Similarweb Features
What are the features of Similarweb?
Platform Basics
- Centralized Platform
Platform Data
- Channel Acquisition
Platform Reporting
- Customizable Dashboard
- Benchmark Reporting
Data collection
- Custom Research Sources
- Advanced Data Collection
Segment Trending
- Web
- Social
- Benchmarks
Platform
- Search
- User, Role, And Access Management
- Collaboration
Analysis
- Custom Dashboards
- Reports
- Integrations
Top Rated Similarweb Alternatives
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Tools
Contact Collection | Gives users the ability to subscribe to unique content or otherwise share contact information. 106 reviewers of Similarweb have provided feedback on this feature. | 75% (Based on 106 reviews) | |
Audience Insights | As reported in 136 Similarweb reviews. Helps users understand audience demographics and evaluate visitor behavior | 86% (Based on 136 reviews) | |
Social Sharing | Adds intelligent social share buttons to your campaigns and content. Tracks who is sharing your content and driving conversions. 110 reviewers of Similarweb have provided feedback on this feature. | 78% (Based on 110 reviews) |
Metrics
Entry and Exit Pages | Accurately determine your websites most common entry and exit points, while displaying data elegantly. This feature was mentioned in 114 Similarweb reviews. | 80% (Based on 114 reviews) | |
Sessions | Based on 125 Similarweb reviews. Accurately measure total web traffic and display data logically. | 83% (Based on 125 reviews) | |
Engagement | Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. 127 reviewers of Similarweb have provided feedback on this feature. | 83% (Based on 127 reviews) | |
Return | Track user return rates and related metrics. 117 reviewers of Similarweb have provided feedback on this feature. | 79% (Based on 117 reviews) | |
Conversions | Track what proportion of users convert to customers via specific actions. 115 reviewers of Similarweb have provided feedback on this feature. | 77% (Based on 115 reviews) | |
Search Rank | Gives users accurate reflection of how their search ratings compare with competitors. This feature was mentioned in 128 Similarweb reviews. | 87% (Based on 128 reviews) |
Platform Basics
Centralized Platform | As reported in 496 Similarweb reviews. Provides a centralized platform for all competitive intelligence for teams to review and analyze. | 83% (Based on 496 reviews) | |
Benchmarking | As reported in 229 Similarweb reviews. Provides benchmarking around search ads and display creatives against competitors to improve your paid marketing performance | 85% (Based on 229 reviews) | |
Ad Creatives | Provide data around competitor's ad copy and can rank by popularity. This feature was mentioned in 204 Similarweb reviews. | 74% (Based on 204 reviews) | |
Paid Search Data | Ability to provide data around metrics such as market share, rank, ad spend, clicks, CTR, & CPC across all search engines. 238 reviewers of Similarweb have provided feedback on this feature. | 82% (Based on 238 reviews) |
Platform Data
Channel Acquisition | As reported in 531 Similarweb reviews. Ability to evaluate the effectiveness of how competitors are acquiring customers through different channels. | 81% (Based on 531 reviews) | |
Alerts | Provides real-time alerts and sends notifications to users in-app or through email, text message or otherwise. 169 reviewers of Similarweb have provided feedback on this feature. | 73% (Based on 169 reviews) | |
Data Access | Based on 195 Similarweb reviews. Ability to provide reporting and data exporting around paid search intelligence competitor data. | 79% (Based on 195 reviews) | |
Web Traffic | Ability to track the amount of traffic brought to competitors’ websites through PPC. This feature was mentioned in 238 Similarweb reviews. | 87% (Based on 238 reviews) | |
Subdomains | Provides data around which subdomains competitors are directing their paid traffic to most often. This feature was mentioned in 194 Similarweb reviews. | 76% (Based on 194 reviews) |
Platform Reporting
Customizable Dashboard | Allows users to create a customizable dashboard to curate and highlight specific competitive data. This feature was mentioned in 531 Similarweb reviews. | 82% (Based on 531 reviews) | |
Benchmark Reporting | As reported in 534 Similarweb reviews. Provides competitive benchmarking and monitors growth and market share over time. | 84% (Based on 534 reviews) |
SEO Auditing & Monitoring
SEO Change Tracking | Maintains a full record of changes to website content or infrastructure, and provides access to historical snapshots or backups. 157 reviewers of Similarweb have provided feedback on this feature. | 82% (Based on 157 reviews) |
SEO Content & Rankings
Link Building | Provides tools for backlink analysis and identifies relevant link building opportunities. This feature was mentioned in 154 Similarweb reviews. | 74% (Based on 154 reviews) | |
Keyword Research | Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition. 221 reviewers of Similarweb have provided feedback on this feature. | 84% (Based on 221 reviews) | |
SERP Rank Tracking | As reported in 177 Similarweb reviews. Tracks organic rank for targeted keywords and reports on current and historical metrics for average position, visibility, share of voice, traffic, etc. | 81% (Based on 177 reviews) | |
Localization | Based on 160 Similarweb reviews. Provides keyword ranking data based on geographic location and device type. | 78% (Based on 160 reviews) | |
Content Insights | Offers tools to optimize SEO content such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant. This feature was mentioned in 171 Similarweb reviews. | 80% (Based on 171 reviews) |
SEO Reporting
Competitor Analysis | See feature definition | Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, domain strength. etc. This feature was mentioned in 224 Similarweb reviews. | 90% (Based on 224 reviews) |
Data Visualization | Displays rankings and key metrics visually, such as through charts or graphs 203 reviewers of Similarweb have provided feedback on this feature. | 86% (Based on 203 reviews) | |
