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Relay.app Reviews & Product Details

Relay.app Overview

What is Relay.app?

Relay.app is a modern, easy-to-use automation tool with built-in AI and Human-in-the-Loop controls. Use it to automate workflows across Gmail, Notion, HubSpot and 100+ other apps.

Relay.app Details
Languages Supported
English
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Product Description

Relay is a workflow automation tool. It helps teams save time by automating the busy work and uplevel their operational efficiency by ensuring playbooks execute with consistency.


Seller Details
Seller
Relay.app
Year Founded
2021
HQ Location
San Francisco, CA
Twitter
@relay
742 Twitter followers
LinkedIn® Page
www.linkedin.com
19 employees on LinkedIn®
Description

Relay.app is a workflow automation tool that’s different from all the others. Build and run automated playbooks with multiple steps, even ones that require a human in the loop. All in a collaborative experience that brings your team together!


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Recent Relay.app Reviews

RG
Rocio G.Small-Business (50 or fewer emp.)
5.0 out of 5
"A Game-Changer for Workflow Automation"
I implemented the relay app as our main automation tool this month and was super easy. I’ve been using Relay App, and I can confidently say it’s on...
Sevino E.
SE
Sevino E.Small-Business (50 or fewer emp.)
5.0 out of 5
"Best automation tool by far this 2025"
Relay.app is the easiest platform I learned. Building workflows in Relay takes less time and it's loads fast also. I love using the Runs page to de...
Brian L.
BL
Brian L.Mid-Market (51-1000 emp.)
4.5 out of 5
"An engaging AI tool that lets you discover and explore."
For someone with limited coding/tech experience, the navigation and interface is very easy to learn and pick up. The support community is thriving ...
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Relay.app Media

Relay.app Demo - The new standard for automation
Relay.app is a modern, crafted automation tool with deeper integrations, better features, and more flexibility.
Relay.app Demo - Deep, carefully crafted integrations
Relay.app connects all the apps your team already uses. Relay.app's integrations are designed to understand and conform to your data. That means they’re more intuitive and easier to use.
Relay.app Demo - Powerful workflow tools
With Relay.app’s built-in tools, you can build the exact workflow you need. From paths to iterators to AI steps, you’ll find all the controls you expect from a modern automation platform—and some new ones.
Relay.app Demo - Made for collaboration with human-in-the-loop
With Relay.app’s human in the loop steps, you can easily pull in teammates to grant approvals, make decisions, and input data where you need it. Use flexible role assignments to ask the right teammate every time.
Relay.app Demo - Get more done where you work
Use Relay.app's deep Slack integration to send updates and complete tasks right in chat.
Answer a few questions to help the Relay.app community
Have you used Relay.app before?
Yes

65 Relay.app Reviews

4.9 out of 5
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65 Relay.app Reviews
4.9 out of 5
65 Relay.app Reviews
4.9 out of 5

Relay.app Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Relay.appQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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RG
GM
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Relay.app?

I implemented the relay app as our main automation tool this month and was super easy. I’ve been using Relay App, and I can confidently say it’s one of the most intuitive and powerful automation tools I’ve come across. Despite not being a programmer, I find it incredibly user-friendly while still offering the robustness needed for more advanced workflows. (I use it every day)

Relay stands out because of its AI-powered automation, which allows for the creation of sophisticated processes with minimal effort. It takes automation beyond simple task management, making orchestrating complex workflows without technical expertise easy. The drag-and-drop interface is smooth, and the platform’s flexibility ensures that I can customize my automations exactly the way I need.

If you’re looking for an easy yet powerful automation tool, Relay is a must-try. Whether you’re a beginner or a power user, it simplifies workflow automation like no other!

PD: Customer support is great!! Review collected by and hosted on G2.com.

What do you dislike about Relay.app?

Limited Native Integrations: While Relay is already powerful, it would be even better with a broader range of native integrations with popular tools Review collected by and hosted on G2.com.

What problems is Relay.app solving and how is that benefiting you?

automation of recurring tasks Review collected by and hosted on G2.com.

Sevino E.
SE
AI Agent Builder / Notion Consultant
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Relay.app?

Relay.app is the easiest platform I learned. Building workflows in Relay takes less time and it's loads fast also. I love using the Runs page to debug if I encounter errors. The learning curve is not too steep and good for beginners without coding background. As an automation consultant, Relay.app has helped me close multiple clients by allowing me to build and automate workflows. The most workflow I built is automating invoice generation. Review collected by and hosted on G2.com.

What do you dislike about Relay.app?

The feature to duplicate a workflow to a different workspace is not yet available. Adding this feature would be super beneficial for consultants. Review collected by and hosted on G2.com.

What problems is Relay.app solving and how is that benefiting you?

For me, it eliminates the need for manual admin work, like generating invoices, allowing me to focus on high-value creative tasks.

• Tally Form to Notion: 5-10 minutes saved for each entry

• Drafting LinkedIn Content: 30-60 minutes per 1 Linkedin post

• Generating Invoice using Notion + Google Docs: 10-15 minutes per invoice Review collected by and hosted on G2.com.

