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Persona Reviews & Product Details

Austin A.
AA
Founder
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Persona?

Persona is user-friendly and has streamlined our identity verification process. Their support team is incredibly responsive and knowledgeable, making implementation smooth and stress-free. If you're looking for a reliable identity verification solution, Persona is the way to go! Review collected by and hosted on G2.com.

What do you dislike about Persona?

Nothing comes to mind, I'm very satisfied Review collected by and hosted on G2.com.

What problems is Persona solving and how is that benefiting you?

We can make sure the customer is who he says he is, We make sure that we are dealing with the cardholder Review collected by and hosted on G2.com.

Persona Overview

What is Persona?

Persona offers best-in-class identity infrastructure that gives businesses the building blocks they need to design and manage fully customizable KYC, KYB, AML, and identity verification programs across 200+ countries and territories, helping them meet compliance standards, fight fraud, and build trust throughout the customer lifecycle. Integrate in an afternoon, with or without engineering and with less than 10 lines of code. We power identity verification for startups and the world's largest companies including Brex, CoffeeMeetsBagel, Coursera, Dott, Etsy, Gusto, LinkedIn, OpenAI, Reddit, Revel, Rippling, Square, Travelex, Twilio, and Udemy. - Our team is made up of former engineers and designers from Square, Uber, Coursera, Dropbox, and Slack. We're proud to be funded by some of the best venture capital firms including, First Round Capital and Coatue. Some of our Angel Investors include the Perret and William Hockey (co-founders of Plaid), Tony Xu (Doordash) and Dylan Field (Founder and CEO, Figma).

Persona Details
Languages Supported
Arabic, German, English, French, Indonesian, Italian, Japanese, Korean, Dutch, Polish, Portuguese, Romanian, Russian, Spanish, Thai, Turkish, Ukrainian, Chinese (Simplified), Chinese (Traditional)
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Seller Details
Seller
Persona
Year Founded
2018
HQ Location
San Francisco, California
Twitter
@Persona_IDV
1,154 Twitter followers
LinkedIn® Page
www.linkedin.com
360 employees on LinkedIn®

Justin S.
JS
Overview Provided by:

Recent Persona Reviews

Verified User
E
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Does everything we need and very user friendly for different teams to use"
Easy to implement and great solution for identity verification
Allison S.
AS
Allison S.Small-Business (50 or fewer emp.)
4.5 out of 5
"Easy, startup-friendly KYC tool"
Easy-to-use KYC tool that's startup friendly and can scale with us
Austin A.
AA
Austin A.Small-Business (50 or fewer emp.)
5.0 out of 5
"The best security tool we have"
Persona is user-friendly and has streamlined our identity verification process. Their support team is incredibly responsive and knowledgeable, maki...
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26 people requested security information

Persona Media

Persona Demo - Convert more customers
Convert more customers with a customizable tailored flow.
Persona Demo - Verify what you need to
Configure the right balance of verification checks to suit your conversion and risk needs.
Persona Demo - Enrich your understanding of risk
Enhance your risk assessment with additional data like email risk, watchlist reports, adverse media reports, and more.
Persona Demo - Automate your processs
Automate your decisioning process and integrate with your existing tools.
Persona Demo - Review what you need to
Establish and organize an efficient manual review process for high risk cases.
Answer a few questions to help the Persona community
Have you used Persona before?
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Video Reviews

38 out of 39 Total Reviews for Persona

4.5 out of 5
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38 out of 39 Total Reviews for Persona
4.5 out of 5
38 out of 39 Total Reviews for Persona
4.5 out of 5

Persona Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for PersonaQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Allison S.
AS
Operations Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Persona?

Easy-to-use KYC tool that's startup friendly and can scale with us Review collected by and hosted on G2.com.

What do you dislike about Persona?

Limited features in the startup package but that's kind of the point. Review collected by and hosted on G2.com.

What problems is Persona solving and how is that benefiting you?

Easy identity verification through ID and selfie checks. We're able to create logic to auto-decision and escalate cases, as needed. We're able to quickly and easily screen for bad actors. Review collected by and hosted on G2.com.

Matthew B.
MB
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Persona?

A mature product with the personal community relations of a startup. As a founder and developer, I was easily able to access the relevant documentation and the relevant Persona resources to answer any questions I had. The pairing of KYC and KYB in one system is what really sold us on Persona.

The time saved automating these checks with a single integration is well worth the cost in terms of capital as well as the cost to remediate any problems occurring from our previous manual KYC & KYB checks.

Implementation was straightforward using the documented APIs. Review collected by and hosted on G2.com.

What do you dislike about Persona?

One wishlist item would be backend server SDKs, namely Java. Review collected by and hosted on G2.com.

What problems is Persona solving and how is that benefiting you?

Our company specializes in providing human capital solutions to companies on an ad-hoc or short-term basis. Acting as a platform, we have to carefully vet the contractors to confirm their eligibility to serve as 1099 contractors and verify and validate the organizations that utilize our platform to stay compliant with AML laws and provide a robust experience for those searching for their next shift.

Traditionally, we would need to manually collect documents and verify identity, however, with the Persona integration, we are able to completely automate the system allowing for self-registration for organizations. This decidedly has reduced friction and freed up our own internal resources to provide more customer-facing value rather than spend their time on internal tasks. Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness
EH
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Persona?

