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Sift Reviews & Product Details

Razel A.
RA
Risk Investigator
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Sift?

It's easier to look for hardlinked accounts, such as other customers account that has the same phone number, payment card or recipients. Review collected by and hosted on G2.com.

What do you dislike about Sift?

Sometimes linked accounts are only common attributes and it doesn't really help with the review. Review collected by and hosted on G2.com.

What problems is Sift solving and how is that benefiting you?

It's easier to look for hardlink accounts. Review collected by and hosted on G2.com.

Sift Overview

What is Sift?

Sift is the AI-powered fraud platform securing digital trust for leading global businesses. Our deep investments in machine learning and user identity, a data network scoring 1 trillion events per year, and a commitment to long-term customer success empower more than 700 customers to grow fearlessly. Brands including DoorDash, Yelp, and Poshmark rely on Sift to unlock growth and deliver seamless consumer experiences. Visit us at sift.com.

Sift Details
Product Website
Discussions
Sift Community
Languages Supported
English, Spanish
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Product Description

Sift is a fraud detection system it has flexible, adaptive, and automated solution thathelps businesses of all sizes detect and prevent fraud, before it hits the bottom line.

How do you position yourself against your competitors?

Here are just a few of the ways Sift stands apart from other solutions:

Automation: With 40+ patents, our innovative and tailored AI technology helps businesses boost approvals and reduce losses.

Fraud-Fighting Hub: Sift’s console allows users to manage all fraud operations in one place, with an intuitive interface, customizable workflows, and real-time machine learning data.

Expertise: Our Trust & Safety Architects bring deep expertise to support our customers and identify emerging fraud patterns to always ensure our solutions are ready to prevent new attacks.

Global Data Network: Processing over 1 trillion events annually, we detect fraud other solutions miss, protecting businesses across industries.

FIBR: Powered by our network, the first-of-its-kind Fraud Industry Benchmarking Resource provides businesses with fraud data for actionable insights and benchmarks.

Community: Our digital customer community, Sifters, connects users with peers and experts, providing a global support network in the fight against fraud.


Seller Details
Company Website
Year Founded
2011
HQ Location
San Francisco, CA
Twitter
@GetSift
9,682 Twitter followers
LinkedIn® Page
www.linkedin.com
339 employees on LinkedIn®
Description

Sift is the AI-powered fraud platform securing digital trust for leading global businesses.


Jaagriti S.
JS
Overview Provided by:

Recent Sift Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"How safe for fraud review"
It can detect other account that needs to be reviewed for fraud and to ease the search on the high risk accnt.
Verified User
I
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Very helpful and vast with lot of features"
It has all the data needed at one place. Easy to navigate and very helpful in catching all the fraud-related networks and IPs using the integrity s...
Elman M.
EM
Elman M.Small-Business (50 or fewer emp.)
4.5 out of 5
"Sift."
The best is that the data is very clear and easy to search, the same is provided in a clear way and it's very simple to read, searching is simple a...
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2 people requested security information

Sift Media

Sift Demo - Sift Payment Protection
Protect your business and drive growth by stopping all types of payment fraud, accepting more orders, and enabling seamless transactions.
Sift Demo - Sift Account Defense
Protect user accounts, reduce losses from account takeover (ATO), and decrease customer churn without introducing undue friction at login.
Sift Demo - Sift Content Integrity
Proactively block spam, scams, and other malicious content to safeguard the integrity of your platform and your brand.
Sift Demo - Sift Dispute Management
Manage all dispute operations from one intuitive console so you can make data-driven decisions with in-depth insights.
Play Sift Video

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439 out of 440 Total Reviews for Sift

4.7 out of 5
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439 out of 440 Total Reviews for Sift
4.7 out of 5
439 out of 440 Total Reviews for Sift
4.7 out of 5

Sift Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for SiftQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Elman M.
EM
Team Lead
Outsourcing/Offshoring
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Sift?

