--- title: Qualtrics Customer Experience Reviews meta\_title: 'Qualtrics Customer Experience Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 751 reviews by the users' company size, role or industry to find out how Qualtrics Customer Experience works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 751 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Customer Service url: https://www.g2.com/categories/customer-service --- ### Qualtrics Customer Experience Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **ease of use** of Qualtrics Customer Experience, making data collection and analysis accessible for everyone. [(18 mentions)](https://www.g2.com/products/qualtrics-customer-experience/reviews?filters%5Bsentiment_snippet%5D=1683105&qs=pros-and-cons#reviews) Users value the **powerful analytics** of Qualtrics Customer Experience, enabling insightful understanding and enhancement of customer journeys. [(14 mentions)](https://www.g2.com/products/qualtrics-customer-experience/reviews?filters%5Bsentiment_snippet%5D=1682231&qs=pros-and-cons#reviews) Users find Qualtrics to be **extremely helpful** in improving customer satisfaction and streamlining service procedures. [(13 mentions)](https://www.g2.com/products/qualtrics-customer-experience/reviews?filters%5Bsentiment_snippet%5D=1681223&qs=pros-and-cons#reviews) Users value the **deep insights generation** from Qualtrics, enhancing customer satisfaction and retention through effective data analysis. [(9 mentions)](https://www.g2.com/products/qualtrics-customer-experience/reviews?filters%5Bsentiment_snippet%5D=1684021&qs=pros-and-cons#reviews) Users value the **strong analytics and reporting capabilities** of Qualtrics for deep insights into customer feedback. [(9 mentions)](https://www.g2.com/products/qualtrics-customer-experience/reviews?filters%5Bsentiment_snippet%5D=1682132&qs=pros-and-cons#reviews) Users find the **complexity** of Qualtrics challenging, especially new users needing only basic survey functionalities. [(7 mentions)](https://www.g2.com/products/qualtrics-customer-experience/reviews?filters%5Bsentiment_snippet%5D=1684225&qs=pros-and-cons#reviews) Users find that Qualtrics has a great interface but requires **improvement on custom setup** and Text iQ functionality. [(7 mentions)](https://www.g2.com/products/qualtrics-customer-experience/reviews?filters%5Bsentiment_snippet%5D=1682971&qs=pros-and-cons#reviews) Users find **limited customization** challenging, especially when trying to simplify the platform for basic survey needs. [(7 mentions)](https://www.g2.com/products/qualtrics-customer-experience/reviews?filters%5Bsentiment_snippet%5D=1683167&qs=pros-and-cons#reviews) New users may find the **complexity of the interface** overwhelming, making initial setup and navigation challenging. [(7 mentions)](https://www.g2.com/products/qualtrics-customer-experience/reviews?filters%5Bsentiment_snippet%5D=1679156&qs=pros-and-cons#reviews) Users find the pricing of Qualtrics to be **high** , making it challenging for smaller teams with limited budgets. [(6 mentions)](https://www.g2.com/products/qualtrics-customer-experience/reviews?filters%5Bsentiment_snippet%5D=1683211&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Qualtrics Customer Experience ##### 1. Ease of Use Users appreciate the **ease of use** of Qualtrics Customer Experience, making data collection and analysis accessible for everyone. [ See 18 mentions ](https://www.g2.com/products/qualtrics-customer-experience/reviews?filters%5Bsentiment_snippet%5D=1683105&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 5.0/5 "Flexible and Feature-Rich CX Platform" What do you like about Qualtrics Customer Experience? What I like most is the platform’s flexibility and depth. It allows us to design highly customized surveys with advanced logic, segmentation, and targ ![Saurabh B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Saurabh B.") SB Saurabh B. Mid-Market (51-1000 emp.) 4.5/5 "Powerful Platform for Customer Experience Insights" What do you like about Qualtrics Customer Experience? Qualtrics provides deep insights into customer feedback with strong analytics and reporting capabilities. The platform makes it easy to collect, analy ##### 2. Analytics Users value the **powerful analytics** of Qualtrics Customer Experience, enabling insightful understanding and enhancement of customer journeys. [ See 14 mentions ](https://www.g2.com/products/qualtrics-customer-experience/reviews?filters%5Bsentiment_snippet%5D=1682231&qs=pros-and-cons#reviews) See