SAP Customer Data Platform Features
What are the features of SAP Customer Data Platform?
Data Sourcing
- Data Enrichment
- Expandability
- Content Marketing
- Multiple Devices
Intelligence
- Marketing Metrics
- Predictive Modeling
- Recommendation Engine
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SAP Customer Data Platform Categories on G2
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Data Sourcing
Data Enrichment | Based on 35 SAP Customer Data Platform reviews. Uses external data sources to improve customer profiles. | 93% (Based on 35 reviews) | |
Expandability | Can be updated to accept new sources and types of data. This feature was mentioned in 31 SAP Customer Data Platform reviews. | 91% (Based on 31 reviews) | |
Content Marketing | Based on 33 SAP Customer Data Platform reviews. Can act as a content marketing platform. | 88% (Based on 33 reviews) | |
Multiple Devices | Based on 33 SAP Customer Data Platform reviews. Can engage with customers across any device with a consistent message. | 90% (Based on 33 reviews) |
Intelligence
Marketing Metrics | As reported in 27 SAP Customer Data Platform reviews. Provides analysis of marketing program ROI and efficiency. | 91% (Based on 27 reviews) | |
Predictive Modeling | As reported in 32 SAP Customer Data Platform reviews. Predicts outcomes based on statistical models; can give insight to "what-if" scenarios. | 91% (Based on 32 reviews) | |
Recommendation Engine | Uses artificial intelligence to provide suggestions based on desired outcomes. 31 reviewers of SAP Customer Data Platform have provided feedback on this feature. | 91% (Based on 31 reviews) |
