Oracle Responsys Reviews & Product Details - Page 9

The Interact platform allows me to control my email marketing program without having to rely on my Engineering resources. Resources are always at a premium so being able to do advanced campaigns with plug and play tools has been great. Review collected by and hosted on G2.com.

Link tables. Having to create link tables separate from the uploaded email creative is time consuming. Review collected by and hosted on G2.com.

The program design robust-ness and flexibility, along with the advanced options for pulling in data from key sources (website behavior, purchase data, CRM data, etc.) into the relational database, and both easy-to-use basic targeting/segmentation as well as SQL capabilities for the advanced marketers. Review collected by and hosted on G2.com.

It's not the most intuitive or visually appealing UI. Some of the most basic things I would think the tool has, it doesn't, for example: automatic link tracking (you have to set it up on your own manually), automatic "view this email online" web versions of emails (you have to create it on your own), doesn't track % of mobile openers/clickers, and the campaign assets are dispersed throughout the UI. If you have a tech savvy marketer, it'll all be fine with some training though. Review collected by and hosted on G2.com.

Technical Flexibility and control over database structure - the ability for the client to be able to customize and easily create complicated lifecycle marketing programs once the database is set up. Review collected by and hosted on G2.com.

This system can be used by beginners but to really benefit from the power of responsys users need to be advanced in their strategic and technical skill set. There isn't an easy way to be move from beginner to advanced - advanced training and complete documentation could be improved. Review collected by and hosted on G2.com.

Not much - used product for several years and was less than impressed Review collected by and hosted on G2.com.

interface not easy to use. Basic functionality of other ESPs missing. Review collected by and hosted on G2.com.

Responsys provides a ton of features for dynamic and advanced automation. It also offers a robust reporting suite. Review collected by and hosted on G2.com.

The UI is the most unintuitive platform I've ever worked in. There is little to no information on how to use the product without paying for additional training. The help files are useless.

I've had 3 account reps in a year; one was helpful, the other 2 contributed very little.

Because data from our website and purchase information are stored outside of the main database in supplemental tables, you can't create lists or campaigns based on it without knowing SQL. In other words, if I wanted to send an email campaign to everyone who purchased X product this year, I would not be able to do this myself within the filter building tool, and would need a developer to create this query in SQL.

On the whole the support team is very difficult to deal with, although there have been a couple of very people who I've spoken with. Review collected by and hosted on G2.com.

The main appeal was the self-service model and cross-channel approach. Our team was interested in owning marketing campaigns and having instant reporting to optimize our email strategy. We are excited to have cross-channel functionality at our disposal and look forward to mixing that into our campaigns. Review collected by and hosted on G2.com.

Because of internal data issues, we aren't immediately able to move forward implementing as many automated programs that we would like. We find ourselves using Responsys as a medium to send more manual lists which doesn't exactly adhere to the hands-off, orchestrated platform that Responsys projects. To integrate the variety of complex campaigns that the company talks about is a lengthy process which we hope to get to soon. Review collected by and hosted on G2.com.

Responsys is focused on their cusotmer's success...period. Each Responsys team member, assigned to your account, is measured on the KPI's that you set and in my experience this has increased the level of ownership from each person who touches our account. It's also encouraged proactive engagement to help grow and optimize our book of business. Finally, Responsys has amazing services with industry leading experts (Strategy, Creative, and Tech) to help you reach your goals. Review collected by and hosted on G2.com.

Responsys really listens to their customer's needs and formulates updates and releases around these. My "wish for" is increased data integration within the tool so as to take an "unlimited data" approach - nearly impossible, but it's a wish. Their data integration is good, and I know that this is a priority in 2014. Review collected by and hosted on G2.com.

The software is definitely powerful - we're using Program to send triggered campaigns, have automated data flows between our back-end and their system, and are starting to explore the new Reporting functionality. In general I've found Technical Support to be top-notch. Review collected by and hosted on G2.com.

I find the v6 UI unintuitive, although that could be because I am accustomed to v5, and some things would really benefit from having two windows open at once, which v6 doesn't allow. The system for seed and proof launches is unnecessarily complicated. Review collected by and hosted on G2.com.

Responsys allows you to leverage customer data to create complex campaign segmentation and build robust lifecycle programs. The ability to coordinate Email and SMS campaigns and optimize customer touch points is easy to set up and gives us more power over how and when we communicate with our customers. Review collected by and hosted on G2.com.

They have lengthy maintenance windows about once a month. Due to the way our system is set up we are unable to send emails during this time period. Review collected by and hosted on G2.com.

The account team that I work with is stellar. They are extremely responsive to our ever changing needs. They bring us new opportunities both within email channel and cross channel marketing. They have brought efficiency to our teams in the email creation process. The results from both standard marketing campaigns and triggered ones have been staggeringly good. We have not had an idea that they have not been able to figure out how to execute when it comes to personalizing/dynamic content. Review collected by and hosted on G2.com.

The reporting tool can be a bit slow but always works in the end. Review collected by and hosted on G2.com.