Video Reviews
259 Popular Pays Reviews
Overall Review Sentiment for Popular Pays
Log in to view review sentiment.
The account service team is unmatched, they are experts in the tool and they are so good about helping you every step of the way to make sure you are maximizing the platform and being as efficient as possible. The platform is also very intuitive and easy to use, and the creator base is large. Review collected by and hosted on G2.com.
Working with the creators, but that comes with the dinner, doesn't it? Review collected by and hosted on G2.com.
The platform is extremely easy to use, quality of influencers and the customer service is excellent. The team was able to turn on the platform extremely quickly and with ease. Review collected by and hosted on G2.com.
In the time that I used that platform, I didn't have any major issues or dislikes. Review collected by and hosted on G2.com.
Their communication is exceptional. I've never worked with a partner that consistently provides updates, has check-ins during process stages and adapts to the amount of budget allocated. Their plans and recommendations are always flexible and meets our needs. The platform itself is very easy to navigate and is a great resource between client and creators. Review collected by and hosted on G2.com.
I can't say anything negative about the platfrom or the people we work with. Both are extremely helpful and put our needs first. Review collected by and hosted on G2.com.

Popular Pays eliminates the noise and makes it easy to draft, launch, and connect with creators for a campaign on the same day. Review collected by and hosted on G2.com.
It takes a bit more legwork to make sure that creators do what they need to in a timely manner, but that's more on the creator's end. The platform could benefit from placing stricter guidelines for creators to protect the time and ROI of brands. Review collected by and hosted on G2.com.
Popular Pays has been a great way for us to scale our production of UGC and videos for paid ads. We are able to easily put together a campaign brief that allows people to apply to a campaign instead of having to hunt around social to find partners that are a good fit. There customer support is also great and super helpful! Review collected by and hosted on G2.com.
You do have to sort through a lot of applications to find enough quality partners to use in campaigns, but they are there! The applications are limited to ~50, so just be sure to review regularly to allow for new applicants to come through. Review collected by and hosted on G2.com.
The platform itself is very easy and intuitive to use. It's easy to share content with the team or client for review and to chat with the content creators. The Popular Pays team was also incredibly helpful. They jumped in any time we needed it to communicate with the creators, address feedback, etc. Review collected by and hosted on G2.com.
I did not experience any issues with the platform itself. Working with creators is a lot of work, but the platform makes it as simple as it can be. Review collected by and hosted on G2.com.
Always having someone to go to who knows exactly what to do. We use it across 3 brands, and 4 campaigns per brand per year! Review collected by and hosted on G2.com.
Sometimes, not a lot of people apply to our campaigns, so we have to go looking for people, but the team is always there to help! Review collected by and hosted on G2.com.
Reps are amazing, with influencer campaigns there is a lot of communication required and the Popular pays reps always help keep things on track in terms of following up with influencers and our internal team. Review collected by and hosted on G2.com.
Sometimes we want to work with specific influencers and they aren't on the platform (for campaigns where we want to work with 10+ influencers). Review collected by and hosted on G2.com.
Popular Pays has been instrumental to our growth as a brand through organic means. The ability to customize your experience and work 1:1 with influencers without a third party makes the content creation process collaborative, seamless, and the key to building relationships with folks we're eager to work with again. Most importantly, the content we could source from the platform helped us achieve our organic social media goals by increasing trust with our audience! Review collected by and hosted on G2.com.
My biggest suggestion is to make brief formatting more customizable so that it's legible and essential factors can be singled out or bolded. Other than that, a more transparent rating system of the influencers. A text option to include why a brand gave an individual a particular star rating would be helpful instead of just a star rating without context. Review collected by and hosted on G2.com.
It makes finding influencers as a small business dramatically easier! It's hard to sometimes even get a response from influencers as a startup, but with Popular Pays, we're able to work with as many high quality influencers as we want. The entire process is streamlined + saves your team dozens and dozens of hours on research, negotiating, etc. Review collected by and hosted on G2.com.
Sometimes rates are higher than expected but thankfully there are enough influencers on their marketplace to find some within any budget. Review collected by and hosted on G2.com.