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Popular Pays Reviews & Product Details - Page 4

Popular Pays Overview

What is Popular Pays?

Popular Pays is your ultimate collaboration gateway and all-in-one platform for influencer marketing and visual content creation, designed for brands of all sizes. With direct access to thousands of vetted, responsive creators across industries, we streamline your entire creator marketing lifecycle - from discovery to campaign launch and beyond. Our intuitive platform and AI-powered tools make collaboration easy and intuitive, enabling you to scale your content creation efforts and launch impactful marketing campaigns without juggling multiple touchpoints. Popular Pays’ dedicated team handles everything from creator vetting and contract management to campaign oversight, ensuring quality content delivery on time, every time. Popular Pays empowers you to optimize campaigns, demonstrate tangible results, and drive significant business impact. Experience the power of seamless creator collaboration that not only aligns with your brand values and audience but also delivers strong ROI. Popular Pays is an official partner of Meta, TikTok, Amazon, and Pinterest, and works with brands such as Kellogg, Kraft, Delta, and Lyft.

Popular Pays Details
Product Website
Languages Supported
English
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Product Description

Popular Pays is a platform that connect content creators with brands who want content to tell their stories, it has an in-house built iOS app (for creators) and dashboard (for brands) that delivers direct communication & powerful statistics to help user run a multiplatform campaign.


Seller Details
Company Website
Year Founded
2013
HQ Location
Chicago, Illinois
Twitter
@popularpays
1,482 Twitter followers
LinkedIn® Page
www.linkedin.com
35 employees on LinkedIn®
Description

Popular Pays is an all-in-one influencer marketing and visual content creation platform for brands of all sizes. Designed to make collaboration easy and intuitive, Popular Pays enables you to scale your content creation efforts and launch marketing campaigns that drive business impact, without juggling multiple platforms or creator touchpoints. Our creator marketplace allows you to easily source and find the influencers and creators who align with your brand values and audience.Popular Pays is an official partner of Meta, TikTok, Amazon, and Pinterest, and works with brands such as Kelloggs, Kraft, Delta, and Lyft.


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Recent Popular Pays Reviews

Verified User
A
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Senior Strategist"
The account service piece is unmatched. Our team is so helpful, so timely. I wouldn't want to work with another vendor because I don't think their ...
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"I am newer but the onboarding to the tool was very thorough and helpful as a part of my process."
I like the submission/vetting process for influencers to apply for campaigns.
LK
Lauren K.Enterprise (> 1000 emp.)
4.0 out of 5
"positive !"
The fast turnaround is nice and super efficient
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Popular Pays Media

Popular Pays Demo - Popular Pays Influencers Search Tool
Search and find the right fit for your business needs from over 165,000 vetted creators and influencers waiting for you on our platform.
Popular Pays Demo - Creator Messaging
Communicate directly with Creators in your campaign with on-platform messaging
Popular Pays Demo - Popular Pays Campaign Dashboard
Easily manage Creator partnerships from beginning to end through the Pop Pays brand dashboard
Popular Pays Demo - Creator Profile & Portfolio
Review a Creator's profile & portfolio to asses their capabilities, aesthetic and rating on the platform
Popular Pays Demo - Powerful influencer relationships & creator management tools
Elevate your influencer relationship management efforts and centralize every aspect of creator collaboration, from vetting, analytics, and insights to invoicing and legal matters, all in one place.
Popular Pays Demo - Content Library
Manage final creative assets across your campaigns and import final creative directly to the social network of your choosing to use in paid media

Official Downloads

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Video Reviews

259 Popular Pays Reviews

4.4 out of 5
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259 Popular Pays Reviews
4.4 out of 5
259 Popular Pays Reviews
4.4 out of 5

Popular Pays Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Popular PaysQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
RH
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Popular Pays?

The account service team is unmatched, they are experts in the tool and they are so good about helping you every step of the way to make sure you are maximizing the platform and being as efficient as possible. The platform is also very intuitive and easy to use, and the creator base is large. Review collected by and hosted on G2.com.

What do you dislike about Popular Pays?

Working with the creators, but that comes with the dinner, doesn't it? Review collected by and hosted on G2.com.

What problems is Popular Pays solving and how is that benefiting you?

They help us generate authentic content for our channels as well as amplifying our brands from creators who are a good fit Review collected by and hosted on G2.com.

AP
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Popular Pays?

The platform is extremely easy to use, quality of influencers and the customer service is excellent. The team was able to turn on the platform extremely quickly and with ease. Review collected by and hosted on G2.com.

What do you dislike about Popular Pays?

In the time that I used that platform, I didn't have any major issues or dislikes. Review collected by and hosted on G2.com.

What problems is Popular Pays solving and how is that benefiting you?

For me - I needed a solution VERY quickly to a unique problem that I couldnt think that could be solved. Rachel P and Rachel F were there every step of the way to help and ensure that we and the team were successful. Review collected by and hosted on G2.com.

Verified User in Food & Beverages
UF
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Popular Pays?

Their communication is exceptional. I've never worked with a partner that consistently provides updates, has check-ins during process stages and adapts to the amount of budget allocated. Their plans and recommendations are always flexible and meets our needs. The platform itself is very easy to navigate and is a great resource between client and creators. Review collected by and hosted on G2.com.

