RollWorks Account-Based Platform Features
What are the features of RollWorks Account-Based Platform?
Platform
- User, Role, and Access Management
- Performance and Reliability
Campaign Management
- Campaign Dashboard
- Campaign Optimization
- Reach
Channel Functionality
- Display Functionality
Targeting
- Targeting
- Retargeting
- Geo-Targeting
Retargeting
- Audience Segmentation
- Reporting & Analytics
Platform Additional Functionality
- Integrations
Platform Basics
- Retargeting
Platform Data
- Campaign Measurement
- Attribution
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Technology Glossary Features
View definitions of the features and discover new technology terms.
RollWorks Account-Based Platform Categories on G2
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Integration
Data Import & Export Tools | Ability to input, modify and extract data from the application in bulk through a structured file. 25 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 77% (Based on 25 reviews) | |
Integration APIs | Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. 23 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 75% (Based on 23 reviews) | |
Breadth of Partner Applications | To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product. This feature was mentioned in 21 RollWorks Account-Based Platform reviews. | 78% (Based on 21 reviews) |
Platform
Customization | Based on 21 RollWorks Account-Based Platform reviews. System provides sufficient customization to meet business requirements | 78% (Based on 21 reviews) | |
Workflow Capability | Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. This feature was mentioned in 17 RollWorks Account-Based Platform reviews. | 83% (Based on 17 reviews) | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 24 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 90% (Based on 24 reviews) | |
Internationalization | Enables users to view and transact business with the same content in multiple languages and currencies. 15 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 73% (Based on 15 reviews) | |
Sandbox / Test Environments | Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment. This feature was mentioned in 12 RollWorks Account-Based Platform reviews. | 71% (Based on 12 reviews) | |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. 22 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 89% (Based on 22 reviews) | |
Output Document Generation | Based on 14 RollWorks Account-Based Platform reviews. Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application. | 70% (Based on 14 reviews) | |
User, Role, and Access Management | Based on 35 RollWorks Account-Based Platform reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 87% (Based on 35 reviews) | |
Performance and Reliability | Based on 33 RollWorks Account-Based Platform reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | 85% (Based on 33 reviews) | |
Reporting/Dashboards | Based on 39 RollWorks Account-Based Platform reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards. | 79% (Based on 39 reviews) | |
Mobile User Support | Based on 22 RollWorks Account-Based Platform reviews and verified by the G2 Product R&D team. Allows software to be easily used on multiple mobile devices include phone and tablet devices. | 58% (Based on 22 reviews) | |
APIs | Enables integration to external systems 25 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 74% (Based on 25 reviews) | |
API / Integrations | Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. 106 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 82% (Based on 106 reviews) | |
Custom Reports | Able to create custom reports to cater to specific metrics and key performance indicators. This feature was mentioned in 105 RollWorks Account-Based Platform reviews. | 77% (Based on 105 reviews) | |
User, Role, and Access Management | Based on 124 RollWorks Account-Based Platform reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 87% (Based on 124 reviews) | |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. 127 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 86% (Based on 127 reviews) | |
Enterprise Scalability | Based on 99 RollWorks Account-Based Platform reviews. Provides features to allow scaling for large organizations. | 82% (Based on 99 reviews) | |
Customization | Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. This feature was mentioned in 103 RollWorks Account-Based Platform reviews. | 79% (Based on 103 reviews) | |
Workflow Capability | Based on 93 RollWorks Account-Based Platform reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. | 80% (Based on 93 reviews) | |