Saad H.
SH
Ambassador
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Relay.app?

Relay.app's intuitive interface makes building workflows straightforward, even for automation novices. Its AI-driven features, combined with the Human-in-the-Loop functionality, allow for seamless automation with necessary human oversight. I like how it balances efficiency without sacrificing control. Review collected by and hosted on G2.com.

What do you dislike about Relay.app?

I believe the filteration and grouping features, specifically those in Gmail could be improved, because it is a chore to set manually the OR and AND conditions. They could take inspiration from how Notion does Filters. Review collected by and hosted on G2.com.

What problems is Relay.app solving and how is that benefiting you?

Relay.app has demystified the automation process for me. I use it mainly to parse information from my emails that is in odd formats to databases I have in Notion, and the AI features help make that happen seamlessly. I get to save a lot of time and if there's chance of error Relay easily notifies me. The platform's focus on AI and the option for human intervention ensure that even complex tasks are handled efficiently, with a personal touch when necessary. Review collected by and hosted on G2.com.

Dan M.
DM
sole proprietor
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Relay.app?

I am not a programming or code guy, just someone who turns knobs on boxes to make things work. As long as I don't have to look too far into the box, I am good! And for me, Relay's knobs are easy to turn.

I run a one-man business, so everything falls into my lap - execution of the orders for clients, billing, scheduling, sending files to offsite workers, etc. It's a lot of balls I can drop at any given moment, and Relay's been a big help keeping everything in the air.

When I have files to send off to offsite talent, Relay's automation notifies them that the work is ready. When I make an appointment with a client on Google calendar, I've got a Relay workflow that sucks all the data from that calendar event, creates a directory structore for the job, generates an invoice and drafts an email to the client with invoice attached.

It seems that whenever I find a hole in the way I do (or don't do!) the work I need to get done, I can create a Relay automation routine that fills that gap. I use these routines I've written every day.

integrating it with the Google products I use has been very easy - and if an integration isn't working quite the way it should, the staff at Relay jumps right on it to see if corrections can be made.

Support is absolutely amazing - I feel less like a customer and more like a partner invested in this product. Review collected by and hosted on G2.com.

What do you dislike about Relay.app?

Having not used a heck of a lot of other automation apps, it's tough to find a weak spot with Relay. Review collected by and hosted on G2.com.

What problems is Relay.app solving and how is that benefiting you?

When my scattered mind is unable to remember to accomplish necessary tasks or wants to leave billing "until later" because there's too much work to be done, Relay is there to pick up the ball. Review collected by and hosted on G2.com.

Christopher M.
CM
CEO
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Relay.app?

It was a snap to get started with Relay.app and get big wins quickly. The drag and drop interface is much easier than Zapier, and I loved the ability to test each step before publishing. The most common AI workflows come out of the box, letting me easily extract data from an email or summarize an article.

The customer support is incredible and highly personal. It's clear from the onboarding that this is a small and growing startup, but their product is just as polished as the big players.

I use this for my business, so I appreciate that there are unlimited users on the team plan. It was easy to share workflows with the team. The integrations that are available are clearly curated for business use--I was able to find integrations with most services we use in our work.

I have used Relay.app for only a few weeks and I am already a raving fan. I'm always looking for excuses to build more workflows with it and get more time back in my day. Review collected by and hosted on G2.com.

What do you dislike about Relay.app?

The product is stable, but still adding new features, so some features I wished it would have are not available quite yet. Sometimes a utility function I expect to exist does not, requiring me to employ a workaround.

Many folks mention the limited number of integrations, which is true, but I am still pleasantly surprised how thoughtfully they have chosen the integrations that they do have. It definitely caters to the business market over personal use, which is fine since that's my use case. Review collected by and hosted on G2.com.

What problems is Relay.app solving and how is that benefiting you?

Automation of administrative workflows that require some human intelligence or intervention Review collected by and hosted on G2.com.

Raghav S.
RS
Assistant Director, Mental Health
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Relay.app?

I love the User Interface of Relay.app. The number of integrations are certainly less than major competitors (like Zapier or Make), but the integrations that they do have, are significantly better than other automation tool. That's primarily because everything is very easy and intuitive. Their integrations also just work - no weird clunkiness.

But the highlight is their amazing customer service - The founder, Jacob, himself got on a Zoom call along with another team member to help me figure out a workflow for my need. Their human-in-the-loop approach, and AI processes, are pretty great as well. Review collected by and hosted on G2.com.

What do you dislike about Relay.app?

The biggest limitation at this point is the limited number of integrations. While they aim for quality of integrations (which I appreciate), it would be good to see them add more integrations. Review collected by and hosted on G2.com.

What problems is Relay.app solving and how is that benefiting you?

Relay is great at automating connections and workflows across apps. Their intuituve UI, AI integrations, and human-in-the-loop approaches have been a game-changer for me. Review collected by and hosted on G2.com.

Abe B.
AB
Founder
Consulting
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Relay.app?

Relay feels like the modern answer to the rise of no-code tools. It allows you to easily add a layer of automation onto your favourite tools, putting you in control of your own custom workflows.

