--- title: Persona Reviews meta_title: 'Persona Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 45 reviews by the users' company size, role or industry to find out how Persona works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 45 scale: '5' date_modified: '2026-06-24' parent_category: name: Data Privacy url: https://www.g2.com/categories/data-privacy-3d79da1e-6384-42b3-a11f-d04b6694e806 --- # Persona Reviews **Vendor:** Persona **Category:** [Identity Verification Software](https://www.g2.com/categories/identity-verification) **Average Rating:** 4.3/5.0 **Total Reviews:** 45 ## About Persona Persona offers best-in-class identity infrastructure that gives businesses the building blocks they need to design and manage fully customizable KYC, KYB, AML, and identity verification programs across 200+ countries and territories, helping them meet compliance standards, fight fraud, and build trust throughout the customer lifecycle. Integrate in an afternoon, with or without engineering and with less than 10 lines of code. We power identity verification for startups and the world's largest companies including Brex, CoffeeMeetsBagel, Coursera, Dott, Etsy, Gusto, LinkedIn, OpenAI, Reddit, Revel, Rippling, Square, Travelex, Twilio, and Udemy. - Our team is made up of former engineers and designers from Square, Uber, Coursera, Dropbox, and Slack. We're proud to be funded by some of the best venture capital firms including, First Round Capital and Coatue. Some of our Angel Investors include the Perret and William Hockey (co-founders of Plaid), Tony Xu (Doordash) and Dylan Field (Founder and CEO, Figma). ## Persona Pros & Cons **What users like:** - Users find the **ease of use** in Persona invaluable, with clear information and a straightforward verification process. (2 reviews) - Users commend Persona for its **easy implementation** , praising its user-friendly interface and responsive support team. (2 reviews) - Users commend Persona for its **reliability** in streamlining identity verification, ensuring a smooth and efficient experience. (2 reviews) - Users appreciate the **ease of use and rapid recognition** of biometric data with Persona, enhancing their experience. (1 reviews) - Users value the **user-friendly experience** of Persona, enjoying efficient identity verification and excellent support during implementation. (1 reviews) - Users commend the **responsive and knowledgeable customer support** of Persona, enhancing their overall experience and implementation. (1 reviews) - Documentation (1 reviews) - Ease of Implementation (1 reviews) - Facial Recognition (1 reviews) - Fast Verification (1 reviews) **What users dislike:** - Users report significant **verification issues** with Persona, struggling to confirm the legitimacy of submitted documents. (2 reviews) - Users face **access limitations** as direct uploads of biometric ID images are not permitted, hindering the setup process. (1 reviews) - Users find that **data inaccuracy** in Persona hinders reliable document verification and raises concerns about legitimacy. (1 reviews) - Users express concerns over **data privacy** due to submissions of potentially inappropriate user-generated content. (1 reviews) - Users find the product **expensive** and question its value due to unresolved verification issues and frustrations. (1 reviews) - Users face significant difficulties with **ID verification failures** , leading to frustration and a negative experience with Persona. (1 reviews) - Inefficient Verification Process (1 reviews) - Users struggle with **initial problems** as the product fails to work after multiple attempts, causing frustration. (1 reviews) - Users note the **limited features** in the startup package, though this is generally intentional for simplicity. (1 reviews) - OCR Issues (1 reviews) ## Persona Reviews ### 1. Persona verification made easy **Rating:** 4.5/5.0 stars **Reviewed by:** Elman M. | Team Lead, Outsourcing/Offshoring, Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2025 **What do you like best about Persona?** It is easy to use, all the platform provides clear information, the verification process is simple, all information is secured. All information is provided clear, all policies are well structured and this provides a better workflow without misunderstandings, to pull out data from Persona is not that easy, however, it does provide clear information. To see how all cases are assigned its extremely useful. Integration was simple and since we use it every day, there are no downtimes, the site is very stable and their customer support is good. **What do you dislike about Persona?** There not much to dislike, the interface is clear and easy to use. Maybe one thing is that people can submit any type of photo, the site must have a policy that all documents + pictures must be SFW, but this is just a personal complaint, mostly I like Persona, since it does exactly what it promises and was easy to implement. **What problems is Persona solving and how is that benefiting you?