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Salesforce Marketing Cloud Engagement Reviews & Product Details - Page 33

Salesforce Marketing Cloud Engagement Overview

What is Salesforce Marketing Cloud Engagement?

Brands like yours are not only competing for new customers, but they’re also working to stay top of mind for existing customers. To do this, marketers need to think beyond the inbox to meet customers where they are. Customers are everywhere connecting with brands on different channels in real-time all the time, and marketers are struggling to keep up, with 71% sharing that it’s harder to meet customer expectations than even one year ago. With Marketing Cloud Engagement, brands create and deliver boundless personalized journeys to build long-lasting customer relationships. It starts with activating relevant customer data to deliver real-time personalized messages that resonate. Marketers can engage with hyper-dynamic content customized for every single customer with optimized channel, send time and copy -- all powered by AI. Finally, it empowers marketers to maximize their campaign effectiveness with insights that not only improve performance, but drive overall customer lifetime value (LTV). On average, with Marketing Cloud Engagement customers see an increase of 32% in engagement with their messages. With unmatched reliability and scale, Marketing Cloud Engagement is the marketing platform you can grow with, but never outgrow. Get started with Email Studio to plan, personalize, segment, and optimize the customer journey, and then measure campaign ROI using feedback from users in real-time, monitor effectiveness, and plan for success. Email Studio offers: * Features and capabilities for any email marketing strategy * Tools for any approach to email creation — from drag-and-drop to code-based * Drag-and-drop segmentation for audience targeting and subscriber segmentation for your zero and first-party data * Personalization tools from straightforward dynamic content to robust AI-powered decisioning * Marketer-friendly AI ready to use from day 1 with the click of a button for send time, frequency, engagement, and content * Prebuilt, mobile-optimized email templates * Drag-and-drop content blocks * Native connections with your favorite CMS tools * Built-in A/B and multivariate testing * Journey canvas for building cross-channel behavior-based journeys * Robust, real-time, dynamic reporting to track and optimize performance

Salesforce Marketing Cloud Engagement Details
Product Website
Languages Supported
Czech, Danish, German, English, Finnish, French, Irish, Hungarian, Indonesian, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Chinese (Simplified)
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Product Description

Salesforce Email Studio email marketing tool (formerly ExactTarget) is a targeted email marketing provider for Fortune 500 and Small Businesses alike.

How do you position yourself against your competitors?

The world's most innovative brands trust Marketing Cloud Engagement to create personalized customer experiences. With built-in artificial intelligence, marketers can use Email Studio to create 1-to-1 email messages for any size audience at scale. Since Marketing Cloud is part of the Salesforce Customer Success Platform, teams can share data across marketing, sales, and service — creating seamless customer experiences across all channels and touch points with their brands. This strengthens each customer's relationship at any stage from awareness to advocacy, driving revenue and ROI all along the way.


Seller Details
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
584,018 Twitter followers
LinkedIn® Page
www.linkedin.com
78,543 employees on LinkedIn®
Ownership
NYSE:CRM
Phone
+1 (800) 667-6389
Total Revenue (USD mm)
$21,252
Description

Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.


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Recent Salesforce Marketing Cloud Engagement Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Excellent Training"
All the features that are available: -Email Studio -Data Extensions (big spreadsheet generators) -API Capabilities -SQL -Content Builder -Jou...
bandla b.
BB
bandla b.Small-Business (50 or fewer emp.)
5.0 out of 5
"Best Automation with Triggered Insights"
Engaging with Target Audience with Tailor Made Message's to them.
Adam F.
AF
Adam F.Enterprise (> 1000 emp.)
4.0 out of 5
"A Leader in Customer Relationship Management"
Within Email Studio, creating an email marketing campaign is fairly intuitive provided you've taken the time to familiarise yourself with the platf...
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Salesforce Marketing Cloud Engagement Media

