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SARAL Reviews & Product Details

BB
Founder / CEO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about SARAL?

The search feature is incredibly accurate in finding REAL people who match exactly what I’m looking for. I’ve tried countless other tools and even searched platforms manually, but nothing comes close to SARAL. It nailed it! I even tested it with specific influencers in mind, used the filters, and they always appeared on the list—amazing.

The process of adding influencers to your list and automating outreach is seamless. As a small team, this platform has enabled us to strategically scale our influencer program with the right influencers we want our brand to be associated with. Highly recommend! Review collected by and hosted on G2.com.

What do you dislike about SARAL?

That i just found it and that is didn't exist years ago. Review collected by and hosted on G2.com.

What problems is SARAL solving and how is that benefiting you?

It solves the problem of finding aligned influencers to seed products to, contacting them, and keeping everything organized. The benefits are tremendous, helping us get our product out into the world, seen by the right people, and driving conversions. Review collected by and hosted on G2.com.

SARAL Overview

What is SARAL?

SARAL is a simple and user-friendly Influencer Marketing Operating System designed with emerging DTC brands in mind. We know managing influencer programs can feel overwhelming, juggling spreadsheets, tracking metrics manually, and trying to build relationships that actually deliver results. That’s why SARAL exists: to make influencer marketing simpler and more impactful. Here’s how SARAL works in just a few steps: 1. Find influencers: Quickly discover creators anywhere in the world. SARAL provides detailed metrics, audience insights, and contact info to help you connect with the right influencers for your brand. 2. Streamline outreach: Send personalised outreach campaigns at scale, saving time while ensuring authentic communication. 3. Build relationships: Develop long-term relationships with influencers, moving beyond one-off collaborations to create meaningful partnerships. 4. Track sales: Provide affiliate links and monitors performance, so you can see exactly how each influencer contributes. 5. Track UGC: Leverage SARAL’s social listening tools to automatically monitor user-generated content, ensuring you never miss valuable mentions or opportunities to engage. On top of simplifying influencer management, SARAL also supports your strategy with unmatched support. Our team is here to guide you in structuring your program for maximum impact, ensuring every step aligns with your goals. SARAL eliminates the need for tedious manual processes, giving you hours back each week to focus on growing your brand. Instead of wasting time on tasks that don’t move the needle, you’ll be able to prioritise strategy, creativity, and profitability. If you’re ready to leave spreadsheets behind and take your influencer marketing to the next level, let’s chat. Book a meeting with our team to see if SARAL is the right fit for your needs.

SARAL Details
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SARAL Community
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Product Description

SARAL is the simple, affordable, and user-friendly influencer marketing tool built specifically for small and emerging DTC brands. With SARAL, influencer marketing boils down to 3 simple steps. 1. Find influencers (with metrics and contact info) using their chrome extension. 2. Send automated and personalised cold outreach campaigns. 3. Build and manage long-term relationships with creators. It's a one-stop-shop for all your influencer marketing needs. With SARAL, you actually systemise your influencer marketing efforts, which is what gets you results. We don't do unfair upfront annual contracts, or have a month-long onboarding process. If you're still using google sheets or some other tool to manage influencers, you're wasting HOURS each week on stuff that does not move the needle. It's time to get SARAL to automate the boring work and make some real money with influencers. Simply sign up and take advantage of the 7-day free trial for your brand!


Seller Details
Seller
Saral
Year Founded
2022
HQ Location
Mumbai, Maharashtra
Twitter
@getsaral
682 Twitter followers
LinkedIn® Page
www.linkedin.com
20 employees on LinkedIn®
Description

SARAL simplifies influencer marketing and helps you build lasting relationships with creators. Discover influencers in your niche, reach out to them with automated follow-ups, manage campaigns, track brand mentions and influencer content, and get valuable insights through detailed reports. SARAL also offers affiliate tracking and automates ambassador programs to turn customers into brand advocates. Say hello to simplicity, efficiency, and profitability with SARAL.