I have onboarded several clients onto Relay who had no prior knowledge of automation tools, and all were able to get to grips with it and build their own flows with ease. I continue to be impressed by the ease of use and implementation.

When comparing to other market leaders: think of Relay as the intuitive step by step layout of Zapier, combined with the depth of functionality of Make. However, compared to both of them: Relay has a very generous free plan compared to Zapier, and is much easier to learn than Make.

Whether you're looking for your first automation partner, or you're an experienced automation expert, I can't recommend giving Relay.app a go enough. Review collected by and hosted on G2.com.

What do you dislike about Relay.app?

Due to it being a relatively new player on the market, it is missing some integrations that other players have. Some of this is due to those partners not yet releasing options beyond Zapier, and some are simply due to prioritisation of what gets developed. Check out their integration list to make sure the apps you use are already integrated.

I will say: the team is very responsive, and extremely open to feedback. It's one of the benefits of going with a smaller team: you get access to truly passionate people who love their product. I've seen features requested and implemented within 48 hours. Review collected by and hosted on G2.com.

What problems is Relay.app solving and how is that benefiting you?

I mostly use Relay.app in my Notion workflows. It allows me to seamlessly connect databases with complex automations, or integrate other tools as needed. Some of my most used workflows:

- add an email to Notion by adding a label in my inbox

- send an email summary of tasks completed each week

- automatically create and draft invoices for active clients each month

- linking data from sources like Jira, Harvest, Stripe, Airtable, and more

These automations either save time on tasks I was previously doing manually, or open up a whole other world of possibilities that I wouldn't even consider if they weren't able to be automated. Review collected by and hosted on G2.com.

Gary M.
GM
Co-Founder
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Relay.app?

The app is mordern and intuitive. Making integration connections to Gmail, Slack and Salesforce are quick and easy. Useability is key here, as you can quickly test the workflows to detmine if everything is working as desired. Spent less than two hours to make a few key workflows. The workflows can be cloned, which makes the process much faster. I'm suyre our team will have more to say in the coming weeks as we've just started using the tool. So far, so good. Review collected by and hosted on G2.com.

What do you dislike about Relay.app?

It's not specifically a problem with Relay, though if user A has the Salesforce access and user B is setting up a workflow, it will require user A to setup the Salesforce part and then user B can finish the flow and even manage the Salesforce portion of the flow. Relay actually does a pretty good job of navigating this permissions issue on the flow and once you create a few flows, it becomes second nature. Review collected by and hosted on G2.com.

What problems is Relay.app solving and how is that benefiting you?

Beyond some of the customer product updates outbound messages, we expect the tool to be able to auto-respond to some of the most common questions customers ask. Review collected by and hosted on G2.com.

Suman R.
SR
CTO
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Relay.app?

- Relay offers numerous valuable and powerful features.

- Relay's UI is simple and clean, providing a smooth user experience. The UI for such a multifunctional tool is not overwhelming, making it more engaging.

- Support from the Relay team has been EXCEPTIONAL and I hope it remains the same as they scale.

- It is quite easy to use and implement, and there is depth in technical features should you choose to explore further.

- Having the Human Loop feature is a game changer as it helps to stitch together even more complex workflows.

- Though our uses have not required extensive integration, integrations with other apps and platforms have been straightforward. Review collected by and hosted on G2.com.

What do you dislike about Relay.app?

- In general, there could be more help videos showcasing the complex automation that Relay is capable of. Additionally, these videos could be served up to the user based on the current context. For example, if we are working on a specific automation, relevant videos could be surfaced in the help chatbot.

- While Relay has numerous powerful features, they are not immediately apparent. Perhaps the team can showcase creatively showcase/upsell these features ("feature of the week" videos etc).

- More RAG please! Coming from a more technical role, I think this could be a huge product differentiator

- Version tagging could be useful. For now, we can revert to previous versions for any automation, but it may be helpful to let a user tag specific versions of automation. With this sounds very version control-like, it could be useful if automations are always evolving, as it is in our case. Review collected by and hosted on G2.com.

What problems is Relay.app solving and how is that benefiting you?

- Automating internal workflows

- Using AI for finessing data extraction

- Using AI for non critical decision making Review collected by and hosted on G2.com.

ED
Owner and Operator
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Relay.app?

I've been using Relay for a few weeks now, and in that short amount of time I have been able to take my business from screen shots, and papers to fully online and automated. It's hard to put into words what this software has enabled me to do, I currently use a couple different automations but the biggest one is google forms automation's. There is so many different options to chose from and I can't wait to mess around more with all the different options, to help me out even more. One of my favorite parts is the price, it's unbeatable, the cheapest I could find. I would highly recommend this software to anyone looking to automate any part of their personal or business practices. Review collected by and hosted on G2.com.

What do you dislike about Relay.app?

I have no dislikes so far about the app software Review collected by and hosted on G2.com.

What problems is Relay.app solving and how is that benefiting you?

Helping automate my entire business order form, and much more Review collected by and hosted on G2.com.