Related User Reviews ZA Zainab A. 3.5/5 "Powerful Insights for Enhanced Customer Experience" What do you like about Qualtrics Customer Experience? I like how Qualtrics Customer Experience solves problems for customers and improves their experience. The customer XM feature helps businesses underst ![Saurabh B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Saurabh B.") SB Saurabh B. Mid-Market (51-1000 emp.) 4.5/5 "Powerful Platform for Customer Experience Insights" What do you like about Qualtrics Customer Experience? Qualtrics provides deep insights into customer feedback with strong analytics and reporting capabilities. The platform makes it easy to collect, analy ##### 3. Helpful Users find Qualtrics to be **extremely helpful** in improving customer satisfaction and streamlining service procedures. [ See 13 mentions ](https://www.g2.com/products/qualtrics-customer-experience/reviews?filters%5Bsentiment_snippet%5D=1681223&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 5.0/5 "Flexible and Feature-Rich CX Platform" What do you like about Qualtrics Customer Experience? What I like most is the platform’s flexibility and depth. It allows us to design highly customized surveys with advanced logic, segmentation, and targ ZA Zainab A. 3.5/5 "Powerful Insights for Enhanced Customer Experience" What do you like about Qualtrics Customer Experience? I like how Qualtrics Customer Experience solves problems for customers and improves their experience. The customer XM feature helps businesses underst ##### 4. Insights Generation Users value the **deep insights generation** from Qualtrics, enhancing customer satisfaction and retention through effective data analysis. [ See 9 mentions ](https://www.g2.com/products/qualtrics-customer-experience/reviews?filters%5Bsentiment_snippet%5D=1684021&qs=pros-and-cons#reviews) See Related User Reviews ![Saurabh B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Saurabh B.") SB Saurabh B. Mid-Market (51-1000 emp.) 4.5/5 "Powerful Platform for Customer Experience Insights" What do you like about Qualtrics Customer Experience? Qualtrics provides deep insights into customer feedback with strong analytics and reporting capabilities. The platform makes it easy to collect, analy ![Fiaz H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Fiaz H.") FH Fiaz H. Enterprise (\> 1000 emp.) 5.0/5 "Qualtrics Customer Experience" What do you like about Qualtrics Customer Experience? Qualtrics allows my business to gain key insights into the whole Customer experience from start to finish. in this way we can improve on customer sati ##### 5. Reporting Users value the **strong analytics and reporting capabilities** of Qualtrics for deep insights into customer feedback. [ See 9 mentions ](https://www.g2.com/products/qualtrics-customer-experience/reviews?filters%5Bsentiment_snippet%5D=1682132&qs=pros-and-cons#reviews) See Related User Reviews ![Saurabh B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Saurabh B.") SB Saurabh B. Mid-Market (51-1000 emp.) 4.5/5 "Powerful Platform for Customer Experience Insights" What do you like about Qualtrics Customer Experience? Qualtrics provides deep insights into customer feedback with strong analytics and reporting capabilities. The platform makes it easy to collect, analy ![Punnareddy p.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Punnareddy p.") PP Punnareddy p. Enterprise (\> 1000 emp.) 4.5/5 "Effortless Survey Creation and Analysis" What do you like about Qualtrics Customer Experience? This tool is extremely useful for creating and distributing surveys, as well as for managing templates whenever necessary. It also makes analyzing sur ### 5 Cons or Disadvantages of Qualtrics Customer Experience ##### 1. Complexity Users find the **complexity** of Qualtrics challenging, especially new users needing only basic survey functionalities. [ See 7 mentions ](https://www.g2.com/products/qualtrics-customer-experience/reviews?filters%5Bsentiment_snippet%5D=1684225&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 5.0/5 "Flexible and Feature-Rich CX Platform" What do you dislike about Qualtrics Customer Experience? The platform can feel complex for new users, particularly those who only need basic survey functionality. There is a learning curve due to the breadth ![Saurabh B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Saurabh B.") SB Saurabh B. Mid-Market (51-1000 emp.) 4.5/5 "Powerful Platform for Customer Experience Insights" What do you