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Referral Factory Reviews & Product Details

Sohana A.
SA
Brand Strategist
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Referral Factory?

I really liked the ease of use of the Referral Factory dashboard. Setting up a referral program and keeping track of the process was a breeze. It is very helpful to have all the features and user data in one place. Particularly love the option to keep track of referral payouts. From an user pov, liked having the option to share across various social channels. Highly recommend to anyone looking to set up a referral funnel. Review collected by and hosted on G2.com.

What do you dislike about Referral Factory?

No complaints so far! I am curious to see how the experience of using the dashboard continues to be as I set up multiple referral campaigns. Review collected by and hosted on G2.com.

What problems is Referral Factory solving and how is that benefiting you?

By being a one-stop solution for an entire referral campaign from beginning to end, Referral Factory is a must-have tool for any marketer. Referral Factory takes care of a lot of the tracking and organizing, which otherwise would have led to several inefficient and tedious steps. It's clean, efficient and effective and I don't miss the excel sheets to keep track for referral campaign funnels. Review collected by and hosted on G2.com.

Referral Factory Overview

What is Referral Factory?

👉 Plug-and-play software to build and track your own referral program or affiliate program. Voted #1 by marketers across the globe. The only referral software officially certified by HubSpot. 👉 Build your program in days not weeks, using our drag-and-drop campaign builder. We offer advanced white label customisation without writing a line of code! Create referral programs, affiliate programs, ambassador programs, refer to win competitions, and more! 👉 Access to 100+ editable referral program templates, designed by marketing experts. 👉 Integrates with HubSpot, Stripe, Salesforce, Pipedrive, Intercom, Zoho, Zapier and more. 👉 Referral Factory also offers webhook functionality, an advanced API, and multiple Zapier triggers to help you get your new referrals straight into the workflows you already use. 👉 Widgets, pop-ups, embeds and pages to promote your referral program. 👉 Access to 200+ referral rewards and incentives. Vouchers, digital cash cards, donations, issue your own, reward through zapier, and much more. 👉 Advanced referral analytics so you can track the ROI of your referral program in real time. 👉 Fully GDPR compliant. With the option to host your own data for an additional charge, this feature is particularly popular with enterprise companies that want to avoid going through compliance to allow another vendor to host their customer data. 👉 Prices range from $95 to $1400 per month, so there is a plan for all types of businesses. All plans have access to 24/7 support on chat and video. 👉 FREE onboarding on all plans, meaning our support team will help you build your referral program, promote it, and integrate it with the business tools you already use. 👉 Referral Factory has been listed as the #1 Referral Software to use, both by Influencer Marketing Hub and Growth Marketing Pro. 👉 Over 300 000 referrals generated for our customers in 2023!

Referral Factory Details
Product Website
Languages Supported
Arabic, Danish, German, English, Finnish, French, Hebrew, Hindi, Armenian, Italian, Japanese, Malay, Dutch, Portuguese, Russian, Spanish, Swedish, Thai, Ukrainian, Chinese (Simplified), Chinese (Traditional)
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Product Description

Referral Factory is an incredibly easy to use referral marketing solution, geared at helping you get more referred customers. You can 'build your own referral program in under 5 minutes'. With access to over 1000 pre-built referral program templates you can either copy a referral program template, OR build your own referral program from scratch. You don't need to install any tracking scripts on your website - which means that you can launch a referral program without the help of developers. Our referral software comes with a built in 'page builder' so you can build your own pages to capture referrals, and these can look and feel 100% on brand. Once you've built your referral program you'll need to onboard referrers - which you can either do by uploading a database, or by marketing your referral program to your customers. You’ll then be able to track and monitor all the users in your referral program from your client dashboard - with the option to export your data, sync it to google sheets, or collect it in real time from a secure webhook. The reason there are so many ways to interact with your data is because of the flexible reward structure - meaning that you can offer literally anything as rewards to your customers, because you will need to manage the redemption of those rewards. This gives you complete control over how and when you will reward your customers for their referrals.

How do you position yourself against your competitors?

Our referral program software is easy to use and built for marketing and sales teams to build and manage their referral programs - without having any technical knowledge. We also specialise in deep CRM integrations so that you can generate referral links for all your CRM contacts, and send your new referred leads directly into the workflows you already use. We're the ONLY referral software officially certified by HubSpot. Our software can run simple and complex referral programs that drive growth for your business - all from one easy interface. We also offer data encryption for enterprise brands looking for a more secure solution.


