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Rockerbox Reviews & Product Details

Rockerbox Overview

What is Rockerbox?

Rockerbox empowers marketers from launch to scale, helping them easily see and evaluate channel effectiveness. We’ve built our platform for smart marketers to help them spend, analyze, scale, test, and market smarter. Rockerbox helps you to execute better in-channel optimizations and stop wasting money on channels that aren’t performing. We take the frustration out of constructing clean, actionable data, empowering you to accomplish your goals without the need for additional technical resources. No one methodology is perfect, that’s why Rockerbox uses multiple. We incorporate rule-based attribution, multi-touch attribution, halo analysis, geo lift, in-channel testing, incrementality, and media mix modeling to give you the most complete and accurate view of your customer journey.

Rockerbox Details
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Product Description

Rockerbox offers simple and affordable multi-touch attribution. We enable companies large and small to accurately measure the impact of their marketing activities while optimizing media spend.


Seller Details
Seller
Rockerbox
Year Founded
2013
HQ Location
New York
Twitter
@rockerbox
734 Twitter followers
LinkedIn® Page
www.linkedin.com
53 employees on LinkedIn®

Ron J.
RJ
Overview Provided by:
Co-founder and CEO of Rockerbox

Recent Rockerbox Reviews

Alex M.
AM
Alex M.Mid-Market (51-1000 emp.)
3.5 out of 5
"Great tool!"
The ability to track customers across all different touch points is amazing, not just ads. Loved that we were able to import some utm to track on p...
Nate B.
NB
Nate B.Small-Business (50 or fewer emp.)
5.0 out of 5
"Rockerbox unlocked a world of insights"
Easily digestible data about customers broken out into many helpful reporting views. We've been able to cut our paid ads budget 40% and maintain re...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"The Attribution Mystery SOLVED"
It goes way beyond last-touch attribution so the correct marketing channels are getting their well-deserved credit. It's also super easy to use and...
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Rockerbox Media

Rockerbox Demo - Digital Ad Spend
See your digital ad spend in this live dashboard. Rockerbox helps you to execute better in-channel optimizations and stop wasting money on channels that aren’t performing. We take the frustration out of constructing clean, actionable data, empowering you to accomplish your goals without the need ...
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47 Rockerbox Reviews

4.6 out of 5
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47 Rockerbox Reviews
4.6 out of 5
47 Rockerbox Reviews
4.6 out of 5

Rockerbox Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for RockerboxQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Nate B.
NB
Growth Marketing Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Rockerbox?

Easily digestible data about customers broken out into many helpful reporting views. We've been able to cut our paid ads budget 40% and maintain revenues while using this platform. We identified many redundant retargeting impressions, and doubled down on the ones driving incremental customers to our site. Review collected by and hosted on G2.com.

What do you dislike about Rockerbox?

Sometimes poses more questions than answers. Additionally, sometimes the dashboard will break. Also, it required a long period of time to get the amount of data needed to make actionable change. Commit to the whole year and don't expect to feel the full effect of rockerbox until towards the end. Review collected by and hosted on G2.com.

Recommendations to others considering Rockerbox:

Rockerbox will be the key that helps you unlock the secrets to your customer's path to conversion. Review collected by and hosted on G2.com.

What problems is Rockerbox solving and how is that benefiting you?

Rockerbox allows us to easily identify all the fluff and fat in our marketing funnel, and track a de-duplicated CPA and ROAS as we make changes. We've trimmed a lot of fat off our marketing budge Review collected by and hosted on G2.com.

Alex M.
AM
Director of Marketing and Consumer Insights
Retail
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Rockerbox?

The ability to track customers across all different touch points is amazing, not just ads. Loved that we were able to import some utm to track on print media results and see how those worked in combination with digital marketing effrots. Review collected by and hosted on G2.com.

What do you dislike about Rockerbox?

The first initial set up of Rockerbox can be very tedious it take a full time devloper to have this done as well as continous support on the rocker box side. This can make the first inital adoption of the platform difficutl. Review collected by and hosted on G2.com.

What problems is Rockerbox solving and how is that benefiting you?

Trying to realize which channels our customers or on. Review collected by and hosted on G2.com.

Cecilia C.
CC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Rockerbox?

Integrates all channels under one roof, it allows different analysis with various types of attribution methods; it makes industry data available for benchmarking; it allows channel comparison on the same level. Review collected by and hosted on G2.com.

What do you dislike about Rockerbox?

Does not work well with view based channels, like tiktok and youtube; it started charging extra for some services; it goes through periods of series of bugs in reporting. Review collected by and hosted on G2.com.

What problems is Rockerbox solving and how is that benefiting you?

