Save to My Lists

Similarweb Reviews & Product Details

MB
Writer/analyst
Internet
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Similarweb?

The ability to review website visits data by subdomain and to measure the global footprint of websites is extremely useful for my industry analyst projects. Review collected by and hosted on G2.com.

What do you dislike about Similarweb?

Sometimes i think the algorithms they use might predict too high a rate of website visitor numbers, but if i am comparing across an industry, i assume that if there is a miscalculation in the algorithm that it affects all of the comparable sites equally so comparisons between industry competitors would still be valiud, but just perhaps not at the numbers being suggested. Review collected by and hosted on G2.com.

Recommendations to others considering Similarweb:

This product will really help you think outside the box in terms of market analysis, competitive positioning and industry trend analysis.I It really is what you make of it: i feel like there is a lot more analysis i could do with this if i spent more time digging in to the product's rich feature set. Review collected by and hosted on G2.com.

What problems is Similarweb solving and how is that benefiting you?

I look at unique visits to developer portal subdomains of websites to measure the platform impacts of businesses. I can also make correlations between the success of digital transformation journeys and the industry category ranking of some businesses in particular verticals like banking. I have been able to enhance some analyst reports by looking at uptake of technologies globally and representing that visually, and in my own research i have been able to track what engagement strategies businesses were using that might see them achieving higher-than-expected traction in any given month and i can dig into referral sources to understand what moved the needle for them. Review collected by and hosted on G2.com.

Similarweb Overview

What is Similarweb?

At Similarweb, we are committed to unlocking the full potential of the digital landscape. Our solutions span a wide array of digital needs, from comprehensive competitive analysis across all marketing channels to large-scale data insights. With Similarweb, you gain access to: - Extensive Data Coverage: Explore over 1 billion websites, 8 million apps, and 3 million brands. - Real-Time Insights: Stay ahead with real-time data on 5 billion search terms, 250 million display ads, and 10 billion content pages. - Global Reach: Analyze and understand markets across 190 countries and 210 industries. Trusted by industry leaders ranging from startups to Fortune 500 companies, Similarweb is the choice for thousands of businesses seeking a competitive edge and sustainable growth.

Similarweb Details
Product Website
Languages Supported
English, French, Italian, Japanese, Portuguese, Russian, Spanish, Turkish, Chinese (Simplified), Chinese (Traditional)
Show LessShow More
Product Description

Digital is now the most important driver of growth and profitability for just about every business. Similarweb is a platform that gives our customers a true 360 degree view of all digital activity across customers, prospects, partners, and competition. The resulting insights give our customers — who are some of the world’s biggest brands — a digital edge that helps them beat their competition and win their markets.

How do you position yourself against your competitors?

Our platform provides the most reliable data, offering a 360° view of the digital world across websites, apps, 210+ industries and 190+ countries, to discover market trends, uncover competitors’ strategies and track audience behavior.

Similarweb's data is fresher, more granular, easier to use and much more comprehensive than any other vendor. Keyword data is weekly and from real world searches. Website traffic is broken apart by channel and goes down multiple levels within a domain. We cover app metrics, conversion insights and segment analysis.

No other platform has such comprehensive, fresh, granular and beautifully displayed data.


Seller Details
Company Website
Year Founded
2007
HQ Location
New York
Twitter
@SimilarWeb
46,202 Twitter followers
LinkedIn® Page
www.linkedin.com
1,313 employees on LinkedIn®
Ownership
NYSE: SMWB
Description

Digital is now the most important driver of growth and profitability for just about every business. Similarweb offers a platform that provides a 360-degree view of digital landscapes, including Research Intelligence tools (benchmarking, audience analysis, and more), Market Intelligence tools (keyword analysis, marketing channel performance and more), Sales Intelligence, Shopper Intelligence, and Investor Intelligence. Trusted by leading global brands, our insights equip businesses with a digital edge, enabling them to outperform competitors and win their markets. How do you position yourself against your competitors? Similarweb stands out with its unparalleled data accuracy and granularity, offering a comprehensive 360° perspective into the digital world, spanning 1B websites, 8M apps, 210+ industries, and 190+ countries. It lets users quickly identify emerging market trends, uncover competitors’ strategies, and monitor audience behavior. Our keyword data, updated weekly from actual user searches, along with detailed breakdowns of website traffic by channel and in-depth insights within a domain, ensure unparalleled accuracy and freshness. We also provide extensive metrics on apps, landing pages, ads, conversion analysis, and segment analysis for virtually any website. No other platform matches our detailed, fresh, granular, and visually appealing data presentation level.