** Since our platform sells courses, the main situation Persona is resolving is to verify information from our Instructors, people who want to submit courses first need to go through Persona to verify their information, this allows to identify any objective signs, Instructor's age and to prove that they are real people and not AI. ### 2. Secure and Supportive Identity Verification **Rating:** 5.0/5.0 stars **Reviewed by:** Andy d. | senior compositor, Small-Business (50 or fewer emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Persona?** I really like Persona's start-up program because it allows development without incurring any cost. Their customer service is amazing, very warm, supportive, and understanding. **What do you dislike about Persona?** The nomenclature in the dashboard is a bit confusing. It's not obvious what is a verification versus an inquiry. That could be easier. **What problems is Persona solving and how is that benefiting you?** Persona verifies user identity, preventing catfishing in dating apps, enhancing safety, and ensuring legal compliance by providing user identities to law enforcement if its ever needed. ### 3. Real-Time Selfie Verification Makes Persona Incredibly Helpful **Rating:** 5.0/5.0 stars **Reviewed by:** Jose H. | Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2026 **What do you like best about Persona?** The most helpful aspect of Persona is its real-time customer verification, since customers are required to submit a selfie in real time. **What do you dislike about Persona?** I think that, when it comes to document verification, Persona can’t reliably determine whether the documents a customer submits are legitimate or not. **What problems is Persona solving and how is that benefiting you?** It solved customer verification in real time and reduced the chances of identity theft and fraudulent attacks. ### 4. Does not work **Rating:** 0.0/5.0 stars **Reviewed by:** Nilesh N. | CTO, Enterprise (> 1000 emp.) **Reviewed Date:** May 05, 2025 **What do you like best about Persona?** That i dont have to use it for my products **What do you dislike about Persona?** That opeai is using it for verfication, 3 people on my team tried verifying with 5 ids each and it simply would not work. How hard is it to build a photo verification software? This was a solved problem 15 years ago. Feel free to use these guys if you want your customers to hate you **What problems is Persona solving and how is that benefiting you?** Persona is solving my problem of not having enough problems in my life. ### 5. For a service offering "identity verification" never have I seen something fail so badly **Rating:** 0.0/5.0 stars **Reviewed by:** Valentin . | CTO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2025 **What do you like best about Persona?** The fact that at least in the advertisment it works **What do you dislike about Persona?** The fact that... for a company offering one thing, it's a shame when that thing doesnt work as advertised. Also the support is both... incompetent, useless, and unable to even read the problem completly before responding. **What problems is Persona solving and how is that benefiting you?** It doesnt solve anything, instead it add new problems instead of solving them. ### 6. Great Platform for identity authentication **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 01, 2025 **What do you like best about Persona?** Ease of use and rapid recognition of biometric data **What do you dislike about Persona?** you can not upload directly images of your biometric ID **What problems is Persona solving and how is that benefiting you?** Solved my process for job application ### 7. Easy, startup-friendly KYC tool **Rating:** 4.5/5.0 stars **Reviewed by:** Allison S. | Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2024 **What do you like best about Persona?** Easy-to-use KYC tool that's startup friendly and can scale with us **What do you dislike about Persona?** Limited features in the startup package but that's kind of the point. **What problems is Persona solving and how is that benefiting you?** Easy identity verification through ID and selfie checks. We're able to create logic to auto-decision and escalate cases, as needed. We're able to quickly and easily screen for bad actors. ### 8. The best security tool we have **Rating:** 5.0/5.0 stars **Reviewed by:** Austin A. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2024 **What do you like best about Persona?** Persona is user-friendly and has streamlined our identity verification process. Their support team is incredibly responsive and knowledgeable, making implementation smooth and stress-free. If you're looking for a reliable identity verification solution, Persona is the way to go! **What do you dislike about Persona?** Nothing comes to mind, I'm very satisfied **What problems is Persona solving and how is that benefiting you?** We can make sure the customer is who he says he is, We make sure that we are dealing with the cardholder ### 9. Phenomenal Company focused on Community and Growth **Rating:** 4.5/5.0 stars **Reviewed by:** Matthew B. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2023 **What do you like best about Persona?