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Papirfly Reviews & Product Details

MD
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Papirfly?

The platform does not only enable to implement our corporate design worldwide in an easy and user friendly. We also use the tool as a digital asset management system for all assets on our homepage. Papirfly is always open to suggestions for changes and further development together with us.

We are mainly in contact with two customer success managers and feel very well supported. They are always solution-oriented and helpful no matter what the issues or challenges are. Review collected by and hosted on G2.com.

What do you dislike about Papirfly?

Every now and then minor errors or technical problems occur. Most of them are fixed very quickly, but sometimes it happens that the errors reappear afterwards. Papirfly usually takes care of solutions or shows alternatives as soon as they are reported.

Unfortunately, the reporting is not very detailed. However, we know that it is being worked on. Review collected by and hosted on G2.com.

What problems is Papirfly solving and how is that benefiting you?

We are an international group, acting in 33 countries worldwide. With Papirfly we are able to build up a general but also country oriented solution for all company assets and documents. Furthermore, it´s a huge advantage for implementing the corporate design worldwide and to offer solutions and empower colleagues worldwide to work with the corporate design. A lot of costs concerning graphic design and agency work can be saved. Review collected by and hosted on G2.com.

Papirfly Overview

What is Papirfly?

Papirfly is a SaaS platform designed to help organizations manage, create, and distribute digital assets, giving teams full control over their brand in an increasingly complex marketing landscape. This solution focuses on Digital Asset Management (DAM) and On-brand content creation, allowing users to organize, showcase, and integrate digital assets across various formats, including video, social media, and print. By centralizing these processes, Papirfly addresses the challenges of brand consistency and efficiency in marketing execution. Targeted primarily at marketing teams, brand managers, talent managers, and creative professionals, Papirfly is particularly beneficial for organizations that require a cohesive strategy for managing their brand assets. With over 1 million users across over 1,500+ leading brands such as BMW, PepsiCo, and SAP, the platform is designed to streamline workflows and enhance brand governance. This makes it an essential tool for companies looking to maintain a strong brand presence while navigating the complexities of modern marketing. One of the key features of Papirfly is its Digital Asset Management (DAM) system, which serves as a centralized repository for storing, categorizing, and distributing brand assets. This ensures that teams always have access to the most current and relevant content, reducing the risk of using outdated materials. Additionally, the platform offers pre-approved templates for On-brand content creation, enabling users to produce marketing materials quickly and efficiently across various channels. This feature not only speeds up production time but also safeguards brand integrity by ensuring that all outputs adhere to established guidelines. Collaboration is another critical aspect of Papirfly, facilitating seamless interaction between teams, departments, and external partners. The platform provides structured approval processes, role-based permissions, and automated workflows, which help eliminate bottlenecks and enhance productivity. Furthermore, Papirfly integrates with existing marketing technology ecosystems, allowing organizations to enhance their operational efficiency and reduce content fragmentation across multiple channels. Papirfly stands out in the realm of brand management and content automation by empowering teams to maintain brand governance and control without the need for extensive training. The user-friendly interface simplifies the process of creating brand-compliant content, which ultimately leads to significant time and cost savings. As part of the Papirfly Group, which includes Keepeek, Brandpad, and Adgistics, the platform continues to drive innovation in brand management, helping businesses take full control of their brand presence in a competitive landscape.

Papirfly Details
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Product Description

BAM is a single online destination for your global employees dedicated to preserving, protecting and propelling your brand.

How do you position yourself against your competitors?

To stay relevant and competitive, branding and marketing teams can find several different online solutions, with different user interfaces, that comprise of one complex and potentially very expensive MarTech ecosystem in order to stay in control of the brand identity.

Papirfly is the only platform that has all core brand management solutions in one place, providing one award-winning user experience, that empowers and inspires teams to live and breathe the brand they work for, while activating the global brand for local audiences – providing the responsive agility brands need during uncertain times, and creating more time and space for strategic thinking.