dislike about Qualtrics Customer Experience? The platform can feel complex, especially for new users, and setting up advanced workflows takes time. Pricing is also on the higher side for smaller ##### 2. Improvement Needed Users find that Qualtrics has a great interface but requires **improvement on custom setup** and Text iQ functionality. [ See 7 mentions ](https://www.g2.com/products/qualtrics-customer-experience/reviews?filters%5Bsentiment_snippet%5D=1682971&qs=pros-and-cons#reviews) See Related User Reviews ZA Zainab A. 3.5/5 "Powerful Insights for Enhanced Customer Experience" What do you dislike about Qualtrics Customer Experience? I think Qualtrics Customer Experience could be improved by simplifying the interface, enhancing reporting customization, and integrating more driven i AP Alvaro P. Enterprise (\> 1000 emp.) 4.0/5 "The Experience Tool for Excellence" What do you dislike about Qualtrics Customer Experience? Price is not competitive unless you really use all the features in the right way, which may be a challenge for some organizations, as it's designed to ##### 3. Limited Customization Users find **limited customization** challenging, especially when trying to simplify the platform for basic survey needs. [ See 7 mentions ](https://www.g2.com/products/qualtrics-customer-experience/reviews?filters%5Bsentiment_snippet%5D=1683167&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 5.0/5 "Flexible and Feature-Rich CX Platform" What do you dislike about Qualtrics Customer Experience? The platform can feel complex for new users, particularly those who only need basic survey functionality. There is a learning curve due to the breadth ZA Zainab A. 3.5/5 "Powerful Insights for Enhanced Customer Experience" What do you dislike about Qualtrics Customer Experience? I think Qualtrics Customer Experience could be improved by simplifying the interface, enhancing reporting customization, and integrating more driven i ##### 4. Not Intuitive New users may find the **complexity of the interface** overwhelming, making initial setup and navigation challenging. [ See 7 mentions ](https://www.g2.com/products/qualtrics-customer-experience/reviews?filters%5Bsentiment_snippet%5D=1679156&qs=pros-and-cons#reviews) See Related User Reviews ZA Zainab A. 3.5/5 "Powerful Insights for Enhanced Customer Experience" What do you dislike about Qualtrics Customer Experience? I think Qualtrics Customer Experience could be improved by simplifying the interface, enhancing reporting customization, and integrating more driven i ![Saurabh B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Saurabh B.") SB Saurabh B. Mid-Market (51-1000 emp.) 4.5/5 "Powerful Platform for Customer Experience Insights" What do you dislike about Qualtrics Customer Experience? The platform can feel complex, especially for new users, and setting up advanced workflows takes time. Pricing is also on the higher side for smaller ##### 5. Expensive Users find the pricing of Qualtrics to be **high** , making it challenging for smaller teams with limited budgets. [ See 6 mentions ](https://www.g2.com/products/qualtrics-customer-experience/reviews?filters%5Bsentiment_snippet%5D=1683211&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 5.0/5 "Flexible and Feature-Rich CX Platform" What do you dislike about Qualtrics Customer Experience? The platform can feel complex for new users, particularly those who only need basic survey functionality. There is a learning curve due to the breadth ![Saurabh B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Saurabh B.") SB Saurabh B. Mid-Market (51-1000 emp.) 4.5/5 "Powerful Platform for Customer Experience Insights" What do you dislike about Qualtrics Customer Experience? The platform can feel complex, especially for new users, and setting up advanced workflows takes time. Pricing is also on the higher side for smaller ![Pedro Alejandro B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pedro Alejandro B.") PB Pedro Alejandro B. Sr. Data Scientist Enterprise (\> 1000 emp.) 6/18/2025 "Easy to handle" 4/5 What do you like best about Qualtrics Customer Experience? The visualizations are clean, engaging and there are a lot of chart type to pick from Review collected by and hosted on G2.com. What do you dislike about Qualtrics Customer Experience? When you have too many widgets in the same page the performance of the platform is very affected Review collected by and hosted on G2.com. What problems is Qualtrics Customer Experience solving and how is that