Salesforce Marketing Cloud Engagement Demo - Einstein Overview
This is the Einstein AI dashboard. Marketing Cloud Engagement is powered by AI to customize journeys and personalize content for every subscriber.
Salesforce Marketing Cloud Engagement Demo - Embedded Analytics
Marketing Cloud has embedded AI capabilities to help marketers optimize campaigns with intelligence.
Salesforce Marketing Cloud Engagement Demo - Email Studio
With drag-and-drop content building capabilities, marketers can build emails easily that are customized for every recipient.
Salesforce Marketing Cloud Engagement Demo - Journey Builder
Journey Builder’s canvas combines drag-and-drop ease with unmatched orchestration scale to design and deliver personalized multichannel journeys.
Salesforce Marketing Cloud Engagement Demo - Mobile Studio
Mobile Studio empowers marketers to design and send both SMS and push messaging, all from one center console.
Salesforce Marketing Cloud Engagement Demo - Content Builder
Keep your content organized with Marketing Cloud’s Content Builder, which helps marketers tag and order all of their content.
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1,768 Salesforce Marketing Cloud Engagement Reviews

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Salesforce Marketing Cloud Engagement Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Salesforce Marketing Cloud EngagementQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Parth S.
PS
Assistant Manager Sales Operations
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

The combination of personalization, multi-channel marketing,automation, analytics and integration makes sales force a valuable tool for engaging customers and driving buisness growth Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

The things i dislike about salesforce is its costly, its integartion problem with third party platforms and its email design is not as rebust as other email marketing tools. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Salesforce provides buisness with a unified platform for managing customer data and automating sales and marketing processes.

This leads to efficiency and improved customer engagment. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Suite?

In Salesforce Marketing Cloud Suite, my most likely part is Lead tracking. Easy to manage the leads, especially in the time of the follow-up phase. Well-structured CRM for maintaining inflow leads. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Suite?

From my point of view, all look amazing and user-friendly. For the Journey builder, I suggest bringing more graphical user flow charts. That module looks a bit older! Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Suite solving and how is that benefiting you?

For many CRMs I have used before, all the products will have lag on any of their modules, and sometimes I used tools not having much user-friendly experience. When I started using Salesforce Marketing Cloud Suite, I feel great comfort ness with the tool. Review collected by and hosted on G2.com.

Hannah S.
HS
Head Of Marketing
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Email Studio provides many customization options for sending, planning, and executing email marketing campaigns. This is highly beneficial compared to other programs because there is no limit on the number of packages that can be examined. However, it is essential to remember that there are two methods of email construction: Doodle (quick and easy, allowing non-programmers to design emails) and HTML (this will enable people who know to program and those who do not create technics with knowledge.) This function enables the widespread deployment of test emails. In addition, it allows us to dynamically personalize our emails, allowing us to provide customized messaging according to the recipients. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

What I dislike about Salesforce Email Studio is that frequently when files are saved directly to it, they become corrupted and are then irretrievably lost. This has happened multiple times, and each time requires me to completely redo the work - which is very frustrating and inconvenient. I wonder if there's something wrong with how I'm using the platform or if this is just a general issue/bug. Either way, it needs to be fixed as soon as possible. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

The only problem we've had is that occasionally a lead will submit an email address already in our Salesforce database. Email Studio kicks the submission back when this happens and doesn't add the new user to our campaign list. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Its user-friendly, very easy to use, for many use for individuals and businesses. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

There's nothing I can think of to this like this tool. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

It's easily managing and compile each customer's data, they can be notified right away for any update or changes. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
UA
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
Products used within Salesforce Marketing Cloud Suite: Salesforce Marketing Cloud Engagement, Salesforce Marketing Cloud Account Engagement
What do you like best about Salesforce Marketing Cloud Suite?

I love how it organizes our product data and makes our report data easy to export. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Suite?

What I don't like is that it logged me out automatically when not in use.. but overall not a bad thing though Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Suite solving and how is that benefiting you?

It helps us to make our life in Merchandising Department easier especially when we need the whole data for reporting purposes. Review collected by and hosted on G2.com.