Seller Details
Seller
Papirfly
Company Website
Year Founded
2000
HQ Location
Oslo, Oslo
Twitter
@papirfly
287 Twitter followers
LinkedIn® Page
www.linkedin.com
221 employees on LinkedIn®
Description

Papirfly is a European SaaS leader in Digital Asset Management and On-brand Content Creation, serving over 1 million users across more than 1,500 of the world’s most recognized brands. Our modular suite of solutions empowers companies.


Siril J.
SJ
Overview Provided by:

Recent Papirfly Reviews

Raquel M.
RM
Raquel M.Enterprise (> 1000 emp.)
5.0 out of 5
"Papirfly Review"
Easy to use and good customer support. i
CC
Clara C.Enterprise (> 1000 emp.)
3.5 out of 5
"A one-stop solution for your brand needs"
The best part about Papirfly is its comprehensive integration, offering user-friendly brand guidelines, a versatile media library, and customizable...
SP
Sam P.Enterprise (> 1000 emp.)
3.5 out of 5
"A positive experience that gives our wider team autonomy to create assets and campaigns themselves."
The ease of asset creation through the templates and stencil. It saves money and time on using designers.
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Papirfly Media

Papirfly Demo - Control every aspect of your brand
Educate and unite every employee with a scalable portal to communicate all brand guidelines.
Papirfly Demo - Provide flexible Digital Asset Management access for every user
Centralise and categorise assets, with innovative transcoding and version control capabilities.
Papirfly Demo - Create unlimited on-brand assets in-house
Using one master brand template, set parameters for users to create their own assets within minutes.
Papirfly Demo - Simplify campaign execution for teams everywhere
Build workflows and dashboard layouts based on user needs to see all global and local campaigns
Introducing our unified brand management platform:
🏠 Point - One home for your brand
🗂 Place - Digital Asset Management
🎨 Produce - On-brand design templates
✏ Plan - Campaign execution tools 
📈 Prove - Enterprise-grade analytics
Play Papirfly Video
Introducing our unified brand management platform: 🏠 Point - One home for your brand 🗂 Place - Digital Asset Management 🎨 Produce - On-brand design templates ✏ Plan - Campaign execution tools 📈 Prove - Enterprise-grade analytics
IBM - Empowered by Papirfly
Play Papirfly Video
IBM - Empowered by Papirfly
Unlocking your brand strategy requires digital brand management tools that bring true value – a positive financial return and business benefits that help you prepare for the future in an uncertain landscape.
Play Papirfly Video
Unlocking your brand strategy requires digital brand management tools that bring true value – a positive financial return and business benefits that help you prepare for the future in an uncertain landscape.
Our brand management platform empowers teams to unleash their brand - just as we take pride in creating more time and resource for people to shine for their brand, by doing more with less effort.
Play Papirfly Video
Our brand management platform empowers teams to unleash their brand - just as we take pride in creating more time and resource for people to shine for their brand, by doing more with less effort.
Relying less on external agencies, and bringing asset creation in-house, helps to keep your brand consistent, and teams are able to work with agility - responding to every market trend with speed and ease, in every location and language.
Play Papirfly Video
Relying less on external agencies, and bringing asset creation in-house, helps to keep your brand consistent, and teams are able to work with agility - responding to every market trend with speed and ease, in every location and language.

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Video Reviews

108 out of 109 Total Reviews for Papirfly

4.4 out of 5
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108 out of 109 Total Reviews for Papirfly
4.4 out of 5
108 out of 109 Total Reviews for Papirfly
4.4 out of 5

Papirfly Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for PapirflyQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
CC
Brand deployment and senior graphic designer
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Papirfly?

The best part about Papirfly is its comprehensive integration, offering user-friendly brand guidelines, a versatile media library, and customizable templates (in the Produce environment), designed to serve a diverse range of stakeholders with no design experience and no access to professional design applications. Having all of these features in one place helps the brand team maintain consistent on-brand communication across the company. The tool also fosters collaboration among various teams, regardless of their function, such as communications, marketing, and employer branding departments. Review collected by and hosted on G2.com.