benefiting you? This software allows to summarize all the surveys collected, filtering in a very dynamic enviroment and it helps to make decision based on analytics Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Shantel J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shantel J.") SJ Shantel J. Veterinarian Small-Business (50 or fewer emp.) 11/17/2024 "Extremely disappointing, not helpful, waste of money, refuse to refund" 0/5 What do you like best about Qualtrics Customer Experience? None. I was sold on the promise that the system could handle our data set, then left with no support. When the survey was published it immediately crashed. Then customer service helped to implement the loop feature but they told me wrong how to do it. And that system crashed. Then I did it on my own and it worked. Review collected by and hosted on G2.com. What do you dislike about Qualtrics Customer Experience? Lack of ability to analyze data. Once I got the survey to work and collected data I was completely unable to use your system to analyze it. Instead of helping to find a solution I was told to not use so many questions next time. In order to even extract the data I had to hire a graduate student at the University of Minnesota, and using the super computer she extracted the data. From there she cleaned it and was able to easily analyze it. It's ridiculous that a multi billion dollar company could not do this. Unfortunately, this cost us an additional $5,000. That means we paid $5,000 for your relatively useless service and an additional $5,000 for a student to fix it. I firmly believe aualtrics should provide a refund of at least $3500. I have tried contacting the company but I continue to be ghosted. Review collected by and hosted on G2.com. What problems is Qualtrics Customer Experience solving and how is that benefiting you? We were trying to do a dog breed health survey. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Alessio B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alessio B.") AB Alessio B. Customer Experience Development Associate Mid-Market (51-1000 emp.) 12/11/2024 "Powerful and continuosly evolving" 4.5/5 What do you like best about Qualtrics Customer Experience? Dashboards are powerful sistems to connect the company with our customer key areas. Review collected by and hosted on G2.com. What do you dislike about Qualtrics Customer Experience? The look and feel of the engage platform is not up to date.Lack of colours and still quite complicate to manage. Review collected by and hosted on G2.com. What problems is Qualtrics Customer Experience solving and how is that benefiting you? Workflow can be powerful but should be easier to connect with Genesys. why don't you make this interview when an enterprise super user is starting to plan activities ? and then propose the most valuable solutions Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Hospital & Health Care](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Hospital & Health Care") UH Verified User in Hospital & Health Care Enterprise (\> 1000 emp.) 11/8/2024 "Great survey platform" 4.5/5 What do you like best about Qualtrics Customer Experience? The ease of creating surveys is a huge bonus. Also love the sentiment analysis widget for open text questions Review collected by and hosted on G2.com. What do you dislike about Qualtrics Customer Experience? I want to be able to visualize the same data set for different time frames side by side on the same dashboard. Hoping for the ability to filter at the group level rather than just top of page filters. Review collected by and hosted on G2.com. What problems is Qualtrics Customer Experience solving and how is that benefiting you? The qualtrics support team is always ready to help and does their best to dig into the root of any issues that come up. Overall the platform is a huge value add in collecting and visualizing customer feedback. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller GP George P. Assistant Director Mid-Market (51-1000 emp.) 11/15/2024 "Exceptional Customer Support" 5/5 What do you like best about Qualtrics Customer Experience? The frequency of the follow-ups. I received an email throughout the day informing me of what was going on with my issue. Review collected by and hosted on G2.com. What do you dislike about Qualtrics Customer Experience? They were not able to resolve my issue in a timely manner. Review collected by and hosted on G2.com. What problems is Qualtrics Customer Experience solving and how is that benefiting you? No one at my instition is able to access their Qualtrics account. