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Redtail Technology Reviews & Product Details

SS
Co-Founder
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Redtail Technology?

Easy to use and efficient in managing contacts and calendar Review collected by and hosted on G2.com.

What do you dislike about Redtail Technology?

Email attachments that are journal have to be looked up in the document section. Would like to be able to link to the attachments from the emails that are saved. Review collected by and hosted on G2.com.

What problems is Redtail Technology solving and how is that benefiting you?

Complete data capture from client notes, emails and notes Review collected by and hosted on G2.com.

Redtail Technology Overview

What is Redtail Technology?

Redtail Technology is a type of Client Relationship Management (CRM) solution specifically designed for the financial services industry. Established in 2003, Redtail provides a suite of web-based applications that facilitate efficient client management, compliant communication, and streamlined office operations for financial advisors. With a focus on enhancing productivity and supporting growth, Redtail’s offerings include CRM capabilities, compliant text messaging through Redtail Speak, paperless office solutions, and email archiving. Targeted primarily at financial advisors and firms, Redtail Technology addresses the unique challenges faced in the financial services sector. The platform is designed to help users manage client relationships effectively, ensuring that advisors can maintain compliance while providing exceptional service. The integration capabilities with widely used applications in the industry further enhance its utility, allowing users to create a cohesive technology ecosystem that supports their operational needs. Key features of Redtail Technology include its robust CRM functionalities, which enable users to track client interactions, manage workflows, and automate routine tasks. The compliant text messaging feature, Redtail Speak, allows advisors to communicate securely with clients, ensuring that all communications adhere to regulatory requirements. Additionally, the paperless office solution helps firms transition to a digital environment, reducing reliance on physical documentation and improving efficiency. The email archiving feature ensures that important communications are stored securely and can be easily retrieved when needed. The value that Redtail Technology brings to its users lies in its commitment to affordability and ease of implementation. By offering low-cost solutions that are straightforward to integrate, Redtail enables financial advisors to enhance their operational efficiency without incurring significant expenses. Furthermore, the company's dedication to exceptional customer service ensures that users receive the support they need to maximize the benefits of the platform. As a brand entity of Orion Advisor Solutions since June 2022, Redtail continues to innovate and expand its offerings while maintaining its focus on the financial services community.

Redtail Technology Details
Product Website
Languages Supported
English
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Product Description

Redtail Technology is a web-based, full-featured and easy-to-use client management solution designed specifically for financial professionals.

How do you position yourself against your competitors?

Our primary differentiators are our product itself, our pricing model, and our support.
In terms of the product, Redtail CRM was the first cloud-based CRM solution tailored specifically for financial advisors, and the financial services market is where our focus has remained. Redtail CRM is designed to streamline the day-to-day tasks that advisors and their staffs have to perform, and the tools and data fields present within Redtail apply specifically to advisor needs.
In terms of pricing, Redtail is a subscription-based service with free conversion of data from legacy CRM systems.
In terms of support, we take a backseat to no one. Part of our mission is to create raving fans and we strive every day to do just that through the service and support we offer Redtail subscribers.


Seller Details
Company Website
HQ Location
Omaha, NE
Twitter
@orionwealthtech
7,795 Twitter followers
LinkedIn® Page
www.linkedin.com
1,727 employees on LinkedIn®
Description

Orion Advisor Tech is a leading provider of technology solutions for financial advisors and wealth management firms. The company offers a comprehensive suite of tools designed to streamline operations, enhance client engagement, and improve investment management. Their platform includes portfolio management, reporting, billing, and compliance solutions, all aimed at empowering advisors to deliver exceptional service and achieve better investment outcomes. With a focus on innovation and client success, Orion Advisor Tech supports advisors in navigating the complexities of the financial landscape. Visit their website at https://orionadvisortech.com/ for more information.


David M.
DM
Overview Provided by:
Director of Sales at Redtail Technology

Recent Redtail Technology Reviews

Hyder Nihal A.
HA
Hyder Nihal A.Small-Business (50 or fewer emp.)
3.5 out of 5
"Does the required work"
Convenient to use, easy and simple tool.
SS
Sol S.Small-Business (50 or fewer emp.)
5.0 out of 5
"Easy and Efficient"
Easy to use and efficient in managing contacts and calendar
V E.
VE
V E.Small-Business (50 or fewer emp.)
5.0 out of 5
"Outstanding CRM"
Our office has been using Redtail for CRM as well as email hosting for some time now and I find that it is very user friendly. With daily use for a...
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Redtail Technology Media

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156 out of 157 Total Reviews for Redtail Technology

4.3 out of 5
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Overall Review Sentiment for Redtail TechnologyQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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AD
COO and Director of Client Services
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Redtail Technology?

