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StoryTap Reviews & Product Details

Laura K.
LK
Ecommerce & Marketing Director
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about StoryTap?

Super easy setup, team was very prepared. Clear system and process, straightforward onboarding. The team was exceptionally well prepared and we were able to start collecting videos faster than we’d expected Review collected by and hosted on G2.com.

What do you dislike about StoryTap?

Our customer base wasn't as open to videos as we wanted them to be. They loved watching the videos but didn't want to leave them. Review collected by and hosted on G2.com.

What problems is StoryTap solving and how is that benefiting you?

We know that our customers are our biggest advocates and we needed a way to cut through the noise. Our customer demo is older and we wanted our customer to see that we were talking to HER and that our customers are real people that you can relate to.

We have thousands of 5 star reviews – but they aren’t personal. We wanted to get beyond that. Review collected by and hosted on G2.com.

StoryTap Overview

What is StoryTap?

StoryTap is the leading eCommerce video platform that helps brands become binge-worthy with UGC video reviews, video FAQs and Shop the Look influencer videos on their websites. The StoryTap platform automates the production and distribution of customer-powered videos at scale, which helps brands sell, more faster online. The platform is data-driven with advanced analytics to track real-time sales attribution of videos. StoryTap works with global brands such as Danone, UCLA and Hartz to boost conversion, customer retention and web engagement.

StoryTap Details
Languages Supported
German, English, French, Italian, Portuguese, Spanish
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Product Description

Written reviews are old tech, unsharable and 30%+ are fake, costing businesses billions. Drive your brand trust, awareness and sales by automating customer video reviews today.

How do you position yourself against your competitors?

While UGC offers everything today’s marketers want—authentic stories of a customer or employee’s experience with a product or service—brands are often not able to create a high volume of content that’s viable for brand use. Customers (and most employees) aren’t marketers. They have product or company experiences they want to share but don’t necessarily know how to tell them.

​​StoryTap is a platform that helps overcome these issues. Specifically, StoryTap offers an easy—and mostly automated—way to scale user content creation. When brands can facilitate the way customers create their content, it leads to better results and better engagement. StoryTap harnesses the power of brand-led UGC by marrying authentic customer and employee stories with brand direction for the best of both worlds.


Seller Details
Seller
StoryTap
Year Founded
2015
HQ Location
Vancouver, BC
Twitter
@storytapvideo
481 Twitter followers
LinkedIn® Page
www.linkedin.com
14 employees on LinkedIn®

Verified User
G
Overview Provided by:

Recent StoryTap Reviews

Sam F.
SF
Sam F.Small-Business (50 or fewer emp.)
5.0 out of 5
"StoryTap is an amazing platform with a world-class team!"
We loved using StoryTap's simple and effective recording experience! Building new web embeds and new Storylines are are easy and user friendly. We ...
Verified User
A
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"StoryTap helped us to get real testimonials and increase website engagement"
The easy implementation. And the Key Account team that supported us in going live with the feature. It is also user-friendly, which is relevant to ...
LG
Ligia G.Enterprise (> 1000 emp.)
5.0 out of 5
"The StoryTap team was very helpful and participative and the tool is very easy to handle"
The most helpful of Storytap was our meetings every week to discuss some points and take some doubts.
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StoryTap Media

StoryTap Demo - Video Stories That Drive Brand Awareness
People trust real people. Tap into your customers and employees for authentic content that lets your brand stand out.
StoryTap Demo - Video Stories That Increase Conversions
Nearly half of online shoppers look for a video related to a product before making a purchase. Tap into authentic, voice-of-customer video to boost conversions (by up to 30%, as per StoryTap client results).
StoryTap Demo - Video Stories That Build Loyalty
Your customers don’t want to call a help desk or chat with a bot. Tap into your employees to answer common questions and provide support through self-service and FAQ videos.
StoryTap Demo - Trusted By Leading Brands
StoryTap works with renowned brands such as Canadian Tire, Telus, and Danone and is supported by Techstars and the Lazaridis Institute.
StoryTap Demo - How it Works
Our patented technology platform allows your team to effortlessly collect, curate, and distribute hundreds, or even thousands of real video stories.
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Have you used StoryTap before?
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10 out of 11 Total Reviews for StoryTap

4.7 out of 5
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10 out of 11 Total Reviews for StoryTap
4.7 out of 5
10 out of 11 Total Reviews for StoryTap
4.7 out of 5

StoryTap Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
This product has not yet received any negative sentiments.

Overall Review Sentiment for StoryTapQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Sam F.
SF
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about StoryTap?

We loved using StoryTap's simple and effective recording experience! Building new web embeds and new Storylines are are easy and user friendly. We had a great time working with Jenny, Andrea and the StoryTap team. Review collected by and hosted on G2.com.

What do you dislike about StoryTap?

Being based in New Zealand presented a unique time-challenge, but StoryTap always worked with us to find a time that suited us. Nothing to dislike. Review collected by and hosted on G2.com.

What problems is StoryTap solving and how is that benefiting you?

In New Zealand, it can be hard for health organisations to get honest feedback about patients care and experience. StoryTap's platform allows consumers to record their story, when ready, in their own comfortable space. Review collected by and hosted on G2.com.

Bruno A.
BA
E-commerce Coordinator
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about StoryTap?

StoryTap is a very professional and caring company. We are having a very satisfactory experience, meeting our expectations. All demands were answered with agility and quality, always understanding the particularities that we have in our system. They brought very satisfactory solutions and ideas, providing an essential tool for our SEO. Review collected by and hosted on G2.com.

