Oracle Responsys Reviews & Product Details - Page 5

Usability, flexibility, programs are the highlights for me. Review collected by and hosted on G2.com.

Event data is not exposed in platform, not a good view of activities for a single customer Review collected by and hosted on G2.com.

Very complete in terms of use of data e lifecycle building. Review collected by and hosted on G2.com.

It is not user friendilly, demands a few tecnical skills wich implies in barriers to teams among comapnies. Review collected by and hosted on G2.com.

Robust platform able to deploy large number of emails in a short period of time. Program builder is a great tool that allows us to create smart, highly targeted programs to our customers and prospects. Review collected by and hosted on G2.com.

Application is not overly user friendly, takes a fair amount of tech expertise to use. Reporting capabilities out of the box are lacking. Review collected by and hosted on G2.com.

Ease of use and building campaigns throughout Review collected by and hosted on G2.com.

has a longer learning curve for figuring out how to use Review collected by and hosted on G2.com.

The number of different features and the functionality that Responsys provides for our marketing and transactional email campaigns. Review collected by and hosted on G2.com.

Because of the complexity of Responsys, it frequently has long load times. Review collected by and hosted on G2.com.

The ability to develop custom data driven emails was very powerful. The solution allowed us to create thousands of unique emails sent multiple times per week to over 2M email list members. Also, the behavioral reporting, A/B testing, and custom fields provided a platform for optimizing each send. Review collected by and hosted on G2.com.

I haven't used the product in a few years but at the time was very disappointed in the lack of interfaces for this solution. Not being able to integrate with a CRM solution, including the Oracle Marketing CRM solutions, was a serious detraction. Additionally, the REST API did not use standard authentication. So developing an interface in Zapier or other connection tools was impossible. Review collected by and hosted on G2.com.

The fact that as a marketer, I have the ability to create 3 different types of databases to hold customer info and I have full access to that data at any time is invaluable. "Set Data" and "Get Data" are very underutilized features of this tool where marketers can update any of those databases automatically based on consumer actions. Salesforce, YesMail, and other platforms either don't give access to databases to the marketing team, or they don't have any databases. This causes marketing teams to be dependent upon a Business Intelligence team to build lists, etc. and most of your time is spent putting together campaigns instead of automating and analyzing. The most important key to this platform and making it successful is getting data into the system, and in what database you place it in. Make sure you pay attention to the functionality of all three databases and you're mapping data accordingly. This will make or break the product. Review collected by and hosted on G2.com.

There are quirks to this platform, as would be expected of any enterprise solution. RPL is a language that can be used to program emails. However, Responsys doesn't tell you that RPL cannot be used in Forms to submit data until you reach out to Support and they give you the programming language you'll need. Why an issue like this exists is unexplainable and can be very frustrating when building. Also, the training for this product is very underwhelming. You can go to a 3rd party like Shaw + Scott, and it won't make any difference. This is the main reason the product is so misunderstood. Review collected by and hosted on G2.com.

Responsys Platform, Responsys reps and how it interacts with other software and technology Review collected by and hosted on G2.com.

Oracle and trying to sell me EVERYTHING! Also, the invoicing and the number of logins needed to just run you email programs Review collected by and hosted on G2.com.

Product has evolved to be used for large scale b2c customers. Product continues to to make valuable improvements in functionality Review collected by and hosted on G2.com.

Customer service has changed to exclude Customer Success Client Managers with our account Review collected by and hosted on G2.com.

Ease of use for dyanmic emails and programs Review collected by and hosted on G2.com.

there is a lack of training for the product. Review collected by and hosted on G2.com.