Best Software for 2025 is now live!
Show rating breakdown
Save to My Lists
Claimed
Claimed

Top Rated Sweet Analytics Alternatives

Sweet Analytics Reviews & Product Details

Stacey W.
SW
Chief Operating Officer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Sweet Analytics?

As a partner of Sweet Analytics, we use it for relevant clients to monitor key KPIs such as LTV, CAC, ROAS and cohort analysis. This allows our clients to have confidence in their investment decisions and understand which levers are available for growth.

The growth model tool is also excellent for sense checking growth ambitions and allows clients to understand the effort required from their owned marketing, as well as paid and earned media channels to increase lapsed or past year cohort sales, to meet the growth goal.

The tool allows us to identify overreliance on particular channels for growth and suggest strategies to future proof growth.

Setting up is so easy and quick. Integrating with ad platforms takes minutes and more API connections are being added all the time, getting as close to a single customer view as any other tool, and for a very competitive price. Review collected by and hosted on G2.com.

What do you dislike about Sweet Analytics?

Sometimes data blindness can be an issue and there are a lot of dashboards of data in this tool if you don't know what you are looking at.

Sweet provide loads of free training sessions so I'd recommend users utilise those and also work with a partner who can use the tool to enhance paid media targeting and campaigns. Review collected by and hosted on G2.com.

What problems is Sweet Analytics solving and how is that benefiting you?

Sweet's audience builder tool means that as an agency, we can stack conditions and create granular or broad audiences for targeting / campaign purposes.

It saves time and GDPR headaches as no customer data is transferred out of the tool - it is all linked via the API connections straight into the adplatforms.

It also gives us a sense check on the client's source of truth. So often agencies blindly quote ad platform metrics but this isn't what the client is seeing in the back end, so we are able to monitor key performance KPIs like CAC and LTV as well as ROAS in platform and overall site. Review collected by and hosted on G2.com.

Sweet Analytics Overview

What is Sweet Analytics?

Sweet Analytics, at the centre of all your data. Sweet connects with all the marketing platforms that you know and love and brings it all under one roof. Helping you understand customer retention and acquisition to drive your business forward. What we do... Customer Data To understand your customers you first need to understand all their interactions. Armed with a deep understanding of each of our customers, Sweet Analytics can help you to reach them more effectively with our unique personalisation tools. Single Customer View At the heart of Sweet Analytics is one of the most advanced Single Customer Views in the market. Using all available integrations we build a complete customer profile for all interactions with your brand, which are made readily available through our dashboards. Sweet Tracker™ Our proprietary technology allows us to unify browsing behaviour with Single Customer View, providing impartial attribution and linking sales to web interactions. With the ability of real-time interventions and cross-device tracking we can deliver personalised customer journeys. Attribution Tackling the Holy Grail of marketing Sweet provides the single point of truth between the reality of sales and the mendacity of marketing platforms. Helping you more accurately judge the ROI of your marketing investment.

Sweet Analytics Details
Languages Supported
English
Show LessShow More
Product Description

Sweet Analytics, at the centre of all your data. Sweet connects with all the marketing platforms that you know and love and brings it all under one roof. Helping you understand customer retention and acquisition to drive your business forward. What we do... Customer Data To understand your customers you first need to understand all their interactions. Armed with a deep understanding of each of our customers, Sweet Analytics can help you to reach them more effectively with our unique personalisation tools. Single Customer View At the heart of Sweet Analytics is one of the most advanced Single Customer Views in the market. Using all available integrations we build a complete customer profile for all interactions with your brand, which are made readily available through our dashboards. Sweet Tracker™ Our proprietary technology allows us to unify browsing behaviour with Single Customer View, providing impartial attribution and linking sales to web interactions. With the ability of real-time interventions and cross-device tracking we can deliver personalised customer journeys. Attribution Tackling the Holy Grail of marketing Sweet provides the single point of truth between the reality of sales and the mendacity of marketing platforms. Helping you more accurately judge the ROI of your marketing investment.


Seller Details
Year Founded
2018
HQ Location
Avaland House, 110 London Road, Apsley, Hemel Hempstead, England, HP3 9SD
LinkedIn® Page
www.linkedin.com
20 employees on LinkedIn®
Description

Sweet Analytics is a data analytics company that specializes in providing advanced solutions for the restaurant and food service industries. Their platform offers comprehensive insights into sales, inventory, and operational performance, enabling businesses to make data-driven decisions. By leveraging data visualization and reporting tools, Sweet Analytics helps clients optimize their operations and enhance profitability. For more information, visit their website at https://sweetanalytics.com/.


