Quantcast Platform Reviews & Product Details

I like Quantcast Platform because it keeps evolving, and there's always new features, like the AI assistant that's always there to answer my questions and improve my work efficiency. I also like the creative rating function, though I hope it becomes available for all clients and creatives because it's very helpful. Another thing I really appreciate is the reporting, which allows me to analyze the function and role of different campaign elements, like mid-funnel CTV and lower funnel conversion rates. Lastly, I find it very good that when uploading creatives from the tags, no edits are necessary, making it a very smooth process. Review collected by and hosted on G2.com.

Yeah, so there are a few things. First of all, the pixel issue because for a lot of other platforms, you can create a standalone pixel, and some clients are quite restricted in terms of implementing pixels across all sites. But in Quantcast, we require to implement a base pixel process first if you wanna create any events. It would be great if there's standalone pixel. Also, I wish there would be more detailed options for audience tracking because now it's quite broad, and targeting some niche group is quite restrictive. The new Quantcast audience we've tested is not as effective as we expected. Lastly, the rating function I mentioned before, I wish it could be available across all audiences. Review collected by and hosted on G2.com.

- A very detailed and in-depth platform

- Modern and user friendly unlike many other marketing platforms

- Account manager is so helpful and supportive

- The amount of granular data you can gather is amazing, especially because it integrates with your website and booking data Review collected by and hosted on G2.com.

- It can be quite overwhelming and confusing at first, but once you get the hang of it it is ok. I like the fact you can get a digital tutorial or support from account manager

- I don't like the fact you can't see previews of your digital artwork on the channels e.g. Spotify, MSN. Meta for example shows you previews on Insta and Facebook before publishing Review collected by and hosted on G2.com.

I like that with Quantcast Platform, we can launch a single campaign in the same workflow using targeting based on first-party data, contextual data, AI, and other alternatives to third-party cookies. This helps us spend less of our media budgets on third-party behavioral data and reallocate those funds into media inventory, providing additional value and tangible results for our clients. I appreciate that Quantcast is continuing to invest in its platform, with continual improvements in features like onboarding CRM data, automated creative grading and evaluation, and AI-powered audience segment identification. It's also important to me that Quantcast is compatible with our impression trackers and that it's easy to install their pixels via tools like Google Tag Manager and WordPress, with a wide range of third-party audiences available for targeting. Switching to Quantcast from Yahoo's DSP has given us higher quality inventory and lower data fees. Moreover, getting started with Quantcast was straightforward thanks to its logical and streamlined interface, which didn't require extensive training. Review collected by and hosted on G2.com.

As a European company that is focused on consumer privacy, the Quantcast Platform lacks some of the capabilities found on other DSPs, including geo-fencing and geo-farming. Review collected by and hosted on G2.com.

Simple and easy to use. Can understand the data and what is going on pretty quickly. Support is quick and good too Review collected by and hosted on G2.com.

Sometimes it lacks data, especially if you get quite niche with your audience Review collected by and hosted on G2.com.

What I appreciate most about the Quantcast platform is its user experience and interface. The layout is intuitive and straightforward, making it easy to navigate and comprehend. Each feature serves a clear purpose and offers distinct benefits. Additionally, the platform consistently provides excellent results while maintaining low CPMs. Review collected by and hosted on G2.com.

One aspect I find frustrating about the Quantcast platform is the inability to duplicate campaigns and ad sets. This limitation makes it quite tedious to set up a new campaign when I want to replicate the structure of an existing one. On top of that, the platform tends to respond slowly and takes a noticeable amount of time to load when I make changes to ad sets. Review collected by and hosted on G2.com.

I really love the UI and the intuitive reporting dashboard of the Quantcast Platform. It's a good tool for programmatic advertising. I find the clean UI and the reporting tool visually more appealing than other DSPs, like DV360. I appreciate that the platform is sleek looking and intuitive, which is important to me as I'm a visual person. Review collected by and hosted on G2.com.

The campaign setup process is a bit atypical and feels clunky. I would suggest streamlining it even better. Review collected by and hosted on G2.com.

Setting up campaigns would be the best about it. As in, no hassle, no confusing setting, no extra things to choose from. Basic setup that you can start with and build upon. Additionally, audience insights, demographic setting, age, gender, income and so on can be quite helpful with targeting. We use the platform every month with different markets. Customer support is easy to reach out, just one email away. Review collected by and hosted on G2.com.

We are only be to see one kind of conversion which is called results and not other conversions can be seen on the platform. You would need extra reports for that, which is time consuming. Review collected by and hosted on G2.com.

When we were looking for a platform, we found Quantcast and knew straight away that was what we were looking for. We wanted the ability for our in house teams to be able to self-manage each campaign and Quantcast made this very easy and simple. Easy and powerful audience targeting and great support. We used most days and found very easy to implement and integrate into our workflow. Review collected by and hosted on G2.com.

The only thing is that we want more in the reporting field, but other than that great platform Review collected by and hosted on G2.com.

I like that we can build custom reports for each of our campaigns, making it easy to find certain information needed for larger reports. It provides information that clients tend to ask us for. The initial setup was pretty straightforward, and the Quantcast team was very helpful in answering our team's questions. Review collected by and hosted on G2.com.

I find it a little difficult when I have to add each individual pcode from a certain campaign. It is not very time efficient since my team is sometimes unable to filter one whole campaign and need to add each individual pcode. Review collected by and hosted on G2.com.

I really like the ease of use and the speed of activation of Quantcast Platform. I also appreciate the transparency and the clear reports that provide good insights about the impacted audiences. I find that the audience segmentation and automatic campaign optimization are very effective, and the platform is the most intuitive I have used, with high value in reporting. Review collected by and hosted on G2.com.

The learning phase of the algorithm sometimes takes longer than expected and the clients want results sooner. Review collected by and hosted on G2.com.