IG
Overview Provided by:

Recent Similarweb Reviews

AH
Ankit H.Mid-Market (51-1000 emp.)
5.0 out of 5
"Amazing and Helpful"
Its ability to offer competitive intelligence, benchmarking against industry standards, and providing valuable data for digital marketing strategies.
AS
Alfid S.Mid-Market (51-1000 emp.)
4.5 out of 5
"Using SimilarWeb can be a solution for anyone involved in digital marketing"
Since 2022, I have used SimilarWeb to track competitor performance compared to our website performance. It helps my company make decisions for any ...
Verified User
U
Verified UserEnterprise (> 1000 emp.)
4.0 out of 5
"Superb tool for insights and creating efficiencies"
It is great to get into the detail with keywords and review insights into competitor activity. Very effective in managing campaigns and creating gr...
Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
11 people requested security information

Similarweb Media

Official Downloads

Answer a few questions to help the Similarweb community
Have you used Similarweb before?
Yes

Video Reviews

975 out of 976 Total Reviews for Similarweb

4.5 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Popular Mentions
The next elements are radio elements and sort the displayed results by the item selected and will update the results displayed.
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.
975 out of 976 Total Reviews for Similarweb
4.5 out of 5
975 out of 976 Total Reviews for Similarweb
4.5 out of 5

Similarweb Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for SimilarwebQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
Log In
Want to see more insights from verified reviewers?
Log in to view review sentiment.
G2 reviews are authentic and verified.
KS
Partner Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Similarweb?

Similarweb is a really great data analytics tool that can be tailored to your business needs. I really like the fact that is it easy to follow and that customization can be made with the help of their great support team! The support team is really hands on! I use Similarweb on a weekly basis and it is easy to integrate in your overall workflow. On top of that the implementation was also really seemless. Review collected by and hosted on G2.com.

What do you dislike about Similarweb?

Some sort of customizations might be a bit more time-consuming, but overall I wouldn't even say that this is a negative thing. Overall, other tools are even less flexible and therefore I do like the flexibility of Similarweb even though it might be a bit more time-consuming. Review collected by and hosted on G2.com.

What problems is Similarweb solving and how is that benefiting you?

Similarweb helps me to understand the total addressable market and the potential opportunities that our partners could tap into. It provides clear guidance that facilitate the business-related decisions. Review collected by and hosted on G2.com.

EV
Senior Analytics Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Similarweb?

Similarweb is such a straingt forward tool and serves as like a hub of website, app, and keyword/search data. The interface too is easy to use, user-friendly. Customer Support is also easy to reach out and talk too, alongside their account management team Review collected by and hosted on G2.com.

What do you dislike about Similarweb?

For start-up websites, I don't think Similarweb would be a good fit as website analytics platform given that it would only show "<5000 " when they identify that the traffic of the website is below 5000. It would be good to show the absolute counts for transparency.

Another thing is I hope the dashboard can be customized further by users. Right now, there are limited charts and color options we can use in widgets. Review collected by and hosted on G2.com.

What problems is Similarweb solving and how is that benefiting you?

Similarweb provides competitor data to understand what are their digital efforts and to uncover where are our brand in the playing field. Review collected by and hosted on G2.com.

TD
Team Lead Sales Development
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Similarweb?

As na SDR team lead I spend a lot of time building list of prospects and helping my team to qualify them. SimilarWeb is an amazing tool for prospecting and qualification. There is a lot of information and it is always up to date. I also really apreciate that SimiarWeb team is always improving the instrument and adding new data and features.

SimilarWeb is a very intuitive tool and is really easy to use for both experience users and new onse. Review collected by and hosted on G2.com.

What do you dislike about Similarweb?

The only negative feature for my team is Cost. Espetially if you want to add additional features, like traffic from specific geography. Review collected by and hosted on G2.com.

What problems is Similarweb solving and how is that benefiting you?

SimilarWeb helps us to qualify our leads. The tool allowes us to do that very quickly and we can focus more on our outreach. Review collected by and hosted on G2.com.

TD
Chief Marketing Officer
Automotive
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
(Original )Information
What do you like best about Similarweb?

I use Similarweb to benchmark our closest competitors on a monthly basis. It is a best way to not only assess marketing performances on top of internal data but also get learnings on competitors' best practises (e.g. referrals list, top search keywords and sources of traffic). My team (especially Product Managers) is also leveraging the tool to get insights on customer behavior and spot axis of improvements. To sum up, this user-friendly tool is a must have, providing a lot valuable information and data on your own website and your competitors. Review collected by and hosted on G2.com.

What do you dislike about Similarweb?

Given my frequency of usage, I found the tool a bit expensive. Having the opportunity to select some options would be appreciated. Besides, I often spot discrepancies between our internal data and data showed by Similarweb, which can lead to some confusion and doubts on competitors data. Review collected by and hosted on G2.com.

What problems is Similarweb solving and how is that benefiting you?

Similarweb is helping to assess marketing performances versus closest local competition. Review collected by and hosted on G2.com.

BN
Insights &amp; Effectiveness Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
(Original )Information
What do you like best about Similarweb?

Similarweb is an incredibly comprehensive market intelligence tool, which is great for benchmarking website performance for our clients against industry competitors and whole industries. Each section of the platform has amazing features from Website Analysis to Website Segment Analysis, which gives details of how our clients are performing in markets around the world. Additionally, Similarweb has recently included a new Data Exporter tool, which is a game changer, allowing users to pull raw data in a much more time efficient way. Review collected by and hosted on G2.com.