Seller Details
Company Website
HQ Location
Amsterdam, NL
Twitter
@referralfctry
579 Twitter followers
LinkedIn® Page
www.linkedin.com
16 employees on LinkedIn®
Description

Want to grow your business? Referral Factory is the easiest way to do that. Sign up, build a referral program, and ask your customers, affiliates, employees, partners, or ambassadors to #SpreadTheWord


Jessica P.
JP
Overview Provided by:

Recent Referral Factory Reviews

Prashant S.
PS
Prashant S.Small-Business (50 or fewer emp.)
5.0 out of 5
"Easy and user-friendly!"
Referral Factory was easy to use. The referral program and progress of tracking were easy too! From a UI/UX perspective, the option to share socia...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"Solid Tool for Startups to Boost Growth, But with Room for Improvement"
Setting up a referral program was really easy. The templates were intuitive, the user interface felt polished and straightforward, even for someone...
Tammarie D.
TD
Tammarie D.Small-Business (50 or fewer emp.)
5.0 out of 5
"The best referral tool I’ve used!"
I like Referral Factory because it's easy to navigate, the layout is so bright & user friendly which allows you to get in there and start building ...
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Referral Factory Media

Referral Factory Demo - Build A Fully Customizable Referral Program
Our referral platform is voted #1 by InfluencerMarketingHub and GrowthMarketingPro. We've also been officially certified by HubSpot.
Referral Factory Demo - Advanced (No-Code) Page Builder
Our no-code page builder allows you to build and customise pages and emails for your referral program - without having to hire a developer.
Referral Factory Demo - Automate Your Referral Program With Integrations
Referral Factory allows you to fully automate your referral program from end to end - using integrations, or webhooks, or Javascript or our API. Native integrations with HubSpot, Salesforce, Pipedrive, Zoho, Intercom and more.
Referral Factory Demo - Over 200+ referral rewards and incentives.
You can issue rewards and incentives easily using Referral Factory - access 200+ vouchers, digital cash cards, charity donations, discounts, coupons, and more. You can also use Webhooks or Zapier to issue your own rewards like points, or Stripe credits.
Referral Factory Demo - Access 100+ Referral Program Templates
Use a template designed by a referral marketing expert - everything from double sided programs, refer to win, and industry specific templates.
Referral Factory Demo - Support From Referral Experts
Get access to chat and video support on all Referral Factory plans. Get support from experienced referral marketing experts who can help you bring your campaign to life.
Play Referral Factory Video

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Have you used Referral Factory before?
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160 out of 161 Total Reviews for Referral Factory

4.8 out of 5
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Referral Factory Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Referral FactoryQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Faiza S.
FS
Digital Strategist
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Referral Factory?

The defining factor of every business's sucess is its clients, no matter how big and significant a problem a business is solving if it fails to reach the target audience it will not create any value. The best way to increase your target audience is by leveraging the audience you already have, and referral factory is providing every business with the opportunity to run referral campaigns, ease of use and implementation makes referral factory the best option for referral campaigns. Referal factory provides the features of impromtu customer support and options to easily integarte with other marketing softwares. Review collected by and hosted on G2.com.

What do you dislike about Referral Factory?

A detailed demo video on the features of the referral factory will be more helpful. Review collected by and hosted on G2.com.

What problems is Referral Factory solving and how is that benefiting you?

1. The first problem on hand was customer acquisition: Mostly the customer acquisition strategies are costly and time taking and ofter results in a higher cost per customer acquisition.

Referral factory enables us to get a higher number of qualified leads and reducing the cost of acquisition with a lower conversion rate as we use our employees and exciting clients as part of a referal program

2. Most times we have to run awareness campaigns for a better brand visibility,expecially for SMEs there is a budget constraint for awareness campaigns.

Referral factory provides a cost effective option for small and medium size enterprises, as we can run campaigns as a part of our referral programs and gain traction as well as loyalty from exciting clients and employees.

3. When using other referral solutions the reward system is difficult to manage.

Tailored reward system of referral factory and ease of integration enables business to easily manage reward campaigns

4. Excellent customer support safes you from the hassle of unknown, we can get out queries solved easily. Review collected by and hosted on G2.com.

Nicholas K.
NK
Search Marketing Specialist
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Referral Factory?