Notifications | Alerts marketer of the performance of particular campaigns. This feature was mentioned in 91 RollWorks Account-Based Platform reviews. | 81% (Based on 91 reviews) |
Email Marketing
Building and Personalizing Emails | Create and design emails with an editor; manage templates; personalize dynamically 14 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 67% (Based on 14 reviews) | |
Sending Outbound Emails | Based on 13 RollWorks Account-Based Platform reviews. Create targeted lists, schedule and manage bulk email sending. | 68% (Based on 13 reviews) | |
Manage Email Deliverability | Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. This feature was mentioned in 13 RollWorks Account-Based Platform reviews. | 64% (Based on 13 reviews) | |
Automated Email Responses | Set up automated nurturing emails based on events, online activities, and lead scores This feature was mentioned in 13 RollWorks Account-Based Platform reviews. | 65% (Based on 13 reviews) |
Online Marketing
Landing Pages and Forms | Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information. This feature was mentioned in 10 RollWorks Account-Based Platform reviews. | 67% (Based on 10 reviews) | |
Dynamic Content | Based on 11 RollWorks Account-Based Platform reviews. Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects. | 77% (Based on 11 reviews) | |
A/B Testing | Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion. This feature was mentioned in 12 RollWorks Account-Based Platform reviews. | 63% (Based on 12 reviews) | |
Mobile Optimized | Based on 11 RollWorks Account-Based Platform reviews. Support mobile-optimized emails, online forms, and landing pages. | 73% (Based on 11 reviews) | |
Search Tracking and Optimization | Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords. 12 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 76% (Based on 12 reviews) |
Lead Management
Marketing Lead Database | A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history. This feature was mentioned in 13 RollWorks Account-Based Platform reviews. | 82% (Based on 13 reviews) | |
Data Quality Management | Data quality consists of deduplication, cleansing, and appending your marketing database. This feature was mentioned in 13 RollWorks Account-Based Platform reviews. | 86% (Based on 13 reviews) | |
Segmentation | Based on 16 RollWorks Account-Based Platform reviews. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information. | 90% (Based on 16 reviews) | |
Lead Scoring and Grading | Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization. This feature was mentioned in 17 RollWorks Account-Based Platform reviews. | 80% (Based on 17 reviews) | |
Lead Nurturing | Based on 17 RollWorks Account-Based Platform reviews. Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. | 86% (Based on 17 reviews) | |
Online Behavior Tracking | Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks. 17 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 83% (Based on 17 reviews) | |
Automated Alerts and Tasks | As reported in 13 RollWorks Account-Based Platform reviews. Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device. | 81% (Based on 13 reviews) | |
CRM Lead Integration | As reported in 19 RollWorks Account-Based Platform reviews. Sync lead, contact, account, and opportunity information with your CRM system. | 89% (Based on 19 reviews) | |
Segmentation | Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. This feature was mentioned in 95 RollWorks Account-Based Platform reviews. | 83% (Based on 95 reviews) | |
Predictive Scoring | Automatically scores prospects based on behavior and engagement levels. 76 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 79% (Based on 76 reviews) | |
Account Identification | Based on 94 RollWorks Account-Based Platform reviews. Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. | 84% (Based on 94 reviews) | |
Segmentation | Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. This feature was mentioned in 64 RollWorks Account-Based Platform reviews. | 88% (Based on 64 reviews) | |
Predictive Scoring | Based on 42 RollWorks Account-Based Platform reviews. Automatically scores prospects based on behavior and engagement levels. | 80% (Based on 42 reviews) | |
Account Identification | As reported in 49 RollWorks Account-Based Platform reviews. Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. | 86% (Based on 49 reviews) | |
Segmentation | Based on 56 RollWorks Account-Based Platform reviews. Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. | 87% (Based on 56 reviews) | |