** A mature product with the personal community relations of a startup. As a founder and developer, I was easily able to access the relevant documentation and the relevant Persona resources to answer any questions I had. The pairing of KYC and KYB in one system is what really sold us on Persona. The time saved automating these checks with a single integration is well worth the cost in terms of capital as well as the cost to remediate any problems occurring from our previous manual KYC & KYB checks. Implementation was straightforward using the documented APIs. **What do you dislike about Persona?** One wishlist item would be backend server SDKs, namely Java. **What problems is Persona solving and how is that benefiting you?** Our company specializes in providing human capital solutions to companies on an ad-hoc or short-term basis. Acting as a platform, we have to carefully vet the contractors to confirm their eligibility to serve as 1099 contractors and verify and validate the organizations that utilize our platform to stay compliant with AML laws and provide a robust experience for those searching for their next shift. Traditionally, we would need to manually collect documents and verify identity, however, with the Persona integration, we are able to completely automate the system allowing for self-registration for organizations. This decidedly has reduced friction and freed up our own internal resources to provide more customer-facing value rather than spend their time on internal tasks. ### 10. Does everything we need and very user friendly for different teams to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** November 25, 2024 **What do you like best about Persona?** Easy to implement and great solution for identity verification **What do you dislike about Persona?** Nothing to dislike! No complains to share **What problems is Persona solving and how is that benefiting you?** Identity verification for asynchronous online prescribing ### 11. Next Gen Identity Platform, with Immense Capabilities **Rating:** 5.0/5.0 stars **Reviewed by:** Brandt H. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2023 **What do you like best about Persona?** I've been in the digital trust and saftey space for about 4 years, and Persona is taking a next gen appraoch. Not just in their technology, but also their teams, and understanding of what companies are seeking when it comes to risk / fraud / compliance. **What do you dislike about Persona?** So far, I am not experiencing any downsides. I think the only thing that could come to mind, is the tool is expansive, so nailing the usecase as a merhcant / enduser is important to vet to maximize the tool. **What problems is Persona solving and how is that benefiting you?** For us, we're a data partner of Persona, and access to clean, relaibale data is often a challenge for businesses. Where do you find it, how do you consume it, is it trusted? Because Persona has taken a pro-active apporach, they have been diligent about bringing in the right partners along the way. This is a big benefit for any business considering a new platfrom / tech for their space. ### 12. Absolutely recommend Persona for ID verification **Rating:** 5.0/5.0 stars **Reviewed by:** Dinesh R. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2023 **What do you like best about Persona?** Simple and Intuitive dashboard. Awesome support from the persona product team. Flexible plans especially for startup companies. **What do you dislike about Persona?** The persona dashboard is hard to work with in a mobile screen. I often don't have laptop with me and wanted to quickly change something in the dashboard or view billing, it is quite hard to use it in mobile. Also I would love to have an official Flutter SDK. Currently using a 3rd party package. **What problems is Persona solving and how is that benefiting you?** Eliminates spam posting and builds trust among the community of our app. ### 13. Good all in one solution for Identity Verification. Constant improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2023 **What do you like best about Persona?** There are many, many IDV products out there now and many do the same thing and look at the same databases. What separates the good ones is how well they can integrate into a custom solution and how well they work. Persona isn't perfect but they've been great at responding to all of our feedback and making adjustments to suit our needs. I like that feedback suggestions and criticism doesn't seem to be going to an unmonitored email inbox. The feedback is being taken seriously. The tool itself just works well. **What do you dislike about Persona?** It's not easy to stay up to date with 50 US states and incorporate databases from phone carriers and international entities. There are issues when the data is not up to date. The system doesn't tell you when the database was last updated. This is important, particularly when explaining to someone why their verification failed. It's one thing to say it failed - you have to be able to say why it failed and give recourse options. Persona lacks a bit here. I get that the data either matches or doesn't but I need better information to relay to the customer. This data has to be customer friendly and accessible via api. **What problems is Persona solving and how is that benefiting you?