Easy to implement and great solution for identity verification Review collected by and hosted on G2.com.

What do you dislike about Persona?

Nothing to dislike! No complains to share Review collected by and hosted on G2.com.

What problems is Persona solving and how is that benefiting you?

Identity verification for asynchronous online prescribing Review collected by and hosted on G2.com.

BH
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Persona?

I've been in the digital trust and saftey space for about 4 years, and Persona is taking a next gen appraoch. Not just in their technology, but also their teams, and understanding of what companies are seeking when it comes to risk / fraud / compliance. Review collected by and hosted on G2.com.

What do you dislike about Persona?

So far, I am not experiencing any downsides. I think the only thing that could come to mind, is the tool is expansive, so nailing the usecase as a merhcant / enduser is important to vet to maximize the tool. Review collected by and hosted on G2.com.

What problems is Persona solving and how is that benefiting you?

For us, we're a data partner of Persona, and access to clean, relaibale data is often a challenge for businesses. Where do you find it, how do you consume it, is it trusted? Because Persona has taken a pro-active apporach, they have been diligent about bringing in the right partners along the way. This is a big benefit for any business considering a new platfrom / tech for their space. Review collected by and hosted on G2.com.

DR
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Persona?

Simple and Intuitive dashboard. Awesome support from the persona product team. Flexible plans especially for startup companies. Review collected by and hosted on G2.com.

What do you dislike about Persona?

The persona dashboard is hard to work with in a mobile screen. I often don't have laptop with me and wanted to quickly change something in the dashboard or view billing, it is quite hard to use it in mobile.

Also I would love to have an official Flutter SDK. Currently using a 3rd party package. Review collected by and hosted on G2.com.

What problems is Persona solving and how is that benefiting you?

Eliminates spam posting and builds trust among the community of our app. Review collected by and hosted on G2.com.

Verified User in Real Estate
AR
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Persona?

There are many, many IDV products out there now and many do the same thing and look at the same databases. What separates the good ones is how well they can integrate into a custom solution and how well they work. Persona isn't perfect but they've been great at responding to all of our feedback and making adjustments to suit our needs. I like that feedback suggestions and criticism doesn't seem to be going to an unmonitored email inbox. The feedback is being taken seriously. The tool itself just works well. Review collected by and hosted on G2.com.

What do you dislike about Persona?

It's not easy to stay up to date with 50 US states and incorporate databases from phone carriers and international entities. There are issues when the data is not up to date. The system doesn't tell you when the database was last updated. This is important, particularly when explaining to someone why their verification failed. It's one thing to say it failed - you have to be able to say why it failed and give recourse options. Persona lacks a bit here. I get that the data either matches or doesn't but I need better information to relay to the customer. This data has to be customer friendly and accessible via api. Review collected by and hosted on G2.com.

What problems is Persona solving and how is that benefiting you?

Our platform helps title companies prevent wire fraud. Seller impersonation is growing at a remarkable rate and idv is one tool to help prevent wire fraud. Review collected by and hosted on G2.com.

Alexis S.
AS
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Persona?

Aside from their KYC feature, it is very easy to integrate with their step by step guides and documentation. Review collected by and hosted on G2.com.

What do you dislike about Persona?

There's nothing to dislike, there maybe missing or it lacks something but I believe they will include them on future updates. Review collected by and hosted on G2.com.

What problems is Persona solving and how is that benefiting you?

Identity verification, it helps on verifying your users, thus building trust within the website. Preventing any frauds or those who are trying to use fake identity. Review collected by and hosted on G2.com.

EO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Persona?

The platform provides very comprehensive easy to use APIs. They make it easy to use the code embeds and APIs. I am impressed at their documentation! Review collected by and hosted on G2.com.

What do you dislike about Persona?

They don't have existing libraries where you can just plug and play. We have to develop libraries of our own. Review collected by and hosted on G2.com.

What problems is Persona solving and how is that benefiting you?

The Persona platform helps me to conduct checks on customer and partner contacts globally before entering into agreements with them. Review collected by and hosted on G2.com.

Khawar M.
KM
ceo & founder
E-Learning
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Persona?

- the free plan is super helpful for a startup

- team are great and supportive

- they've given time and attention to build a community and knowledge share.

- setup wasn't that complicated even for a non-technical user. Review collected by and hosted on G2.com.

What do you dislike about Persona?

- nothing especially negative

- we are a small team so could probaly make more of the tool with more people resources our side! Review collected by and hosted on G2.com.

What problems is Persona solving and how is that benefiting you?

we are an online language teaching marketplace. persona helps us verify teachers (identity + age) before they can set up on the platform.

this is critical for us. Review collected by and hosted on G2.com.

Zev G.
ZG
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Persona?

We like the simplicity of it, the Team at Persona is on the ball, the tech is reliable and fun to use. I would strongly recommend them as a solid KYC,KYB, AML company! Great team and thanks guys! Review collected by and hosted on G2.com.

What do you dislike about Persona?

Not much to dislike, the onboarding wasn't exactly clear, but once we got hold of Alex, it was smooth sailing! Review collected by and hosted on G2.com.

What problems is Persona solving and how is that benefiting you?

They are solving the fact that we would like to verify all our community members using a solid and convenient KYC technology. We'll we get to maintain a 100% verified user base! Review collected by and hosted on G2.com.