Pathmatics by Sensor Tower Reviews & Product Details

Pathmatics is so easy to use and offers a range of features to help in every phase of media strategy, planning, buying & execution. Their visualizations make it easy to drop into decks as well and save time. I can easily see the competitive landscape, where we are, how we stack up, where we need to be. I can easily comp creative on a prospective publisher, pull competitive creative and spend. Its an all around backbone for anyone in digital marketing. Review collected by and hosted on G2.com.

Pathmatics adds functionality all the time but there is still work to do in order to be utilized as a true global partner. They do cover most crucial geographies though. The main caveat you often here is when it comes to spend analysis you have to take it with a grain of salt and use the data directionally. It isn't 100% accurate but nor can it be. At the least I have confidence in their methodology but there will be blind spots (albeit sometimes large blind spots). Review collected by and hosted on G2.com.

The methodology which lets us look into social networks as well as standard display is especially valuable. Review collected by and hosted on G2.com.

There are two pain points for me - one is the lack of search data, the other is the low level of product detail. Granted I can get to the specific creative execution, but I don't really want to look at every one of them to determine the specific product being advertised. Review collected by and hosted on G2.com.

The ease of use for this platform has made my pitches for clients much easier. By seeing all of the current ads running across platforms also allows our teams to model or use what's running to pitch like to like campaigns. I really appreciate the blend of video/static options and performance. Review collected by and hosted on G2.com.

The only change I have at the moment is purely selfish as I wish we could get the images without the "Ad" buttons but this is so minor it's negligible. Review collected by and hosted on G2.com.

We can have this Pathmatics used on a daily basis as we get more realistic information from all the advertisers we need and also real-time numbers to have the hourly reports too! Review collected by and hosted on G2.com.

There is nothing much to dislike, but everyone will like the product once they use it on a daily basis. Review collected by and hosted on G2.com.

understanding what clients are spending in the digital/social world Review collected by and hosted on G2.com.

not being able to find client that i know are spending Review collected by and hosted on G2.com.

Pathmatics is a good resource to see what media your competitors are running. You can see creative messaging across their media and a full breakdown of what websites they have media running on, along with impressions and spend. You can also see the allocation of spend/impressions across Display/Video/Social Media. Another helpful tool is the graphs they include, as you can see MoM or Quarterly spend across all sites as well. Review collected by and hosted on G2.com.

There seems to be a lot of discrepancies with the media spend and impressions. I compared my client's media spend that was report on Pathmatics to the actual spend, and there were huge differences. Not sure what other discrepancies exist but the tool should be used as guidance at most rather than actual competitive insights. Another discrepancy I noticed was sometimes spend changes when you repull a report - for example I repulled the same report a week later and the spend was not matching the previous report. Review collected by and hosted on G2.com.

I love that it allows me to see what an advertiser is spending and where. Review collected by and hosted on G2.com.

The OTT feature is new, which I love, but I find that for some advertisers, it will say $0 - when I have seen an OTT commercial for them. Review collected by and hosted on G2.com.

The speed and easy visual access to what is a really complex range of information to harness. And the support team. Amazingly responsive and helpful. Review collected by and hosted on G2.com.

There are evolving and dominant platforms it would be good to see now included, particularly as GenZ gathers pace as a key audience for brands Review collected by and hosted on G2.com.

The UI is very clean and intuitive. It's easy for brand new users to jump into the data and extract valuable business insights very quickly. The page loads information fast, making it easy to follow a path of investigation and understand how advertisers are spending their dollars. Review collected by and hosted on G2.com.

It would be great to have more app-specific information, but Pathmatics has done a great job adding some of the biggest apps like FB and Instagram. I do always emphasize to my Sales team that revenue estimates are just that - estimates, and the platform can't magically know what the real dollar value actually is. I'd also like more mobile web video information beyond YouTube. Review collected by and hosted on G2.com.

It's incredibly user-friendly and has beautiful visuals. Data is well-formatted and little cleaning is involved before it's ready to share with other team members. The platform makes it very easy to compare multiple advertiser spends and creatives. Review collected by and hosted on G2.com.

Sometimes it's difficult to ascertain whether or not two data sets can be compared, such as the YoY spend of one company as compared to another. While most advertisers are available within the platform, there is considerable variability with regards to subbrands of larger CPG and pharmaceutical companies. It's difficult to segment audiences and understand how they compare to one another. Review collected by and hosted on G2.com.