So far, our experience with Redtail has been almost exclusively positive. Their system is very detailed and in depth, yet not overwhelming. You can add a lot to a client’s profile, and everything is easy to find and maintain. The fact that they pull the clients’ data directly from our Broker Dealer and emails from outlook is a huge help.

We’ve had no access issues or service downtime at all, and customer service has been excellent. If we have any questions the chat function links you to a service agent almost immediately. They’ve all been very knowledgeable, friendly and helpful.

We use Redtail every day, and the more we use it the more we get out of it. We find something else we need, just ask the chat and sure enough Redtail probably has it. It has so many features and integrates seamlessly with our back office and emails. Review collected by and hosted on G2.com.

What do you dislike about Redtail Technology?

I will admit that the initial set up process had a few hitches, but once that was straightened out it's been smooth sailing. Review collected by and hosted on G2.com.

What problems is Redtail Technology solving and how is that benefiting you?

Redtail has helped us to centralize all the documents we have acquired over the years from our clients. It's much easier to search for a client here rather than go through our old filing cabinets.

It also provides us with a one stop CRM shop. We can just look at of our clients here and it has access to pretty much all their relevant data. Review collected by and hosted on G2.com.

MB
Administrative Assistant
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Redtail Technology?

I'm really impressed by the documentation options - ways to tie in specific accounts, attach documents to specific activities and that there isn't a limit to the amount of notes you can add to any given activity. Review collected by and hosted on G2.com.

What do you dislike about Redtail Technology?

I wish that there were more intuitive ways to get answers to my questions. While there are numerous options when I have a question, it seems like I have to watch a full traning segment in order to get an answer to one simple question. To this day, I haven't found a way to create a report tailored to my specific needs. I'm sure that there is an option for this type of report and I'm sure that the answer is out there, but I just don't have time to watch different training videos that I think may provide the answer. Review collected by and hosted on G2.com.

What problems is Redtail Technology solving and how is that benefiting you?

We're best able to tie specific paperwork and account information to specific activities performed with or for our clients. Review collected by and hosted on G2.com.

Kristen F.
KF
Client service and relations specialist
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Redtail Technology?

Client information is fast and easy to find. Can put almost everything about the client and notes so I don't have to go to paper files constantly. I live on Redtail. When clients call in we can identify them immediately and the last few conversations. The Help feature is easy to find. It combines our brokerage accounts. Still learning all the functions that Redtail can do. Use it to identify clients with RMD's and renewals as well. Love the reports. Review collected by and hosted on G2.com.

What do you dislike about Redtail Technology?

One of the only things I can think of is that we are not able to integrate annuity companies. I don't know if we will be able to do that like we do our Fidelity accounts but that would be a great plus. Review collected by and hosted on G2.com.

What problems is Redtail Technology solving and how is that benefiting you?

Identifying clients that have RMD's, any renewals coming up, the last conversations with clients and documentation. Not having to go to the paper files when a client calls saves time. Helps us to remember the client as well. We service around 500 clients. Review collected by and hosted on G2.com.

V E.
VE
Executive Assistant
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Redtail Technology?

Our office has been using Redtail for CRM as well as email hosting for some time now and I find that it is very user friendly. With daily use for at least 15 years (likely more) I also feel that if I do happen to need assistance, the helpdesk is easy to reach and always very efficient. I also love that I am able to get notified via text of any outages that occur on the platform, along with a timeline to anticipated restoration. Review collected by and hosted on G2.com.

What do you dislike about Redtail Technology?

I honestly cannot think of a downside to Redtail. Review collected by and hosted on G2.com.

What problems is Redtail Technology solving and how is that benefiting you?

Redtail is where we store all of our documents, we generate mass email campaigns through it. I generate my RMD reports annually, birthday lists, the applications are many. I could not do my job without Redtail Technology. Review collected by and hosted on G2.com.

