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Sailthru by Marigold Reviews & Product Details - Page 2

Sailthru by Marigold Overview

What is Sailthru by Marigold?

Sailthru by Marigold keeps media and retail organizations ahead of the digital curve with an industry-leading suite of cross-channel marketing solutions that maximize audience engagement, drive revenue through deeper personalization, and operationalize and amplify data. Powered by zero- and first-party data, Sailthru by Marigold empowers modern marketers to cultivate deep, life-long relationships with customers by curating personalized journeys that drive rich engagement and secure brand loyalty. The world’s most innovative publishers and fastest-growing ecommerce companies trust Sailthru by Marigold to help them succeed.

Sailthru by Marigold Details
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Product Description

With advanced AI and machine learning capabilities and a dedicated customer success team to match, Sailthru by Marigold is purpose-built for relationship marketing. Leverage cross-channel personalization across the entire customer lifecycle to meet each customer in the right channel, at the right time, with the right message. Sailthru by Marigold is the marketing solution designed for rapid activation across media, publishing and retail businesses. Seller Description: Marigold is a global martech leader focused on delivering relationship marketing solutions that are helping over 40,000 brands and organizations worldwide to find their customers, get to know them, and ultimately turn them into superfans. The company offers industry-tailored martech, email and loyalty solutions — Marigold Grow, Marigold Engage, and Marigold Loyalty — that support the entire customer lifecycle and make it easy for brands to create long-term relationships, build loyalty and grow their businesses.


Seller Details
Seller
Marigold
Year Founded
2017
HQ Location
Nashville, US
LinkedIn® Page
www.linkedin.com
1,331 employees on LinkedIn®
Description

Marigold is a global martech leader focused on delivering relationship marketing solutions that are helping over 40,000 brands and organizations worldwide to find their customers, get to know them, and ultimately turn them into superfans. The company offers industry-tailored martech, email and loyalty solutions — Marigold Grow, Marigold Engage, and Marigold Loyalty — that support the entire customer lifecycle and make it easy for brands to create long-term relationships, build loyalty and grow their businesses.


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Recent Sailthru by Marigold Reviews

Verified User
A
Verified UserMid-Market (51-1000 emp.)
3.5 out of 5
"Good Product but could use better support"
I like the ease of the product. it's best for smaller teams and is easier to implement than SFMC. The ease of audience builder and lifecylce optimi...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"EXCEEDS EXPECTATIONS"
Sailthru is an easy-to-use platform for businesses looking to improve their marketing effectiveness and create personalized customer experiences. I...
Alan A.
AA
Alan A.Enterprise (> 1000 emp.)
4.5 out of 5
"An amazing Marketing personalization platform."
It is an amazing platform for e-mail advertising with advanced automation and analytics. The analytics facilitates us in recognizing our target aud...
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Video Reviews

152 Sailthru by Marigold Reviews

4.2 out of 5
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152 Sailthru by Marigold Reviews
4.2 out of 5
152 Sailthru by Marigold Reviews
4.2 out of 5

Overall Review Sentiment for Sailthru by MarigoldQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Edward M.
EM
Digital Marketer
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Sailthru by Marigold?

The analytics interface. It is friendly and straightforward especially the list growth ledger report. additionally, the email composer is simple to use & effective. Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

The lifecycle optimizer. The logic is challenging to grasp, especially for complicated reactivation strategies. We need to make the logic & flow easy to understand. Review collected by and hosted on G2.com.

What problems is Sailthru by Marigold solving and how is that benefiting you?

Retention analytics & understanding how to make use of metrics that matter. Ad scheduling or banner performance statistics. challenge to obtain specific transactional stats. Review collected by and hosted on G2.com.

Rachel E.
RE
CRM Strategist
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sailthru by Marigold?

Everything with Sailthru is highly user-friendly. I appreciate that Sailthru truly cares about their client's experiences and that they take feedback and incorporate it into their quarterly/yearly updates. I look forward to the "Shipped by Sailthru" emails and the Quarterly Business Reviews as it provides some new ideas for different strategies that I can incorporate within my job. Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

There are some minor things I would change (i.e., being able to delete saved rows); however, most of the changes I would make are simply quality of life improvements that don't affect the overall functionality negatively. Review collected by and hosted on G2.com.

Recommendations to others considering Sailthru by Marigold:

I highly recommend meeting with Sailthru clients whose business/goals most line up with yours so that you can get a better understanding of how they use the platform. Review collected by and hosted on G2.com.

What problems is Sailthru by Marigold solving and how is that benefiting you?

Like most e-commerce retailers, we've been struggling with how to navigate an (almost) post-COVID world. We were fortunate to acquire a lot of new customers during the peak of the pandemic; however, as more local stores begin to open back up, we're focusing on retaining the customers that we accumulated. Sailthru's prediction manager has been highly beneficial as we can suppress users who are likely to opt-out. Because of the increase in new customers, naturally, our email list increased as well, so this feature allows us to retain those email addresses for a longer period of time. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Sailthru by Marigold?