John E. T.
JT
Director, Commercial
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

The best thing about Salesforce Email Studio is how user-friendly it is. It was my first time using CRM before I started my job, but I was able to learn Email Studio within a few days. I love the way Data Extensions are organized for segmenting and querying emails. It's so easy to use that anyone can create simple emails, even if you don't know how to code. Lookups on any data extension (besides the one the email is being sent from) allow for more customization of each message. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

I wouldn't say I like Salesforce Email Studio because the product's user interface is pretty old and might use a redesign to align it with the competition. Additionally, Salesforce's database is not updated nearly as fast as necessary to keep up with recent developments. Other than these two issues, though, SalesForce offers everything a user could desire. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

The new Salesforce Email Studio will help ensure that everyone is aligned by providing a consistent approach to team email. This will accelerate email delivery and free up personnel to focus on other aspects of the business. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Products used within Salesforce Marketing Cloud Suite: Salesforce Marketing Cloud Engagement
What do you like best about Salesforce Marketing Cloud Suite?

It helps in automating the entire marketing processes across every channels like email, web, mobile etc. Its analytics & reporting capabilities enable you to measure and optimise the performance of campaigns, ads resulting in lowering marketing spends. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Suite?

When you want to send a test email to get its preview as a recipient, it takes a lot of time to actually get delivered to your inbox (recipient) which is a bit irritating. Also, SFDC has a very vast portfolio of products even within each of their cloud. So, one needs to get some training before actually start using the tool to its maximum potential. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Suite solving and how is that benefiting you?

I feel they're primarily helping in setting up the personalized email campaigns at scale. Further, it helps in measuring and optimizing the overall performance of each campaign to give you clarity on the most effective emails like some high engagement metrics. Review collected by and hosted on G2.com.

Chase H.
CH
Digital Marketing Specialist
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Salesforce email studio software is the best of its kind because it offers users an irreplaceable user interface, effective page presentation for sales functions, robust email marketing dialing codes, seamless streaming sales integration, and trackable step-by-step multi-channel communication. With the implementation of readiness interaction specific to each customer case and analysis of data transferability, Salesforceemailstudio ensures that every customer has access to the information they need when making a purchase decision. This comprehensive tool also provides connectivity between customers and sales relationship teams, so everyone is on the same page moving forward. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

I wouldn't say I like that Salesforce Email Studio uses code encryption to modify information delivery routes sent and channeled. This wastes time in message preparation and makes it more challenging to ensure knowledge is transferred correctly. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

The Salesforce Email Studio allows us to monitor the growth of our database on a daily or monthly basis. This is highly beneficial as we can determine which emails attracted new subscribers and which ones led to unsubscribes. Review collected by and hosted on G2.com.

Nichol C.
NC
Consultor de tecnología comercial
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

With SF in general we have control in the company, but its Email Studio section is the best, being able to track my mailing campaigns to generate my reports and do my A/B tests is the best, I have everything in one place. In addition, having Marketing Cloud to track and validate my subscribers is super great, I really recommend it 100%, it is a very useful platform Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

Sometimes the filters fail me and the information is duplicated, but it is something minimal that they can request, sometimes when trying to solve the errors it does not complete it and it is a problem since it limits the monitoring of the campaign Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

Having such a complete tool in the marketing area is fantastic to be able to start campaigns from SFE, sending informative emails within a company for its clients is very important, in addition, the fact that it allows you to evaluate the effectiveness of the emails is wonderful Review collected by and hosted on G2.com.

Heather N.
HN
Backend Software Engineer
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Salesforce Marketing Cloud Engagement?

Salesforce Email Studio is a powerful tool that helps our company reach out to customers on a large scale. As a result, it allows us to create automated, targeted campaigns that generate sales and new leads. All tracking and reporting data from these campaigns can be automatically imported into Sales Cloud, which prepares our sales teams for calls and meetings with prospective customers. We appreciate this ability to connect our marketing and sales efforts in one place! Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Engagement?

I wouldn't say I like Salesforce Email Studio because many daily automated campaigns can create reporting challenges. Obtaining a campaign report is a cumbersome process, so having the results of your email campaigns at your fingertips is crucial. There is a method for compiling them, but it is not particularly user-friendly. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Engagement solving and how is that benefiting you?

The Salesforce Email Studio is a tool that helps us increase our company's visibility in the online retail market. It allows us to determine whether or not our intended audience will find our content engaging, which is vital for achieving our primary objective. Review collected by and hosted on G2.com.