** Our platform helps title companies prevent wire fraud. Seller impersonation is growing at a remarkable rate and idv is one tool to help prevent wire fraud. ### 14. Very useful for knowing who your customer is **Rating:** 5.0/5.0 stars **Reviewed by:** Alexis S. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2023 **What do you like best about Persona?** Aside from their KYC feature, it is very easy to integrate with their step by step guides and documentation. **What do you dislike about Persona?** There's nothing to dislike, there maybe missing or it lacks something but I believe they will include them on future updates. **What problems is Persona solving and how is that benefiting you?** Identity verification, it helps on verifying your users, thus building trust within the website. Preventing any frauds or those who are trying to use fake identity. ### 15. Attention to detail! **Rating:** 5.0/5.0 stars **Reviewed by:** Emuobosa O. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2023 **What do you like best about Persona?** The platform provides very comprehensive easy to use APIs. They make it easy to use the code embeds and APIs. I am impressed at their documentation! **What do you dislike about Persona?** They don't have existing libraries where you can just plug and play. We have to develop libraries of our own. **What problems is Persona solving and how is that benefiting you?** The Persona platform helps me to conduct checks on customer and partner contacts globally before entering into agreements with them. ### 16. Great ID verification software for an early stage startup! **Rating:** 4.5/5.0 stars **Reviewed by:** Khawar M. | ceo & founder, E-Learning, Small-Business (50 or fewer emp.) **Reviewed Date:** September 11, 2023 **What do you like best about Persona?** - the free plan is super helpful for a startup - team are great and supportive - they've given time and attention to build a community and knowledge share. - setup wasn't that complicated even for a non-technical user. **What do you dislike about Persona?** - nothing especially negative - we are a small team so could probaly make more of the tool with more people resources our side! **What problems is Persona solving and how is that benefiting you?** we are an online language teaching marketplace. persona helps us verify teachers (identity + age) before they can set up on the platform. this is critical for us. ### 17. These guys provide an excellent service and support! **Rating:** 5.0/5.0 stars **Reviewed by:** Zev G. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 01, 2023 **What do you like best about Persona?** We like the simplicity of it, the Team at Persona is on the ball, the tech is reliable and fun to use. I would strongly recommend them as a solid KYC,KYB, AML company! Great team and thanks guys! **What do you dislike about Persona?** Not much to dislike, the onboarding wasn't exactly clear, but once we got hold of Alex, it was smooth sailing! **What problems is Persona solving and how is that benefiting you?** They are solving the fact that we would like to verify all our community members using a solid and convenient KYC technology. We'll we get to maintain a 100% verified user base! ### 18. Great experience with Persona so far **Rating:** 3.5/5.0 stars **Reviewed by:** munachi e. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2023 **What do you like best about Persona?** The seamless experience and easy to integrate API onto our swift app and great customer service **What do you dislike about Persona?** I believe the 1$ after 500 users pricing is way too expensive for certain startups and thus maybe graduated pricing might be optimal **What problems is Persona solving and how is that benefiting you?** They help us identify and sanitize our list of users ### 19. Made user verfication a whole lot easier **Rating:** 4.5/5.0 stars **Reviewed by:** Adi Lila R. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2023 **What do you like best about Persona?** We were able to intergrate with ease and the pricing is a huge plus! **What do you dislike about Persona?** Haven't run into issues yet. Everything has been running smoothly **What problems is Persona solving and how is that benefiting you?** We are able to verify users quickly without much issues ### 20. affordable way of getting KYC for your product **Rating:** 4.5/5.0 stars **Reviewed by:** Ali A. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2023 **What do you like best about Persona?** The process was easy and affordable for a startup like us, we got 500 free kyc per month **What do you dislike about Persona?** Nothing really, we like it and using it. **What problems is Persona solving and how is that benefiting you?** knowing our customer and doing KYC and AML ### 21. Easy API integration **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2023 **What do you like best about Persona?** I appreciate the ease of implementation with the Persona API. It simplifies the KYC process and allows for quick integration within 24hrs I was able to integrate Govt ID + Selfie **What do you dislike about Persona?