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Singular Reviews & Product Details - Page 3

Singular Overview

What is Singular?

Singular is the only end-to-end marketing attribution and analytics platform that uncovers true ROI across all marketing channels. We transform complex marketing data into actionable insights by unifying campaign data from thousands of channels with cross-device attribution data. Leading brands like LinkedIn, Nike, WB Games, and Rovio rely on Singular to maximize every marketing dollar, eliminate wasted spend, and drive higher user retention. With superior ROI reporting, advanced fraud prevention, user engagement capabilities, and unmatched data accessibility, marketers can finally drive faster growth with smarter insights.

Singular Details
Product Website
Languages Supported
English, Japanese, Korean, Portuguese, Spanish, Chinese (Simplified)
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Product Description

Singular powers marketers to drive faster growth with next-gen attribution, full-funnel analytics, and best-in-class fraud prevention.

How do you position yourself against your competitors?

A number of advantages have enabled us to leapfrog the market

* Superior Analytics: Automatically combine campaign data from any media source with attribution data to unlock the most accurate, timely, and actionable performance insights.

* Fraud Prevention: Block more fraud with the most detection methods available plus full custom rule capabilities, reporting transparency, and pre-attribution fraud rejection.

* Cross-Platform & Cross-Device: The only MMP with a native web attribution solution, which combines with our mobile attribution for reliable cross-device measurement, as well as web-to-app support.

* SKAdNetwork Attribution & Analytics- Singular SKAN: Singular is the vendor with the safest, most well-thought out solution providing support for more conversion models than any other provider.


Seller Details
Seller
Singular
Company Website
Year Founded
2014
HQ Location
Tel Aviv
Twitter
@TweetSingular
1,258 Twitter followers
LinkedIn® Page
www.linkedin.com
309 employees on LinkedIn®
Description

Singular empowers marketers to futureproof their growth with next-gen attribution and analytics. We provide a holistic solution that combines mobile attribution with industry-leading cost aggregation, flexible ROI analytics, and automatic loading directly into your BI tools. Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance.


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Overview Provided by:

Recent Singular Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"A reliable MMP partner also suitable for small companies."
- Suitable for managing campaigns on a daily basis - Clear and user-friendly dashboards - All important features included in the plan (unlike the...
DV
David V.Small-Business (50 or fewer emp.)
5.0 out of 5
"Singular as a core growth partner"
+ Never ending pool of easy to use features with large impack + Simple implementation with step by step help of the team + Quick to response cust...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Reseña Singular"
Fácilildad en su implementacion y uso dinámico. Práctica a la hora de ver resultados y buen soporte.
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400 out of 401 Total Reviews for Singular

4.5 out of 5
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400 out of 401 Total Reviews for Singular
4.5 out of 5
400 out of 401 Total Reviews for Singular
4.5 out of 5

Singular Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for SingularQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Consumer Services
IC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Singular?

Singular ha sido un aliado clave desde que los elegimos como partners. Gracias a su apoyo, hemos podido mantenernos a la vanguardia en las últimas tendencias de attribution marketing, especialmente en lo relacionado con aplicaciones y políticas de privacidad, que han cobrado gran relevancia en los últimos tiempos. El equipo de soporte es excepcional, acompañándonos en cada paso y demostrando un compromiso genuino al tratar nuestros problemas como propios, incluso cuando nuestro equipo no ha adoptado al 100% su uso Review collected by and hosted on G2.com.

What do you dislike about Singular?

Lo único que consideramos como una oportunidad de mejora en Singular es la integración con nuevos partners, que a veces puede ser un proceso lento. Sin embargo, comprendemos que esto es un desafío común en la industria, dado que existen agencias de todos los tamaños y no todas están necesariamente mapeadas. Valoramos el esfuerzo y dedicación del equipo en cada integración, y confiamos en que continuarán mejorando en este aspecto. Review collected by and hosted on G2.com.

What problems is Singular solving and how is that benefiting you?

Singular es un gran aliado a la hora de ver las interacciones de los usuarios desde un punto de vista cross-device y nos brinda información que nos permite identificar patrones de comportamiento que antes eran difíciles de rastrear. Nos ha permitido consolidar datos de diferentes fuentes y canales en una plataforma unificada, lo que facilita la toma de decisiones informadas y optimiza nuestras estrategias de marketing. Review collected by and hosted on G2.com.

Verified User in Computer Games
UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Singular?

- whenever we had issues that were either data or documentation related, the support we received from Singular was always fast and efficient

- makes it easier for us to have a simple solution for ingesting data into data-bases without having to figure out the bulk of the APIs ourselves

- accurate revenue when it comes to ads and iaps (comparison with consoles and ad monetization sources) Review collected by and hosted on G2.com.

What do you dislike about Singular?

- the loading time of the reports is pretty slow and could be improved

- it happened a few times that the tech documentation wasn't super explicit and had to wait for clarification from support

- there have been some mishaps with data formatting that was ingested into our data-base but they were quickly solved Review collected by and hosted on G2.com.

What problems is Singular solving and how is that benefiting you?

It helps us to better understand the costs and revenue generated by campaigns but also very importantly by the specific assets and placements used.

It made our reporting pipeline smoother. Review collected by and hosted on G2.com.

DV
Senior Online Marketing Specialist
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Singular?

