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Simon Data Reviews & Product Details

Emily W.
EW
Lifecycle Marketing Associate
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Simon Data?

A great team to work with - they provide a lot of support and attention (weekly calls, slack channel) and they respond in a timely manner. We have had lots of new members join the team and they have worked closely with us to make sure the team has received the necessary training. They are also very hands on and willing to come up with product solutions for unique campaigns. Review collected by and hosted on G2.com.

What do you dislike about Simon Data?

They're working on this, but right now the result feature does not let you select specific dates as the attribution window. It also is somewhat tough to understand the complete customer journey because all of our flows live separately. Review collected by and hosted on G2.com.

What problems is Simon Data solving and how is that benefiting you?

More targeted campaign communications. Review collected by and hosted on G2.com.

Simon Data Overview

What is Simon Data?

Simon Data is more than a CDP—it’s a complete solution that empowers marketers with the data, technology, and expert resources they need to stop guessing and start delivering what customers want. Leading brands like ASOS, Mattress Firm, and 1-800-Flowers, partner with Simon to build sustainable, revenue-driving customer marketing programs. From data readiness to campaign execution and beyond, Simon supports brands at every stage, ensuring they deliver personalized, 1:1 experiences across every customer interaction.

Simon Data Details
Product Website
Languages Supported
English
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Product Description

Simon Data is a next-generation marketing automation platform focused on retention, lifecycle marketing, and data operability.


Seller Details
Company Website
Year Founded
2014
HQ Location
New York
Twitter
@simon_data
713 Twitter followers
LinkedIn® Page
www.linkedin.com
99 employees on LinkedIn®
Description

Simon Data is a customer data platform that empowers businesses to leverage their data for enhanced marketing and customer engagement. By providing tools for data integration, segmentation, and analytics, Simon Data enables organizations to create personalized customer experiences and optimize their marketing strategies. Their platform is designed to help companies harness the power of their data, improve decision-making, and drive growth. For more information, visit their website at https://www.simondata.com.


Natalie S.
NS
Overview Provided by:

Recent Simon Data Reviews

JS
Jodi S.Small-Business (50 or fewer emp.)
3.5 out of 5
"Simon"
Easy to train and teach other employees.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"Most Comprehensive Email Productivity Software"
user journeys, SMS and paid media, and mail are all built into a single platform. Need help? Their customer service is great. It's easy and quick t...
RC
Romani C.Mid-Market (51-1000 emp.)
5.0 out of 5
"Great platform and quick response"
Smooth UI experience, Simon is one of the best platforms I used, it is a complex platform but really easy to use and understand what should I do ...
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Join brands like The Farmer's Dog who are using Simon Data to boost customer lifetime value through 1:1 personalized experiences.
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Join brands like The Farmer's Dog who are using Simon Data to boost customer lifetime value through 1:1 personalized experiences.

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263 out of 264 Total Reviews for Simon Data

4.2 out of 5
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263 out of 264 Total Reviews for Simon Data
4.2 out of 5
263 out of 264 Total Reviews for Simon Data
4.2 out of 5

Simon Data Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Simon DataQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
JS
Manager marketing segmentation and insights
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Simon Data?

Easy to train and teach other employees. Review collected by and hosted on G2.com.

What do you dislike about Simon Data?

Would love added features. I would love to be able to adjust a send date of a recurring campaign if our marketing team decides it needs to go out on a different day. I would also love to see a skip refresh button for if there is a delay and something needs to go out we could push it on our own so we don't have to have the support team by-pass the refresh for us. Review collected by and hosted on G2.com.

What problems is Simon Data solving and how is that benefiting you?

We are able to automate campaigns which was very important when choosing a cdp Review collected by and hosted on G2.com.

Response from Lauren Crupnick of Simon Data

Thank you for your well-thought-out feedback!

RC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Simon Data?

Smooth UI experience, Simon is one of the best platforms I used, it is a complex platform but really easy to use and understand what should I do

And the tech support is really quick and nice, they are not reply like a machine, they do look into your issue and try their best to help you Review collected by and hosted on G2.com.

What do you dislike about Simon Data?

The zoom in/out using trackpad is really hard to use, hope they could change it to normal Review collected by and hosted on G2.com.

What problems is Simon Data solving and how is that benefiting you?

The Journey is great for AB Testing and customer group diversion Review collected by and hosted on G2.com.

MC
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Simon Data?

The unifcation of the customer data on one platofrm, data lakes for scalibility, connectivity with third parties, customer journeys, SMS and Paid Media, and Mail capabilities. They also have a wonderful support staff in case you need assistance. Plus data intergation is simple and can be done in many ways including real time. Review collected by and hosted on G2.com.

What do you dislike about Simon Data?

I'm not too fond of jinja code but do like that you have a generator. Review collected by and hosted on G2.com.

What problems is Simon Data solving and how is that benefiting you?

Unification of customer data on one platform allows us to personalize messaging to drive business results Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
(Original )Information
What do you like best about Simon Data?

user journeys, SMS and paid media, and mail are all built into a single platform. Need help? Their customer service is great. It's easy and quick to ask questions of data. Review collected by and hosted on G2.com.

What do you dislike about Simon Data?

Our biggest issue is the trip planner. Great that Simon acknowledges this, and they'll modify this functionality in the coming months. Review collected by and hosted on G2.com.