Muskan M.
MM
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Recent SARAL Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"One of the most useful tools to find nitche influencers and do massive outreach"
great client support, easy to use you can connect with Shopify, with emails, you can send products, email drips from it easy to learn how to use
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Very easy to use platform!"
It keeps everything on one platform. Not having to switch from one to another saves a lot of time.
BB
Brooks B.Small-Business (50 or fewer emp.)
5.0 out of 5
"Finally the influencer search tool I have been looking for!"
The search feature is incredibly accurate in finding REAL people who match exactly what I’m looking for. I’ve tried countless other tools and even ...
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SARAL Media

SARAL Demo - Your SARAL dashboard
Onboarding videos to guide you and make the best of SARAL
SARAL Demo - Discover influencers
Search and find influencers that are a perfect match for your brand
SARAL Demo - Creator relationship management
Track and manage conversions and conversations within SARAL
SARAL Demo - Personalised email campaigns
Send personalised emails and automated follow-ups within SARAL
SARAL Demo - Track metrics that move the needle
Connect your Shopify store and track performance of your influencer campaigns
SARAL Demo - Social listening tool
Track mentions of your brand across platforms
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Have you used SARAL before?
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37 out of 38 Total Reviews for SARAL

4.7 out of 5
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37 out of 38 Total Reviews for SARAL
4.7 out of 5
37 out of 38 Total Reviews for SARAL
4.7 out of 5

SARAL Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for SARALQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Ryan B.
RB
Founding Director / Marketing Advisor
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about SARAL?

Yash, SARAL's founder, has produced a ton of content for users within the SARAL platform itself. The content and frameworks they've included in their platform basically coach you through your outreach journey. When you're done learning from Yash's content, you'll immediately feel a lot more confident in your outreach capability. The platform itself is quite intuitive and easy to navigate. The default outreach email templates don't sound like they're written by some AI, so they're more likely to be engaged with by influencers. The support team at SARAL are even better. They're in start-up phase at the moment, so they're very open to feedback, and there's always new features being built off the back of that feedback.

For a small business, SARAL doesn't have any lock in contracts (unlike other influencer outreach platforms that always try to lock you in to long-term 12month contracts). This is hugely beneficial for our business as are in this turbulent period of scaling (we don't want the risk of having to commit for 12 months). Review collected by and hosted on G2.com.

What do you dislike about SARAL?

Although SARAL is great for small businesses, it gets a little tricky for Agencies managing multiple clients. The API integrations are designed to feature a single business only. For instance, if we are managing 5 Shopify stores, I can only integrate one of these stores with the SARAL API integration. I believe that a solution for this is on their roadmap, however.

Because we're an agency, it makes things a little more manual. We're doing outreach for a number of clients, not just one.

There is no option to export lists of creators OUT of the SARAL platform, so there's some time-consuming 'copy & pasting' going on when we're trying to manage influencers/creators across different clients.

So in a nutshell, i think there are two areas to work on:

1. allowing multiple brand integrations, especially for Agencies as the users of SARAL

2. allow list export to CSV or Google Sheets to manage

For me, these are the biggest hurdles – and if they can rectify that, it'd almost be the perfect Agency SaaS partner for influencer marketing! Review collected by and hosted on G2.com.

What problems is SARAL solving and how is that benefiting you?

SARAL allows us to 1) identify a list of creators and influencers that may match the target audience of our ideal end-user and 2) invite them to collaborate with brands for UGC or affiliate marketing and 3) do this at scale. This allows our agency business to confidently offer Influencer and Affiliate Marketing as a service to our clients. Review collected by and hosted on G2.com.

Response from Galy Tarakejian of SARAL

Hey Ryan! Thanks a mil for your feedback! We’re thrilled to hear that our content and in-app videos are guiding you in building and scaling your seeding program for multiple clients. It's awesome that you find the UI friendly and are enjoying our support team's consultancy sessions. No lock-in contracts are indeed a huge win for small businesses, and we're happy they're working well for you!

We hear you on the agency challenges. Heads-up: multiple brand integrations and agency sub-accounts are on our roadmap for 2025. We’re focusing on some other big releases this year, including Inbox, Social Listening, Sh..... Shhhh 🤭🤩

For managing multiple brand accounts, we can set you up with multiple account accesses to connect your clients' Shopify accounts and handle shipping and tracking.

