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PubMatic Reviews & Product Details

Verified User in Fine Art
AF
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about PubMatic?

I like how easy it is to navigate and move around in the software and how intuitively designed it is. It speaks a lot about the company's desire to improve user experience. Review collected by and hosted on G2.com.

What do you dislike about PubMatic?

I dislike how hard it is to get in contact with customer service when you need issues resolved. Review collected by and hosted on G2.com.

What problems is PubMatic solving and how is that benefiting you?

I am solving problems when it comes to publishing and marketing of materials. It makes it a lot more standardized approach. Review collected by and hosted on G2.com.

PubMatic Overview

What is PubMatic?

PubMatic (Nasdaq: PUBM) delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. PubMatic’s cloud infrastructure platform for digital advertising empowers independent app developers and publishers to increase monetization while enabling media buyers to drive return on investment by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices. Since 2006, PubMatic has been expanding its owned and operated global infrastructure and continues to cultivate programmatic innovation. PubMatic operates 14 offices and eight data centers worldwide.

PubMatic Details
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Product Description

PubMatic enables premium publishers to realize the full potential of their digital assets.


Seller Details
Seller
PubMatic
Year Founded
2006
HQ Location
Redwood City, CA
Twitter
@PubMatic
24,647 Twitter followers
LinkedIn® Page
www.linkedin.com
1,231 employees on LinkedIn®
Ownership
NASDAQ: PUBM

JB
Overview Provided by:

Recent PubMatic Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
2.5 out of 5
"First glance"
The variation of market you advertise for, and solution you provide
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
3.5 out of 5
"Love this product"
I like how easy it is to navigate and move around in the software and how intuitively designed it is. It speaks a lot about the company's desire to...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
2.5 out of 5
"Needs improvement"
It is good SSP tool out there they can easily get you setup and help manage your inventory. They compete at a high CPM level and offer great fill ...
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PubMatic Media

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10 out of 11 Total Reviews for PubMatic

3.2 out of 5
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10 out of 11 Total Reviews for PubMatic
3.2 out of 5
10 out of 11 Total Reviews for PubMatic
3.2 out of 5

Overall Review Sentiment for PubMaticQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Biotechnology
UB
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about PubMatic?

The variation of market you advertise for, and solution you provide Review collected by and hosted on G2.com.

What do you dislike about PubMatic?

Doesn't give.examples of previous aolutions Review collected by and hosted on G2.com.

What problems is PubMatic solving and how is that benefiting you?

I haven't used it just watched and witnessed it in action Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about PubMatic?

It is good SSP tool out there they can easily get you setup and help manage your inventory. They compete at a high CPM level and offer great fill as well Review collected by and hosted on G2.com.

What do you dislike about PubMatic?

One thing which i feel is the the only limit was trying to implement them through our Mobile adserver for mobile inventory on an app. Review collected by and hosted on G2.com.

What problems is PubMatic solving and how is that benefiting you?

The biggest problem was lack of diversity in the ad networks for web and mobile. By implementing them they were able to help limit the impact from another partner possibly going down and allowed more flexibility on our side to adjust floors knowing we were not at one partners mercy Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about PubMatic?

Quality supply - they have a variety of relationships that would be difficult as an individual company. Pubmatic allows our advertisers to reach multiple through a single relationship. Review collected by and hosted on G2.com.

What do you dislike about PubMatic?

Integration to be able to purchase as much supply as we desired was difficult and never fully achieved. Support has not been the best. Review collected by and hosted on G2.com.

What problems is PubMatic solving and how is that benefiting you?

Accessing top performing supply through a single partner. We fill well on this inventory because we can seek out what we know does well and it's quality. Review collected by and hosted on G2.com.

Verified User in Electrical/Electronic Manufacturing
UE
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about PubMatic?

I like the workflow automation feature as well as the real time analytics aspect of the software most. Review collected by and hosted on G2.com.

What do you dislike about PubMatic?

I have to admit the software is a little confusing to get used to in the beginning. Review collected by and hosted on G2.com.

Recommendations to others considering PubMatic:

Being able to access premium publishers from a single platform makes the job easier. Review collected by and hosted on G2.com.

What problems is PubMatic solving and how is that benefiting you?

We are trying to implement native advertising with this software. It is a great marketing tool. Review collected by and hosted on G2.com.

Verified User in Broadcast Media
UB
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about PubMatic?

Absolutely nothing at all. Terrible. Do not use. Review collected by and hosted on G2.com.

What do you dislike about PubMatic?