Custom Reports | Enables users to build customized SEO reports 188 reviewers of Similarweb have provided feedback on this feature. | 83% (Based on 188 reviews) |
Data collection
Natural Language Processing (NLP) | Provides NLP features for filtering data collection down to specific data points This feature was mentioned in 280 Similarweb reviews. | 71% (Based on 280 reviews) | |
Custom Research Sources | Based on 358 Similarweb reviews and verified by the G2 Product R&D team. Allows users to make custom data collection queries | 77% (Based on 358 reviews) | |
Advanced Data Collection | Based on 351 Similarweb reviews and verified by the G2 Product R&D team. Provides advanced data points including but not limited to company size, org charts, technology installs, company funding history, | 77% (Based on 351 reviews) |
Segment Trending
Web | Based on 469 Similarweb reviews and verified by the G2 Product R&D team. Provides features for tracking competitors websites including information such as pricing changes or new product features | 84% (Based on 469 reviews) | |
Social | Provides features for tracking competitor activity on social media 395 reviewers of Similarweb have provided feedback on this feature. | 75% (Based on 395 reviews) | |
Benchmarks | Based on 441 Similarweb reviews and verified by the G2 Product R&D team. Allows users to benchmark their product against other competitors in order to understand competitive position in the market | 83% (Based on 441 reviews) |
Platform
Search | Based on 478 Similarweb reviews and verified by the G2 Product R&D team. Provides users with search tools in order to find the data they need quickly | 84% (Based on 478 reviews) | |
User, Role, And Access Management | Based on 411 Similarweb reviews and verified by the G2 Product R&D team. Allows users to grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 83% (Based on 411 reviews) | |
Mobile User Support | Based on 329 Similarweb reviews and verified by the G2 Product R&D team. Allows software to be easily used on multiple mobile devices, including phone and tablet devices | 72% (Based on 329 reviews) | |
Alerts | Based on 319 Similarweb reviews and verified by the G2 Product R&D team. Provides features for email and messaging alerts surrounding contact and company updates | 75% (Based on 319 reviews) | |
Collaboration | Based on 349 Similarweb reviews and verified by the G2 Product R&D team. Allows multiple users to access and collaborate on the platform | 77% (Based on 349 reviews) | |
Compliance | Provides features for users to follow domestic and international privacy and data colelction compliance laws This feature was mentioned in 328 Similarweb reviews. | 79% (Based on 328 reviews) |
Analysis
Custom Dashboards | As reported in 443 Similarweb reviews. Allows users to create custom market intellignece dashboards | 83% (Based on 443 reviews) | |
Reports | Based on 467 Similarweb reviews and verified by the G2 Product R&D team. Allows users to build and export reports for market data | 84% (Based on 467 reviews) | |
Integrations | Based on 341 Similarweb reviews and verified by the G2 Product R&D team. Allows users to inegrate dashboards with analytics platforms, CRMs and marketing automation software | 76% (Based on 341 reviews) |
Platform Insights
Ad Creatives | As reported in 209 Similarweb reviews. Provides competitve intelligence insights for ad creatives and formats (i.e. image, text, and text) for any advertiser. | 76% (Based on 209 reviews) | |
Buying Strategies | Ability to showcase where and how advertisers are buying (direct vs. programmatic). This feature was mentioned in 189 Similarweb reviews. | 74% (Based on 189 reviews) | |
Publisher Data | As reported in 205 Similarweb reviews. Provides data on which publishers competitors are buying the most traffic from. | 77% (Based on 205 reviews) | |
Advertising Spend | Provides data on ad spend and ranking reports of top competitive ad spenders. 219 reviewers of Similarweb have provided feedback on this feature. | 71% (Based on 219 reviews) | |
Websites and Social Channels | Provides data on which websites and social channels advertisers are spending the most. 231 reviewers of Similarweb have provided feedback on this feature. | 80% (Based on 231 reviews) | |
Device Insights | As reported in 221 Similarweb reviews. Ability to track and compare impressions and spend across devices types (i.e. desktop vs. mobile). | 80% (Based on 221 reviews) | |
Ad Intelligence Reporting | Provides the ability to generate and export reports that include ad creatives and other data including but not limited to budget, CPM, CTR, etc. 219 reviewers of Similarweb have provided feedback on this feature. | 79% (Based on 219 reviews) |
Platform Additional Functionality
Ad Competitive Benchmarking | Ability to benchmark competitor's ad spend, share of voice, and ad creatives. 217 reviewers of Similarweb have provided feedback on this feature. | 79% (Based on 217 reviews) | |
Alerts | Based on 171 Similarweb reviews. Provides alerts, or automated notifications, to when advertisers launch new campaigns. | 70% (Based on 171 reviews) |
Data Management
Data Migration | Provides movement of data from one location to another. | Not enough data | |
Managing Data | Provides an overall strategy for data governance. | Not enough data | |
Secured Data Storage | Aids in providing secured storage solutions for data extracted. | Not enough data |
Data as a Service
Self-Service Isights | Provides specialization in data-driven insights by direct access to data analysts or end users. | Not enough data | |
DaaS Quality | Provides data in structured and readable formats. | Not enough data |
Architecture
Data Fabric Creation | Aids in establishing a data fabric with a network of various tools to operationalize data. | Not enough data | |
DaaS Architecture | Provides users with options of architecture such as centralized or decentralized. | Not enough data |
