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Popular Pays Reviews & Product Details - Page 3

Popular Pays Overview

What is Popular Pays?

Popular Pays is your ultimate collaboration gateway and all-in-one platform for influencer marketing and visual content creation, designed for brands of all sizes. With direct access to thousands of vetted, responsive creators across industries, we streamline your entire creator marketing lifecycle - from discovery to campaign launch and beyond. Our intuitive platform and AI-powered tools make collaboration easy and intuitive, enabling you to scale your content creation efforts and launch impactful marketing campaigns without juggling multiple touchpoints. Popular Pays’ dedicated team handles everything from creator vetting and contract management to campaign oversight, ensuring quality content delivery on time, every time. Popular Pays empowers you to optimize campaigns, demonstrate tangible results, and drive significant business impact. Experience the power of seamless creator collaboration that not only aligns with your brand values and audience but also delivers strong ROI. Popular Pays is an official partner of Meta, TikTok, Amazon, and Pinterest, and works with brands such as Kellogg, Kraft, Delta, and Lyft.

Popular Pays Details
Product Website
Languages Supported
English
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Product Description

Popular Pays is a platform that connect content creators with brands who want content to tell their stories, it has an in-house built iOS app (for creators) and dashboard (for brands) that delivers direct communication & powerful statistics to help user run a multiplatform campaign.


Seller Details
Company Website
Year Founded
2013
HQ Location
Chicago, Illinois
Twitter
@popularpays
1,482 Twitter followers
LinkedIn® Page
www.linkedin.com
35 employees on LinkedIn®
Description

Popular Pays is an all-in-one influencer marketing and visual content creation platform for brands of all sizes. Designed to make collaboration easy and intuitive, Popular Pays enables you to scale your content creation efforts and launch marketing campaigns that drive business impact, without juggling multiple platforms or creator touchpoints. Our creator marketplace allows you to easily source and find the influencers and creators who align with your brand values and audience.Popular Pays is an official partner of Meta, TikTok, Amazon, and Pinterest, and works with brands such as Kelloggs, Kraft, Delta, and Lyft.


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Recent Popular Pays Reviews

Verified User
A
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Senior Strategist"
The account service piece is unmatched. Our team is so helpful, so timely. I wouldn't want to work with another vendor because I don't think their ...
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"I am newer but the onboarding to the tool was very thorough and helpful as a part of my process."
I like the submission/vetting process for influencers to apply for campaigns.
LK
Lauren K.Enterprise (> 1000 emp.)
4.0 out of 5
"positive !"
The fast turnaround is nice and super efficient
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Popular Pays Media

Popular Pays Demo - Popular Pays Influencers Search Tool
Search and find the right fit for your business needs from over 165,000 vetted creators and influencers waiting for you on our platform.
Popular Pays Demo - Creator Messaging
Communicate directly with Creators in your campaign with on-platform messaging
Popular Pays Demo - Popular Pays Campaign Dashboard
Easily manage Creator partnerships from beginning to end through the Pop Pays brand dashboard
Popular Pays Demo - Creator Profile & Portfolio
Review a Creator's profile & portfolio to asses their capabilities, aesthetic and rating on the platform
Popular Pays Demo - Powerful influencer relationships & creator management tools
Elevate your influencer relationship management efforts and centralize every aspect of creator collaboration, from vetting, analytics, and insights to invoicing and legal matters, all in one place.
Popular Pays Demo - Content Library
Manage final creative assets across your campaigns and import final creative directly to the social network of your choosing to use in paid media

Official Downloads

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Video Reviews

259 Popular Pays Reviews

4.4 out of 5
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259 Popular Pays Reviews
4.4 out of 5
259 Popular Pays Reviews
4.4 out of 5

Popular Pays Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Popular PaysQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Food & Beverages
AF
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Popular Pays?

The account service piece is unmatched. Our team is so helpful, so timely. I wouldn't want to work with another vendor because I don't think their service can be matched. Review collected by and hosted on G2.com.

What do you dislike about Popular Pays?

The creator pool can feel a little shallow at times and the content can lag a bit depending on who you work with, but it gets better as you get more familiar with which creators are better than others. Review collected by and hosted on G2.com.

What problems is Popular Pays solving and how is that benefiting you?

Generating content for my brands that's authentic Review collected by and hosted on G2.com.

Response from Joshua Brook of Popular Pays

We're glad to hear that our account service has been exceptional for you. We're committed to addressing the challenges you've mentioned and continuously improving our creator pool and content quality to better serve your needs.

Meghana K.
MK
Social + Content Strategy Specialist
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Popular Pays?

I like that you're able to invite creators to a campaign and that the team is very helpful in finding the perfect creators for your brand's needs. Review collected by and hosted on G2.com.

What do you dislike about Popular Pays?

Sometimes it's weird to type out revision request edits on the platform. It shows up in an odd format. Review collected by and hosted on G2.com.

What problems is Popular Pays solving and how is that benefiting you?

The platform is helping our agency find creators that are right for specific campaigns and working through budgeting differences to get the most out of our dollars. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
AC
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Popular Pays?

It's easy to view applicants' portfolio / content. Oh the customer support is incredible. Mel is always on top of it. Review collected by and hosted on G2.com.

What do you dislike about Popular Pays?

Selection of creators isn't always the greatest. Review collected by and hosted on G2.com.

What problems is Popular Pays solving and how is that benefiting you?

Being able to comb through creators without seeking them out Review collected by and hosted on G2.com.