What do you dislike about Popular Pays?

I can't say anything negative about the platfrom or the people we work with. Both are extremely helpful and put our needs first. Review collected by and hosted on G2.com.

What problems is Popular Pays solving and how is that benefiting you?

The direct communicaion from brand to creator has been incredible. It can be difficult to get into contact with creators and making it easy to communicate with them and apply to live campaigns vs. manual research is such a time saver and huge asset of the platform. Review collected by and hosted on G2.com.

Ryan K.
RK
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Popular Pays?

Popular Pays eliminates the noise and makes it easy to draft, launch, and connect with creators for a campaign on the same day. Review collected by and hosted on G2.com.

What do you dislike about Popular Pays?

It takes a bit more legwork to make sure that creators do what they need to in a timely manner, but that's more on the creator's end. The platform could benefit from placing stricter guidelines for creators to protect the time and ROI of brands. Review collected by and hosted on G2.com.

What problems is Popular Pays solving and how is that benefiting you?

Popular Pays solves the problem of spending hours searching and communicating with quality creators. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Popular Pays?

Popular Pays has been a great way for us to scale our production of UGC and videos for paid ads. We are able to easily put together a campaign brief that allows people to apply to a campaign instead of having to hunt around social to find partners that are a good fit. There customer support is also great and super helpful! Review collected by and hosted on G2.com.

What do you dislike about Popular Pays?

You do have to sort through a lot of applications to find enough quality partners to use in campaigns, but they are there! The applications are limited to ~50, so just be sure to review regularly to allow for new applicants to come through. Review collected by and hosted on G2.com.

What problems is Popular Pays solving and how is that benefiting you?

Scaling UGC production for paid ads. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Popular Pays?

The platform itself is very easy and intuitive to use. It's easy to share content with the team or client for review and to chat with the content creators. The Popular Pays team was also incredibly helpful. They jumped in any time we needed it to communicate with the creators, address feedback, etc. Review collected by and hosted on G2.com.

What do you dislike about Popular Pays?

I did not experience any issues with the platform itself. Working with creators is a lot of work, but the platform makes it as simple as it can be. Review collected by and hosted on G2.com.

What problems is Popular Pays solving and how is that benefiting you?

Easily connects you to content creators that are well-suited for your brief. Review collected by and hosted on G2.com.

KZ
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Popular Pays?

Always having someone to go to who knows exactly what to do. We use it across 3 brands, and 4 campaigns per brand per year! Review collected by and hosted on G2.com.

What do you dislike about Popular Pays?

Sometimes, not a lot of people apply to our campaigns, so we have to go looking for people, but the team is always there to help! Review collected by and hosted on G2.com.

What problems is Popular Pays solving and how is that benefiting you?

Finding influencers Review collected by and hosted on G2.com.

Verified User in Food & Beverages
UF
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Popular Pays?

Reps are amazing, with influencer campaigns there is a lot of communication required and the Popular pays reps always help keep things on track in terms of following up with influencers and our internal team. Review collected by and hosted on G2.com.

What do you dislike about Popular Pays?

Sometimes we want to work with specific influencers and they aren't on the platform (for campaigns where we want to work with 10+ influencers). Review collected by and hosted on G2.com.

What problems is Popular Pays solving and how is that benefiting you?

Setting up influencer campaigns is quick and easy. Brief template covers every detail. Easily seed our brief to influencers without having to reach out via email - so takes away extra steps. We can quickly execute influencer campaigns is the BIGGEST thing and the content always looks great. Review collected by and hosted on G2.com.

PM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Popular Pays?

Popular Pays has been instrumental to our growth as a brand through organic means. The ability to customize your experience and work 1:1 with influencers without a third party makes the content creation process collaborative, seamless, and the key to building relationships with folks we're eager to work with again. Most importantly, the content we could source from the platform helped us achieve our organic social media goals by increasing trust with our audience! Review collected by and hosted on G2.com.

What do you dislike about Popular Pays?

My biggest suggestion is to make brief formatting more customizable so that it's legible and essential factors can be singled out or bolded. Other than that, a more transparent rating system of the influencers. A text option to include why a brand gave an individual a particular star rating would be helpful instead of just a star rating without context. Review collected by and hosted on G2.com.

What problems is Popular Pays solving and how is that benefiting you?

They help me as a social media manger build a diverse and robust content calendar that can speak directly to messaging being addressed on other marketing channels. Review collected by and hosted on G2.com.

Verified User in Retail
AR
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Popular Pays?

It makes finding influencers as a small business dramatically easier! It's hard to sometimes even get a response from influencers as a startup, but with Popular Pays, we're able to work with as many high quality influencers as we want. The entire process is streamlined + saves your team dozens and dozens of hours on research, negotiating, etc. Review collected by and hosted on G2.com.

What do you dislike about Popular Pays?

Sometimes rates are higher than expected but thankfully there are enough influencers on their marketplace to find some within any budget. Review collected by and hosted on G2.com.

What problems is Popular Pays solving and how is that benefiting you?

Saves us tons of time that we used to spend having to personally find and contact every influencer we'd consider working with - & having to work through negotiations and posting sometimes over weeks. Review collected by and hosted on G2.com.