-platform-vs-the-trade-desk) **Compare Google Marketing Platform with other alternatives:** - [Google Marketing Platform vs StackAdapt](https://www.g2.com/compare/google-marketing-platform-vs-stackadapt) - [Google Marketing Platform vs AdRoll](https://www.g2.com/compare/adroll-vs-google-marketing-platform) - [Google Marketing Platform vs Quantcast Platform](https://www.g2.com/compare/google-marketing-platform-vs-quantcast-platform) - [Google Marketing Platform vs Viant Technology](https://www.g2.com/compare/google-marketing-platform-vs-viant-technology-llc-viant-technology) - [Google Marketing Platform vs Basis](https://www.g2.com/compare/basis-vs-google-marketing-platform) - [Google Marketing Platform vs Criteo Commerce Growth](https://www.g2.com/compare/criteo-commerce-growth-vs-google-marketing-platform) - [Google Marketing Platform vs Simpli.fi](https://www.g2.com/compare/google-marketing-platform-vs-simpli-fi) - [Google Marketing Platform vs Choozle](https://www.g2.com/compare/choozle-vs-google-marketing-platform) - [Google Marketing Platform vs Yahoo AdTech DSP](https://www.g2.com/compare/google-marketing-platform-vs-yahoo-adtech-dsp) ### 10. [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) By Verizon Media **Average Rating:** 3.6/5 **Total Reviews:** 181 Yahoo AdTech DSP is the only independent and unified programmatic video advertising platform for reaching audiences across web, mobile and connected TV. Reviewers say compared to The Trade Desk, Yahoo AdTech DSP is: - Slower to reach roi Categories in common with The Trade Desk: [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Mobile Advertising](https://www.g2.com/categories/mobile-advertising), [Native Advertising](https://www.g2.com/categories/native-advertising), [Video Advertising](https://www.g2.com/categories/video-advertising) **Compare:** [The Trade Desk vs Yahoo AdTech DSP](https://www.g2.com/compare/the-trade-desk-vs-yahoo-adtech-dsp) **Compare Yahoo AdTech DSP with other alternatives:** - [Yahoo AdTech DSP vs StackAdapt](https://www.g2.com/compare/stackadapt-vs-yahoo-adtech-dsp) - [Yahoo AdTech DSP vs AdRoll](https://www.g2.com/compare/adroll-vs-yahoo-adtech-dsp) - [Yahoo AdTech DSP vs Quantcast Platform](https://www.g2.com/compare/quantcast-platform-vs-yahoo-adtech-dsp) - [Yahoo AdTech DSP vs Viant Technology](https://www.g2.com/compare/viant-technology-llc-viant-technology-vs-yahoo-adtech-dsp) - [Yahoo AdTech DSP vs Basis](https://www.g2.com/compare/basis-vs-yahoo-adtech-dsp) - [Yahoo AdTech DSP vs Criteo Commerce Growth](https://www.g2.com/compare/criteo-commerce-growth-vs-yahoo-adtech-dsp) - [Yahoo AdTech DSP vs Simpli.fi](https://www.g2.com/compare/simpli-fi-vs-yahoo-adtech-dsp) - [Yahoo AdTech DSP vs Choozle](https://www.g2.com/compare/choozle-vs-yahoo-adtech-dsp) - [Yahoo AdTech DSP vs Google Marketing Platform](https://www.g2.com/compare/google-marketing-platform-vs-yahoo-adtech-dsp) ## Explore Articles - [Which data observability software is best for small businesses](https://www.g2.com/discussions/which-data-observability-software-is-best-for-small-businesses) - [Best Email Marketing Software](https://www.g2.com/discussions/best-email-marketing-software-to-try-in-2025) - [What are the top-rated event marketing platforms for trade shows?](https://www.g2.com/discussions/what-are-the-top-rated-event-marketing-platforms-for-trade-shows) - [What is the leading audit software currently](https://www.g2.com/discussions/what-is-the-leading-audit-software-currently) - [Best software for purchase order management](https://www.g2.com/discussions/best-software-for-purchase-order-management) - [Leading software for automating product demos in my industry](https://www.g2.com/discussions/leading-software-for-automating-product-demos-in-my-industry) ## Spotlight Categories - [Retail POS Systems](https://www.g2.com/categories/retail-pos) - [Third Party & Supplier Risk Management Software](https://www.g2.com/categories/third-party-supplier-risk-management) - [Performance Management Software](https://www.g2.com/categories/performance-management)