Verified User in Financial Services
AF
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Redtail Technology?

I love the CRM. I think there are a myriad of ways to configure it to work for each specific advisor/office, and I really appreciate that. Review collected by and hosted on G2.com.

What do you dislike about Redtail Technology?

I have a number of suggestions for improvement:

1. Please figure out a way to drag and drop files and folders in imaging instead of scrolling through hundreds of folders when moving files. Drag and drop was available in Retriever and was super helpful.

2. Please provide a Search when moving folders instead of scrolling through hundreds of folders when moving files.

3. When viewing images in imaging, please show the pdf so we can scroll down the document like a normal pdf instead of clicking to advance each page.

4. (This is MOST IMPORTANT to us!) PLEASE PLEASE PLEASE provide the ability to notify a user or a team from a Notes COMMENT and not just the original note. We use comments extensively and it would be extremely helpful to notify other users from the Redtail note comment. Review collected by and hosted on G2.com.

What problems is Redtail Technology solving and how is that benefiting you?

The Notes in the CRM are extremely helpful for remembering all the nuances of everything that is happening with any of our clients. At any one time, we are juggling approximately 70 client service items and it is very difficult to remember everything associated with every account. It is also very helpful to refer to notes that someone else put in so the client can be assisted by anyone. This is crucial to our commitment to excellent customer service. Review collected by and hosted on G2.com.

Kei L.
KL
Admin
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Redtail Technology?

I like Redtail mail and Redtail chat. It helps to be able to communicate with clients throught the chat and the info is saved to their profile. The same for Redtail email - it saves the communication with the client for future reference and compliance reasons. Review collected by and hosted on G2.com.

What do you dislike about Redtail Technology?

I get logged out of the chat too often and have to re-log in alot which can be a pain. Review collected by and hosted on G2.com.

What problems is Redtail Technology solving and how is that benefiting you?

Redtail keeps all my client information organized and it's easy to run reports using the client data. Review collected by and hosted on G2.com.

Glen B.
GB
Owner
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Redtail Technology?

I have always enjoyed the service. Every company has problems sometimes however Redtail is responsive and their customer service is excellent Review collected by and hosted on G2.com.

What do you dislike about Redtail Technology?

I honestly cannot think of anything. I had Redtail as my CRM for 10 years and loved them. My BD wanted me to change to another company so I did. Finally i convinced my BD to move back to Redtail Review collected by and hosted on G2.com.

What problems is Redtail Technology solving and how is that benefiting you?

Thye connect all of my information in one place and make it easy to stay on top of my business Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Redtail Technology?

I like that the workflows and activities are real easy to get and work through. I also like the ease at which I can create workflows. Review collected by and hosted on G2.com.

What do you dislike about Redtail Technology?

I don't like the dependencies on prior steps in a workflow. This tends to be rigid and will not allow independent steps later on in the workflow move forward independent of the completion of prior workflow steps. Review collected by and hosted on G2.com.

What problems is Redtail Technology solving and how is that benefiting you?

It really helps us track our clients and the service work we do for them. It keeps everything in one place and is a good cloud based CRM that allows us to be flexible and efficient. Review collected by and hosted on G2.com.

Nathan R.
NR
Advisor
Financial Services
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Redtail Technology?

Ease in getting some basic info in and updating it. Review collected by and hosted on G2.com.

What do you dislike about Redtail Technology?

I really wish the reminder system was more proactive and would generate emails vs having to live in redtail to try to find the info.

Overall cost is getting too high. Review collected by and hosted on G2.com.

Recommendations to others considering Redtail Technology:

It's not the fanciest toy available but also has good value for it. Review collected by and hosted on G2.com.

What problems is Redtail Technology solving and how is that benefiting you?

Becoming our hub for all client contact information. Review collected by and hosted on G2.com.

John B.
JB
Wealth Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Redtail Technology?

Work flows are the best in the industry and I have used several CRMs. If you like checklists or organized processes this is the CRM for you. Review collected by and hosted on G2.com.

What do you dislike about Redtail Technology?

The pages can be sometimes long to load if you are pulling a lot of client information. Review collected by and hosted on G2.com.

What problems is Redtail Technology solving and how is that benefiting you?

Keeping projects moving, spreading work around to our staff without having to continously meet. Review collected by and hosted on G2.com.