The best is that the data is very clear and easy to search, the same is provided in a clear way and it's very simple to read, searching is simple and very basic. When start using it you will need to invest some time to master and also to learn to use all the features offered. To find fraudsters and unwanted customers is a great tool because it provides real information and live information which is amazing because we can act based on the information provided by Sift. with recent updates it has increased reliability and also functionality. It was easy to implement, it is easy to use, the support is great and easy to contact, and integration with other tools is simple. We used it mostly to identify users that are not giving a good use of their account by purchasing in a non legal way, also it help us identify users located in Geo Restricted areas, since Sift provide us detailed information about logins, via Mobile Records or simple login. Provides amazing information about VPN usage and/or IP information. Review collected by and hosted on G2.com.

What do you dislike about Sift?

There is not much that I dislike about it since it is a very useful and helpful tool, it is amazing to identify frauds, maybe sometimes it is not very quick to respond, but it is not a recurring issue, it just happens sometimes and it is not annoying at all. Nothing much besides this because Sift provides great information which makes it one of the best apps for preventing fraud, nothing much to dislike. It has improved a lot in recent updates mostly in how fast it is now providing information. Since we use this tool everyday, it is great that the same does not present any major issues. Review collected by and hosted on G2.com.

Recommendations to others considering Sift:

I do recommend using this tool because it is very accurate and it is helpful to prevent and identify frauds. It is a very user-friendly, very accurate, and fast response. If you wish to be safe and secure when doing transactions on an online platform this is the tool to identify all frauds, because the information is accurate and provided fast. Review collected by and hosted on G2.com.

What problems is Sift solving and how is that benefiting you?

Since our platform is worldwide and works with credit cards and a lot of money comes and goes, this tool has helped us to identify frauds, egregious purchases and this helps us to clean the platform from these unwanted customers. It really has helped us to identify patterns, to prevent abuse of our platform, and to make better and cleaner business with users that comes every day. We can be safe and secure knowing that Sift provides accurate information. with recent updates it has increased functionality and it has improved flow, meaning that the same provides information faster. Review collected by and hosted on G2.com.

Dhruv V.
DV
Customer Support Associate
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sift?

Sift's use of analytics and machine learning to spot fraud in real time is what sets it apart. It learn continuously from data lowering false positives and helping spot evolving fraud tendencies. Consequently fraud behavior gets blocked more accurately while keeping a smooth user experience. Additionally, Sift offers customizable workflows and tools, letting businesses tailor their fraud prevention methods to meet their unique needs. It's a versatile and efficient way to boost security without interfering with existing systems, and it's also pretty easy to integrate. Review collected by and hosted on G2.com.

What do you dislike about Sift?

Even with all of Sifts advantages, there are not many things that could go against it. For starters, smaller teams may find the wide range of customization choices intimidating if they lack the resources to take full advantage of them. Despite its various features, Sift occasionally misclassifies normal activity as suspicious or malicious, which can have an negative impact on security and compliance as well as user experience. Review collected by and hosted on G2.com.

What problems is Sift solving and how is that benefiting you?

Sift is solving a lot of problems for me as a compliance agent at ActiveCampaign. It automatically detects suspicious behavior in real time, which lowers the risk of fraudulent activities slipping through our checks. It helps me by flagging potentially non-compliant activities, so I can investigate and take action quickly. Review collected by and hosted on G2.com.

Losa H.
LH
Customer Experience Associate
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Sift?

What I like best about sift is it's great fraud detection system as well as it's robust features. I especially appreciate how simple it is to incorporate into our existing processes and how adaptable it is, allowing us to change settings to meet our particular needs. Review collected by and hosted on G2.com.

What do you dislike about Sift?

I wish there were more advanced reporting features. Sometimes it feels like analytics could be a bit more detailed to help us dig deeper into trends. Additionally, the setup process could be a bit smoother for new users, though once it’s configured, it’s pretty straightforward Review collected by and hosted on G2.com.

What problems is Sift solving and how is that benefiting you?