What do you dislike about Papirfly?

The back-end user interface (and partially the 'Produce' area), could be more streamlined. Some actions require multiple clicks and occasional second-guessing (e.g.: the 'Request for Approval' button in Produce is quite hidden, represented by a small tick icon that many users find unclear). Making frequently used functions more accessible and intuitive would enhance the user experience. Review collected by and hosted on G2.com.

What problems is Papirfly solving and how is that benefiting you?

Papirfly helps us align everyone on brand-related topics. The integration of the Digital Assets Library within the same platform as our brand guidelines saves time and ensures greater consistency and coherence in our communication. Additionally, the 'Produce' area enables colleagues to quickly create simple digital assets using self-service editable templates for social media banners, digital ads, and product promotions. This not only saves time but also reduces reliance on professional graphic designers for basic tasks while keeping everything on-brand. A valuable feature is the ability to have internal reviewers check these creations before publication through a customized approval flow. Review collected by and hosted on G2.com.

Response from Esther Ahaiwe of Papirfly

Hi Clara, thank you for your thoughtful review. We're delighted that Papirfly simplifies brand consistency by integrating guidelines, asset management, and customizable templates - making it easier for teams to collaborate and stay on-brand.

We also appreciate your feedback on the back-end user interface and Produce. Improving usability and streamlining key actions is a priority, and we’re continuously enhancing the experience. Your insights help us refine Papirfly to better serve your needs—thank you for being part of our journey.

See how Papirfly improved
Autumn H.
AH
Creative &amp; Web Specialist
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Papirfly?

Papirfly's customizable asset management system has given us the flexibility to organize our internal assets in a way that makes sense for our team. I can now find an image for a campaign quickly, instead of asking 5 colleagues if they can find it on their local PC! Papirfly has a great support team as well; they made sure we had the training and references we needed to get going quiclky and our ongoing questions are answered quickly. Review collected by and hosted on G2.com.

What do you dislike about Papirfly?

I would like to be able to control visibility of asset categories based on use role. Review collected by and hosted on G2.com.

What problems is Papirfly solving and how is that benefiting you?

Access to our Brand Style Guide & Assets - plus an ability to access and organize all of our assets in one place. This one is huge since before Papirfly, team members tended to store assets on their local computers which means over time things get lost. Review collected by and hosted on G2.com.

Response from Esther Ahaiwe of Papirfly
(Original )

Thank you so much for sharing your experience! It’s amazing to hear how Papirfly has made finding assets easier and saved you from the endless search through local PCs - we know how frustrating that can be. We’re also happy our support team has been there for you along the way. Appreciate your feedback on asset category visibility - we’ll pass it on to our team. Thanks for being part of the Papirfly community 😊

See how Papirfly improved
Jodie C.
JC
Talent Acquisition
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Papirfly?

Super easy to use, and no room to mess anything up. It's straight forward and always gives a consistent brand. Customer support is also very good, with a quick response and always thinking along with you. Review collected by and hosted on G2.com.

What do you dislike about Papirfly?

The templates are only customizable for us at the beginning during the design stage with Papirfly. I cannot change the templates myself, which is sometimes causing no new innovations for brand updates etc. Review collected by and hosted on G2.com.

What problems is Papirfly solving and how is that benefiting you?

We use it for recruitment purposes. Mainly we use it for LinkedIn postings and flyers for job fairs. It helps us to make the content ourselves instead of always going back to the Marketing team to create something for us. Very helpful! Review collected by and hosted on G2.com.

Response from Esther Ahaiwe of Papirfly
(Original )

Hi Jodie, Thank you for sharing your experience. We're delighted that Papirfly makes it easier for you to maintain brand consistency and streamline your recruitment efforts. Your feedback on template customization is invaluable, and we're working on solutions to give you more creative control. We appreciate you being a part of our journey to improve your experience.

