Top Rated Sailthru by Marigold Alternatives
Video Reviews
152 Sailthru by Marigold Reviews
Overall Review Sentiment for Sailthru by Marigold
Log in to view review sentiment.
Sailthru's Ad Targeter makes it extremely seamless to schedule and organize ads for all of our clients. Review collected by and hosted on G2.com.
Overall, Sailthru, while powerful, is pretty sensitive as well. For instance, the Analytics Campaign feature flitches every so often, and you're unable to copy and paste terms into the "Interest Rating" field under Audience Builder. Review collected by and hosted on G2.com.
The fact that the company really goes out of its way to find out what their customers need. Every upgrade to the platform comes out of direct customer feedback. Review collected by and hosted on G2.com.
Reporting is a little cumbersome - use of dynamic personalization was a bit difficult. Review collected by and hosted on G2.com.

Loyalty - it really does pay to not switch CRM tools every few years. I'd recommend building a good rapport over a number of years with your chosen platform, the benefits can often outweigh the small upside of saving a few £'s. This does not mean you do not challenge them when the tough questions come round.
Customer focussed - the support I've received is second to none. After the first year of using Sailthru, the main reason for signing up to a second term with Sailthru was due to the timely support I received in the critical first year of setting up Sailthru.
Staying one step ahead - Sailthru values feedback, they are always looking to find out what makes us marketers tick, and with that build solutions to fit our needs.
In the four years I have used Sailthru I have seen the tool make huge steps forwards, mainly in adding new features, revamping the look and feel of the product.
Also, ever wondered what is the best time to send an email? Well the answer is, it's different for each customer/user. Sailthru has a tool out of the box which will help you personalise the send time for each customer. Review collected by and hosted on G2.com.
Honestly - nothing comes to mind.
They bring great customer support (strategic and tech) which is super responsive and have a huge set of training assets. Review collected by and hosted on G2.com.
SailThru powers all of the marketing promotions and triggered campaigns for our company, Raise. The lifecycle flows take seconds to build all within one interface, and we use these to target specific audience segments via email and/or push. Within every email, we use SailThru's algorithms to feature personalized product recommendations based on our shoppers' browsing and purchase behavior—this has generated up to 10x lift in conversion for our personalized campaigns. Plus, their robust audience builder allows us to seamlessly create lists for targeting. Review collected by and hosted on G2.com.
We've been partnered with SailThru for almost two years now. In the beginning, SailThru Mobile (push) was a bit disconnected from email, but recently it has become integrated within their core platform. This has made it much easier for us to reach users through the channel that's most relevant to them. Review collected by and hosted on G2.com.
Sailthru makes sending out emails so simple. The interface is quick, makes sense, and customer service is on point as well. We are happy with the platform and have been using it for a while now. Review collected by and hosted on G2.com.
There is nothing I've found that I dislike about sailthru Review collected by and hosted on G2.com.
It is very easy to create emails and sending campaigns. The new template builder has drag and drop functionality that doesn't require a lot know how. It is also easy to see how many clicks or % where on the single items in the email. And the campaign summery shows the important things in one view.
The customer service is excellent. Inquires are dealt with in a speedy and professional manner. Review collected by and hosted on G2.com.
The new template builder is more the email builder now and therefore needs some more functionality like copy & paste from one "template" to another (apparently in progress). Also, because of having this tool now, the former way of setting up the campaign and having the email creation in there is a bit obsolete. Review collected by and hosted on G2.com.
User-friendly campaign build/send UI; easy to A/B test; lifecycle/journey-builder product is well-built and easy to use and test within; transparent updates from product team; prediction manager tool is powerful; great customer service. Review collected by and hosted on G2.com.
Analytics interface has been slower to develop and lacks sophistication; depending on their type of business some clients may find it more helpful to ship data from Sailthru to their internal data warehouse for consumption there. Review collected by and hosted on G2.com.

Sailthru's API allows us to constantly update customer data and custom variables on every customer to monitor their promotions, their eligibility for certain promotions or marketing.
The web interface has elements which could do with a revamp but it's functionally pretty well equipped for most tasks.
Even hunting through the history of a campaign's emails or a customer's received emails over their lifetime is super fast.. Analysis of any big sales campaign is super well visualized so we know how much revenue we're generating in real time. Review collected by and hosted on G2.com.
Custom variables on older customers can become rather cluttered - but we do have the option of deleting older and unused variables, which we should make use of!
Not being able to access certain user information in the lifecycle optimizer has frustrated us. The Lifetime Value and Lifetime Num Purchases information is available through their APIs and in the customer's view on the site but not accessible inside a lifecycle optimizer, for example. What this means is that we cannot exclude customers from certain cheaper marketing tactics if they have a strong history of purchase behavior with us. If we want that, we have to record our own custom vars to do with LTV and RPR ourselves. Review collected by and hosted on G2.com.
Sailthru est l'outil d'envoi d'infolettre d'un de mes client. Nous l'utilisons pour orchestrer et déployer les campagnes courriel, notamment les les infolettres promotionnels et déclencheurs.Nous utilisons Sailthru comme source pour stocker et gérer la segmentation de nos abonnés pour nos campagnes. Review collected by and hosted on G2.com.
Pas de serveur pour les images. Elles sont automatiquement renommées par l'outil et le code html doit être ajusté en fonction des noms d'images choisies par Sailthru ce qui nécessite plus d'heures de travail d'intégration Review collected by and hosted on G2.com.
Sailthru is a great platform for email marketers in the ecommerce space. Their platform was build for an ecommerce centric business and have focused alot of their attention around their AI and Predictive Analytics. This has made a huge impact on our success and is what I like most about the platform to date. Their training and documentation as well as support has made it really easy to take action on the platform and feel you have the tools to do so. Review collected by and hosted on G2.com.
One of the major dislikes about this platform is that they were build around 1 business model and that is ecommerce. While my company is an ecommerce business we aren't your traditional ecommerce site. We have alot of specific use cases as it relates to data, tracking, and reporting that Sailthru wasn't able to support during the implementation. Review collected by and hosted on G2.com.