Singular has proven to be an excellent choice for our needs. The integration process was seamless, and their documentation is top-notch, making it easy for our team to get up and running quickly. Additionally, the support team is responsive and helpful, ensuring any issues or questions are quickly addressed. We also appreciate that the platform is cost-effective, providing great value for the features and capabilities it offers. Review collected by and hosted on G2.com.

What do you dislike about Singular?

Some features which are included in the basic packages of competing products are only available as paid add-ons with Singular. While the platform itself is affordable, these additional costs can add up depending on the specific features you need. Review collected by and hosted on G2.com.

What problems is Singular solving and how is that benefiting you?

Before switching to Singular, we were using a competitor's solution that was effective but came at a higher cost. Singular is solving the same problems—primarily, the challenge of accurately tracking and attributing our marketing efforts across multiple channels—but at a much more affordable price point.

The cost savings we’ve achieved by switching to Singular, combined with the platform’s ease of integration and robust support, have been a huge benefit to our team. Now, we’re able to allocate more of our budget to actual marketing efforts rather than software costs, which has further enhanced our efficiency and effectiveness. Review collected by and hosted on G2.com.

SR
User Acquisition Team Lead
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Singular?

The ability to have multi connector for almost every network that exist today in the industry, making it super easy for connecting with those partners in order to pull the neccacry data from them.

Singular also holds a great support team that helped us a lot during our onboarding, and helps a lot with new partners if we need assistant in connecting them - very helpful for partners that never heard of Singular. Review collected by and hosted on G2.com.

What do you dislike about Singular?

New partners often make mistakes with their reports, so sometimes there's a lot of back and forth with manual reports until all data is aligned. and I'm limited for the amount of the times I can re-fresh the data through the Singular platform. Review collected by and hosted on G2.com.

What problems is Singular solving and how is that benefiting you?

The ability to have one place that holds all the different costs from different partners, making it much easier for our BI to connect with only one place - in order to get this data every morning in a very stabilized way so we all the different teams in the company can start work on their reports first thing in the morning. Review collected by and hosted on G2.com.

Verified User in Computer Games
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Singular?

- Great support and onboarding help, even for smaller devs.

- Ability to generate reports across multiple apps with different filtering and grouping options, including cohorted and non-cohorted metrics. Table and chart views on one page! These may sound like they should be a given, but not all MPPs offer such options. Great for teams who don't have internal BI yet.

- New (beta) features released relatively often (Unified iOS, MMM, etc.)

- A clear and straightforward COPPA-compliant attribution solution for kids games. Review collected by and hosted on G2.com.

What do you dislike about Singular?

- Reports tend to take a moment to be generated.

- To configurate a new partner you have to go to multiple places on the platform - not a big issue, but a bit annoying at times.

- Compared to some competitors, the UI may feel a bit wanky.

- SOme documentation could be updated/improved. Review collected by and hosted on G2.com.

What problems is Singular solving and how is that benefiting you?

FLexible reporting across multiple apps, geos, partners. Review collected by and hosted on G2.com.

BV
Sr. Marketing Manager - Growth, User Aquistion
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Singular?

- Incredibly attentive to our business account

- Features are easy to use

- Our partner reps are quick to assist and inform us about new features within Singuluar

- Very easy to access reports and integrate across other platforms Review collected by and hosted on G2.com.

What do you dislike about Singular?

I don't have any complaints, this has been a very streamlined experience Review collected by and hosted on G2.com.

What problems is Singular solving and how is that benefiting you?

Ensuring we have a true sense of attributable conversions per platform as well as providing a sense of creative performance Review collected by and hosted on G2.com.

Verified User in Computer Games
AC
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Singular?

The support defenitely is really approachable and fast resolving issues. The platform is easy to use. Review collected by and hosted on G2.com.

What do you dislike about Singular?

There could be more alarms to communicate on latent issues. As well, more information available about the connector type, raw data etc, would be helpful. Review collected by and hosted on G2.com.

What problems is Singular solving and how is that benefiting you?

Capability to report spend across partners, providing enough flexibility to provide pretty fast integration times. Review collected by and hosted on G2.com.

DJ
Estratega digital
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Translated Using AI
(Original )Information
What do you like best about Singular?

the ease of metrics visualization Review collected by and hosted on G2.com.

What do you dislike about Singular?

well, there is nothing wrong apparently so far Review collected by and hosted on G2.com.

What problems is Singular solving and how is that benefiting you?

The visualization of mobile app metrics Review collected by and hosted on G2.com.

CS
Performance Specialist
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Singular?

What I like most about Singular is the ease of use and the customer service you receive. Our account manager was always there for us when we had questions, doubts, problems and to improve day by day the information we needed. Review collected by and hosted on G2.com.

What do you dislike about Singular?

What I dislike about Singular probably is when we had different data between the platforms and Singular but Singular team resolved it quickly! Review collected by and hosted on G2.com.

What problems is Singular solving and how is that benefiting you?

Data for decision making Review collected by and hosted on G2.com.

AP
Operations &amp; Project Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Singular?

User freindly, fast respons by the amazing support team Review collected by and hosted on G2.com.

What do you dislike about Singular?

Its time to update the platform design :) Review collected by and hosted on G2.com.

What problems is Singular solving and how is that benefiting you?

Singular helps us manage the data of our campaigns easily and clearly Review collected by and hosted on G2.com.