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Popular Pays Reviews & Product Details - Page 5

Popular Pays Overview

What is Popular Pays?

Popular Pays is your ultimate collaboration gateway and all-in-one platform for influencer marketing and visual content creation, designed for brands of all sizes. With direct access to thousands of vetted, responsive creators across industries, we streamline your entire creator marketing lifecycle - from discovery to campaign launch and beyond. Our intuitive platform and AI-powered tools make collaboration easy and intuitive, enabling you to scale your content creation efforts and launch impactful marketing campaigns without juggling multiple touchpoints. Popular Pays’ dedicated team handles everything from creator vetting and contract management to campaign oversight, ensuring quality content delivery on time, every time. Popular Pays empowers you to optimize campaigns, demonstrate tangible results, and drive significant business impact. Experience the power of seamless creator collaboration that not only aligns with your brand values and audience but also delivers strong ROI. Popular Pays is an official partner of Meta, TikTok, Amazon, and Pinterest, and works with brands such as Kellogg, Kraft, Delta, and Lyft.

Popular Pays Details
Product Website
Languages Supported
English
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Product Description

Popular Pays is a platform that connect content creators with brands who want content to tell their stories, it has an in-house built iOS app (for creators) and dashboard (for brands) that delivers direct communication & powerful statistics to help user run a multiplatform campaign.


Seller Details
Company Website
Year Founded
2013
HQ Location
Chicago, Illinois
Twitter
@popularpays
1,482 Twitter followers
LinkedIn® Page
www.linkedin.com
35 employees on LinkedIn®
Description

Popular Pays is an all-in-one influencer marketing and visual content creation platform for brands of all sizes. Designed to make collaboration easy and intuitive, Popular Pays enables you to scale your content creation efforts and launch marketing campaigns that drive business impact, without juggling multiple platforms or creator touchpoints. Our creator marketplace allows you to easily source and find the influencers and creators who align with your brand values and audience.Popular Pays is an official partner of Meta, TikTok, Amazon, and Pinterest, and works with brands such as Kelloggs, Kraft, Delta, and Lyft.


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Recent Popular Pays Reviews

Verified User
A
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Senior Strategist"
The account service piece is unmatched. Our team is so helpful, so timely. I wouldn't want to work with another vendor because I don't think their ...
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"I am newer but the onboarding to the tool was very thorough and helpful as a part of my process."
I like the submission/vetting process for influencers to apply for campaigns.
LK
Lauren K.Enterprise (> 1000 emp.)
4.0 out of 5
"positive !"
The fast turnaround is nice and super efficient
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Popular Pays Media

Popular Pays Demo - Popular Pays Influencers Search Tool
Search and find the right fit for your business needs from over 165,000 vetted creators and influencers waiting for you on our platform.
Popular Pays Demo - Creator Messaging
Communicate directly with Creators in your campaign with on-platform messaging
Popular Pays Demo - Popular Pays Campaign Dashboard
Easily manage Creator partnerships from beginning to end through the Pop Pays brand dashboard
Popular Pays Demo - Creator Profile & Portfolio
Review a Creator's profile & portfolio to asses their capabilities, aesthetic and rating on the platform
Popular Pays Demo - Powerful influencer relationships & creator management tools
Elevate your influencer relationship management efforts and centralize every aspect of creator collaboration, from vetting, analytics, and insights to invoicing and legal matters, all in one place.
Popular Pays Demo - Content Library
Manage final creative assets across your campaigns and import final creative directly to the social network of your choosing to use in paid media

Official Downloads

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Video Reviews

259 Popular Pays Reviews

4.4 out of 5
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259 Popular Pays Reviews
4.4 out of 5
259 Popular Pays Reviews
4.4 out of 5

Popular Pays Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Popular PaysQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic Review from User Profile
What do you like best about Popular Pays?

Find users interested in the brand since the influencers have to apply Review collected by and hosted on G2.com.

What do you dislike about Popular Pays?

We were not able to manage cost for the campaign or pricing per individual. This was also a pro too since this does take a lot of time. Review collected by and hosted on G2.com.

What problems is Popular Pays solving and how is that benefiting you?

Finding passionate creators about your brand Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Popular Pays?

I have only been working with them for a short amount of time, but in that short time, it has been a great experience. With the amount of influencer campaigns I am aligned to, it's nice to know that I have partners I can trust to make sure everything is done on time and accurately. The PopPays team is prompt, friendly, super organized, and detail-oriented which is needed when keeping up with influencer campaigns. Review collected by and hosted on G2.com.

What do you dislike about Popular Pays?

So far, I can't really think of anything that I 'dislike' about working with PopPays. They have been a pleasure to work with and the process has been pretty seamless so far. Review collected by and hosted on G2.com.

What problems is Popular Pays solving and how is that benefiting you?

There have been a few influencers that our brands have not been too fond of in terms of their content, but the team has been working hard to make sure we get the brand what they want and what aligns with their goals and objectives. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Popular Pays?

Overall, the platform was very well organized. I liked that you can create several different campaigns to better manage creators, messages, stats, etc., from creators. Review collected by and hosted on G2.com.

What do you dislike about Popular Pays?

A few bugs within the platform that required us to manually email creators for their shipping address, the fulfillment center was not working as intended, and some messages on the platform were not notifying the creators at the time of the messages. Overall, the platform has great potential once these are resolved. Review collected by and hosted on G2.com.

What problems is Popular Pays solving and how is that benefiting you?

It's helping us find more creators with a history of successful collaborations with other brands, including reviews of those creators and amount of campaigns they have completed. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Popular Pays?

