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Sugar Serve Reviews & Product Details

Sugar Serve Overview

What is Sugar Serve?

Sugar Serve is SugarCRM's flagship customer service solution that brings you a high-definition view of your customer experience. Serve is a cloud-based customer service and support solution optimized for the needs of organizations. Creating better customer experiences with Sugar Serve platform to increase customer satisfaction, allowing you to access the most relevant customer information and deeper insights to drive more informed decisions and faster resolution times. We believe in letting the platform ensure proper response and resolution times, monitor customer satisfaction, and meet your customers' needs across the full range of support channels, including email, voice, chat, and chatbots, while also providing robust self-service solutions. With Serve, you can get busy being less busy. With Serve, you let the platform do the work.

Sugar Serve Details
Product Website
Languages Supported
Arabic, Bulgarian, Catalan, Czech, Danish, German, Greek, English, Estonian, Finnish, French, Hebrew, Hungarian, Italian, Japanese, Korean, Latvian, Lithuanian, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Spanish, Albanian, Serbian, Swedish, Thai, Turkish, Ukrainian, Chinese (Simplified), Chinese (Traditional)
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Product Description

Sugar Serve provides a rich, branded service experience for your customers and a powerful, easy-to-use and intuitive console for your service agents. Providing all the information you need to resolve your customers’ issues from a single screen, Serve eliminates blind spots and enables your support professionals to focus on creating customers for life.

How do you position yourself against your competitors?

SugarCRM makes the hard things easier for marketing, sales, and service users. Sugar Serve provides a turnkey, cloud-based omnichannel customer service and support solution optimized for organizations. Serve is built upon Sugar’s unique customer experience platform - the only time-aware, predictive platform in the industry. Serve offers key out-of-the-box features, simple configuration, and an innovative service agent desktop experience. The combination of ease-of-use and fast deployment, with a low cost of ownership, makes Serve an ideal choice for growing support teams. Only Sugar brings a “no blind spots, no busywork, no roadblocks” approach to achieving high-definition customer experience.


Seller Details
Seller
SugarCRM
Company Website
Year Founded
2004
HQ Location
Cupertino, CA
Twitter
@SugarCRM
21,254 Twitter followers
LinkedIn® Page
www.linkedin.com
583 employees on LinkedIn®
Phone
+1 (408) 454-6900
Description

Sugar gets timely predictive insights in the hands of the right people, empowering companies to anticipate and fulfill customer needs — before they realize they have them. These businesses are able to create customers for life, and have a sustainable competitive advantage.


Michael T.
MT
Overview Provided by:

Recent Sugar Serve Reviews

SD
SHUBHRANSHU RANJAN D.Enterprise (> 1000 emp.)
4.5 out of 5
"A Robust CRM Solution for Streamlined Customer Support"
mainly this software best part is customer interactions, service level agreements etc.
Elisabeth H.
EH
Elisabeth H.Small-Business (50 or fewer emp.)
4.0 out of 5
"SUPER flexible with decent support, so-so documentation, and a few nit-picky issues"
I love how customizable Sugar Serve is. You can do almost anything with it, and building what you need is fairly straightforward. The "Smart Guid...
AF
Arturo F.Small-Business (50 or fewer emp.)
4.5 out of 5
"The interfase for the normal user is cool, but for the administrator is not so good."
The use of colors in the interface is good
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Sugar Serve Media

Sugar Serve Demo - Service Console Metrics
Service Console Metrics
Sugar Serve Demo - Focus Drawer Tabs
Focus Drawer Tabs
Play Sugar Serve Video
Play Sugar Serve Video
Play Sugar Serve Video

Official Downloads

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Video Reviews

33 Sugar Serve Reviews

4.4 out of 5
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33 Sugar Serve Reviews
4.4 out of 5
33 Sugar Serve Reviews
4.4 out of 5

Sugar Serve Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Sugar ServeQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Elisabeth H.
EH
Director of Member Support and Training
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sugar Serve?

I love how customizable Sugar Serve is. You can do almost anything with it, and building what you need is fairly straightforward. The "Smart Guides" are a favorite part - allows me to ensure my teams know the steps they need to take for any process I can think of. The ability to add fields, create dependent drop-downs, etc., means I can categorize incoming cases in whatever way I need to. The reporting tool is robust and quite user-friendly. Review collected by and hosted on G2.com.

What do you dislike about Sugar Serve?

You end up figuring out a lot of things by trial and error - despite having exhaustive documentation, it's not super readable or easy to search. Also, some things are just a little glitchy; I might be working on a case and go to save it (and I only have it open in one tab), and Sugar will say "Hey should we save your version, or Elisabeth's?" Um... I AM Elisabeth. Also, sometimes an error or success pop up will persist until you click it, instead of fading away - and other times, it will fade away. Review collected by and hosted on G2.com.

What problems is Sugar Serve solving and how is that benefiting you?

We needed a robust way to track our support cases, and had been using a very old community version of Sugar. We needed a supported, more robust version that we did not have to host ourselves. In addition, we needed more customization ability than we had with our old version, and Sugar Serve gave that to us! Review collected by and hosted on G2.com.

Nord H.
NH
Solutions Consultant
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Sugar Serve?

Sugar Serve delivers a complete solution for customer support teams, with robust tools for case management, SLA tracking, reporting, and self-service. Designed for scalability, integration, and efficiency, it’s an ideal choice for businesses aiming to improve response times, increase customer satisfaction, and streamline support operations. With Sugar Serve, companies gain the flexibility and insights needed to create consistently excellent customer experiences. Review collected by and hosted on G2.com.

What do you dislike about Sugar Serve?

Lack of UI customisation e.g. colours and branding Review collected by and hosted on G2.com.