Predictive Scoring | Based on 40 RollWorks Account-Based Platform reviews. Automatically scores prospects based on behavior and engagement levels. | 79% (Based on 40 reviews) | |
Account Identification | Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. This feature was mentioned in 51 RollWorks Account-Based Platform reviews. | 82% (Based on 51 reviews) |
Campaign Management
Program Management | See feature definition | Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI. 18 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 87% (Based on 18 reviews) |
Event / Webinar Marketing | Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar. This feature was mentioned in 15 RollWorks Account-Based Platform reviews. | 62% (Based on 15 reviews) | |
Calendaring | Based on 15 RollWorks Account-Based Platform reviews. Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR. | 68% (Based on 15 reviews) | |
Budgeting | Based on 18 RollWorks Account-Based Platform reviews. Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices. | 83% (Based on 18 reviews) | |
Campaign Dashboard | Overview of all media purchases and campaigns in a single interface. 128 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 83% (Based on 128 reviews) | |
Campaign Optimization | Based on 124 RollWorks Account-Based Platform reviews. Enables marketer to set metrics by which their campaigns are automatically optimized. | 80% (Based on 124 reviews) | |
Reach | Based on 122 RollWorks Account-Based Platform reviews. Amount and quality of inventory partner sites on which ads can be placed. | 83% (Based on 122 reviews) | |
Bulk Editing | Enables marketers to edit campaigns in bulk as opposed to one piece at a time. This feature was mentioned in 94 RollWorks Account-Based Platform reviews. | 75% (Based on 94 reviews) | |
Batch Uploading | Based on 106 RollWorks Account-Based Platform reviews. Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. | 83% (Based on 106 reviews) | |
Brand Safety | Based on 86 RollWorks Account-Based Platform reviews. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. | 86% (Based on 86 reviews) | |
Fraud Protection | Ensures marketer's ad reach and performance is not inflated by bots or spam websites. 70 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 84% (Based on 70 reviews) | |
Frequency Capping | Allows marketer to set a limit on how many times a consumer sees their ad. This feature was mentioned in 73 RollWorks Account-Based Platform reviews. | 80% (Based on 73 reviews) | |
Budget Pacing | Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. 102 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 83% (Based on 102 reviews) | |
Creative Optimization | As reported in 94 RollWorks Account-Based Platform reviews. Tools offered for creating and optimizing creative components of campaigns. | 79% (Based on 94 reviews) | |
Rich Media Capabilties | Supports rich media display and video ads that involve user interaction. 72 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 80% (Based on 72 reviews) | |
Mobile Rich Media Capabilities | As reported in 60 RollWorks Account-Based Platform reviews. Supports rich media mobile ads that involve user interaction. | 76% (Based on 60 reviews) |
Social
Social Listening | Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores. This feature was mentioned in 18 RollWorks Account-Based Platform reviews. | 73% (Based on 18 reviews) | |
Social Sharing | As reported in 17 RollWorks Account-Based Platform reviews. Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions. | 67% (Based on 17 reviews) | |
Social Campaigns | As reported in 18 RollWorks Account-Based Platform reviews. Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets. | 73% (Based on 18 reviews) | |
Social Media Engagement | Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails. 17 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 65% (Based on 17 reviews) | |
Social Media Advertising | As reported in 19 RollWorks Account-Based Platform reviews. Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time | 74% (Based on 19 reviews) |
Reporting & Analytics
Basic Reporting | Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives. 22 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 91% (Based on 22 reviews) | |
Web Analytics | Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity. This feature was mentioned in 20 RollWorks Account-Based Platform reviews. | 91% (Based on 20 reviews) | |
ROI Analytics | Based on 22 RollWorks Account-Based Platform reviews. Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward. | 85% (Based on 22 reviews) | |
Revenue Analytics | As reported in 17 RollWorks Account-Based Platform reviews. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline. | 85% (Based on 17 reviews) | |