I like the reports like the audience snapshot, they're easy to access. Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

I wish that you could easily build audience reports, it's a little difficult to understand and break down audiences granularly. Review collected by and hosted on G2.com.

Recommendations to others considering Sailthru by Marigold:

You should use Sailthru for its ease of use. My organization uses it for our various newsletters and email marketing for clients. Review collected by and hosted on G2.com.

What problems is Sailthru by Marigold solving and how is that benefiting you?

Benefits: campaign info

Problems: none so far Review collected by and hosted on G2.com.

JB
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Sailthru by Marigold?

personal service

regular check ins on progress, fix issues, launch new ideas Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

a few limitations for behavioral segmentations Review collected by and hosted on G2.com.

Recommendations to others considering Sailthru by Marigold:

The team at Sailthru has put together a great service. They can hold your hand or leave you independent. They have the resources and tools to elevate your email marketing. Review collected by and hosted on G2.com.

What problems is Sailthru by Marigold solving and how is that benefiting you?

customized experience

personalized newsletter performance

having a customer service rep allows us to bounce ideas off them for solving problems Review collected by and hosted on G2.com.

Verified User in Retail
UR
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Sailthru by Marigold?

Hosted pages are great. Plus, being able to have litmus testing embedded under one roof is great. Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

It's not a true customer data platform where I can simply apply a number of segmentation filters and get the desired segment. Everything is based on list membership which can get hairy. Review collected by and hosted on G2.com.

What problems is Sailthru by Marigold solving and how is that benefiting you?

Email channel engagement. Also, mobile app push notifications. Review collected by and hosted on G2.com.

George J.
GJ
Product Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Sailthru by Marigold?

It has a great user interface for marketers and teams that want to build newsletters via content feeds. Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

Sailthru isn't designed to play nicely with other systems. If you want to pull a list of users that are subscribed via an API, they hash the emails, so you can't integrate it with your CDP. If you want to export your data, so you can have a single view of the customer, they don't have a easy way to pull the data. They just drop data into S3 buckets, and don't provide any assistance on understanding the format of the data. Review collected by and hosted on G2.com.

What problems is Sailthru by Marigold solving and how is that benefiting you?

Our company has a personalization service that we want to integrate with Sailthru, but the lack of API support to integrate with external systems, is making this more difficult than it needs to be. Review collected by and hosted on G2.com.

Verified User in Online Media
AO
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Sailthru by Marigold?

Extremely reliable, with excellent capabilities for e-commerce. Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

Since it is e-commerce oriented, it lacks some capabilities for content marketing and the pushing industry Review collected by and hosted on G2.com.

What problems is Sailthru by Marigold solving and how is that benefiting you?

Improve online marketing goal, helping to increase the audience. Review collected by and hosted on G2.com.

Verified User in Online Media
AO
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sailthru by Marigold?

SailThru empowers our marketing team to take full control over the entire user journey with simple-to-use self-service tooling. Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

While the visual editor templates support drag & drop "what-you-see-is-what-you-get design", their overlays (on-site lightboxes) still require Designer resources who know CSS/HTML. Review collected by and hosted on G2.com.

What problems is Sailthru by Marigold solving and how is that benefiting you?

SailThru offers personalized messaging, smart automated & triggered messaging, in-app user profiles with key data able to be segmented using audience builder, robust analytics, and more! This allows us to cater individualized messaging to our users' journey in a way that would not have been possible before. Review collected by and hosted on G2.com.

Olivia M.
OM
Executive Director
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Sailthru by Marigold?

Marketing automation has boosted our sales! Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

Clients have been satisfied with our services, so we have no problems using your software. Review collected by and hosted on G2.com.

What problems is Sailthru by Marigold solving and how is that benefiting you?

The attention to our clients improved in a more personalized experience. Review collected by and hosted on G2.com.

JR
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Sailthru by Marigold?

It's nice I don't have any point to find regarding the system, so I like why it has worked differently, it has allowed us to automate our original marketing and allow us to expand our client portfolio and so now it is much more complete in the sense of digital marketing so it is much more detailed and for this reason it reaches more clients and automates this point of the company. Review collected by and hosted on G2.com.

What do you dislike about Sailthru by Marigold?

I find the system attractive and it works well, but I would change certain characteristics allowing it to be perfectly coupled to other types of software in order to work with most software in this way we avoid inconvenience or failures when using the system. Review collected by and hosted on G2.com.

Recommendations to others considering Sailthru by Marigold:

It definitely automates the main function that it offers us with very complete tools and they have allowed us to achieve our objectives and find new users and sales, the traffic to the web has been notorious, so we have noticed that it has worked for me that is enough to recommend it. Review collected by and hosted on G2.com.

What problems is Sailthru by Marigold solving and how is that benefiting you?

The system has provided us with attractive solutions, our original marketing system has needed additional software to be able to expand to new customer traffic, however we have received great results regarding this automation since it has allowed the emails that are sent to our customers and they were not reviewed and the system automates to be able to send more users in order to meet the proposed objectives of a certain amount of traffic and sales people, so the work of the software is great. Review collected by and hosted on G2.com.