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SAP Customer Data Platform Reviews & Product Details

Verified User in Automotive
UA
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about SAP Customer Data Platform?

The connection went smoothly, and the account management team was crucial in putting everything together to guarantee there were no problems. I appreciate SAP CDP recommendations as well as the fantastic comparison tool.

What I like best about SAP Customer Data Platform is that it enables us to provide a more customized experience for our clients by allowing us to target them based on their interests through the segmentation tools. Finally, we develop experiences suited to consumer preferences utilizing the rich templates. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

I have no problems, since I have been using it we have had satisfactory results. Review collected by and hosted on G2.com.

What problems is SAP Customer Data Platform solving and how is that benefiting you?

We wanted to make better use of our website and mobile app visitors by displaying them relevant advertisements; we were able to accomplish so by showing tailored campaigns that resonated with each user.

We have noticed an increase in conversion rate and client retention after implementing personalized, interest-based online experiences for our customers.

We're also noticing a decreased bounce rate since customers are more likely to pay attention when they only view screens that make sense to them. Review collected by and hosted on G2.com.

SAP Customer Data Platform Overview

What is SAP Customer Data Platform?

SAP’s purpose is to help the world run better and improve people’s lives with sustainability at the core.Our business analytics solutions close the gap between transactions, data preparation, analysis, and action, so you can make more informed decisions.

SAP Customer Data Platform Details
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Product Description

SAP’s purpose is to help the world run better and improve people’s lives with sustainability at the core.Our business analytics solutions close the gap between transactions, data preparation, analysis, and action, so you can make more informed decisions.


Seller Details
Seller
SAP
Year Founded
1972
HQ Location
Walldorf
Twitter
@SAP
301,811 Twitter followers
LinkedIn® Page
www.linkedin.com
125,049 employees on LinkedIn®
Ownership
NYSE:SAP
Phone
+1 (800) 872-1727
Total Revenue (USD mm)
$27,338
Description

Our business analytics solutions close the gap between transactions, data preparation, analysis, and action, so you can make more informed decisions.


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Overview Provided by:

Recent SAP Customer Data Platform Reviews

RT
Rajiv T.Enterprise (> 1000 emp.)
4.5 out of 5
"SAP Customer Data Platform"
SAP Customer Data Platform helps us to build trust with customers and reduce the time to market products. It has a holistic view of customer data, ...
PB
Poornaselvam B.Mid-Market (51-1000 emp.)
3.0 out of 5
"Best tool to bridge the front end and back end at any step."
It helps in supply chain optimization and product innovation.
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"My Experience With SAP Customer Data Platform - Getting Helpful Insights In Real Time"
I like the increased customer engagement that inturn increases conversion With the insights we get, we make use of it to increase customer retentio...
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SAP Customer Data Platform Media

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64 out of 65 Total Reviews for SAP Customer Data Platform

4.4 out of 5
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Overall Review Sentiment for SAP Customer Data PlatformQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Santosh P.
SP
Relationship Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about SAP Customer Data Platform?

SAP Customer Data Platform is a comprehensive solution that allows businesses to consolidate and manage customer data from various sources in a unified platform. And It's Help to know Customer Insights and Allow To track Customer activities Which help lot to know What Customers exactly wants even it's big Help in business to grow up . Now a days Data Is Everything and Sap CDP help lot for That. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

SAP CDP is known for its complexity and can be challenging to implement and configure. Users have mentioned that the learning can be steep, requiring significant time and take to fully understand and utilize the platfororm effectively.Users have reported limitations in terms of customization options within SAP CDP. The platform may not provide the flexibility needed to tailor certain features or workflows according to specific business requirements, leading to potential frustrations for some users. Review collected by and hosted on G2.com.

What problems is SAP Customer Data Platform solving and how is that benefiting you?

SAP CDP integrates with various SAP solutions and third-party systems, enabling seamless data flow and collaboration across different departments and business functions. This integration facilitates a holistic view of customer data, supports cross-functional decision-making, and enhances collaboration between marketing, sales, customer service, and other teams. Review collected by and hosted on G2.com.

Bhavesh G.
BG
Sourcing Analyst
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about SAP Customer Data Solutions?

SAP customer data solutions enables businesses to engage with customers across multiple channels including web, mobile, social media and offline touchpoint. Their solution provide seamless omni- channel integration, allowing businesses to deliver consistent and personalized experience. This capability enhances customer satisfaction and long term customer relationships. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Solutions?

With My experience, integrating SAP customer data solutions with existing systems and applications cab be complex. It requires IT expertise and dedicated resources. Also the cost of implementation, licensing and maintenance becomes a matter of budget constraints. Review collected by and hosted on G2.com.

What problems is SAP Customer Data Solutions solving and how is that benefiting you?