SEO / Keyword Analytics | Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors. This feature was mentioned in 15 RollWorks Account-Based Platform reviews. | 81% (Based on 15 reviews) |
Data Availability
Contact Data Availability | Does this product have the amount of contact data you require? Contact data includes a persons company, role, experience, email, telephone, etc. 52 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 82% (Based on 52 reviews) | |
Company Data Availability | As reported in 55 RollWorks Account-Based Platform reviews. Does this product have the amount of company data you require? Company data includes data on companies leadership, financials, industry, products, etc. | 85% (Based on 55 reviews) | |
Industry Research Availability | Based on 38 RollWorks Account-Based Platform reviews and verified by the G2 Product R&D team. Does this product offer industry research data that you require? | 73% (Based on 38 reviews) | |
Technographic Data Availability | Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used | Not enough data | |
Contact Data Availability | As reported in 77 RollWorks Account-Based Platform reviews. Provides detailed contact-level buyer intent data | 74% (Based on 77 reviews) | |
Account Data Availability | Provides aggregated intent data for individual contacts to supply an account-level view of intent This feature was mentioned in 83 RollWorks Account-Based Platform reviews. | 81% (Based on 83 reviews) | |
Offline Data | Based on 49 RollWorks Account-Based Platform reviews. Ability to connect offline databases to collect information that can be matched to online devices | 69% (Based on 49 reviews) |
Data Accuracy
Contact Data Accuracy | As reported in 46 RollWorks Account-Based Platform reviews. How accurate and up to date is the contact data? | 82% (Based on 46 reviews) | |
Company Data Accuracy | As reported in 49 RollWorks Account-Based Platform reviews. How accurate and up to date is the company data? | 83% (Based on 49 reviews) | |
Technographic Data Accuracy | How accurate and up to date is the technographic data? | Not enough data |
Features
Lead Builder | As reported in 42 RollWorks Account-Based Platform reviews. Ability to create targeted contact lists. | 82% (Based on 42 reviews) | |
Integration to CRM/Marketing Automation | As reported in 47 RollWorks Account-Based Platform reviews. Integrations to popular CRM/Marketing automation software to enable sales/marketing team members to view contact and company data from within the CRM/Marketing automation software. | 85% (Based on 47 reviews) | |
Data Cleaning/Enrichment | Ability to clean/enrich existing data that is maintained in other systems This feature was mentioned in 21 RollWorks Account-Based Platform reviews. | 72% (Based on 21 reviews) | |
Data Segmentation/Filtering | Functionality to filter or segment data from within sales intelligence software 36 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 83% (Based on 36 reviews) | |
Search | Based on 44 RollWorks Account-Based Platform reviews and verified by the G2 Product R&D team. Offers search tools that allow users to find the data they need quickly | 82% (Based on 44 reviews) | |
News/People Alerts | Based on 20 RollWorks Account-Based Platform reviews. Alerts you to changes happening to industries, companies and people you follow | 73% (Based on 20 reviews) | |
Reporting | Based on 45 RollWorks Account-Based Platform reviews and verified by the G2 Product R&D team. Provides ability to create the reports that meet your business requirements | 82% (Based on 45 reviews) | |
Messaging | Based on 36 RollWorks Account-Based Platform reviews and verified by the G2 Product R&D team. Provides ability to message contacts directly from within the sales intelligence software | 80% (Based on 36 reviews) |
Channel Functionality
Display Functionality | Overall product functionality for display advertising. 135 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 86% (Based on 135 reviews) |
Video Functionality
Video Functionality | Overall product functionality for video advertising. | Not enough data |
Social Functionality
Social Functionality | Product functionality for social advertising. 38 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 75% (Based on 38 reviews) |
Targeting
Targeting | Able to target desired audiences based on demographics and behavior variables. 133 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 86% (Based on 133 reviews) | |
Retargeting | Able to retarget previous impressions to your site across the web to increase conversion rates. This feature was mentioned in 133 RollWorks Account-Based Platform reviews. | 88% (Based on 133 reviews) | |