MM
Overview Provided by:

Recent Sweet Analytics Reviews

Verified User
C
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Great insights - super helpful team!"
I love the interactivness of the software and how easily you can review your customer data and cohorts.
Tamasine G.
TG
Tamasine G.Small-Business (50 or fewer emp.)
5.0 out of 5
"Excellent Tool"
The Quick dashboards to look at Marketing spend and return is excellent - as well as the product report seeing where you are against plan.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Great product. Gives a 360 understanding of your business is performing and what is needed to grow."
Great product to give you a 360 understanding of how your business is performing and what is needed to grow. The program allows you to really dig ...
Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
0 people requested security information

Sweet Analytics Media

Sweet Analytics Demo - Easy access to Sales reporting
Connect your platforms and quickly get access to advanced and out-of-the-box sales reporting and analysis.
Sweet Analytics Demo - Powerful customer segmentation tool
Use all available data points that Sweet captures about your customers to create cohorts and segments to better understand and market to that audience.
Sweet Analytics Demo - Attribution that works
Sweet's attribution always adds up to your sales. Long gone are days of double counting and using inaccurate platform reporting. Sweet's attribution just works.
Sweet Analytics Demo - Automatically sync costs from platforms
We automatically sync all your marketing costs and allow you to add other manual or recurring costs. This will allow you see all your costs in one place.
Sweet Analytics Demo - Understand your ROAS
With Sweet you will finally achieve full visibility around ROAS and which channels are performing the best. Finally understand where to spend your next pound or dollar.
Answer a few questions to help the Sweet Analytics community
Have you used Sweet Analytics before?
Yes

15 out of 16 Total Reviews for Sweet Analytics

4.7 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Popular Mentions
The next elements are radio elements and sort the displayed results by the item selected and will update the results displayed.
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.

Sweet Analytics Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Sweet AnalyticsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
Log In
Want to see more insights from verified reviewers?
Log in to view review sentiment.
G2 reviews are authentic and verified.
Adrian S.
AS
CEO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Sweet Analytics?

Sweet has all the KPI's you need in one place and includes every channel including direct mail which is relevant for more and more ecommerce companies wanting to grow. As an agency the portal to switch between clients easily is great with only a single login. Review collected by and hosted on G2.com.

What do you dislike about Sweet Analytics?

From our perspective there aren't any downsides....apart from we need more time to use it! Review collected by and hosted on G2.com.

What problems is Sweet Analytics solving and how is that benefiting you?

Sweet helps us understand what KPI's are driving a business forward and which ones are holding it back. Unless you understand how many customers you need to retain and recruit and how much they are costing you within each marketing channel then you don't know where to spend your marketing budget to achieve your business objectives. Review collected by and hosted on G2.com.

Shaun L.
SL
Global Head of Ecommerce
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Sweet Analytics?

The team are excellent, we use them as a consultancy as well as a SAAS platform and their insights are invaluable. The platform itself is incredible value for money, delivering insights that I have seen costs 10x more than Sweet charge. We really understand the customer metrics that are supporting our growth, and the metrics that are holding us back, allowing us to hyper focus on the areas that are most important. Review collected by and hosted on G2.com.

What do you dislike about Sweet Analytics?

Not much! It's really hard to pick faul when you're getting this much functionality out of the box. Review collected by and hosted on G2.com.

What problems is Sweet Analytics solving and how is that benefiting you?

Sweet allows us to understand our customer metrics at a really granular level, but in a way that's easy to understand and report to others in the business. Review collected by and hosted on G2.com.

Tina H.
TH
Head Of Ecommerce
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Sweet Analytics?

Sweet provides us with valuable customer and forecasting data. We can plan and refine all of our marketing activity, using our data in Sweet and analysing it in Sweet. There Account Managers and team are extremely responsive to all client queries. Review collected by and hosted on G2.com.

What do you dislike about Sweet Analytics?

We have not found any issues with Sweet. Review collected by and hosted on G2.com.

What problems is Sweet Analytics solving and how is that benefiting you?

Sweet helps us to understand how and when to target our customers. Also to understand their purchasing habits as well as RFM metrics plus more. It also enables us to segment customers and provide in-depth customer analysis. Sweet also provides marketing channel analysis too. Review collected by and hosted on G2.com.

Tamasine G.
TG
Managing Director
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Sweet Analytics?

The Quick dashboards to look at Marketing spend and return is excellent - as well as the product report seeing where you are against plan. Review collected by and hosted on G2.com.