I liked the pleasing well-matched color palettes and the responsive and clear UI in campaign setup. I really liked the simple Preview in campaign builder. It shows all steps of flow for mobile and desktop in a clear way. I appreciate the multiple options for integration into CRM systems and API Review collected by and hosted on G2.com.

What do you dislike about Referral Factory?

I think it would be nice if the 4 campaign metrics were displayed for all campaigns at once, instead of needing user to click on campaign to expand it. I would love to see more stuff in the premade Templates section; Also did not like the moving background/gifs on template types since it makes it harder to see different options. Review collected by and hosted on G2.com.

What problems is Referral Factory solving and how is that benefiting you?

Referral Factory allows me to quickly and efficiently promote my freelance marketing and design business to reward previous clients and incentivize them to direct new customers to my business. Review collected by and hosted on G2.com.

Kathleen Jade S.
KS
Social Media Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Referral Factory?

I really like how user friendly Referral Factory is. The interface looks great with colors that make using it an experience. It's also much easier to get compared to platforms I've tried before. They have guides and YouTube tutorials that walk you through everything step, by step which's a big plus for users.. There are plenty of articles available that are super helpful for digital marketers and business owners giving them valuable insights, into effective referral strategies. Review collected by and hosted on G2.com.

What do you dislike about Referral Factory?

Despite the fact that the Referral Factory software fulfills my needs, I have singled out a few areas where improvements can be made. One such area is for instance some sections of its interface could be more formal like on ‘Refer to earn’ tab were there IS whitespace before question marks. Another problem I have noticed so far is non-availability of Shopify integration. Though, while reading YouTube comments by the firm, it has been mentioned that this function will be added in 2024 as per one of their comments. As a whole this software is amazing and it really serves its purpose to me well enough. Review collected by and hosted on G2.com.

What problems is Referral Factory solving and how is that benefiting you?

What I really like about the Referral Factory is the ease at which it can be customized to fit my campaigns needs and appearance, this was something I never found in other platforms that I have used before. For example, live campaign tracking is helpful as it gives me instant feedback for managing and changing my strategies. These two qualities of the referral factory contribute to a better user experience and improved efficiency in my marketing efforts. Review collected by and hosted on G2.com.

Liezel Joy G.
LG
Social Media Marketing Specialist
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Referral Factory?

I really love how easy it is to build and edit. They offer color palettes ready for you and have an option for you to customize to fit your branding. Once done and ready, it can be easily integrated into your website. I can't imagine how easy it is to implement after building! I've been using it on my new influencer marketing project and it has been useful. Their customer service is prompt and always ready to help when you have questions. Makes every digital marketer's life easier! Review collected by and hosted on G2.com.

What do you dislike about Referral Factory?

They have a lot of color options but I would love to see more light palettes too. Review collected by and hosted on G2.com.

What problems is Referral Factory solving and how is that benefiting you?

It's giving me the option to set up our affiliate marketing easily. Building a referral program is never easy but this platform made me build one in just a minute! Review collected by and hosted on G2.com.

Dominica F.
DF
Digital Marketing Specialist
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Referral Factory?

As a digital marketer, I've use a variety of referral softwares/sites, but something I liked a lot about referral factory was the UX. It was so easy to navigate and I wasnt wasting time sitting trying to locate what I was looking for, something which is a gamechanger for someone working for various companies and constantly setting up referral campaigns.

Also, the anayltics are top notch and I like that you can track your referrals closely. Review collected by and hosted on G2.com.

What do you dislike about Referral Factory?

As of now I only have good things to report. I'm used to a million steps and doing a hunt for the tools I need to create a campaign, but with this software I found myself finishing a new set up quickly. Review collected by and hosted on G2.com.

What problems is Referral Factory solving and how is that benefiting you?

I find myself not jumping around so many different sites. I felt like this software was a really great all-in-on which had me getting through new sets ups in half the time it usually takes me, and the additional tools made setting up rewards very straightforward. Review collected by and hosted on G2.com.

Verified User in Automotive
UA
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Referral Factory?

Setting up a referral program was really easy. The templates were intuitive, the user interface felt polished and straightforward, even for someone like me who’s not super technical. As a startup, scaling efficiently is key, and this tool gave us a fast way to build a referral system without needing a developer. The customization options were nice for tailoring it to our brand. Review collected by and hosted on G2.com.

What do you dislike about Referral Factory?

Reporting and analytics could be more robust and the pricing was a bit high for a small budget. Review collected by and hosted on G2.com.