Regarding exporting lists, you can export onboarded influencers via our Klaviyo integration or request a CSV through chat support.

Thanks again for the valuable input. Our team is working hard to make SARAL the perfect partner for agencies!

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about SARAL?

great client support,

easy to use

you can connect with Shopify, with emails,

you can send products, email drips from it

easy to learn how to use Review collected by and hosted on G2.com.

What do you dislike about SARAL?

still lacking features to edit and save emails drips without sending

they ask many questions about your business

there are still some bugs but they work efficiently to get rid of those Review collected by and hosted on G2.com.

What problems is SARAL solving and how is that benefiting you?

finding nitche influencers

automating the outreach process

sending emails

sending products

creating affiliate links, codes (all affiliate program) Review collected by and hosted on G2.com.

Kyla Isabella L.
KL
Social Media Manager, Editor, CEO Assistant
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about SARAL?

Saral makes influencer outreach easier with its filtering options. We were able to narrow down by country, niche, and other demographics and it has saved us a lot of time in the whole process.

Their automated email follow-ups are also a great addition. It's pretty hard to keep track of all the conversations especially when you are sending emails to a lot of people, but Saral helps with these tasks. They are also able to provide real-time tracking updates to keep influencers in the loop on their package's whereabouts.

The support team has also been helpful. I love that they were more than willing to initiate a strategy call to improve our acceptance rates. They truly care about the success of our company's influencer marketing.

It is a user-friendly platform for influencer outreach and I would 100% recommend it! Review collected by and hosted on G2.com.

What do you dislike about SARAL?

There were glitches when opening influencer profile links and inconsistencies with package tracking status, but Saral's support team deserves credit as they are very quick to respond to these situations and resolve them as fast as they can. Review collected by and hosted on G2.com.

What problems is SARAL solving and how is that benefiting you?

In my previous job before the current one, I had a hard time keeping up with influencer marketing because I had to do everything manually. I had to search for prospects directly via Instagram and TikTok and reach out and follow up with them one by one, and that is why I am fascinated with how Saral works. It definitely saved me a lot of time and effort with its features. It helps me find individuals who perfectly match our brand and ensure that no communication with them falls through the cracks. Using Saral helped us have a smooth experience for both our brand and the influencers we work with. Review collected by and hosted on G2.com.

Response from Galy Tarakejian of SARAL

Kyla, thank you for being one of our earliest adopters and supporters. We deeply value your long-term partnership and trust in SARAL. It’s great to hear that SARAL's automation flows are streamlining your workflows and allowing time for more strategic tasks.

We also appreciate you highlighting your key concerns. Improving package tracking status updates is on top of our product improvement priorities!

Thanks again for your feedback. This helps us continue improving and delivering the best experience for brands like yours to succeed in scaling influencer marketing programs.

Summer S.
SS
Co-Founder and CEO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about SARAL?

We evaluated many influencer management plaforms, and SARAL was the only one that met all of our needs from discovery to affiliate management. Its super easy to use, and all their in app enablement allowed us to get onboarded quickly and see an immediate ROI. The platform is amazing, but what's even better is their team that consistently goes above and beyond for their clients. Coming from a B2B tech background, I appreciate their proactive and flexible customer success team, and the speed of their product development! We love SARAL! Review collected by and hosted on G2.com.

What do you dislike about SARAL?

While there is a lot of top of funnel functionality within the platform, some of the more affiliate management focused tools are integrations with other third party apps, but I know that many of these things are on the roadmap and will be delivered within the platform in a few months! Review collected by and hosted on G2.com.

What problems is SARAL solving and how is that benefiting you?

Helping us with discovery, communications and influencer management at scale. As a founder managing our entire influencer program with one person, SARAL streamlines and automates so many of my processes to help me increase productivity/volume while saving time. Review collected by and hosted on G2.com.

Response from Galy Tarakejian of SARAL

Summer, thank you for making SARAL your choice after careful consideration of multiple tools. Your feedback is invaluable, especially from a founder of your background.