Running our influencer campaign with Popular Pays was a smooth, successful experience. Their team was very attentive and knowledgeable and helped us work through any and all issues or nuances that came up. Their platform is easy to use, and offers quick insights without the need for back and forth emails. Review collected by and hosted on G2.com.

What do you dislike about Popular Pays?

Not exclusive to Popular Pays, but found it beneficial to nail down every detail ahead of the campaign launch to avoid last-minute changes. Especially with influencers, it is usually not as easy to make quick shifts. Review collected by and hosted on G2.com.

What problems is Popular Pays solving and how is that benefiting you?

Popular Pays helps the influencer world, particularly for smaller infleuncers, become more accessible and insightful, making it easier for brands to be actionable and activate with creators. Review collected by and hosted on G2.com.

MD
Social Community Coordinator
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Popular Pays?

I like the ability to add creators to the platform. It really helps streamline the payment process. Review collected by and hosted on G2.com.

What do you dislike about Popular Pays?

I dislike sorting through creators who may not truly like my brand, but still applied. Overal,, I don't have much negative feedback about the platform. Review collected by and hosted on G2.com.

Recommendations to others considering Popular Pays:

Consider if you have time or desire to search through creators yourself. I love this about the platform, but it's something to consider when signing up. Review collected by and hosted on G2.com.

What problems is Popular Pays solving and how is that benefiting you?

We are solving payment challenges, using time to find creators, and being able to find creators with certain follower counts. Review collected by and hosted on G2.com.

Verified User in Online Media
AO
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Popular Pays?

I like how much control we have over the creators chosen and their content. The pop pays team is very responsive and helpful. I have not worked with other influencer agencies before. Review collected by and hosted on G2.com.

What do you dislike about Popular Pays?

Finding, accepting, and managing the creators is very time-consuming. It is great to have so much control but I am doing a lot of the manual work. The app is also very glitchy and you cannot easily see the creator's messages. Review collected by and hosted on G2.com.

Recommendations to others considering Popular Pays:

Make the app more user friednly. There are a lot of upload issues and it gets messy when submitting content for approval. Reading messages is difficult as well. Review collected by and hosted on G2.com.

What problems is Popular Pays solving and how is that benefiting you?

It is getting our brand out there and helping us fulfill our word-of-mouth strategy. I feel a little less productive because of how hands-on I need to be. It takes up a lot of my time Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Popular Pays?

Influencers come to you for partnership! Negotiating pricing is easy and there's no shortage of creators to work with. Review collected by and hosted on G2.com.

What do you dislike about Popular Pays?

We've run into issues with influencers not replying to our messages. We feel that two weeks to submit content is enough time for the influencer to forget they opted into a partnership and then rush to submit content that isn't as high quality. We wish we could make the deadline shorter than 14 days to get content back quicker! Review collected by and hosted on G2.com.

Recommendations to others considering Popular Pays:

It's worth the investment! Makes your influencer/social media manager's life a whole lot easier! If you need realistic/non-studio lifestyle photography, PopPays is the place to be. Review collected by and hosted on G2.com.

What problems is Popular Pays solving and how is that benefiting you?

We've been able to organize influencer partnerships off of social media DMs (keeping everything in one place). Asking for revisions/edits is not as much of a headache, and finding a specific niche of influencers has never been easier. Because of Popular Pays, we now have a steady influx of UGC content month over month in a fraction of the time it used to take DMing accounts manually! Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Popular Pays?

I love the ease of communicating with creators, reviewing/viewing content and ensuring that once everything looks good on our side that we can mark those as complete Review collected by and hosted on G2.com.

What do you dislike about Popular Pays?

Would love to have a way to see how many videos were submitted and an easier way to access each without scrolling through a feed. Noticed that some creators were submitting more than the requested number of videos so would've been helpful to have an easier way to flip through all those + any edits that came in Review collected by and hosted on G2.com.

Recommendations to others considering Popular Pays:

Would definitely recommend. The team and the platform are great and make things very seamless and simple to use and work with. Review collected by and hosted on G2.com.

What problems is Popular Pays solving and how is that benefiting you?

Figuring out how to pay for any reshoot requests, etc. were problems I was working with Popular Pays to solve. Benefits-wise I noticed that the team was very accommodating and handled a lot of those conversations on our behalf on the back-end which was enormously beneficial Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
AP
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Popular Pays?

Relationship managers are very responsive and helpful. Review collected by and hosted on G2.com.

What do you dislike about Popular Pays?

When using the platform for pure content creation (and not for influencer purposes), you're taking a big gamble that the creators you select to work with will work out. Review collected by and hosted on G2.com.

What problems is Popular Pays solving and how is that benefiting you?

Scaling original, made-for-social content that can be used across brand channels. Using creators helps to ensure content is high quality and reflective of diverse individuals, scenes, etc. Review collected by and hosted on G2.com.

Verified User in Food & Beverages
AF
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Popular Pays?

Seriously having someone be able to help me and respond to gazillion questions is the best. The platform is very user-friendly but you still end up with questions and it's nice to have someone that can help. Review collected by and hosted on G2.com.

What do you dislike about Popular Pays?

So far I haven't been able to find anything that I really dislike. I didn't like that some influencers signed up and then never responded even after I had shipped products. I'm hoping there's a way to leave feedback for other brands so that they don't have the experience I did. Review collected by and hosted on G2.com.

Recommendations to others considering Popular Pays:

This is the second platform I use for influencers and what I like about PopPays is that if you have a question your account manager will respond and help you with any questions you have! Sounds simple but I didn't have that experience prior. Review collected by and hosted on G2.com.

What problems is Popular Pays solving and how is that benefiting you?

Finding new influencers that are eager to work for a brand. Working with some great influencers that can provide some good photography and create long relationships. Review collected by and hosted on G2.com.