Absolutely everything. This place has terrible customer service, they didn't even know what they were doing when we implemented their services. They were highly unorganized, they didn't know how to answer our questions, they were unknowledgeable about a lot. Very uneducated. Review collected by and hosted on G2.com.

What problems is PubMatic solving and how is that benefiting you?

NOTHING Review collected by and hosted on G2.com.

Response from Melissa Lachman of PubMatic

Thank you for your feedback. We would like to learn more about your experience with PubMatic and how we can improve. Please reach out to us at info@pubmatic.com at your earliest convenience.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about PubMatic?

Pubmatic has a very clean interface and the reporting is very flexible. It's one of the more modern-feeling interfaces that is really a joy to use. You can pre-select reporting dates, define a certain date, or define a flexible date range.

The Pubmatic staff is excellent to work with - they are very attentive and do what they say they are going to do. We have an account manager and a backup email list so that the whole team is aware of our issues. Review collected by and hosted on G2.com.

What do you dislike about PubMatic?

We did not set up our demand segments, so I do not know too much about how those were setup in the interface. We are somewhat at the mercy of their expertise for this area in their interface. Review collected by and hosted on G2.com.

Recommendations to others considering PubMatic:

If you are using the Mocean ad server (pre-Pubmatic acquisition), find out when and how the migration to the Pubmatic interface will take place. If you are just using the Pubmatic SSP, this doesn't matter. Review collected by and hosted on G2.com.

What problems is PubMatic solving and how is that benefiting you?

We are trying to effectively sell remnant inventory at a high fill rate and a high CPM. So far we have a decent mobile CPM, but fill rate could use some improvement. We are working with them on that.

We were on the Mocean platform so that is the publisher ad management tool we are using. Review collected by and hosted on G2.com.

James W.
JW
Director of Product, Ad Solutions
Internet
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about PubMatic?

One of the better SSP tools out there they can easily get you setup and help manage your inventory. They compete at a high CPM level and offer great fill as well. The team has always been responsive and the attitude they have to make sure we are truly setup for success is helpful. Review collected by and hosted on G2.com.

What do you dislike about PubMatic?

Overall they work great. The only limit was trying to implement them through our Mobile adserver for mobile inventory on an app. They could use some work with MoPub to get this setup easier but even that is manageable. Review collected by and hosted on G2.com.

What problems is PubMatic solving and how is that benefiting you?

The biggest problem was lack of diversity in the ad networks for web and mobile. By implementing them they were able to help limit the impact from another partner possibly going down and allowed more flexibility on our side to adjust floors knowing we were not at one partners mercy. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
CM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about PubMatic?

I like the new direction they're going with analytic capabilities and dashboards that allow the user to make decisions and not pull data. I also think that they have a respectable platform that scales decently well. Review collected by and hosted on G2.com.

What do you dislike about PubMatic?

They're still not fully integrated with some of the big mobile DSP's so there's a push to build out that capability. However, there are challenges with mobile, when using this display first platform. Review collected by and hosted on G2.com.

Recommendations to others considering PubMatic:

Depending on your goals this platform might be perfect. However, using PubMatic is a necessity in digital display and eventually will be in mobile because of the sheer size of the platform. It's not without its technological challenges but can be an essential part of your mix, whether you're a DSP looking for inventory or a Publisher looking to monetize your own. Review collected by and hosted on G2.com.

What problems is PubMatic solving and how is that benefiting you?

Looking for diversity of publishers and scale in doing so. PubMatic is giving me options for inventory in the open market and through private marketplaces to get more premium inventory. Review collected by and hosted on G2.com.

Verified User in Internet
UI
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about PubMatic?

Advanced features for the industry. They are already support real time bidding and also can handle being your supply side partner at the same time. They definitely make it hands off for you if you want to use them as a SSP so that can be nice that they can do all the optimizing for you. Review collected by and hosted on G2.com.

What do you dislike about PubMatic?

There are definitely lots of platforms that also are able to do the same thing as Pubmatic so it is not unique in that sense. Review collected by and hosted on G2.com.

What problems is PubMatic solving and how is that benefiting you?

n/a Review collected by and hosted on G2.com.

Verified User in Publishing
CP
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about PubMatic?

always filled my impressions with a paying ad Review collected by and hosted on G2.com.

What do you dislike about PubMatic?

technology crashed our ad server and we had not ads appear. Review collected by and hosted on G2.com.

What problems is PubMatic solving and how is that benefiting you?

trying to increase the yield of my unsold inventory. Review collected by and hosted on G2.com.