Quantcast Platform Reviews & Product Details

Easy and simple to use. Really easy to set campaigns up and to view insights. Our reps (Yashraj and Marinus) are both extremely knowledgeable and helpful Review collected by and hosted on G2.com.

Fairly specific issue, but in the main campaign view/ dashboard we are unable to see a breakdown of events, for which we have to go into the reporting section of the platform to view Review collected by and hosted on G2.com.

Clean layout and reporting and audience insight sections Review collected by and hosted on G2.com.

The CTV set up and insight tab (funnel breakdown and impact report) can be quite difficult to navigate and decipher Review collected by and hosted on G2.com.

Contextual targeting has given us quality impressions & clicks Review collected by and hosted on G2.com.

API connections don't exist. We need those to automatically pull reports into our warehouse. Scheduled reports tend to break often. Review collected by and hosted on G2.com.

I love the dashboard and custom reporting features. It helps provide clear insights to my internal team and clients. Review collected by and hosted on G2.com.

Nothing so far! I am pleased with the platform. Review collected by and hosted on G2.com.

Easy to use, minimal barriers to integration Review collected by and hosted on G2.com.

Lack of levers and available optimizations Review collected by and hosted on G2.com.

Quantcast Q4M has revolutionized our approach to digital advertising. From its intuitive interface to its powerful AI-driven capabilities, Q4M stands out as a true leader in the programmatic advertising space.

One of the platform's most impressive features is its audience building capability. Quantcast's unique understanding of the open internet, coupled with their sophisticated AI, allows us to build highly precise and scalable audiences. The Lookalike Modeling is exceptional, enabling us to expand our reach to users with similar characteristics to our best customers, driving significant improvements in campaign performance. The ability to create custom segments based on real-time behavior and interest is truly game-changing.

The reporting and analytics within Q4M are equally robust. The Quantcast Measure provides deep insights into audience demographics, interests, and behaviors, allowing us to understand our target audience on a granular level. The real-time dashboards are clear and comprehensive, providing immediate visibility into campaign performance. The ability to customize reports and export data seamlessly makes it easy to share insights and optimize strategies. We can easily track key metrics such as reach, frequency, and conversion rates with a high degree of accuracy.

But what truly sets Q4M apart is its optimization capabilities. The AI-driven bidding and optimization algorithms continuously analyze campaign performance and make real-time adjustments to maximize ROI. The platform's ability to automatically identify and target the most valuable users, while avoiding wasteful impressions, has significantly improved our efficiency and effectiveness. The feature that allows for automated creative optimization based on performance is also very powerful.

The platform's features, like Contextual Targeting, provide a privacy-first approach to advertising, which is increasingly important in today's digital landscape. The platform's commitment to innovation and its focus on delivering tangible results make it an invaluable tool for any marketer looking to achieve their advertising goals. Review collected by and hosted on G2.com.

I think it could expand on inventory sources in the DOOH, Svod and retail media space. Review collected by and hosted on G2.com.

- One-stop shop for everything I need, from performance dashboards to audience insights and pixel status.

- Responsive customer support who always backs us up in performance reporting and new product introduction. Review collected by and hosted on G2.com.

Nothing that I dislike at the moment. Everything is running well! Review collected by and hosted on G2.com.

Simple to use platform, clear, many templates. Overall everything works and I rarely need customer support. Review collected by and hosted on G2.com.

deserves more campaign analysis/reporting options Review collected by and hosted on G2.com.

The Carat prog team loves using Quantcast’s DSP because it consistently delivers strong conversions at a cost-effective CPA. QC's advanced technology and real-time data capabilities make it uniquely powerful in driving performance for digital campaigns, especially in reaching high-intent audiences. Its sophisticated targeting options allow us to align campaigns with relevant consumer interests, which not only boosts engagement but also translates directly to more conversions.

Another standout feature is its optimisation capabilities. The platform’s ability to adapt based on campaign data means we’re always fine-tuning for the best results without overextending the budget. Its lookalike modelling also effectively expands reach, allowing us to find new potential customers who closely align with our target audience—further enhancing our campaign’s conversion potential.

Additionally, the intuitive dashboard and reporting features make tracking KPIs straightforward and efficient, ensuring we have complete visibility into where our budget is going and the returns we’re getting. Overall, Quantcast DSP has proven invaluable in helping us reach our objectives while keeping costs in check, making it an essential tool in our programmatic strategy. Review collected by and hosted on G2.com.

We would love to see more 3PD segments in Quantacast. Review collected by and hosted on G2.com.

The most helpful thing on Quantcast is very easy UX where it is very easy to learn it and setups are quick to be done. Also Customer Support in terms of issues is very quick and team is always ready to help. That's why Quantcst is frequently used in our campiagns Review collected by and hosted on G2.com.

Quantcast is quite limited in terms of targeting - number of features it is lmited. In terms of setup it would be good to have possobilty to have monthly budget cap + daily Review collected by and hosted on G2.com.