Our team is dedicated to serving the DTC market by helping build and scale affiliate programs using an all-inclusive 360-degree tech stack to ensure success at every stage of their influencer funnels.

As you already mentioned, our roadmap has yet to unfold very exciting updates. We truly appreciate both your and Kristen's support and partnership.

Jarred S.
JS
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about SARAL?

SARAL does exactly what it claims to do - extremely effective influencer CRM. Their team is consistently improving what is an already extremely effective and efficient tool.

The feature I use the most and find the most value out of is their relationship management. It's like a supercharged spreadsheet that's fully integrated with the major social media platforms. It makes things very dynamic and cuts down on so much wasted time.

Other tools that I consistently use and bring value are the triggered email flows, one-click shipments inside the platform via their Shopify integration, and post tracking Review collected by and hosted on G2.com.

What do you dislike about SARAL?

Their discovery tool is solid but sometimes have to dig a while to find what I'm looking for. Not sure any software out there has this totally nailed (I've used a ton). Review collected by and hosted on G2.com.

What problems is SARAL solving and how is that benefiting you?

It helps me keep my influencer management extremely organized and efficient. There are a number of unique tools and features that enable this. It's a huge upgrade from spreadsheets and other platforms. Review collected by and hosted on G2.com.

Response from Galy Tarakejian of SARAL

Jarred, you rock! Thank you so much for your amazing review! We're thrilled to hear that SARAL is making a significant impact on your influencer management and helping you focus on more strategic business tasks by eliminating time sucking activities. We're constantly working to improve and it's great to see that you're finding our relationship management and other features so valuable.

We appreciate your feedback on the discovery tool and understand the need for continuous improvement. Your insights are invaluable as we strive to perfect our platform. Thanks for being a part of our journey! 🚀

Scott E.
SE
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about SARAL?

I was very new to influencer/creator marketing so all of the videos and meetings with the team have been a huge help to me as we've gotten off the ground. The searching for creators and managing them in email lists has been INCREDIBLE. As a solopreneur having all of my influencer channel being managed in one place has increased my productivity massively. I'm excited to continue to use SARAL and watch them take off and make their tool even better in the future Review collected by and hosted on G2.com.

What do you dislike about SARAL?

My only negatives from my SARAL experience have been around some small tech issues. Gmail's come through a bit delayed and sometimes creator info is off but these are very minor things and to be expected as the team is building this awesome platform as we speak. They are quick to help with anything that's looking weird at the moment and are always pushing enhancements which I love! Review collected by and hosted on G2.com.

What problems is SARAL solving and how is that benefiting you?

Managing all of my influencer channel was very overwhelming and discombobulated. Having everything inside SARAL from finding influencers all the way to pushing the order through to my shopify has been awesome. It's increased my productivity and given me confidence to run the program and see if it will be an avenue we will pursue long term! Review collected by and hosted on G2.com.

Response from Galy Tarakejian of SARAL

When we hear EG, we know it's 20grams of protein, and doesn't taste like....

Scott, thanks for the glowing review! It's fantastic to hear how SARAL has been a game-changer for you. We're thrilled that our in-app video guides , resources, and strategy sessions have been helpful in getting you started. Managing creators and emails in one place sure does sound like a productivity boost!

Thanks for your patience on minor tech issues. We're working hard to iron out those kinks and make SARAL even more amazing.

Here's to your continued success with SARAL, and we can't wait to see where your journey takes you! Thanks again for being part of the SARAL community! 🚀

Verified User in Retail
AR
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about SARAL?

It's ability to easily find and build lists of Influencers. The outreach, follow up, and automated email campaigns it lets you create are also massive time savers. They even have a built in algorithm for sending so you dont get put in spam folders. They are incredibly helpful with implementation and will get on calls with you and make sure you are following best practices or will fix issues as they come up. Review collected by and hosted on G2.com.

What do you dislike about SARAL?

Some API features get buggy from time to time, it's the same with any software like this that has to work with APIs. luckily the team is always reachable and fast in implementing fixes. I dont like that the social listening tool is not yet active because that would be a huge time saver, it is coming though in the near future! Review collected by and hosted on G2.com.