What problems is Referral Factory solving and how is that benefiting you?

Quick to set up Referral program without having developers in the company Review collected by and hosted on G2.com.

Response from Jessica Paluzzi of Referral Factory

Thank you so much for the feedback - we really do appreciate you taking the time to let us know how we are doing.

We are always striving to improve the platform wherever possible and we'll make sure the team gets this feedback so we can continue to provide a solid, easy-to-use referral program software and better serve our customers.

Prashant S.
PS
Product Specialist
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Referral Factory?

Referral Factory was easy to use. The referral program and progress of tracking were easy too!

From a UI/UX perspective, the option to share social platforms was good. Review collected by and hosted on G2.com.

What do you dislike about Referral Factory?

I haven't found any dislikes so far. Easy to use Review collected by and hosted on G2.com.

What problems is Referral Factory solving and how is that benefiting you?

Solving managing and tracking referral programs problems with ease Review collected by and hosted on G2.com.

Tammarie D.
TD
Marketing Specialist
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Referral Factory?

I like Referral Factory because it's easy to navigate, the layout is so bright & user friendly which allows you to get in there and start building your campaigns instantly.

In addition to this, I like the array of features that it has including the incorporation of AI which of course makes it much easier to come up with ideas for design and the text.

Furthermore, as it has all these nifty features I find it's a tool that'll very quickly become something for everyday use. So keeping an eye on your referrals, seeing the open rate and how many sign-ups you've received etc.

Overall, I think this is an amazing tool and highly recommend it to Social media marketers anywhere. Review collected by and hosted on G2.com.

What do you dislike about Referral Factory?

I have no complaints or dislikes regarding the software Review collected by and hosted on G2.com.

What problems is Referral Factory solving and how is that benefiting you?

Referral Factory helps me to keep track of potential/existing client's email addresses which can be used for other things i.e. newsletters, special offers (via email) and much more. Additionally, it also makes it a lot easier to curate text with the clever incorporation of Ai. Review collected by and hosted on G2.com.

Response from Kirsty Sharman of Referral Factory

Thanks Tammarie. We love the feedback! We hope our referral software will be used by many more Social media marketers just like you :)

Ste Bergin .
S
Lecturer
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Referral Factory?

Having used Referral Factory for a few campaigns now, I am pleasantly surprised by this new tool that is throwing a spanner in the works for the big referral and affiliate players in the space.

What I like about Referral Factory the most is the ease that you can create things. I mostly preferred to start from scratch but that’s just the type of user I am. There are also templates that can be used too. I tried out the templates and really respect them as an ideal starting point for most users.

I’ve used several affiliate and referral marketing platforms and none have the simplicity and intuitiveness of Referral Factory. There are some more advanced features, such as using bespoke connections via the RF api, however I am not technical and I rely on no-code platforms and plugins within my workflow. I can say however that if the technical tools are as close to the no-code side of things, then this tool really will be a great option for technical and non-technical teams alike!

I intend to stick around as a Referral Factory customer and use the platform in more detail, the future looks bright for the RF team! Review collected by and hosted on G2.com.

What do you dislike about Referral Factory?

As a relatively new piece of software, Referral Factory naturally has a few minimal bugs which are mostly visual and don’t impact the functionality of the product. Review collected by and hosted on G2.com.

What problems is Referral Factory solving and how is that benefiting you?

We use Referral Factory as a sales growth tool. Review collected by and hosted on G2.com.

Response from Kirsty Sharman of Referral Factory

Thanks Ste! We started catering to affiliate programs in 2023 as other customers similar to you wanted a referral solution that could be used both with their customers, and their affiliates, and their influencers. We are doing a huuuuuuge upgrade in 2024 too, to cater even more to affiliate marketing. Hope you will enjoy!

See how Referral Factory improved
Adriana F.
AF
Social media manager - freelance
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Referral Factory?

I liked that it is easy to use, very intuitive and complete. My business is new so I'm still learning and was a great experience for me.

I like that you have the option to use their templates or create your own referral program.

As a new user, I appreciate the Help Guides. Review collected by and hosted on G2.com.

What do you dislike about Referral Factory?

I don't have anything to say at the moment :) Review collected by and hosted on G2.com.

What problems is Referral Factory solving and how is that benefiting you?

I am selling some ebooks that I created so I want to have the chance to create a program for them to sell it, so it's perfect to have a place with everything. Review collected by and hosted on G2.com.