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SAP Customer Data Platform Reviews & Product Details - Page 3

SAP Customer Data Platform Overview

What is SAP Customer Data Platform?

SAP’s purpose is to help the world run better and improve people’s lives with sustainability at the core.Our business analytics solutions close the gap between transactions, data preparation, analysis, and action, so you can make more informed decisions.

SAP Customer Data Platform Details
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Product Description

SAP’s purpose is to help the world run better and improve people’s lives with sustainability at the core.Our business analytics solutions close the gap between transactions, data preparation, analysis, and action, so you can make more informed decisions.


Seller Details
Seller
SAP
Year Founded
1972
HQ Location
Walldorf
Twitter
@SAP
301,811 Twitter followers
LinkedIn® Page
www.linkedin.com
125,049 employees on LinkedIn®
Ownership
NYSE:SAP
Phone
+1 (800) 872-1727
Total Revenue (USD mm)
$27,338
Description

Our business analytics solutions close the gap between transactions, data preparation, analysis, and action, so you can make more informed decisions.


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Recent SAP Customer Data Platform Reviews

RT
Rajiv T.Enterprise (> 1000 emp.)
4.5 out of 5
"SAP Customer Data Platform"
SAP Customer Data Platform helps us to build trust with customers and reduce the time to market products. It has a holistic view of customer data, ...
PB
Poornaselvam B.Mid-Market (51-1000 emp.)
3.0 out of 5
"Best tool to bridge the front end and back end at any step."
It helps in supply chain optimization and product innovation.
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"My Experience With SAP Customer Data Platform - Getting Helpful Insights In Real Time"
I like the increased customer engagement that inturn increases conversion With the insights we get, we make use of it to increase customer retentio...
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SAP Customer Data Platform Media

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65 SAP Customer Data Platform Reviews

4.4 out of 5
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65 SAP Customer Data Platform Reviews
4.4 out of 5
65 SAP Customer Data Platform Reviews
4.4 out of 5

Overall Review Sentiment for SAP Customer Data PlatformQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Saduruddin M.
SM
Technology Lead - SAP Development Lead
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about SAP Customer Data Platform?

With the help of SAP Customer Data Platform we can perform real-time analysis across the departments and engagements, which boosts revenue and ROI, which indeed results in the growth of the organization Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

The downside of the SAP Customer Data Platform is data is not persistent. We cannot pull up past data and historical data, and also it has only limited ability to integrate with third-party systems Review collected by and hosted on G2.com.

What problems is SAP Customer Data Platform solving and how is that benefiting you?

SAP Customer Data Platform pulls data from multiple sources, cleaning, and restructuring it to utilize it in advanced analytics for personalized marketing activities. Review collected by and hosted on G2.com.

RS
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about SAP Customer Data Platform?

SAP Customer Data Platform helps collect and centralize customers' stored data and provides a great view on single dashboards. It has integrated with our SAP HANA and helping to our management to understand customer requirements. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

Dynamic data activation is a great feature, but it takes to work as a slide. Costing of the product is a little bit high as per peers. Review collected by and hosted on G2.com.

What problems is SAP Customer Data Platform solving and how is that benefiting you?

We can view the data of all customers on a single screen. Our customers' data privacy is taken care of by this application as per complaint guidelines. Review collected by and hosted on G2.com.

Verified User in Telecommunications
UT
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Products used within SAP Customer Data Solutions: SAP Customer Data Platform
What do you like best about SAP Customer Data Solutions?

Businesses may improve their understanding of their customers, target their marketing initiatives, and provide individualised experiences across several channels by utilising SAP Customer Data Solutions. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Solutions?

The process of implementing SAP Customer Data Solutions can be challenging and time-consuming. Particularly if there are pre-existing systems and data sources that need to be merged, it can necessitate sizable configuration, customisation, and integration work. Costlier and more time-consuming implementation processes may result from this complexity. Review collected by and hosted on G2.com.

What problems is SAP Customer Data Solutions solving and how is that benefiting you?

With the help of SAP Customer Data Solutions, it was easy to assist organisation in efficiently managing and utilising client data to improve customer experiences, increase marketing initiatives, and spur company expansion. The array of applications and solutions offered by SAP Customer Data Solutions enabled us to gather, store, organise, and use customer data in numerous ways. Review collected by and hosted on G2.com.

Michael E.
ME
Operations Analyst
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about SAP Customer Data Platform?

The upsides were that it was pretty easy to learn the system. Once you have learned the basics, exploring and learning more about the program is easy. No clunkiness, and was also easy to train others Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

There was not a whole lot of downside to this tool. If there were one thing to dislike about this tool, I would say sometimes the search functionality of the tool would not necessarily bring up what I was looking for. Review collected by and hosted on G2.com.