Geo-Targeting | Based on 108 RollWorks Account-Based Platform reviews. Able to tailor ads based on consumer general region, state or designated market area (DMA). | 83% (Based on 108 reviews) | |
Contextual Targeting | Able to match the marketer's ad with specific content on a site or page. 93 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 81% (Based on 93 reviews) |
Demand Side Platforms
Machine Learning Optimization | DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI | Not enough data | |
Estimate and Projections | DSP pulls accurate estimates of available impressions and their cost. | Not enough data | |
Cross-Device Capabilities | Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices | Not enough data | |
Cross Channel Capabilities | DSP has the ability to place ads accross multiple mediums; such as display, video, audio, mobile, etc. | Not enough data |
Lead Intelligence
Market Insights | As reported in 83 RollWorks Account-Based Platform reviews. Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. | 79% (Based on 83 reviews) | |
Account-level Insights | Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. This feature was mentioned in 100 RollWorks Account-Based Platform reviews. | 82% (Based on 100 reviews) | |
Lead Analysis | Prioritizes leads through lead scoring, market insights, account-level insights, etc. 81 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 72% (Based on 81 reviews) | |
Market Insights | Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. This feature was mentioned in 54 RollWorks Account-Based Platform reviews. | 83% (Based on 54 reviews) | |
Account-level Insights | Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. 69 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 85% (Based on 69 reviews) | |
Lead Analysis | Prioritizes leads through lead scoring, market insights, account-level insights, etc. This feature was mentioned in 51 RollWorks Account-Based Platform reviews. | 76% (Based on 51 reviews) | |
Market Insights | Based on 49 RollWorks Account-Based Platform reviews and verified by the G2 Product R&D team. Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. | 84% (Based on 49 reviews) | |
Account-level Insights | Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. This feature was mentioned in 50 RollWorks Account-Based Platform reviews. | 89% (Based on 50 reviews) | |
Lead Analysis | Based on 37 RollWorks Account-Based Platform reviews. Prioritizes leads through lead scoring, market insights, account-level insights, etc. | 80% (Based on 37 reviews) | |
Lead Validation | Product accurately cleans, deduplicates, and verifies lead data. | Not enough data | |
Lead Enrichment | Product enriches existing lead data with missing information. | Not enough data | |
Lead Quality | Product provides accurate, up-to-date contact information for leads, such as email address or phone number. | Not enough data | |
Lead Analysis | Prioritizes leads through lead scoring, market insights, account-level insights, etc. | Not enough data | |
Browser Extension | Product offers a browser extension that validates or enriches lead information within the user’s browser. | Not enough data |
Marketing Campaigns
Omni-Channel Tracking | As reported in 80 RollWorks Account-Based Platform reviews. Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. | 79% (Based on 80 reviews) | |
Revenue Planning | Helps allocate marketing budget based predicted amount of incoming revenue. This feature was mentioned in 67 RollWorks Account-Based Platform reviews. | 71% (Based on 67 reviews) | |
Media Attribution | Based on 82 RollWorks Account-Based Platform reviews. Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. | 75% (Based on 82 reviews) | |
Opportunity Timeline | As reported in 75 RollWorks Account-Based Platform reviews. Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. | 74% (Based on 75 reviews) | |
Customization | Based on 85 RollWorks Account-Based Platform reviews. Allows for custom report types to match the goals of a company. | 75% (Based on 85 reviews) | |
Journey Analytics | Provides tools to analyze every stage of the customer journey to customize an account-based funnel. 91 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 84% (Based on 91 reviews) | |
Omni-Channel Tracking | Based on 39 RollWorks Account-Based Platform reviews. Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. | 78% (Based on 39 reviews) | |
Revenue Planning | Helps allocate marketing budget based predicted amount of incoming revenue. 31 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 73% (Based on 31 reviews) | |