Response from Joshua Brook of Popular Pays

Thank you for the positive feedback! We're thrilled that you find our platform easy to use and that you've had a great experience with our customer support, especially with Mel. We understand the importance of having a diverse and high-quality selection of creators, and we are actively working to enhance this aspect of our platform.

LK
Sr. Associate Social Director
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Popular Pays?

The fast turnaround is nice and super efficient Review collected by and hosted on G2.com.

What do you dislike about Popular Pays?

The variety of creators has recently been lackluster Review collected by and hosted on G2.com.

What problems is Popular Pays solving and how is that benefiting you?

the vetting process via Safe Collab has been good Review collected by and hosted on G2.com.

Response from Joshua Brook of Popular Pays

Thank you for sharing your feedback! We're happy to hear that you appreciate our fast turnaround and efficiency. We understand your concern about the variety of creators and will certainly look into ways to enhance this aspect of our service. If you have any specific suggestions or preferences for creators, please feel free to share them with us. We value your input and are committed to making improvements based on your feedback. Thank you for choosing Popular Pays!

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Popular Pays?

The quality of influencers and their hands on Customer Support. I've worked with Emma and Tyler at two different companies and they are incriebely knowledge in the influencer space and about Popular Pays Platform. Its a very user friendly platform. Review collected by and hosted on G2.com.

What do you dislike about Popular Pays?

The Process of finding the right influencers. I think a lot of this comes back to making sure the brief is tight. Review collected by and hosted on G2.com.

What problems is Popular Pays solving and how is that benefiting you?

Seamless Access to thousands of high quality influencers. Review collected by and hosted on G2.com.

Response from Joshua Brook of Popular Pays

Thank you for your positive feedback! We're glad to hear that you've found our platform user-friendly and have had a great experience with our customer support team. We understand the importance of finding the right influencers and are continuously working to streamline the process for our users.

LA
Strategist
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Popular Pays?

Loved how the platform was set up. It was very helpful and organized. Review collected by and hosted on G2.com.

What do you dislike about Popular Pays?

Communication was difficult with the influencers. Via email would have been easier. Review collected by and hosted on G2.com.

What problems is Popular Pays solving and how is that benefiting you?

Helping us find the right influencers for campaigns. Review collected by and hosted on G2.com.

Response from Joshua Brook of Popular Pays

We're glad to hear you had a great experience with our platform! We appreciate your feedback about communication and will work on improving that process. Thank you for using Popular Pays!

Verified User in Marketing and Advertising
UM
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Popular Pays?

The customer service from my contacts and ease of use. Review collected by and hosted on G2.com.

What do you dislike about Popular Pays?

I always get emails regarding other brand campaigns Review collected by and hosted on G2.com.

What problems is Popular Pays solving and how is that benefiting you?

sourcing creators in a timely manner Review collected by and hosted on G2.com.

Response from Joshua Brook of Popular Pays

We're delighted to hear that you've had a positive experience with our customer service team and find our platform user-friendly. We understand your concern about receiving emails regarding other brand campaigns and will work to ensure that our communications are more targeted to your needs. Thank you for sharing your feedback with us.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Popular Pays?

The UX, the dashboard, and the ease of launching a campaign brief are all great features and tools. I've had success with Popular Pays in two of the most highly-regulated industries in the past and continue to be able to use them across multiple industries.

It's pretty easy to get things started and am very grateful for our account support team. Review collected by and hosted on G2.com.

What do you dislike about Popular Pays?

It's hard to tell if creators have worked with other brands in the space to ensure we're not working with someone who has already worked with a competitor. A way to make that easier on brands and agencies would be a huge help.

Also working hard to keep costs low as brands continue to shrink budgets. Review collected by and hosted on G2.com.

What problems is Popular Pays solving and how is that benefiting you?

Popular Pays has helped us by increasing our reach on social when our clients have limited marketing budgets. It also enables us to have more creative freedom when it comes to content, compared to what we can post from the brand's channels. Review collected by and hosted on G2.com.

Verified User in Food & Beverages
AF
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Popular Pays?

The customer service, the ease of the platform and the amount of creators they have access to Review collected by and hosted on G2.com.

What do you dislike about Popular Pays?

Sometimes it takes a while to get any bites on briefs we create. Review collected by and hosted on G2.com.

What problems is Popular Pays solving and how is that benefiting you?

Brings us straight to the creators and lets us be a part of their world Review collected by and hosted on G2.com.

Response from Joshua Brook of Popular Pays

We're delighted to hear that Popular Pays has been a valuable tool in connecting your brand with Gen Z and creators. We appreciate your positive comments about our customer service, platform ease, and creator access. We understand the frustration of waiting for responses to briefs and are committed to improving our processes. Thank you for sharing your experience!

Verified User in Health, Wellness and Fitness
UH
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Popular Pays?

Popular Pays makes contacting creators convenient under one campaign. Review collected by and hosted on G2.com.

What do you dislike about Popular Pays?

Most creators don't thoroughly read the campaign brief and submit content that does not align with the campaign. Review collected by and hosted on G2.com.

What problems is Popular Pays solving and how is that benefiting you?

Popular pays assists me in getting in contact with creators who are unresponsive. Review collected by and hosted on G2.com.

Response from Joshua Brook of Popular Pays

We're sorry to hear about your experience with creators not thoroughly reading the campaign brief. We're constantly working to improve communication between brands and creators to ensure better alignment with campaign goals. We're constantly working to improve communication between brands and creators to ensure better alignment with campaign goals.