What do you dislike about Similarweb?

Nothing, Similarweb has a great product roadmap and new features are constantly being worked on and implemented on a regular basis, which is unique to any tool I've used before. Review collected by and hosted on G2.com.

What problems is Similarweb solving and how is that benefiting you?

Similarweb helps us benchmark our clients against industry competitors. Through applying a one size fits all methodology approach to measuring website traffic, Similarweb is a very useful tool for any agency to use. Review collected by and hosted on G2.com.

MG
Gerente Executivo de Mídia
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
(Original )Information
What do you like best about Similarweb?

SimilarWeb is an essential tool that helps us in planning and defending channel choices, especially during key periods for our clients, such as Black Friday.

For Planning: It provides detailed insights into website traffic, audience behavior, and competitor benchmarks, enabling data-driven decisions.

For Important Campaigns: During high-stakes moments like Black Friday, SimilarWeb allows us to be precise in our channel recommendations, ensuring optimized strategies for our e-commerce clients.

For Defending Channel Choices:The platform's metrics and analytics support the rationale behind selecting specific platforms, demonstrating their relevance and potential impact.

Using SimilarWeb ensures our strategies are grounded in robust, actionable data tailored to critical dates. Review collected by and hosted on G2.com.

What do you dislike about Similarweb?

What I don’t like is that I believe the tool could be more intuitive, with a better-developed UX, closer to the apps I frequently use. Review collected by and hosted on G2.com.

What problems is Similarweb solving and how is that benefiting you?

Knowing where my audience is and understanding the overlap between channels. Review collected by and hosted on G2.com.

AS
Marketing Category
Food & Beverages
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Similarweb?

Since 2022, I have used SimilarWeb to track competitor performance compared to our website performance. It helps my company make decisions for any campaign in digital. Review collected by and hosted on G2.com.

What do you dislike about Similarweb?

similar web cant show data with low visitor website. Review collected by and hosted on G2.com.

What problems is Similarweb solving and how is that benefiting you?

similarweb offers assistance me to in showcasing investigating and Benchmarking, looking at advertising patterns and industry execution to make sound commerce decisions.

To discover qualities and issues, compare the execution of my site to that of industry pioneers or coordinate competitors. Review collected by and hosted on G2.com.

MA
Co-Founder
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Similarweb?

The Market Research module, hands down. It's the easiest way I've found to quickly see what my competitiors are up to – traffic sources, top pages, all that stuff Review collected by and hosted on G2.com.

What do you dislike about Similarweb?

The traffic numbers aren't always perfectly accurate, especially for smaller sites Review collected by and hosted on G2.com.

What problems is Similarweb solving and how is that benefiting you?

It's helping me make better decisions about where to spend my marketing budget. Instead of just throwing money at different things and hoping something sticks, I can see what's actually working for my competitors and try to replicate their success (or do it better!). It's made my marketing a lot more efficeint Review collected by and hosted on G2.com.

AM
Associate Manager - Publisher Alliances
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about Similarweb?

Similarweb is by far the single most used, trusted & dependable lead-gen tool we use in my organization to the point where I spearheaded an effort to upgrade to the Pro version across the entire organization. The data it provides almost entirely shapes our Sales pipeline for the year as it provides a lot of key metrics (website visits, competitors they're working with, legitimacy & sources of traffic, largest opportunities with them) that factor in identifying the best possible targets to chase.

It's really to install the extension from the Web Store. It's extremely intuitive, providing a snapshot of the most crucial data, with the platform being used even by our Ops teams. Everyone in my team uses it daily. Additionally, they are constantly adding new features to improve the UX - Sales Signals has been our favourite one as it often provides insights we can leverage to improve our pitch. Review collected by and hosted on G2.com.

What do you dislike about Similarweb?

Similarweb's internal logic for categorization of a website in a particular bucket is shaky and somewhat indecipherable at times. Consequqently, it's sister extension Similarsites (the name is pretty self-explanatory) isn't the most accurate either. Review collected by and hosted on G2.com.

What problems is Similarweb solving and how is that benefiting you?

Provides a singular hub for identifying leads. Provides crucial metrics that are used to qualify these leads & quantify the opportunity size with them. Review collected by and hosted on G2.com.

AV
Account Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
(Original )Information
What do you like best about Similarweb?

What I use the most is the data from the competitors, which we can't have in the plateforms like Google Ads, Meta, etc. Very useful to compare 2 websites or more.

The support is very helpful, and I do realise that the analysis possibilities are more numerous than I thought. Review collected by and hosted on G2.com.

What do you dislike about Similarweb?

The competivive area is limited to 5 websites, which can be insufficient, or not always relevant when we want to compare a website to the market. Review collected by and hosted on G2.com.

What problems is Similarweb solving and how is that benefiting you?

I can find some performance explanations in Similarweb. For example, a drop in a website performance may be due to the increase of a competitor or the appearance of a new competitor.

It also helps to convince a website to use more marketing canals. Review collected by and hosted on G2.com.