What problems is Simon Data solving and how is that benefiting you?

Marketers can deliver more relevant and personalized messages to their audience, leading to higher engagement and conversion rates. Review collected by and hosted on G2.com.

TT
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Simon Data?

There are a decent amount of nice features that Simon Data has over other ESPs, such as when you click on a part of the email design, it will jump you to that specific line of code for you to edit. The Simon team is also there to help with tasks such as auditing existing journeys and campaigns to make sure it's optimized within Simon, etc. Review collected by and hosted on G2.com.

What do you dislike about Simon Data?

There are a lot of unknown and undocumented issues that you may run into where even the Simon team is not sure of what is causing them.

There also isn't necessarily a Simon Data "academy" for new users to learn, although there are some website pages that are supposed to help you get the gist of the product. Instead, the Simon team will probably schedule time to demo different product features. Review collected by and hosted on G2.com.

What problems is Simon Data solving and how is that benefiting you?

Simon Data allowed customer data to be more streamlined from our email campaigns to our analytics teams, so it solves the issue of needing a whole separate CDP from our ESP and needing to pipe data. Review collected by and hosted on G2.com.

CT
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Simon Data?

The best thing about the Simon team is that they are always able to come up with a solution to any issue we find. The Simon team also consistently responds to any questions we have in a timely manner. They are always looking to improve our experience with the platform and have helped us to more efficiently segment our email contacts. Review collected by and hosted on G2.com.

What do you dislike about Simon Data?

The journey builder is a place where we find the most friction. Luckily, this is something Simon is aware of and they are revamping this feature in the coming months. Review collected by and hosted on G2.com.

What problems is Simon Data solving and how is that benefiting you?

We are constantly looking for ways to simplify our complicated email segments. With the help of the team we were able to cut down on some of the pieces in the segment builder which allowed for the platform to run faster. Review collected by and hosted on G2.com.

Brian H.
BH
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Simon Data?

My favorite part about Simon Data is the seamless integration with Google Ads. The product allows frequent updating of my first-party data, which has advanced my data strategy and allowed me to improve my audience funneling systems without unnecessary work and extra steps. It has been quick and easy and served all of my needs! Review collected by and hosted on G2.com.

What do you dislike about Simon Data?

I can't think of any major downsides! The product functions in exactly the way that I had hoped it would. It has streamlined my audience data integration to my marketing channels. Review collected by and hosted on G2.com.

What problems is Simon Data solving and how is that benefiting you?

Simon data is providing tools to streamline my audience marketing strategy, specifically through its integration with Google advertising. It's helping to connect my internal data with the ad platform and creating stronger customer journeys and remarketing. Review collected by and hosted on G2.com.

Alex J.
J
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Simon Data?

the UI is pretty intuitive, I'm new to the platform and don't have a lot of trouble moving around to find the right datasets, mostly use it for the data so that's the scoper of my experience. Review collected by and hosted on G2.com.

What do you dislike about Simon Data?

Though the platform is intuitive, I havn't done my research but haven't found a great setup program that gets you up and running/up to speed with how the platform works and just ease the learning curve required for someone who doesn't know anything prior. Review collected by and hosted on G2.com.

What problems is Simon Data solving and how is that benefiting you?

it helps us give our clients a better email creation experience, automating a few menial tasks and building useful emails. It helps us also look at the data and cross reference with other data for analyzation purposes. Review collected by and hosted on G2.com.

Fernanda R.
FR
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Simon Data?

One of the main features of Simon Data is its ability to integrate with different data sources, this allows the creation of personalized email campaigns, and also offers great analytics and reporting features Review collected by and hosted on G2.com.

What do you dislike about Simon Data?

It would be great to have the ability to include more than one segment in the flow builder, so you can include more contacts based on existing segments, and also improve the search options on the content page as is on the flow page Review collected by and hosted on G2.com.

What problems is Simon Data solving and how is that benefiting you?

including automation capabilities, so you can create triggered campaigns based on users' behavior, add more data source options, and their client service is always great! Review collected by and hosted on G2.com.

Allie K.
AK
Global Director, Email, App, & CRM
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Simon Data?

Simon Data allows us to easily build audience segmentation from our database and create datasets for usage across end-channels (i.e. email distribution, Sales outreach, Paid Media, surveys, etc.) Review collected by and hosted on G2.com.

What do you dislike about Simon Data?

The only pain points we have with Simon Data is the data refreshes and lag time. Rather than build and push datasets in real team, we are sometimes delayed by waiting for the scheduled times that the data syncs. Review collected by and hosted on G2.com.

Recommendations to others considering Simon Data:

Simon Data's UX/UI design is very intuitive, makes the tool easy to use, and allows end users to catch on quickly. As well, Simon's service is top notch and has been hugely helpful to our team's success. We could not function as well as we do as a Marketing team without Simon Data. Review collected by and hosted on G2.com.

What problems is Simon Data solving and how is that benefiting you?

Our company, prospect, and member data is dispersed across various systems, and Simon Data easily allows us to build segmentation with data from the varying sources and easily utilize in campaigns. This is huge for our team and allows the process for deployment to be almost seamless. Review collected by and hosted on G2.com.

Response from Lauren Crupnick of Simon Data

Hi Allie, thank you for taking the time to leave us this review! We're so happy to hear your feedback. I've also passed along your note about lag time/refreshes to the product team.