RB allows channel comparison from different perspectives, under one roof, in a lot of detail. It organizes company's types of user and revenue sources. Excelent tool! Review collected by and hosted on G2.com.

Aaron Z.
AZ
CMO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Rockerbox?

Besides having all the requisite features and tech to perform multi-touch, data-driven attribution, the team at Rockerbox always goes above and beyond to help us troubleshoot, understand trends, glean insights, etc. They're quick to solicit feedback and are continuously improving the product. Most importantly, they have turnkey integrations with all the relevant ad platforms and networks. Review collected by and hosted on G2.com.

What do you dislike about Rockerbox?

The only downside is that some of the walled garden platforms won't share impression data, making it challenging to get perfect view-through conversion data. But Rockerbox does a great job of probabilistic modeling with those channels anyway. Review collected by and hosted on G2.com.

What problems is Rockerbox solving and how is that benefiting you?

Understanding incrementality and true RoAS by channel. It's the only way to properly budget marketing spend outside of media mix modeling, which tends to be more of a blunt tool. Review collected by and hosted on G2.com.

Verified User in Furniture
UF
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Rockerbox?

It goes way beyond last-touch attribution so the correct marketing channels are getting their well-deserved credit. It's also super easy to use and understand. I felt like I was able to hit the ground running with this tool. Review collected by and hosted on G2.com.

What do you dislike about Rockerbox?

I truly can't think of anything at this time. Review collected by and hosted on G2.com.

What problems is Rockerbox solving and how is that benefiting you?

It helps us to ensure the right channels are getting the credit they deserve. The attribution funnel also gives us great insights! Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
AA
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Rockerbox?

Very easy interface.

You can see the overlap of channels Review collected by and hosted on G2.com.

What do you dislike about Rockerbox?

The fact that you cannot compare vs the previous period and that I can't do manually the grouping Review collected by and hosted on G2.com.

What problems is Rockerbox solving and how is that benefiting you?

revenue channel attribution and their overlap Review collected by and hosted on G2.com.

Kayla J.
KJ
Social Media Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Rockerbox?

I like the tech behind rockerbox, it's incredible to see all marketing channels in one place and understand how each impacts the other. With Rockerbox, I'm able to make smarter budgeting decisions and scale the most incremental channels effectively. Review collected by and hosted on G2.com.

What do you dislike about Rockerbox?

There are occasionally some glitches, but the Rockerbox team is always quick to fix them. Review collected by and hosted on G2.com.

What problems is Rockerbox solving and how is that benefiting you?

When certain platforms or vendors are pushing to increase spend, we have the power to make completely informed decisions based on Rockerbox's incrementality data. Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness
UH
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Rockerbox?

Rockerbox is the best data-driven, multi-touch attribution solution that I've used. Beyond the tool itself, our Rockerbox team consistently goes above and beyond to answer questions and improve our model. Review collected by and hosted on G2.com.

What do you dislike about Rockerbox?

Attribution can be inconsistent from channel to channel, with some passing back click + view-based interactions, and others only click. That said, Rockerbox has improved # of integrations since we've worked with them, and share clever workarounds when optimal integration is unavailable. Review collected by and hosted on G2.com.

What problems is Rockerbox solving and how is that benefiting you?

- How is each channel contributing to our holistic direct-to-consumer performance?

- Which campaigns, tactics, creatives, etc are driving the most/least impact, allowing us to allocate investment based on impact. Review collected by and hosted on G2.com.

Dorothy E.
DE
Digital Content Coordinator
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Rockerbox?

We just started working with Rockerbox and so far, they've been very clear and helpful on platform attribution. Every week, we learn something new we can do to get more personalized with our customers and something we're really excited to dive into is testing out different campaigns across platforms to see which perform best. Review collected by and hosted on G2.com.

What do you dislike about Rockerbox?

There seems to be a lot to uncover with Rockerbox. Thus far, I'm unsure how much time will go into fully understanding its full potential. However, as with any new program, once you get the hang of it, the process is much easier over time. Review collected by and hosted on G2.com.

What problems is Rockerbox solving and how is that benefiting you?

Rockerbox is giving us fair revenue and customer engagement attribution for the various platforms we use, making sure to consider all the steps a customer has on their journey toward final conversion. This is a tremendous benefit to know where to spend our money and efforts. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
AC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Rockerbox?

Tracking, Customer Service, Marketing Paths Report Review collected by and hosted on G2.com.

What do you dislike about Rockerbox?

Time it takes for model to be re-run. Wish it was faster. Review collected by and hosted on G2.com.

What problems is Rockerbox solving and how is that benefiting you?

Advertising spend allocation > can spend on ads more wisely and can see the full marketing paths better. Review collected by and hosted on G2.com.