Pathmatics by Sensor Tower Features
What are the features of Pathmatics by Sensor Tower?
Marketing Operations
- ROI Tracking
- Data Collection
- Customer Insights
- Multi-User Access
Campaign Activity
- Campaign Insights
- Reports and Dashboards
- Campaign Stickiness
- Multichannel Tracking
- Brand Optimization
Platform Basics
- Centralized Platform
- Web Tracking
Platform Data
- Product Details
Platform Reporting
- Customizable Dashboard
Platform Insights
- Ad Creatives
- Advertising Spend
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Pathmatics by Sensor Tower Categories on G2
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Marketing Operations
ROI Tracking | Based on 76 Pathmatics by Sensor Tower reviews and verified by the G2 Product R&D team. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs | 73% (Based on 76 reviews) | |
Data Collection | Based on 147 Pathmatics by Sensor Tower reviews and verified by the G2 Product R&D team. Gathers data about the effectiveness, impact, and reach of marketing campaigns | 84% (Based on 147 reviews) | |
Customer Insights | Based on 95 Pathmatics by Sensor Tower reviews and verified by the G2 Product R&D team. Collects and reports on data relating to customer journeys, preferences, and history | 75% (Based on 95 reviews) | |
Multi-User Access | Based on 89 Pathmatics by Sensor Tower reviews and verified by the G2 Product R&D team. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results | 81% (Based on 89 reviews) | |
White Label | Offers a white labeling service for agencies or resellers to customize platform branding | Not enough data |
Campaign Activity
Campaign Insights | Based on 164 Pathmatics by Sensor Tower reviews and verified by the G2 Product R&D team. Analyzes historical and current marketing campaigns to inform future strategy | 82% (Based on 164 reviews) | |
Reports and Dashboards | Based on 167 Pathmatics by Sensor Tower reviews and verified by the G2 Product R&D team. Creates reports and dashboards to analyze results of campaigns | 86% (Based on 167 reviews) | |
Campaign Stickiness | Based on 105 Pathmatics by Sensor Tower reviews and verified by the G2 Product R&D team. Identifies which marketing campaigns resolved in open or closed opportunities | 78% (Based on 105 reviews) | |
Multichannel Tracking | Based on 141 Pathmatics by Sensor Tower reviews and verified by the G2 Product R&D team. Collects marketing campaign performance data across multiple channels | 82% (Based on 141 reviews) | |
Brand Optimization | Based on 120 Pathmatics by Sensor Tower reviews and verified by the G2 Product R&D team. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback | 80% (Based on 120 reviews) | |
Predictive Analytics | As reported in 12 Pathmatics by Sensor Tower reviews. Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization | 74% (Based on 12 reviews) |
Platform Basics
Centralized Platform | Based on 39 Pathmatics by Sensor Tower reviews. Provides a centralized platform for all competitive intelligence for teams to review and analyze. | 83% (Based on 39 reviews) | |
Web Tracking | As reported in 32 Pathmatics by Sensor Tower reviews. Ability to capture changes your competitors make to their website to keep tabs on their features, plans, pricing, promotions, etc. | 80% (Based on 32 reviews) |
Platform Data
Product Details | Provides competitive intelligence related to product details, inlcuding the latest product feature additions and removals. 33 reviewers of Pathmatics by Sensor Tower have provided feedback on this feature. | 71% (Based on 33 reviews) | |
Channel Acquisition | Ability to evaluate the effectiveness of how competitors are acquiring customers through different channels. 28 reviewers of Pathmatics by Sensor Tower have provided feedback on this feature. | 72% (Based on 28 reviews) |
Platform Content
Battlecards | Ability to create battlecards to showcase comparison of your products or services against multiple competitors. 18 reviewers of Pathmatics by Sensor Tower have provided feedback on this feature. | 83% (Based on 18 reviews) |
Platform Reporting
Customizable Dashboard | Allows users to create a customizable dashboard to curate and highlight specific competitive data. 33 reviewers of Pathmatics by Sensor Tower have provided feedback on this feature. | 85% (Based on 33 reviews) | |
Benchmark Reporting | Provides competitive benchmarking and monitors growth and market share over time. 25 reviewers of Pathmatics by Sensor Tower have provided feedback on this feature. | 77% (Based on 25 reviews) |
Platform Insights
Ad Creatives | As reported in 32 Pathmatics by Sensor Tower reviews. Provides competitve intelligence insights for ad creatives and formats (i.e. image, text, and text) for any advertiser. | 94% (Based on 32 reviews) | |
Buying Strategies | Based on 29 Pathmatics by Sensor Tower reviews. Ability to showcase where and how advertisers are buying (direct vs. programmatic). | 89% (Based on 29 reviews) | |
Publisher Data | Provides data on which publishers competitors are buying the most traffic from. 27 reviewers of Pathmatics by Sensor Tower have provided feedback on this feature. | 86% (Based on 27 reviews) | |
Advertising Spend | As reported in 32 Pathmatics by Sensor Tower reviews. Provides data on ad spend and ranking reports of top competitive ad spenders. | 89% (Based on 32 reviews) | |
Websites and Social Channels | Based on 31 Pathmatics by Sensor Tower reviews. Provides data on which websites and social channels advertisers are spending the most. | 88% (Based on 31 reviews) | |
Device Insights | Ability to track and compare impressions and spend across devices types (i.e. desktop vs. mobile). 30 reviewers of Pathmatics by Sensor Tower have provided feedback on this feature. | 88% (Based on 30 reviews) | |
Ad Intelligence Reporting | Based on 28 Pathmatics by Sensor Tower reviews. Provides the ability to generate and export reports that include ad creatives and other data including but not limited to budget, CPM, CTR, etc. | 90% (Based on 28 reviews) |
Platform Additional Functionality
Ad Competitive Benchmarking | As reported in 22 Pathmatics by Sensor Tower reviews. Ability to benchmark competitor's ad spend, share of voice, and ad creatives. | 84% (Based on 22 reviews) | |
Alerts | Based on 21 Pathmatics by Sensor Tower reviews. Provides alerts, or automated notifications, to when advertisers launch new campaigns. | 85% (Based on 21 reviews) |