Sift solves the problem of fraud and account takeovers for us in ActiveCampaign. It helps us catch fraudulent transactions and prevent chargebacks, so we don’t need to spend as much time dealing with issues. This has let us focus more on growing our business, and we don’t have to worry so much about securing transactions or protecting customers data. Review collected by and hosted on G2.com.

Response from Dina Hadziselimovic of Sift

Losa - Thank you for your thoughtful review and helpful feedback!

Shivani S.
SS
Outsourcing
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sift?

What I like the most about Sift is how it learns over time. It uses machine learning to get smarter with every transaction, which really helps to cut down on false positives while still catching fraud. I also like how customizable it is—so you can adjust it depending on what kind of risk you’re dealing with. And the interface is pretty easy to use, which is nice for getting the team on board quickly. Review collected by and hosted on G2.com.

What do you dislike about Sift?

The learning curve ain’t huge, but it does take some time to get everything customized the way you want, especially if you’ve got a unique business model. Also, sometimes I feel like the reporting could be more detailed or easier to navigate. It’s not a dealbreaker or nothing, but it’s something I’ve noticed. Review collected by and hosted on G2.com.

What problems is Sift solving and how is that benefiting you?

Sift’s been a real lifesaver for us when it comes to stopping fraud. With ActiveCampaign, we get a lot of transactions, and honestly, without Sift, we probably would’ve missed some of the sketchy ones. The best part is that it learns over time, so it’s getting better at catching things before we even notice them. It’s saved us a bunch of time and definitely made us feel more secure about what’s happening behind the scenes Review collected by and hosted on G2.com.

Alan G.
AG
Fraud Senior Agent
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sift?

The easy way to find the information, as well of the way you can optimize the details you need.

This function allow you to easily find the required details to provide the properly support answer to your users.

It is a daily basis app that helps you integrate other applications for a better experience and actively looking for more information.

As working on the Customer Support area, it allows you to provide a faster response to the requests that were made to you.

The implementation of this app, along with other tabs, will allow you to gather full details on a user's account. Review collected by and hosted on G2.com.

What do you dislike about Sift?

After a long period time of usage, it gets a little slower. Review collected by and hosted on G2.com.

What problems is Sift solving and how is that benefiting you?

It allows you to detected possible accounts takeover, as well of other fraudulent activities, such as scams, or carding patterns. Review collected by and hosted on G2.com.

Francisca M.
FM
Content Integrity Associate
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Sift?

I am a part of content integrity team ( content abuse) at my company. Sift is an important part of our daily work to identify suspicious user and to stop them from corrupting the marketplace. The best part about sift is that it provides various data to track down down suspicious and fraudster users and provides theease to use it. The feature to create routes and automate worflows helps effectively and also heps to stop spam comments. Review collected by and hosted on G2.com.

What do you dislike about Sift?

I coudnt think of any least helpful feature and i do not have any dislike about sift. Review collected by and hosted on G2.com.

What problems is Sift solving and how is that benefiting you?

We use sift to identify bot accounts , fraudsters and suspicious accounts. We also use sift to track down spam comments and keep the marketplace safe for users. Sift helps in identifying certain trends and patters of fraudters and provides great insights on the same. Review collected by and hosted on G2.com.

Idda M.
IM
compliance analyst
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sift?

I truly appreciate how Sift stands out as the sole tool I can trust for ensuring my customers' account safety. Having relied on it for account security, I've consistently found its analysis to be spot-on. It has been invaluable in helping me avoid mistakes, making my job much easier. I wholeheartedly consider it the finest tool available, and I can't recommend it highly enough! Review collected by and hosted on G2.com.

What do you dislike about Sift?

nothing at all till now there mothing negative about it Review collected by and hosted on G2.com.

What problems is Sift solving and how is that benefiting you?

I truly appreciate how Sift stands out as the sole tool I can trust for ensuring my customers' account safety. Having relied on it for account security, I've consistently found its analysis to be spot-on. It has been invaluable in helping me avoid mistakes, making my job much easier. I wholeheartedly consider it the finest tool available, and I can't recommend it highly enough! Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
IA
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Sift?

