Stackline's product suite helps us manage the day-to-day of our Amazon business (domestic and international) and better understand the evolving competitive landscape. The usability of their portals is seamless and the visualizations are beautiful enough to share with leadership.
We utilize Beacon regularly to gain insight into how we are performing as an Amazon vendor, including sales, inventory, profitability, chargebacks, digital shelf analytics (content, pricing, buy box, reviews), and paid/organic traffic. It takes a ton of time for our team to pull similar data reports out of Vendor Central and position them in a way that will be helpful for our internal stakeholders. Beacon automates the messy excel work and helps us better visualize the full picture of our business. I also love their Waterfall feature in Beacon which will clearly call out the reasons why unit sales were up/down during a specific period of time. Some changes that it can identify include variances in pricing, the impact of lost buy box, and changes in traffic at the keyword/product level, all while assigning a unit sales impact to that specific variable. It saves our team the digging/guessing to uncover why our sales velocity is changing over time. Instead, we can leverage data.
We utilize Atlas to discover category trends and how we stack up to our competition. This has been a great tool to uncover emerging brands, identify trending keywords, quantify the impact of 3P sales, and review overall category trends like traffic and sales. We can see sales/traffic/ad spend data at the product level for each ASIN in the category which has been a good comparative measure for us. The data accuracy far surpasses the alternative solutions that we have evaluated. The data updates weekly with only a couple day delay for the prior week's reporting.
Finally, we also utilize Drive, which is an ad automation platform for our paid search campaigns on Amazon. In real time, Drive helps us move around budgets, adjust bids, add keywords/products, enable dayparting, etc. all in an effort to optimize our campaigns to our intended goals. Drive also leverages traffic data to give us insight into incremental ad sales versus ad sales that we may have acquired organically, allowing us to balance our ad strategy to our needs.
Great products, knowledgeable team, and forward-thinkers in the retail industry. Love everything that Stackline has helped us with thus far! Review collected by and hosted on G2.com.
Stackline has been super great to work with, especially as we got up to speed with our partnership. Our account manager has been super responsive, the data has been great, and their vision for the future is inspirational. No negatives come to mind when I think about our partnership. They really help us run a better business on Amazon. Review collected by and hosted on G2.com.
209 out of 210 Total Reviews for Stackline
Overall Review Sentiment for Stackline
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This is a great platform to see competitior data. I appreciate how you can go into the subcategories of the main segments and also filter by subcategories when looking into segment data. I did see that they have added new features on consumer insights, I haven't needed to use that function yet but I do think it is super useful just by playing around in it, and was a great idea to add to the platform Review collected by and hosted on G2.com.
The program is very slow and laggy so it's not that great in that aspect. I also wish there was a better way for how you download data to compare segments/brands / products YoY. It gets confusing having a "main" and a "comparison" for each line in the report. I wish it was more similar to SPINS where it showed YA performance in the columns Review collected by and hosted on G2.com.
I use SL almost daily. Great market data, including competitive. This helps us gain clear perspective on where our brand sits from a market share standpoint on the Amazon platform.
From a product standpoint, the tool provides our NPD teams with valuable data on what products are trending upwards, helping our team identify key features to include/exclude based on overall value.
Search term data is great as it gives our demand gen team very specific information to leverage as we build our our own campaings. Review collected by and hosted on G2.com.
I'm not a fan of the SL taxonomy. If there was one area they could really improve it woudl be this. We've been able to navigate it with their teams, but there's been several instances where key competitive brands/products don't show up in the expected categories, and therefore at times our data will be skewed. Obviously, creating segments can help offset this, but it's definitely a challenge to work around. Review collected by and hosted on G2.com.
I like that stackline is very user friendly and easy to understand. I can look at many different metrics on one page or zoom into specifics and get down to the grain. The team is also super friendly and helpful, and always respond to questions quickly! I use stackline weekly to check market share/category data. Review collected by and hosted on G2.com.
The only issue I have with Stackline is that the different application live on different pages, and it can get confusing switching between beacon and atlas. Review collected by and hosted on G2.com.
Stackline is a very user firendly tool that provides insights into the ecommerce world for your brands, market and competitors. The tool is very easy to use and intuitive with easy access to key metrics such as market share, sales ($ and units), traffic, etc. The data is mostly directional but has been useful for us to make business decisions. Lastly, their customer support is also very friendly and helpful. Review collected by and hosted on G2.com.
The taxonomy has been a challenge for us since the way they categorize certain products are not aligned to the way we look at the business. Filtering and segmentation has proved to be a challenge at times. Review collected by and hosted on G2.com.
Stackline is the best platform I have worked so far. It gets consistent data, a very reliable information about 1P/3P world and also multiple options to combine data and extract the best strategy to boost my sales. Review collected by and hosted on G2.com.
There are nothing I dislike about Stackline Review collected by and hosted on G2.com.
New products are usually captured effortlessly, requiring no oversight from our team. Review collected by and hosted on G2.com.
Our team finds custom product lists invaluable, and the Stackline team excels at creating an extensive library of SKUs. They also provide thorough analysis whenever business questions come up. The tool receives continuous updates, and any necessary changes to SKU classifications are promptly addressed. This tool has enabled us to answer many business questions effectively. Review collected by and hosted on G2.com.
The data basis is very powerful and we make important decisions based on it. We measure our actions closely with Market Share. Creating and analyzing different segments was a great help. Review collected by and hosted on G2.com.
After one of the last updates the dashboard changed, I liked the tables more than the new charts Review collected by and hosted on G2.com.
I enjoy using Stackline. The platform is straightforward to use and it is quite intuitive. It offers plenty of information covering a variety of metrics. It's easy to download data and they also have an API so you can pull in the data directly. Stackline teams are excellent, everyone loves working with the Customer Strategy Managers. Review collected by and hosted on G2.com.
When it comes to product categorization and segmentation, there could be some room for improvement especially when it comes to non-English speaking markets. Nevertheless, if there's anything incorrect it gets resolved asap. Review collected by and hosted on G2.com.
The self service analytics that enables market share for amazon and other retailers with easy to navigate UX. Allows our team to better make decisions and understand our business. Stackline is easy to learn and integrates well within our process, making it a weekly if not daily go to. Review collected by and hosted on G2.com.
There are some nuances around market grouping which may allow items that do not fit the segment to regularly appear in the group, which makes it somewhat timeconsuming to audit. Review collected by and hosted on G2.com.
The interface is great. It is easy to build, view and download reports. Segments are easy to create and reuse. There is almost nothing I want out of Stackline's reporting tools that I am unable to get. It is especially valuable for the data and insights that are not available anywhere else (such as category and competitor data in Atlas). Review collected by and hosted on G2.com.
-I need easier segment catgorizations/folders. Right now every segment created by anyone with the organization is contained in a single shared space. I need folders by business/brand at a minimum. Ideally, there would be a more robust categorization system, but I definitely don't want/need to see reports for any other brands.
-1P data does not always match Vendor Central, and that can be alarming
-3P data can often be very different than what is in Seller Central, and that is compounded by the inclusion of "rogue" 3P. I would love a way to see 1P, inside 3P and outside 3P so that I can better separate out sales and understand my business performance. This might be unclear, so I'm happy to talk about it more with someone. Review collected by and hosted on G2.com.