See how Papirfly improved
Fadia M.
FM
IT consultant
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Papirfly?

Very easy to use CMS with basic training. Digital assets(images, videos, documents) can be uploaded in the DAM and be used in web pages to promote them further. Review collected by and hosted on G2.com.

What do you dislike about Papirfly?

There are some opportunities for improvement on the DAM, For example:

- allow admin users to enter new metadata fields with datasets in addition to the Global category tree.

- Improved perfomance for mass upload of big assets, no time out, other upload possiblities (hot just https. Review collected by and hosted on G2.com.

What problems is Papirfly solving and how is that benefiting you?

Our contacts in Papirfly are (Per & Tony) very accommodating of our needs, and always try to find solutions to the challenges we face, especially Per is very responsive and very helful. Review collected by and hosted on G2.com.

Response from Esther Ahaiwe of Papirfly
(Original )

Hi Fadia, Thank you for your review. We're thrilled that our DAM is making brand management seamless for you. Your feedback on metadata flexibility and mass asset uploads is invaluable, and we’ll share it with our product team for future improvements. We also appreciate the shoutout to Per and Tony—we’re proud to have a team that’s always ready to support you.

See how Papirfly improved
Jessica A.
JA
Brand Director
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
What do you like best about Papirfly?

Comperd to our previous brand management tool, Papirfly is very easy to navigate and is much more appealing + it has some cool features that make collaboration easier and faster. Review collected by and hosted on G2.com.

What do you dislike about Papirfly?

User management on the backend has not gotten as much love as the front-end, so that's a bit annoying to manage Review collected by and hosted on G2.com.

What problems is Papirfly solving and how is that benefiting you?

Easier access to templates and assets. Much wider possibilities to tailor branded assets (no need for Adobe-licenses) and higher quality GDPR management. Review collected by and hosted on G2.com.

Response from Esther Ahaiwe of Papirfly
(Original )

Thank you for your feedback! We’re glad Papirfly has made brand management easier and collaboration smoother. It’s great to hear that the ability to tailor assets without Adobe has been valuable! We appreciate your input on user management and are always working to improve the experience.

See how Papirfly improved
Dominic W.
DW
Senior Marketing Campaign Manager
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Papirfly?

The system is incredibly intuitive and easy to use. It's structured in such a way that it's easy to find everything you need with enough personalisation functionality to creative a portal that suits your businesses needs. We use it for a range of different things from simple guidelines and how to's, creative templates and a DAM which holds imagery and video. It's an excellent solution to bring order to chaos in terms of brand and visual content. One handy features is the ability to timestamp pages or set expiry dates on digital assets so people using the system know the information is up to date. I also have to say that the account and support team are first class and very quick to resolve any queries or issues. Review collected by and hosted on G2.com.

What do you dislike about Papirfly?

If you're using the system as an admin and have access to the backend, it can take some time to understand the set up and how to rearrange some folders and pages. The main search can also be difficult and is heavily reliant on good tagging practices. Review collected by and hosted on G2.com.

What problems is Papirfly solving and how is that benefiting you?

Historically, we would store digital assets including videos and images across a number of different internal and third party systems. This made it hard to know what we had, where it was stored and if it was up to date and OK for us. It also made it very difficult to share assets with external partners.

Having a central visual content and digital asset management repository has saved an incredible amount of time and resource. It means a central team can upload, tag and sort all digital assets and users from across the business can easily find what they need. Review collected by and hosted on G2.com.

Response from Esther Ahaiwe of Papirfly

Hi Dominic, thank you for your indepth review! We appreciate you sharing your valuable time and it is great to hear about how incredibly intuitive and easy to use the Papirfly platform is.

Your opinion is greatly valued and we are thankful that you took the time to share your thoughts.

Verified User in Computer Software
AC
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
What do you like best about Papirfly?