What problems is SARAL solving and how is that benefiting you?

Finding influencers, reaching out to influencers, following up influencers, sending gifts to influencers, tracking posts from influencers, and managing influencer campaigns. It makes it 100x easier to do all of this consitently so we can really execute and build up a compound effect. Review collected by and hosted on G2.com.

Response from Jessica @ SARAL of SARAL

Thank you so much for your thoughtful review!

It’s great to hear that SARAL has been a big time saver for you, especially with finding influencers, building lists, and running automated email campaigns. We’re glad you’re getting value from features like the smart sending algorithm to avoid spam folders. On that note, we’ve recently introduced a spintax option for email outreach, which gives an extra layer of protection to keep your emails out of spam folders. We hope you find it helpful!

We appreciate your patience with any API hiccups you have experienced and are always working to improve. The social listening tool is coming soon, and we’re looking forward to getting it into your hands. Thanks again for your feedback, it helps us keep improving. Let us know if there’s anything else we can do to support you!

Medha S.
MS
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about SARAL?

So far I'm loving the ease of use of the dashboard. SARAL has a lot of different educational resources to look at when you're in a rut which I highly appreciate, and I would say that their customer is very good. This is the first time I've used a platform like this, so going from manual search through IG or TikTok, this has been life-changing. Definitely increased how many people I can reach out at once, and the organization of the platfrom allows you to focus more on strategy which I love. Review collected by and hosted on G2.com.

What do you dislike about SARAL?

I have had a few issues with SARAL regarding the updating of email histories from Gmail to the dashboard, there have been multiple times when this has not worked. Other than that, I think the time it takes to get demographics is a little high, and sometimes the creator profiles aren't fully up to date with current metrics. Review collected by and hosted on G2.com.

What problems is SARAL solving and how is that benefiting you?

Allows me to increase volume on how many people we reach out to promote out CPG brand. Allows me to target specific audiences and keep track of them. It's easy to understand, search and reach out. Review collected by and hosted on G2.com.

Response from Galy Tarakejian of SARAL

Medha, thanks for sharing your experience! We're thrilled to hear that SARAL has made your life easier. It's awesome to know that you've found value in our platform's features and educational resource abundance. Coming from manual searches on social media—it's truly a game-changer!

We've noted your feedback about the issues with gmail integration. This will be addressed with our new Inbox release. We're continuously working to improve these areas to provide you with an even better experience.

Thanks again for choosing SARAL, and we're excited to continue supporting you on your journey! 🌟

Kristina E.
KE
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about SARAL?

We can easily manage every aspect of our influencer marketing program, from finding influencers/creators to reaching out and onboarding them into structured campaigns to get all their content at one place and to analyze stats and send paiements. Review collected by and hosted on G2.com.

What do you dislike about SARAL?

I don't dislike anything, yes there are some issues sometimes, but they are still a start up so it's understandable and thei customer team is always here to help easily solve issues and quickly! I'm impressed! Review collected by and hosted on G2.com.

What problems is SARAL solving and how is that benefiting you?

Above all, Saral gives us a lot of structure to easily manage everything and not miss something and give us more time to focus on our other marketing tasks! Review collected by and hosted on G2.com.

Response from Jessica @ SARAL of SARAL

Thank you for your lovely review, Kristina! It’s fantastic to hear that SARAL has been such a user-friendly solution for managing and streamlining your influencer marketing program.

Your kind words mean a lot, and we’re glad we’ve been able to support you quickly and effectively. Knowing that SARAL is helping you stay organised and freeing up time to focus on other priorities is exactly what we strive for. Thanks again for sharing your experience, it helps us keep improving! 😊

Verified User in Health, Wellness and Fitness
UH
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about SARAL?

It keeps everything on one platform. Not having to switch from one to another saves a lot of time. Review collected by and hosted on G2.com.

What do you dislike about SARAL?

There is nothing I dislike about Saral! Review collected by and hosted on G2.com.

What problems is SARAL solving and how is that benefiting you?

Helping me save time when switching between platforms. Allows me to stay on one and do everything from there. Review collected by and hosted on G2.com.