Media Attribution | Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. This feature was mentioned in 33 RollWorks Account-Based Platform reviews. | 79% (Based on 33 reviews) | |
Opportunity Timeline | As reported in 33 RollWorks Account-Based Platform reviews. Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. | 82% (Based on 33 reviews) | |
Customization | Based on 38 RollWorks Account-Based Platform reviews. Allows for custom report types to match the goals of a company. | 83% (Based on 38 reviews) | |
Omni-Channel Tracking | As reported in 45 RollWorks Account-Based Platform reviews. Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. | 82% (Based on 45 reviews) | |
Revenue Planning | As reported in 37 RollWorks Account-Based Platform reviews. Helps allocate marketing budget based predicted amount of incoming revenue. | 78% (Based on 37 reviews) | |
Media Attribution | Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. This feature was mentioned in 42 RollWorks Account-Based Platform reviews. | 77% (Based on 42 reviews) | |
Opportunity Timeline | Based on 37 RollWorks Account-Based Platform reviews and verified by the G2 Product R&D team. Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. | 82% (Based on 37 reviews) | |
Customization | As reported in 43 RollWorks Account-Based Platform reviews. Allows for custom report types to match the goals of a company. | 82% (Based on 43 reviews) |
Campaign Execution
Website Personalization | Provides tools that dynamically serve content, messaging, and calls-to-action. This feature was mentioned in 27 RollWorks Account-Based Platform reviews. | 77% (Based on 27 reviews) | |
Prioritized Accounts | Helps determine which accounts have the highest/lowest opportunity to convert. This feature was mentioned in 48 RollWorks Account-Based Platform reviews. | 84% (Based on 48 reviews) | |
Trending Accounts | Helps determine the direction of each individual account and how to engage through specific content. This feature was mentioned in 45 RollWorks Account-Based Platform reviews. | 86% (Based on 45 reviews) | |
Email Campaigns | Based on 27 RollWorks Account-Based Platform reviews. Connects sales emails with cross-sell/upsell marketing campaigns across multiple channels. | 80% (Based on 27 reviews) |
Retargeting
A/B Testing | Test which ads convert better. This feature was mentioned in 37 RollWorks Account-Based Platform reviews. | 76% (Based on 37 reviews) | |
Audience Segmentation | See feature definition | Based on 112 RollWorks Account-Based Platform reviews. Deliver certain ads to specific audiences. | 86% (Based on 112 reviews) |
Behavioral Targeting | Based on 103 RollWorks Account-Based Platform reviews. Deliver certain ads based on observed behavior. | 84% (Based on 103 reviews) | |
Reporting & Analytics | Features to track clicks on conversions on retargeting ads. 116 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 81% (Based on 116 reviews) | |
Geo Targeting | Deliver retargeting ads based on the user's location. This feature was mentioned in 85 RollWorks Account-Based Platform reviews. | 83% (Based on 85 reviews) | |
Cross-channel Retargeting | Enables users to retarget ads across multiple channels, including web, mobile, and social. 90 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 81% (Based on 90 reviews) | |
Personalization | Personalize retargeting ads based on items a user has viewed. 87 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 79% (Based on 87 reviews) |
Data Sourcing
Data Enrichment | Uses external data sources to improve customer profiles. | Not enough data | |
Expandability | Can be updated to accept new sources and types of data. | Not enough data | |
Content Marketing | Can act as a content marketing platform. | Not enough data | |
Multiple Devices | Can engage with customers across any device with a consistent message. | Not enough data |
Intelligence
Marketing Metrics | Provides analysis of marketing program ROI and efficiency. | Not enough data | |
Predictive Modeling | Predicts outcomes based on statistical models; can give insight to "what-if" scenarios. | Not enough data | |
Recommendation Engine | Uses artificial intelligence to provide suggestions based on desired outcomes. | Not enough data |
Platform Additional Functionality
Integrations | Ability for the product to integrate with software to view and utilize contact and account buyer intent data (i.e. CRM software, marketing automation software, account- based marketing software, etc.) 81 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 83% (Based on 81 reviews) | |