What problems is SAP Customer Data Platform solving and how is that benefiting you?

It was solving an issue with customer database needs. As the company grew, there needed to be a better and more organized way to keep customer information as well as make edits. This proved to be a lot easier than what we were previously using. Review collected by and hosted on G2.com.

DS
Manager IT
Hospital & Health Care
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about SAP Customer Data Platform?

SAP CDP provides a perfect platform for managing organizational Customer Data like Customer behavior history and market trend with reviews and help to analyze the complete view of the customer data and help to understand and improve the relationship bw company and customer Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

SAP CDP Is a beneficial and worthy solution for any BC business. But this can be much better with the easy deployment and the integration with other applications . Review collected by and hosted on G2.com.

What problems is SAP Customer Data Platform solving and how is that benefiting you?

SAP CDP is very helpful for the B2C business and always good to know the update profile and the trend of his customers, and SAP CDP have big capability for provide that type of data and the reports. Review collected by and hosted on G2.com.

Bob K.
BK
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Products used within SAP Customer Data Solutions: SAP Customer Identity and Access Management, SAP Customer Data Platform
What do you like best about SAP Customer Data Solutions?

When it comes to growing custom base, SAP Customer Data makes it easy thanks to consent marketing

With SAP Customer Data, we have an easy time understanding our customers

Thanks to this tool, we have made it easy to build Customer relationships Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Solutions?

I have had zero dislikes. The software has effortlessly met our needs Review collected by and hosted on G2.com.

What problems is SAP Customer Data Solutions solving and how is that benefiting you?

The software makes customer identify easy and has made Consent marketing easy Review collected by and hosted on G2.com.

Kartik C.
KC
Senior Associate Consultant
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about SAP Customer Data Platform?

The ability to use AI for analyzing data in real-time and learning identity patterns makes it a perfect choice when you need to know your customer well in advance which is not possible manually. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

Learning SAP is a bit challenging as compared to Salesforce products where with the help of trailhead and Salesforce's vast community we can learn anything easily whereas, in the case of SAP, it's a challenge. Training is mostly paid which makes entry a big barrier. Review collected by and hosted on G2.com.

What problems is SAP Customer Data Platform solving and how is that benefiting you?

The artificial intelligence which SAP provides out-of-the-box is really amazing and helps in learning about our customers well. It allows to integrate with other systems to fetch more data and analyse it well. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Products used within SAP Customer Data Solutions: SAP Customer Data Platform
What do you like best about SAP Customer Data Solutions?

It allows Businesses to combine client Data from diverse sources and systems into single, unified view and aids in compiling a thorough and accurate profile of each client, which takes into account all of their preferences, actions and interactions. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Solutions?

SAP Customer Data solutions have a learning curve, especially for users such as CRM or marketing automation platforms, can present challenges. Compatibility issues, data mapping, and establishing seamless data flows between systems may require additional technical expertise and effort. Review collected by and hosted on G2.com.

What problems is SAP Customer Data Solutions solving and how is that benefiting you?

By having a comprehensive view of customer data, we can personalize interactions and tailor experiences to individual customers. This personalization helps in delivering relevant and targeted marketing messages, offers, and recommendations, ultimately enhancing customer satisfaction and loyalty. Review collected by and hosted on G2.com.

Sandeep P.
SP
Business Analyst
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about SAP Customer Data Platform?

Helps in tracking customer activities, interests and in taking actions on them from various sources. This gives you control over large size of customer data at a single place. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

There is lack on Analytics side. More insightful analytics can be implemented along with automated dashboads. Review collected by and hosted on G2.com.

What problems is SAP Customer Data Platform solving and how is that benefiting you?

CDP integrates well with associated SAP products to give you an overall solution for customer related data management. Review collected by and hosted on G2.com.

Rahul S.
RS
Sr. Product Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about SAP Customer Data Platform?

With SAP CDP I was able to unify customer data from various sources and build powerful insights for different segments and how to target them from a brand positioning perspective. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

Requires a skilled implementation manager to navigate through the various integrations which are essential to make use of all the features of the product. Review collected by and hosted on G2.com.

What problems is SAP Customer Data Platform solving and how is that benefiting you?

Our client (retail player) wanted to improve their customer experience and increase customer loyalty. The issue they were facing was that they had customers across different touchpoints and their data was scattered in separate silos, SAP CDP helped reconcile all data through the various channels and helped us gain a complete view of their customers, including their demographics, preferences, behavior, and interactions with the retail brand. Review collected by and hosted on G2.com.