From the first call I loved their dedication to helping us find the best options and way for implementation. Their support was very helpful for us given the short time in which we had to launch the site. Also, besides the ease of use and intuitive interface we were surprised by the ease of integration with our security policies and servers.

We now have more than 1500 users that use the brand site for getting the latest templates, approved images to work with, some of them using it almost daily to share the brand elements (logo, fonts, templates) with our parteners or suppliers. Review collected by and hosted on G2.com.

What do you dislike about Papirfly?

There is no online editor for creating multipurpose templates directly on our brand portal. Review collected by and hosted on G2.com.

What problems is Papirfly solving and how is that benefiting you?

Before Papirfly we did not have a central point of origin for brands (design, rules, images, templates and so on). Now, we can share, engage / enforce the brand using the brand portal by making rules / procedures/templates more accessible and visible to all users (internal or external) in order to improve brand consistency. Review collected by and hosted on G2.com.

Response from Esther Ahaiwe of Papirfly
(Original )

Thank you for your thoughtful review! We're delighted to hear that our team’s dedication and support made your implementation smooth. It’s amazing to see over 1,500 users actively engaging with your brand site. We appreciate your feedback on the online editor and will take it into consideration for future improvements. Thanks for being part of the Papirfly community.

See how Papirfly improved
SP
National Marketing Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Papirfly?

The ease of asset creation through the templates and stencil. It saves money and time on using designers. Review collected by and hosted on G2.com.

What do you dislike about Papirfly?

The front end look and feel. It is not very intuitive and doesn't display information well. Review collected by and hosted on G2.com.

What problems is Papirfly solving and how is that benefiting you?

It allows our team to create assets that clearly follow our brand guidelines with ease. It helps keep our assets on brand. Review collected by and hosted on G2.com.

Response from Esther Ahaiwe of Papirfly
(Original )

Hello Sam,

Thank you for sharing your experience. We're thrilled to hear that Papirfly empowers your team to create on-brand assets efficiently, saving both time and design costs. Your feedback on the front-end experience is valuable, and we’re always working to enhance usability and visual presentation. Looking forward to continuing to support your team’s creative autonomy.

See how Papirfly improved
Raquel M.
RM
Brand guardianship
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Papirfly?

Easy to use and good customer support. i Review collected by and hosted on G2.com.

What do you dislike about Papirfly?

It takes a long time to generate new templates. Review collected by and hosted on G2.com.

What problems is Papirfly solving and how is that benefiting you?

"Easy access and useful. Review collected by and hosted on G2.com.

Response from Esther Ahaiwe of Papirfly

Hi Raquel, thank you for your review. We're glad you find Papirfly easy to use and appreciate our customer support - we’re always here to help.

We understand that template generation can take time, and we’re continuously working on optimizing speed and efficiency. Your feedback is valuable, and we appreciate you sharing your experience.

See how Papirfly improved
Matthew B.
MB
Marketing Director
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Papirfly?

The platform is user-friendly and offers a wealth of resources that make navigating the complexities of co-op advertising much more manageable.

One standout experience was when I needed detailed information about Non-Maco funds. The support team was incredibly helpful and friendly, addressing all my questions with prompt responses. Their knowledge and willingness to assist made the entire process smooth and efficient. Review collected by and hosted on G2.com.

What do you dislike about Papirfly?

the global search feature seems old-fashioned and not as intuitive as it could be. Review collected by and hosted on G2.com.

What problems is Papirfly solving and how is that benefiting you?

By centralizing digital assets in one location, Papirfly reduces the time and effort required to manage and distribute these resources. Review collected by and hosted on G2.com.

Response from Esther Ahaiwe of Papirfly

Hi Matthew, thank you for your review! It is great to hear about how user-friendly the Papirfly platform is.

We have taken your feedback on the global search feature.

Your opinion is greatly valued and we are thankful that you took the time to share your thoughts.