The most important benefit is that SAP customer data solutions helps me consolidate and integrate customer data from multiple departments, such as sales, marketing and customer service. We can know prepare our marketing campaigns, product recommendations and customer service interaction based on individual preferences, past history and consumer behaviour. This overall has led to an increase in customer satisfaction, loyalty by 30-40% which ultimately resulted in better revenue. Review collected by and hosted on G2.com.

Irfanudeen S.
IS
Inside sales specialist
E-Learning
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about SAP Customer Data Solutions?

The best about SAP Customer Data Solutions is its support system; learning new things and implementing them in our routine is a tricky thing SAP support team makes the process easy. SAP Customer Data Solutions offer high customization on data interface based on our requirements. The main feature is its security, which creates trust among the client base. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Solutions?

SAP Customer Data Solutions' service is a drawback; it's costly compared to its competitors with the same reliability and branding as Adobe. Many complex features are there need to simplify like initial setup. Review collected by and hosted on G2.com.

What problems is SAP Customer Data Solutions solving and how is that benefiting you?

My organization uses SAP Customer Data Solutions as a CIAM (Customer Identity and Access Management) tool for B2B and B2C services.SAP Customer Data Solutions also offer us good data protection over sensitive client data. It also gives a single-point user experience across our websites, blogs, and application. Review collected by and hosted on G2.com.

Manish Kumar J.
MJ
Information Technology Support Specialist
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
Products used within SAP Customer Data Solutions: SAP Customer Data Platform
What do you like best about SAP Customer Data Solutions?

The best thing I like about SAP Customer Data Solutions is that it integrates nicely with other tools and allows to get data from reliable and trusted data sources known as data stores. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Solutions?

This tool may seem difficult for new users and might take time to get used with this tool. Review collected by and hosted on G2.com.

What problems is SAP Customer Data Solutions solving and how is that benefiting you?

SAP Customer Data Solutions provides the feature of on spot deployment, which makes this tool stand out from other competitors. Also, connectivity of data is great by which users can get comprehensive data. Review collected by and hosted on G2.com.

Niklas W.
NW
Senior Project Manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about SAP Customer Data Platform?

SAP CDP has assisted us in the design of many contact points such as online, email, and SMS, and their pre-built templates have allowed us to get started much faster depending on distinct use cases such as cart abandonment, navigation abandonment, replenishment, and so on. We were able to enhance conversion rates by sending the correct material to the right user at the right time, SAP Customer Data Platform enabled us to create a tailored customer experience to our customers, which helped us increase engagement rates. We used interactive quizzes on product pages to engage users on our website, by answering all of the questions correctly, they might earn a discount voucher, which helped us tailor product suggestions and convert visitors into buyers. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

There are distinct dashboards for the many products we use; a consolidated analytics dashboard would be ideal, the deployment is not as straightforward as we would like; we required some early assistance before becoming acquainted with the platform; initially, we require assistance from the support staff. Today, your customer success team has always been there to assist us in realizing the full potential of SAP CDP while directing us to newer features and capabilities that correspond with our business objectives. Review collected by and hosted on G2.com.

What problems is SAP Customer Data Platform solving and how is that benefiting you?

We required a bound together stage that would offer assistance us robotize the conveyance of personalized client encounters over diverse channels, whereas at the same time we needed to maximize our change rates and ROI with a suggestion motor that would develop our by and large personalization procedure at scale. SAP Client Information Stage has made a difference us do this on a single stage with mind blowing adaptability, ease of utilize, and affect on the measurements that matter. By executing SAP CDP on our site, we were able to drive item disclosure by making encounters more curiously and fulfilling by displaying our most recent offerings, the instrument permitted us to grandstand our items within the shape of a discourse bubble arrange and called the client consideration by displaying highly intuitively substance to extend client engagement, as a result, we saw a significant increase in transformation rates and a lessening within the bounce rate. Review collected by and hosted on G2.com.

Matthew S.
MS
Market Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about SAP Customer Data Platform?

The product enables us to display personalized product recommendations based on each user's interests, affinities, and preferences. SAP Customer Data Platform makes it extremely simple to add personalized recommendations optimized for conversion, engagement, and performance based on our specifications. Using innovative initiatives such as price alerts, replenishment alerts, and cart reminders, we have achieved fantastic outcomes such as increased AOV, higher conversion rates, and improved ROI. Their pre-built templates enable us to get started much faster by focusing on certain use cases such as cart abandonment, navigation abandonment, restocking, and so on. We are now able to showcase items more contextually to the correct consumers throughout the website, depending on unique user behavior in the past and in current time, by using their AI-powered product recommendation engine. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

It took some time for the SAP Customer Data Platform algorithms to react and present the relevant recommendations when we changed our website; initially, we found it challenging to try out different use cases across all channels. Yet, with the arrival of more and more pre-built templates, we can start complicated user journeys via channels based on user affinity to interact, with literally just a few clicks. Review collected by and hosted on G2.com.

What problems is SAP Customer Data Platform solving and how is that benefiting you?