** The OCR feature simply doesn't work. We experienced user dropoff at this point in our registration flow and the customer support is slow. **What problems is Persona solving and how is that benefiting you?** Persona solves the user identification needs in our platform ensuring that we stay compliant with regulators. ### 22. Developer Friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Christian E. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2023 **What do you like best about Persona?** Very easy to use API. Easy to integrate. **What do you dislike about Persona?** I don't know any downside so far. It meets what my client wants. **What problems is Persona solving and how is that benefiting you?** Verfying users in our platform. ### 23. Very user-friendly identification **Rating:** 5.0/5.0 stars **Reviewed by:** Nikko A. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2023 **What do you like best about Persona?** Persona provides a smooth verification process and ensures a hassle-free experience. **What do you dislike about Persona?** No downsides so far. It provides what it promised to provide. **What problems is Persona solving and how is that benefiting you?** Identity verification ### 24. Best pricing for startups **Rating:** 5.0/5.0 stars **Reviewed by:** Micah R. | Information System Security Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2023 **What do you like best about Persona?** Its pricing model is very fair and straight forward. Especially when it comes to its pricing for statup bussineses who are looking to save capital. Compared to other companies like plaid, who nickle and dime each request, persona is much easier to understand. **What do you dislike about Persona?** I had difficulties getting in contact with support at first. **What problems is Persona solving and how is that benefiting you?** Making sure users are who they say they are ### 25. Persona and their team and product is straight fire. **Rating:** 4.5/5.0 stars **Reviewed by:** Jake P. | Co-Founder and CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** January 18, 2023 **What do you like best about Persona?** I love their no-code options as well as their more technical options. We are a startup so we took advantage of their free 500 kyc check for the starter plan. I love thier ux and their team is super responsive. **What do you dislike about Persona?** nothing yet! we will dig deeper into the api and may have some feedback but everything is pretty fire. We even got production access within the same day and already integrated it. **What problems is Persona solving and how is that benefiting you?** It solves our problem of doing know your customers and making it compliant and in an automated way. It is pretty fire ### 26. Easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Joshua P. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2023 **What do you like best about Persona?** We've had a positive overall experience with Persona. The integration was seamless, verifications are quick and user-friendly. Additionally, their support team has consistently been responsive and helpful. **What do you dislike about Persona?** I've yet to encounter any issues with the Persona system. **What problems is Persona solving and how is that benefiting you?** It helps for Identity Verification ### 27. Facility and Accuracy **Rating:** 5.0/5.0 stars **Reviewed by:** Marccus A. | Strategic Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** September 14, 2023 **What do you like best about Persona?** The facility and accuracy by Persona is astonish. I've just put my documents on e-learning system and the indentity verification process was almost instantly. This bring security for they and speed for us. **What do you dislike about Persona?** I still haven't had any problems using Persona system. **What problems is Persona solving and how is that benefiting you?** I think Persona helps the business manage data and identities safe ignoring cheats or fraud. It is good for me because I can put my documents safely on e-learning website. ### 28. Persona and its uses. **Rating:** 4.0/5.0 stars **Reviewed by:** Christopher P. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2023 **What do you like best about Persona?** I like the ease of use and the dashboard. **What do you dislike about Persona?** Little more complexity would be nice in terms of know your customer and validation. **What problems is Persona solving and how is that benefiting you?** It serves as a excelllent filter for users. ### 29. Easy to integrate **Rating:** 4.5/5.0 stars **Reviewed by:** Peng E. | Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2023 **What do you like best about Persona?** Easy to integrate and good pricing for startup companies **What do you dislike about Persona?** Need to use selfie ID verification in order to prevent users from using other people IDs **What problems is Persona solving and how is that benefiting you?** Identity verification ### 30. Affordable ID verification and easy to integrate **Rating:** 4.5/5.0 stars **Reviewed by:** Peng E. | Data Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2023 **What do you like best about Persona?** Quick to integrate and best pricing for startups **What do you dislike about Persona?