What do you dislike about Sweet Analytics?

Sometimes I run into confusion as to where to find things, but the customer service team is the best and resolves it very quickly. Review collected by and hosted on G2.com.

What problems is Sweet Analytics solving and how is that benefiting you?

Helping understand what is happening in our digital marketing effords to see our returns - Sweet makes it really clear. Also the balance between new and returning customers - Sweet pulls this information about and all analytics against each profile very easily. Review collected by and hosted on G2.com.

Dom W.
DW
E-Commerce Operations Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Sweet Analytics?

Very detailed customer segmentation allows for in-depth analysis of many cohorts of customers. Customer support are quick and helpful, and the app is generally insightful and provides fairly clear wins and losses within your business to allow focus in the right areas Review collected by and hosted on G2.com.

What do you dislike about Sweet Analytics?

Some things can take a while to set up including costs etc, and I personally find the RFM segments to be confusingly named, but that's pretty muchit Review collected by and hosted on G2.com.

What problems is Sweet Analytics solving and how is that benefiting you?

Detailed analysis of new and returning customers, AOV split across many segments, forecasting Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
UA
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Sweet Analytics?

Sweet is really simple to use, and allows me to access key data with ease. Rather than having to sift through multiple reports and multiple platforms, I have everything I need in one place. The team are also great and really helpful. Review collected by and hosted on G2.com.

What do you dislike about Sweet Analytics?

There are occassionally a few pages that are slow to load, but no major platform problems. Review collected by and hosted on G2.com.

What problems is Sweet Analytics solving and how is that benefiting you?

Sweet allows us to access all the key data we need to make business decisions, in one simple easy to understand platform. Review collected by and hosted on G2.com.

Jen O.
JO
Head of Marketing
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Sweet Analytics?

Sweet Analytics gives a brilliant overview of all aspects of the business. It brings together all our key metrics and allows us to track daily progress and sales in real time so we can respond accordingly. Customer support is brilliant too. Review collected by and hosted on G2.com.

What do you dislike about Sweet Analytics?

It would be great if the growth model was incorporated somewhere in the dashboard. I think this is in development stages so looking forward to it going live. Review collected by and hosted on G2.com.

What problems is Sweet Analytics solving and how is that benefiting you?

Sweet is allowing us to see an overview and comparison of ROAS across our different marketing channels. Review collected by and hosted on G2.com.

Verified User in Sporting Goods
US
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Sweet Analytics?

I appreciate the way Sweet Analytics splits metrics between new and existing customers—this is insightful for our business. The Growth model looks promising and is likely to become a part of our internal reporting in the future. Additionally, the support team is very responsive, providing clear explanations on how to utilise the platform effectively. Review collected by and hosted on G2.com.

What do you dislike about Sweet Analytics?

It was surprising to find that the Growth model isn't yet integrated into the platform and requires manual data entry from the portal. However, I understand that integrating this feature is part of their future plans, which should improve the overall user experience. Review collected by and hosted on G2.com.

What problems is Sweet Analytics solving and how is that benefiting you?

Deeper insights - expanding on an reframing metrics in a more useful way that benefits our business. Review collected by and hosted on G2.com.

Bob U.
BU
Data Analyst And Website Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Sweet Analytics?

I like how it breaks down customers in to different groups so that we can see who we need to work on trying to turn into repeat customers and the value we could be missing out on by not being proactive. The Woocommerce integration was super easy. I also like the montly check-ins with Sweet to help support us in our goals. Review collected by and hosted on G2.com.

What do you dislike about Sweet Analytics?

For our current use case, it feels like we could be benefitting more if more orders where processed through the website instead of offline. Review collected by and hosted on G2.com.

What problems is Sweet Analytics solving and how is that benefiting you?

Sweets allows us to stop concentrating on what products we should be selling but rather what customers we should be trying to engage with to grow overall orders. Review collected by and hosted on G2.com.

Jo G.
JG
Founder / Non Exec Director
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Sweet Analytics?

Their dashboard brings together data from a number of sources and provides one place to look at them together. They also have a responsive team and good webinars on interesting topics / ability to introduce you to experts. Growth modelling has been really interesting and helpful Review collected by and hosted on G2.com.

What do you dislike about Sweet Analytics?

Data on products isn't as useful as the customer data. The attribution model has a lot in 'other' which isn't very helpful. Review collected by and hosted on G2.com.

What problems is Sweet Analytics solving and how is that benefiting you?

Speed of data review

Support on paid media

Email support Review collected by and hosted on G2.com.