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Ashutosh S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ashutosh S.") AS Ashutosh S. Consultant Enterprise (\> 1000 emp.) 10/9/2024 "The new beginnings to Quality CX" 5/5 What do you like best about Qualtrics Customer Experience? Its experience management software captures and analyzes customer feedback and sentiment across multiple channels, providing actionable insights to drive business growth Review collected by and hosted on G2.com. What do you dislike about Qualtrics Customer Experience? At times difficult to remember the UI and integration options. However, with frequent use, it becomes easy and one can implement integrations Review collected by and hosted on G2.com. What problems is Qualtrics Customer Experience solving and how is that benefiting you? They are trying to fix the UX for new users who are new to this world Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite HD Harsh D. Business Research Analyst Consulting Mid-Market (51-1000 emp.) 10/18/2024 "Business Research Associate, converting insights into real time decisions making scenarios" 3.5/5 What do you like best about Qualtrics Customer Experience? It's user friendly, easy to use and the support services are extremely fast and responsive. Review collected by and hosted on G2.com. What do you dislike about Qualtrics Customer Experience? Sometimes I am not about to find the real outcomes of the data which I share over it but it's just a small draw back Review collected by and hosted on G2.com. What problems is Qualtrics Customer Experience solving and how is that benefiting you? Its helpful when you have large data set and you won't to analyse them for a meaningful outcome, it's helps in sorting and refining data through visualisation and cleaning Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Jainam S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jainam S.") JS Jainam S. Manager - Customer Centricity Hospital & Health Care Enterprise (\> 1000 emp.) 10/10/2024 "Qualtrics survey tool" 4.5/5 What do you like best about Qualtrics Customer Experience? I have used qualtrics from last 5 years it's a complete analytics tool for insights sentiment analysis crosstabs and dashboard, reports it's a good tool Review collected by and hosted on G2.com. What do you dislike about Qualtrics Customer Experience? Only thing I dislike is you have to pay 100-200$ to get their certificates it's kindoff not required Review collected by and hosted on G2.com. What problems is Qualtrics Customer Experience solving and how is that benefiting you? It solves major problem of using multiple tools to get feedback and analytics and insights it bridges the gap between all and one stop shop kind off thing Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Yash P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yash P.") YP Yash P. Senior Analyst Enterprise (\> 1000 emp.) 10/21/2024 "I have been using Qualtrics BX and CX to help clients to get their insights." 4/5 What do you like best about Qualtrics Customer Experience? Drag and Drop features, easy to collaborate Review collected by and hosted on G2.com. What do you dislike about Qualtrics Customer Experience? lag issues, with heavy studies the Block and survey flow become practically impossible to work with Review collected by and hosted on G2.com. What problems is Qualtrics Customer Experience solving and how is that benefiting you? Its helping clients to know public opinion on their products, their perception, and how can they focus on an particular area or improve on a area to be better than competitor ang create their uniquess in market Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Peeyush B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Peeyush B.") PB Peeyush B. Lead CX Analyst Enterprise (\> 1000 emp.) 12/16/2024 "Self service VOC platform" 5/5 What do you like best about Qualtrics Customer Experience? Self service, easy to use, powerful reports Review collected by and hosted on G2.com. What do you dislike about Qualtrics Customer Experience? Some solutions can only be done using API instead directly Review collected by and hosted on G2.com. What problems is Qualtrics Customer Experience solving and how is that benefiting you? Large volume of data and generation of alerts Review collected by and hosted on G2.com. 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