** Fraud preventation using other people's ID **What problems is Persona solving and how is that benefiting you?** Identity verification of users in our platform ### 31. Best service and highly customizable **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah K. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 07, 2023 **What do you like best about Persona?** Their customizable workflow allows us to meet most of our business requirements. **What do you dislike about Persona?** Not all tools we used to integrate with Persona worked - but the necessary plugins were available. **What problems is Persona solving and how is that benefiting you?** They are helping us verify students. ### 32. Appreciation **Rating:** 5.0/5.0 stars **Reviewed by:** David O. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2023 **What do you like best about Persona?** Their solutions are really accessible, and the support and the community behind it **What do you dislike about Persona?** So far till now, there's nothing I dislike for now **What problems is Persona solving and how is that benefiting you?** They really help us to overcome the manual verifications that we were doing before because it was so hard, but now with Persona, we do automate everything ### 33. Collaborative and Creative Team **Rating:** 5.0/5.0 stars **Reviewed by:** Amanda H. | Risk Director, Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2022 **What do you like best about Persona?** Really appreciate having a great partner like Persona - in addition to an amazing product, the team is always willing to tackle new problems in a collaborative and creative fashion. We began using Persona as a KYC vendor but have expanded into so many other risk areas after working closely with the Persona team to create new solutions tailored for our unique fraud risks. My fraud team loves the user experience and how Persona provides all the information needed for them to conduct their risk reviews quickly and accurately. **What do you dislike about Persona?** I wish I could use Persona in more areas of our business! Persona is always growing and adding more data and tools into our dashboard, and I am looking forward to more products from them that we can use in our risk toolbox. **What problems is Persona solving and how is that benefiting you?** We are automating our customer verifications and risk reviews, ensuring our legitimate customers have a smooth onboarding process while keeping out the fraudsters. I love how customizable Persona is - with Workflows, we can quickly introduce friction to risky populations while simultaneously exempting good users from unnecessary verification checks. **Official Response from Justin Sayarath:** > Thanks so much for the review, Amanda! We’re looking forward to continue working with your team on all things identity. :) ### 34. Persona for easy verification **Rating:** 5.0/5.0 stars **Reviewed by:** Sandeep K. | Product Owner, Real Estate, Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2022 **What do you like best about Persona?** Persona verifies an individual ID within seconds and can extract information like date, code etc easily. **What do you dislike about Persona?** Location capture is not that accurate in persona **What problems is Persona solving and how is that benefiting you?** Persona helps us in the Identity Verification of our user by scanning their ID and selfie ### 35. great uptime & verification rates **Rating:** 4.5/5.0 stars **Reviewed by:** Jin C. | E, Enterprise (> 1000 emp.) **Reviewed Date:** June 01, 2022 **What do you like best about Persona?** Main service uptime is overall very high, and when issues arise Persona is quick to jump into the investigation with our team to triage and figure out the root cause. The verification rates we observe are also very good compared to other competitors that we've tried. **What do you dislike about Persona?** Many of our past issues with Persona revolves around them making one off changes in their API or underlying systems and not giving us a heads up. Communications around these types of changes could improve. **What problems is Persona solving and how is that benefiting you?** Document verification, and it helps us verify our users and perform the standard set of KYC checks that regulations require. ### 36. Works well for basic KYC needs **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Investment Management | Small-Business (50 or fewer emp.) **Reviewed Date:** February 24, 2022 **What do you like best about Persona?** Persona's iframe system makes importing a ready-to-use workflow that you add to your app very easy. Webhooks are pretty flexible and their in app dashboard makes it easy to review KYC issues. **What do you dislike about Persona?** API integration is an additional fee and a manual setup, which is a bit inconvienient. You are locked into their iframe workflow unless you pay for the premium of integrating with your own workflow. **Recommendations to others considering Persona:** Last I checked Persona doesn't do KYC checks for entities also the API is an additional cost. **What problems is Persona solving and how is that benefiting you?