What problems is Sugar Serve solving and how is that benefiting you?

A key feature of Sugar Serve is its built-in SLA (Service Level Agreement) management. This tool helps ensure teams adhere to response and resolution time requirements, prioritizing cases according to SLA standards so that critical issues are resolved promptly. This proactive approach helps teams meet customer expectations while reducing the risk of SLA violations. Review collected by and hosted on G2.com.

Verified User in Manufacturing
AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Sugar Serve?

The user experience is consistent across the various modules, including anything that is customized. Users are able to utilize the system from their computer and mobile devices when they are on the road. They are also able to integrate the Outlook accounts for quick and easy archiving of emails from customers and distributors. Users are able to access the system daily, including weekends. Implementing Sugar, was assisted with the cloud team of Sugar to assist with implementing our environment based off of our business needs and use cases. Review collected by and hosted on G2.com.

What do you dislike about Sugar Serve?

The customer portal is limited in it's current capability. Would like to be able to leverage it as a customer support portal for both customers and distributors. Review collected by and hosted on G2.com.

What problems is Sugar Serve solving and how is that benefiting you?

Customers are able to fill out a web form to request assistance. This is then imported into Sugar, and then routed to the customer service team. Currently the system is more manually driven as the current solution is more of a stop-gap without a fully fledged out cutomer portal.

Most of our use case is utilizing the platform for our Sales and Marketing team to drive customer sales, engagement, and retention. Review collected by and hosted on G2.com.

SD
Project Engineer
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Sugar Serve?

mainly this software best part is customer interactions, service level agreements etc. Review collected by and hosted on G2.com.

What do you dislike about Sugar Serve?

in my perspective, steep learning curve and high price are the factors, i disliked. Review collected by and hosted on G2.com.

What problems is Sugar Serve solving and how is that benefiting you?

in my polymer industry, Customer support and product enquires and complaint managemnt are the the type of problem which are the part of problems solved by Sugar serve. Review collected by and hosted on G2.com.

Verified User in Manufacturing
AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Sugar Serve?

Sugar Serve is a very effective tool, with capabilities to store and manage data in a very effective manner.

Being an Admin for the platform within my company it is important that the features are easy enough to use, that the users within the business engage with the platform.

Sugar Serve is also easy to integrate with other softwares to enhance a full experience Review collected by and hosted on G2.com.

What do you dislike about Sugar Serve?

There is nothing that I have come accross that I would say that I dislike, any issues I have encountered have been able to be solved. Review collected by and hosted on G2.com.

What problems is Sugar Serve solving and how is that benefiting you?

My team are able to easily access data from our customer database, and knowledge hub, to help our customers more effectively, and come to a solution Review collected by and hosted on G2.com.

AF
Sugar Second Administrator
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sugar Serve?

The use of colors in the interface is good Review collected by and hosted on G2.com.

What do you dislike about Sugar Serve?

It is not intuitive to move in the configuration options Review collected by and hosted on G2.com.

What problems is Sugar Serve solving and how is that benefiting you?

data collectiong Review collected by and hosted on G2.com.

Sheraz A.
SA
Principal Software engineer
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sugar Serve?

Scalable system. Easy to manage

Admin/DEV guide is very good

Good product support Review collected by and hosted on G2.com.

What do you dislike about Sugar Serve?

I don't have anything to write negative about this product at the moment. Review collected by and hosted on G2.com.

What problems is Sugar Serve solving and how is that benefiting you?

Case management Review collected by and hosted on G2.com.

Jessica F.
JF
VP, Revenue Operations &amp; Technology
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sugar Serve?

The best feature is probably that tickets are seamlessly integrated with our CRM data which is where we manage our sales and operations, however the actual ticket management functionality is very good as well. Review collected by and hosted on G2.com.

What do you dislike about Sugar Serve?

We have not run into any major downsides yet, as everything has been very easy to customize to our needs. Review collected by and hosted on G2.com.

What problems is Sugar Serve solving and how is that benefiting you?

customers can submit support tickets via email, that route directly into serve. Employees can also create tickets on behalf of customers or for their own internal needs. Everything is available to the whole company and very transparent which is much better than our former platform. Review collected by and hosted on G2.com.

JO
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Sugar Serve?

The ability to scale, customise, configure all aspects of the business while implementing processes and efficencies. Review collected by and hosted on G2.com.

What do you dislike about Sugar Serve?

License costs are too high and this will be a big decision regarding the renewal Review collected by and hosted on G2.com.

What problems is Sugar Serve solving and how is that benefiting you?

Using quote templates ensures uniform customer journeys Review collected by and hosted on G2.com.

Verified User in Manufacturing
UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sugar Serve?

The reporting cabailities are helpful. It is easy for me to create a report that extracts data from our Knowledge Base. Also the ability to create dashboards is intuitive. Review collected by and hosted on G2.com.

What do you dislike about Sugar Serve?

As someone that manages our Knowledge Centered Service program, the Knowledge Base management aspect of Serve seems lacking. Search functionality is our biggest hurdle with the Knowledge Base. Reps can struggle to find the correct article to attach to a case which can affect their KPIs and goals. Currently, search only looks at the Title of the article and the Applies To section and is very keyword specific. I wish that it had functionality to search the entire article, body included, similar to Google.

The integration of knowledge base works okay. We have implemented some features, such as an Article Preview, that still does not work properly. Review collected by and hosted on G2.com.

What problems is Sugar Serve solving and how is that benefiting you?

The reporting is Serve allows us to pull case data related to specific Knowledge Base articles and case drop downs in order to trend issues and access the Voice of the Consumer. This data has allowed us to make a number of product, website, and service improvements at Avery. Review collected by and hosted on G2.com.