The SAP CDP product recommendation engine has improved product discovery and relevance for our visitors; since they see more relevant goods on our website, they now visit us more frequently. With more users and mobile-first audiences searching for us across many platforms, we needed to rethink customer engagement and make it genuinely seamless across channels. We can now design automated campaigns in minutes using basic triggers like subscribe and complicated triggers like explore, thanks to SAP Customer Data Platform. Simultaneously, we sought to enhance our conversion rates and ROI by implementing a recommendation engine that would deepen our entire personalisation approach at scale. Review collected by and hosted on G2.com.

Herbert L.
HL
Project Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about SAP Customer Data Platform?

We wanted to expand our growth opportunities by providing highly tailored suggestions on each page for our visitors, using SAP CDP, we can put these recommendations in multiple ways based on different page layouts and target consumers with the most relevant goods connected to their searches. We also utilize the welcome bar to notify users of crucial updates, shipping information, and other information, even yet, the CR and AOV rose as a result. Another aspect of SAP CDP that was important to us was dynamic segmentation of our customers from different countries, this may appear to be a basic notion, but it was something that no other supplier had previously provided us, furthermore, A/B testing allowed us to test multiple aspects and campaigns and activate the top performing ones to further boost our conversion rate. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

We had some issues with the SAP Customer Data Platform dashboard's extensive capabilities at initially; they gave how-to videos rather than written articles/how-tos, which we didn't find particularly useful. It also required some time to interact and discuss the unique features with the customer success team, thus we needed some time to become acquainted with some of the items. The product's performance in terms of speed might be enhanced; sometimes it takes a while for a campaign to load; we hope this will be rectified in the near future. Review collected by and hosted on G2.com.

What problems is SAP Customer Data Platform solving and how is that benefiting you?

Our major objective was simply to provide rich and customized experiences to our visitors in the best way possible, SAP CDP made it tremendously simple for us to do so, allowing us to build up highly relevant and intelligent suggestions on any page, anywhere in a matter of a few clicks, the desired location There is no doubt about the importance of these recommendations, and we have seen positive outcomes, with a 10% rise in conversions and an increase in AOV as a result. SAP Customer Data Platform enhanced our conversion rate, and we are very happy with the results, this has also had a great influence on our ROI, and we are very happy with our decision to utilize SAP CDP solutions to improve our customer experience. Review collected by and hosted on G2.com.

RT
Sr. Infrastructure Manager- IT
Pharmaceuticals
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about SAP Customer Data Platform?

SAP Customer Data Platform helps us to build trust with customers and reduce the time to market products. It has a holistic view of customer data, which is very helpful to our management in making decisions. It complies with all of our required complaince. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

SAP Customer Data Platform have limited option of social media engasement and High data volume takes time to load in real time dashboard. Review collected by and hosted on G2.com.

What problems is SAP Customer Data Platform solving and how is that benefiting you?

SAP Customer Data Platform helping us to understand the customer requirement and categorize it based on the profile. Easily integrated with our ERP SAP S/4 Hana system. Review collected by and hosted on G2.com.

Michael  H.
MH
Human Resources Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about SAP Customer Data Solutions?

It offers an easy-to-use UI. I love that the learning curve is minimal and I was ready to go in no time. When I needed help, customer service was prompt. Using analytics, I've understood many of my consumers. Most problems can be handled through data analysis. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Solutions?

Integration with external services presents the greatest barrier for this product. Because of its complexity, you should consult an expert before attempting integration. It would be beneficial if this procedure could be made easier. Review collected by and hosted on G2.com.

What problems is SAP Customer Data Solutions solving and how is that benefiting you?

With the use of consumer data analysis, we now have a far better grasp on our clientele. We may base our choices on real information about our customers. Many issues, shown by our data, have been addressed. Review collected by and hosted on G2.com.

Amit Gulia, C.
AC
Business Analyst
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about SAP Customer Data Platform?

SAP Customer Data Platform is creative tool focuses on providing a holistic experience to customer. These are some features we like the most.

1. It helps in providing more segmantation journey to the user.

2. Provides real depth data insights to help user to gain market lead.

3. Goes with up and down API integration to support most of use systems. Review collected by and hosted on G2.com.

What do you dislike about SAP Customer Data Platform?

SAP Customer Data Platform is good tool among its competitors and stand a ncie goodwill however these are some thigns can be taken care of

1. The first time user setup on new sytem gives hard time to the user.

2. It is out of reach for the budgeted user looking for cost sensitive products in this space. Company can tackle this bus launching a separate product with limited features. Review collected by and hosted on G2.com.

What problems is SAP Customer Data Platform solving and how is that benefiting you?

SAP Customer Data Platform helps in following problem solving approach.

We have dedictaed team for SAP setup. And worked on lots of implementations in different industry domains.

1. Helps in providing specialized or customized services to the user

2. Make available lots of signup options

3. It is in compliance with all the data protection regulations so customer dont have to worry about compliances. Review collected by and hosted on G2.com.