** We are building investment software, so we need to do KYC checks on each investor to ensure they are not on international block lists and the person is a registered individual. ### 37. Persona provides reliable ID verification for our dark stores **Rating:** 4.5/5.0 stars **Reviewed by:** Elliot F. | Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** January 20, 2022 **What do you like best about Persona?** Our experience with Persona has been positive overall. Integration was a breeze and verifications are fast and customer-friendly. Also, their support team has consistently been helpful and responsive. **What do you dislike about Persona?** To access a lot of customizability, account upgrades are needed. Also, they do not provide phone support and their dashboard is not mobile-friendly. **What problems is Persona solving and how is that benefiting you?** Persona enables us to verify IDs on our customer applications before sending orders for delivery. With the tools they provide, we block the majority of fraud before orders are even placed. This allows us to maintain low delivery times while protecting ourselves legally. **Official Response from Justin Sayarath:** > Hi Elliot, Thanks for the review! We aim to be as user-friendly and helpful as possible, so we’re glad you’ve had a good experience so far. We’re always looking to improve and will definitely keep your feedback in mind as we continue growing — thank you! ### 38. Persona for a startup **Rating:** 4.5/5.0 stars **Reviewed by:** Marios K. | Intern Platform Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 24, 2022 **What do you like best about Persona?** I liked how easy it was to integrate with both PHP and React—it worked ideally 99% of the time. **What do you dislike about Persona?** The thing that I disliked the most was the amount of code I had to write. Even though it was easy, it wasn't little code. **Recommendations to others considering Persona:** I'd use php because it was the easiest to integrate **What problems is Persona solving and how is that benefiting you?** We were solving verifying the ID. No problems were realized because we never actually used it for real person data. **Official Response from Justin Sayarath:** > Thanks for your feedback, Marios! It sounds like you were able to integrate successfully, but if you ever have any questions, please feel free to email support@withpersona.com and we’d love to help. ### 39. Stellar **Rating:** 5.0/5.0 stars **Reviewed by:** Jeremy C. | Senior Fraud Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2022 **What do you like best about Persona?** Their responsiveness to any issue and their adaptability at unique business cases **What do you dislike about Persona?** I easily have nothing negative to say about this company **Recommendations to others considering Persona:** Communicate clearly your organization's challenges and see how they can assist **What problems is Persona solving and how is that benefiting you?** KYC **Official Response from Justin Sayarath:** > Thanks for the review, Jeremy! We love working with companies to figure out how to best solve their identity needs, so your recommendation is spot on! ### 40. Helpful **Rating:** 3.5/5.0 stars **Reviewed by:** xavier m. | software engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2022 **What do you like best about Persona?** the ability to customize the portals to our needs **What do you dislike about Persona?** the turn around time it takes to get answers **What problems is Persona solving and how is that benefiting you?** we are doing verifications of ids for irs purposes **Official Response from Justin Sayarath:** > Thanks for sharing your thoughts, Xavier! We’re constantly working on improving our support process and appreciate your feedback and patience as we figure out the best way to serve all our customers. ### 41. Great solution for us **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** January 28, 2022 **What do you like best about Persona?** Identity verification uses both Government issued document (like drivers license) and live selfie to prove there is an actual person. **What do you dislike about Persona?** Ocassionally, the name pulled from a driver's license is incorrect. Also, we get a Fail if someone tries to use an expired license. **What problems is Persona solving and how is that benefiting you?** Our company needs to verify identities prior to allowing access to tour vacant homes that are for sale. This product works for all states in the US as well as Canada **Official Response from Justin Sayarath:** > Thanks for the review! Persona is customizable, and the ability to configure against expired licenses is available. If you need help, please email support@withpersona.com and we’d be happy to show you how or work on the change depending on what package you are on. ### 42. Works really well for our needs **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2022 **What do you like best about Persona?** The ease of use and set up. Lots of customisation **What do you dislike about Persona?