Topic Customization | Provides the ability to customize the relevant topics that are tracked 59 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 79% (Based on 59 reviews) | |
Natural Language Processing (NLP) | Provides natural language processing (NLP) to identify topics within content (i.e. number of people researching a topic from a business) 40 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 72% (Based on 40 reviews) | |
Alerts | Provides buyer intent alerts that can be delivered in a variety of formats (i.e. email, text message, etc.) This feature was mentioned in 65 RollWorks Account-Based Platform reviews. | 80% (Based on 65 reviews) | |
Real-time Intent | As reported in 77 RollWorks Account-Based Platform reviews. Ability to provide a dashboard showcasing intent that streams in real-time (as opposed to bulk deliveries) | 82% (Based on 77 reviews) | |
Integrations | As reported in 176 RollWorks Account-Based Platform reviews. Integrates with CRM and marketing automation software to pull contacts for the ability to serve targeted ads based on engagement data. | 81% (Based on 176 reviews) |
Platform Basics
Centralization | Brings together ABM audience creation, management, activation, and measurement all in one centralized platform. 27 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 85% (Based on 27 reviews) | |
Account Identification and Segmentation | Builds, defines, and segments targeted account audiences. This feature was mentioned in 30 RollWorks Account-Based Platform reviews. | 82% (Based on 30 reviews) | |
Lead-to-Account Matching | Based on 28 RollWorks Account-Based Platform reviews. Matches leads to accounts for account-based marketing efforts. | 80% (Based on 28 reviews) | |
Retargeting | See feature definition | As reported in 184 RollWorks Account-Based Platform reviews. Ability to retarget the correct buyer personas within targeted accounts from your website. | 86% (Based on 184 reviews) |
Platform Data
Measurement | Measure the influence and performance of ABM programs for each targeted audience. 31 reviewers of RollWorks Account-Based Platform have provided feedback on this feature. | 83% (Based on 31 reviews) | |
Revenue Analytics | As reported in 26 RollWorks Account-Based Platform reviews. Provides a complete view of how all ABM programs drive revenue. | 80% (Based on 26 reviews) | |
Campaign Measurement | Provides the ability to measure how advertising campaigns peformed by showing ad engagement metrics. This feature was mentioned in 182 RollWorks Account-Based Platform reviews. | 83% (Based on 182 reviews) | |
Attribution | Based on 167 RollWorks Account-Based Platform reviews. Ability to attribute which digital ads influenced a deal closing, as well as conversions per account as they engage with your website. | 76% (Based on 167 reviews) |
Platform Additional Functionality
Integrations | Based on 33 RollWorks Account-Based Platform reviews. Ability to integrate with other martech software that helps account-based programs, including but not limited to CRM software, marketing automation software, buyer intent data tools, etc. | 86% (Based on 33 reviews) |
Platform Interoperability
Close Ecosystem API | Based on 49 RollWorks Account-Based Platform reviews. Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | 76% (Based on 49 reviews) | |
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | Not enough data | |
Close Ecosystem API | As reported in 21 RollWorks Account-Based Platform reviews. Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | 75% (Based on 21 reviews) |
Data Availability - Marketing Account Intelligence
Technographic Data Availability | Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used | Not enough data |
Data Accuracy - Marketing Account Intelligence
Technographic Data Accuracy | Is this technographic data accurate and up to date? | Not enough data |
Platform - Connected TV (CTV) Advertising Platforms
Personalized Segmentation | Allow for segmentation of audiences based on a variety of factors like age, gender, location, etc. | Not enough data | |
Ad Serving | Compatible to serve and publish ads within the software. | Not enough data | |
Streaming Capabilites | Able to implement ads on all types streaming platforms that are able to serve ads. | Not enough data | |
Performance Analytics | Offer analysis of campaigns and various metrics. | Not enough data |
Campaign Management - Connected TV (CTV) Advertising Platforms
Creative Assets | Contains features where creative assets can be stored and uploaded to various campaigns. | Not enough data | |
Campaign Dashboard | Ability to operate multiple campaigns across segments. | Not enough data |