What do you dislike about StoryTap?

Nothing very relevant, but some tool updates require more implementation time, and sometimes they try to speed up the process without much need Review collected by and hosted on G2.com.

What problems is StoryTap solving and how is that benefiting you?

The service offered by StoryTap will help us to evolve the SEO of our products and website, where we will have a big evolution challenge for the following years. Review collected by and hosted on G2.com.

LG
Senior E-commerce Analyst
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about StoryTap?

The most helpful of Storytap was our meetings every week to discuss some points and take some doubts. Review collected by and hosted on G2.com.

What do you dislike about StoryTap?

I think the only thing that made it a little bit difficult was the language, but we could handle it. Review collected by and hosted on G2.com.

What problems is StoryTap solving and how is that benefiting you?

Storytap was increasing the ratings and reviews in our site with their tool of video reviews. This is benefiting our site because is expanding the content of our products and helping with Google SEO. Review collected by and hosted on G2.com.

FH
Chief Marketing Officer (CMO)
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about StoryTap?

StoryTap allowed us to easily create and share hundreds of videos about participation in our events. Their Customer Success Team walked us through a streamlined set-up process and almost instantly we started gathering powerful, shareable video content. The platform was also a great way to quickly and easily develop some engaging video content to use for our FAQ pages. Review collected by and hosted on G2.com.

What do you dislike about StoryTap?

Because StoryTap was so easy to use, we quickly gathered more content than we'd anticipated. Our team is small. Thankfully, StoryTap's team was able to help us with reviewing and tagging content and strategizing about ways to use that content. The platform is slick -- there really isn't anything we disliked. Review collected by and hosted on G2.com.

What problems is StoryTap solving and how is that benefiting you?

We are a nonprofit in the mass participation event space. We have struggled to capture all of the great stories about why people participate in our events and the charities that are benefitted from their participation. StoryTap allowed us to identify and gather many, many more stories than we'd ever collected previously and to begin to share those stories to drive stronger awareness of our events and our charitable mission. Review collected by and hosted on G2.com.

Verified User in Food & Beverages
AF
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about StoryTap?

The easy implementation. And the Key Account team that supported us in going live with the feature. It is also user-friendly, which is relevant to consumer reviews. Review collected by and hosted on G2.com.

What do you dislike about StoryTap?

Translating copy was an additional task. But someone who speaks Portuguese (BR) quickly joined StoryTap team and optimized so much time. The reports could bring more native metrics like Email Open rate and clicks. Review collected by and hosted on G2.com.

What problems is StoryTap solving and how is that benefiting you?

It is helping us get real testimonials about our products. It can increase our website engagement rate and improve our ranking performance regarding helpful content. Review collected by and hosted on G2.com.

Kristine J.
KJ
Manager - Process Improvement & Demand Generation Marketing
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about StoryTap?

The simplicity of the platform and receiving data on a silver platter. It is completely scalable for our organization. Review collected by and hosted on G2.com.

What do you dislike about StoryTap?

The least helpful thing about StoryTap is trying to capture all of its great benefits in a way that is easy to understand for anyone. Review collected by and hosted on G2.com.

Recommendations to others considering StoryTap:

My reco is to just dip your ties in the water. Do not overthink the strategy, be unafraid to try something new and once you see the power of the platform, your vision and next steps will become clear. Review collected by and hosted on G2.com.

What problems is StoryTap solving and how is that benefiting you?

StoryTap is transforming how we support our customers virtually, by allowing us to connect on a human level, on their own time - using real scenarios and experiences. Review collected by and hosted on G2.com.

Gabriella S.
GS
Project Manager II
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about StoryTap?

Andrea and the StoryTap team were easy to work with. They came to all of our meetings prepared, executed quickly and followed up when needed. Review collected by and hosted on G2.com.

What do you dislike about StoryTap?

I did not dislike anything, working with the team was easy. Review collected by and hosted on G2.com.

What problems is StoryTap solving and how is that benefiting you?

StoryTap helped us create a video and distribute it to our customers Review collected by and hosted on G2.com.

Verified User in Telecommunications
UT
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about StoryTap?

Data analysis and inference from viewership Review collected by and hosted on G2.com.

What do you dislike about StoryTap?

file incompatibility, and tech issues when uploading Review collected by and hosted on G2.com.

What problems is StoryTap solving and how is that benefiting you?

Exploring other areas to communicate with our customers Review collected by and hosted on G2.com.

Verified User in Telecommunications
UT
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about StoryTap?

Helpful to have a team of people ready to assist when things aren't showing up correctly. Review collected by and hosted on G2.com.

What do you dislike about StoryTap?

Automatic fades between clips. Personally I edit on my own so would like the option on/off Review collected by and hosted on G2.com.

What problems is StoryTap solving and how is that benefiting you?

They save us from having customers call in since our videos are available and transcribed. Review collected by and hosted on G2.com.

Verified User in Venture Capital & Private Equity
UV
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about StoryTap?

It was so simple to collect and manage short clips of our portfolio companies using the software. We now have incredible digital assets to use for everything from our Annual General Meeting to our website. Review collected by and hosted on G2.com.

What do you dislike about StoryTap?

I wouldn't say there is anything negative to say! Review collected by and hosted on G2.com.

What problems is StoryTap solving and how is that benefiting you?

Collecting videos of our founders has been challenging in the past - especially ones that are to some degree standardized and usable. With Storytap, the founders stories were captured so authentically and easily. Review collected by and hosted on G2.com.