It has all the data needed at one place. Easy to navigate and very helpful in catching all the fraud-related networks and IPs using the integrity signals. I like the segregation of data presented on the tool. I would also like to mention how useful it is in finding bots and frauds along with spam in the e-commerce industry. I use it every day for payment-related as well as content-related integrity signals presented by it to review the users Review collected by and hosted on G2.com.

What do you dislike about Sift?

Since it's very vast and all the data of a user, it might be quite confusing at times to pick one particular data from it. If the terms are more elaborate it could be really helpful. The support to reach out to Sift can be improved Review collected by and hosted on G2.com.

What problems is Sift solving and how is that benefiting you?

It helps track the duplicate contents, spam messages, fraud signals, payment fraud activities, home domains and the various VPNs used by the fraudsters. It also leanrs the workflow well and restrict users accordingly Review collected by and hosted on G2.com.

Rose Marie D.
RD
Risk investigator
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Sift?

I have been reviewing accounts in an international money remittance company. My main role is to identify and prevent fraudulent transactions from going through. Sift has been an irreplaceable software that we are using from day one until today in preventing, detecting and mitigating fraudulent transactions and accounts. Sift has multiple features that helps us identify which accounts are linked via the same attributes, such as CARD information, IP addresses, Billing and shipping information fingerprints. Thus, it helps us find those accounts and immediately put strict measures in place by either putting a watch or suspend an account that we identified using sift.

Sift is also a tool for us, to determine which type of risk are customer’s account is. The risk depends on the “Sift Score” which is one of our main prerequisites in decision making whether to approve or decline a certain transaction. Part of it was detrining if the customer is wihtin Low- meduim or High risk, and it would let us determin which process or portocols to follow.

Another function of sift that helps me a lot in my investigation is the accurate details of the device that was used by the customers in account creation, submitting a transaction and any updates relating to their account, because in fraud review, the type of device and connection that the customer uses is also a major factor to determine certain fraud patterns and attacks.

All in all, Sift has been an impactful software in my current job. Review collected by and hosted on G2.com.

What do you dislike about Sift?

As sift may have been a useful tool in my fraud investigation process, there is information inside the software that I did not understand until now. Firstly is the Sift score, I still have no Idea how sift determines the scoring of each customer, there were also times that in my overall review, the account is already suspicious but the sift score was still categorized as low risk. Additionally, there were times when sift identifies an account to link via a certain attribute but when we on those accounts, we couldn’t find any affiliation between them, except that sift determined them as affiliated or linked.

Sift still has a lot of features they could improve, in order to help the fraud investigation review, smooth and accurate. Review collected by and hosted on G2.com.

What problems is Sift solving and how is that benefiting you?

Based on my first hand experience, sift solves the following problems:

1. We were able to locate accounts that may have fraudulent patterns more swiftly compared to manual collation.

2. it gives us the idea what steps are to be taken in each customer account or transactions.

3. It provide us with the risk level of the customer based on the the SIFT score it porvides.

4. Sift also helps us to determine if the device used in submitting a transaction was private or commercially used.

5. As a money Remittance, we take importance in detrming the customer's loction- sift is our main tool in laocating which part of the globe the customer is. Wtehere they are sending within the corridor or outside. Review collected by and hosted on G2.com.

Kiel Jemimah R.
KR
Risk Investigator
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sift?

SIFT helps me to do deeper investigation providing me more information that I cannot find in out tools. Review collected by and hosted on G2.com.

What do you dislike about Sift?

None so far, every details being provided helps my review and to mitigate any fraudulent activities. Review collected by and hosted on G2.com.

What problems is Sift solving and how is that benefiting you?

What problems is Sift solving and how is that benefiting you?* If I am doing a deep dive on my investigation, sometimes I am having some problems with finding information that will prove that a transaction is legit and safe. But when I am using SIFT it is easier for me to check if the device, card and other info are linked to other accounts or devices. It is easier to identify if an account is fraudulent Review collected by and hosted on G2.com.