** Would be nice to delete entries instead of just marking them **Recommendations to others considering Persona:** If you want to test drive, use Persona with their free plan. Best one I have found after looking around. **What problems is Persona solving and how is that benefiting you?** We verify students ID quickly so we know who is making requests with us **Official Response from Justin Sayarath:** > Thanks for your review — we’re glad you’ve enjoyed the product so far! We’re always looking to improve our user experience. Do you mind helping us better understand what you mean by "delete entries?" If you’re referring to redaction, that can actually happen automatically and our support team at support@withpersona.com can help you with that. Let us know! ### 43. It does its job but not very user efficient **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2022 **What do you like best about Persona?** all the information is in one place so its easy to go through **What do you dislike about Persona?** only one selfie picture, the persona data is almost always wrong **What problems is Persona solving and how is that benefiting you?** id scans and stuff it works for the job but i have discovered persona fails at doing it automatically **Official Response from Justin Sayarath:** > Thanks for taking the time to review us! We actually take a 3-pose selfie captured by video through the device camera so we can help ensure that each individual is live and real. In addition to that option, we also allow customers to pass us end-consumer uploaded photos via API that can then be verified within Persona. If you have any specific questions or want us to investigate a particular case, we’re always happy to help at support@withpersona.com. ### 44. works ok **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** February 09, 2022 **What do you like best about Persona?** the program is user friendly. pretty easy to navigate **What do you dislike about Persona?** lags at times, connection error pops up even when there is a connecton **What problems is Persona solving and how is that benefiting you?** detecting fraud through identity verification **Official Response from Justin Sayarath:** > Glad you’re finding the platform easy to use! Would you mind emailing support@withpersona.com about the lag and connection issues? We haven’t heard of any other companies having these issues and would love to investigate—thanks! ### 45. Easy to Use - Free plan not accurate **Rating:** 3.0/5.0 stars **Reviewed by:** Stefanie B. | Technical Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** October 07, 2021 **What do you like best about Persona?** Their platform is intuitive in design and is easy to use **What do you dislike about Persona?** Out of all of the verification requests that get sent through the majority I receive are false passes. **What problems is Persona solving and how is that benefiting you?** It takes most of the guess work out of approving accounts. **Official Response from Justin Sayarath:** > Hi Stefanie, Thanks for the review! We’re glad you find the platform easy to use. If you email support@withpersona.com with some examples of the false passes you’re seeing, we’d be happy to investigate and see if tweaking your verification checks might help. We find that each business needs a different set of required checks and we try to make it easy for customers to be able to change that to meet their needs. Thanks! ## Persona Discussions - [Join our Persona community!](https://www.g2.com/discussions/join-our-persona-community) - 1 upvote - [View Persona pricing details and edition comparison](https://www.g2.com/products/persona-persona/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-26+22%3A02%3A12+-0500&secure%5Bsession_id%5D=6c277109-81de-4cfe-ab0b-c84f9986d677&secure%5Btoken%5D=fdb9bd8326911e1cc7712af2d7fdce60dbb5cfab7f47649cc8ca0283681c3243&format=llm_user) ## Persona Features **Functionalities** - Authentication Methods - Online Age Verification - Age Estimation - Integrations and SDKs - In-person Age Verification - Liveness Check **Fraud Detection** - Name Matching - Watch List - Scoring - E-filing - Workflows and Alerts **Identity Verification Functions - Identity Verification** - Multi-Method Verification - AI Document Check - Biometric Face Match - Integration Options - Workflow Orchestration **Compliance** - Due Dilligence - Regulations and Jurisdictions - Internal Policies **Generative AI** - AI Image-to-Text **Risk & Fraud Prevention - Identity Verification** - Liveness Detection - AI Risk Scoring - Document Forensics **Monitoring** - Models - Simuation - Transaction Monitoring - Segmentation - QA **Compliance & Governance - Identity Verification** - Standards Compliance - AML/PEP Screening - Global Coverage **Reporting** - Compliance Reports - Suspicious Activity - Real-Time Dashboards **Generative AI - Anti Money Laundering** - Risk Scoring - Pattern Recognition **Agentic AI - Anti Money Laundering** - Adaptive Learning - Decision Making ## Top Persona Alternatives - [Entrust IDV, formerly Onfido](https://www.g2.com/products/entrust-idv-formerly-onfido/reviews) - 4.3/5.0 (113 reviews) - [Sumsub](https://www.g2.com/products/sumsub/reviews) - 4.6/5.0 (110 reviews) - [Jumio](https://www.g2.com/products/jumio/reviews) - 4.0/5.0 (20 reviews)